www.newzoo.com Global Monetization of Games Emerging Markets as Drivers of Growth www.newzoo.com Casual Connect USA 2013 | July 30-31, August 1 PeterWarman, CEO Newzoo
Global Monetization of Games_Emerging Markets as Drivers of Growth_Newzoo_july 2013
Sep 14, 2014
Newzoo is an international full service market research and consulting firm, 100% focused on the games industry. We aim to provide the best independent market data across all game segments and business models based on our proprietary market research projects in a broad range of countries. Using our extensive network and deep involvement in the industry, we aim to stay ahead of the curve and at least two steps ahead of our competitors.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
www.newzoo.com
Global Monetization of Games Emerging Markets as Drivers of Growth
www.newzoo.com
Casual Connect USA 2013 | July 30-31, August 1
PeterWarman, CEO Newzoo
www.newzoo.com
www.newzoo.com
How? By combining all we know. Newzoo launches global games data model and report
Global Games Market | 2013E
Per Region Based on financial company data, primary consumer research and actual transactions.
37.9% Of game revenues in 2016 will be generated in APAC, 29.7% in NAM
Global Population vs Gamers Per region for the top 110 countries, 2013E
“MATURE” MARKETS REPRESENT
14.9% of people 31.5% of online people 37.1% of gamers 37.8% of paying gamers 73.6% of money spent on games
17.9% 32.4% 23.2% 2.8% 4.3% 1.8% 15.2% 0.7% SHARE OF MONEY
2013 Global Games Market Report | www.globalgamesmarket.com
1.8%
1,600
MILLIONS
1,400
1,200
1,000
800
600
400
200
0
74% of game revenues is generated by 15% of the worlds’ population
Global Market 2012 - 2016 6.7% Compound annual growth rate expected until 2016 on a global scale
$86.1bn Is the size of the global games market in 2016.
Smartphones & Tablets 2012 - 2016
26%
25% 19%
12%
5%
4% 3%
3% 2% 1% Japan
North
AmericaWest Europe
China
Korea
Asia-Pasific
East Europe
LATAM
MEA
Global Mobile Game Revenues 2013E
© Newzoo/Distimo
© Newzoo
Daily App Performance | CoC Japan
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
United States
Japan
China
United Kingdom
Australia
Canada
France
Germany
Korea
Taiwan
Italy
Switzerland
Russia
Singapore
Sweden
Hong Kong
Brazil
Netherlands
Spain
Thailand
RANK COUNTRY TOP GAME
United States
United Kingdom
China
Australia
Canada
Russia
Germany
France
Japan
Italy
Netherlands
Korea
Brazil
Mexico
Switzerland
Spain
Taiwan
Norway
Denmark
Sweden
COUNTRY TOP GAME
Korea
Japan
United States
United Kingdom
Germany
Australia
France
Russia
Canada
Spain
Singapore
Hong Kong
Italy
Brazil
Sweden
Norway
Thailand
Switzerland
Netherlands
Denmark
COUNTRY TOP GAME
iPhone AppStore
iPad AppStore
Google Play Store
these rankings are published monthly on www.newzoo.com/free/rankings
Top Countries per AppStore| March
Emerging? No. Rather explosive growth markets.
© 2013 Newzoo/Distimo Monthly Global AppStore Report
Top Grossing iOS Games Russia
www.newzoo.com
Global Games Market | 2013E
Per Screen Based on financial company data, primary consumer research and actual transactions.
-12%
+77%
ENTERTAINMENT SCREEN
COMPUTER SCREEN
FLOATING SCREEN
PERSONAL SCREEN
CONSUMER
Screens
Connectors
SOCIAL NETWORKS
THE CLOUD
THE REAL WORLD
PLAYERS MONEY TIME PAYERS
Growth KPIs
© Newzoo
Growth KPIs, More than Money
+8% +26% +33% +1%
25% of US gamers plays on all 4 screens
2013: 130,000,000 2013: 129,000,000
Mobile Gamers | YoY Growth 2013
ENTERTAINMENT SCREEN
COMPUTER SCREEN
FLOATING SCREEN
PERSONAL SCREEN
CONSUMER
Screens
PAY
PLAY
HOST
Key Question For The (Near) Future
www.newzoo.com
Flexibility is Key | Server Side Updates
Level & Quest Editing Item Management
Watch live games of gamers that are (slightly) better than you.
Prize money season 2: $5,000,000
Video
Spectator Modes, Video Content
www.newzoo.com
www.newzoo.com
Organizational Impact Of F2P Games as a Service
Organisational Impact Games as a Service New competences required and …
what is the role of the publisher?
• Creative led-design team
• Art and production pipelines
• Client-side Engineering
• Production management
• Quality Assurance
Traditional studio fundamentals
User Acquisition, Distribution, Community
Live Ops Content build, Monitoring, Deployment, Cloud Mngmt
Big Data, Business Intelligence, Product Strategy
GaaS Technology Scalability, Security, Efficiency, Content Management
New competences required to run
GaaS
Source: Keynote Dave Bailey, Mediatonic at 2013 Azure Gaming Summit
You will not be the first
Clients several key clients cannot be disclosed
US UK GER FR IT ES BE NL RU BR PL TR AUS CHN KOR TW JP CAN
NEW
www.newzoo.com www.newzoo.com
Casual Connect USA 2013 | July 30-31, August 1
PeterWarman, CEO Newzoo [email protected]
www.newzoo.com
PeterWarman, CEO Newzoo [email protected]
www.newzoo.com
Casual Connect USA 2013 | July 30-31, August 1
Related Documents
