Global marketing

Presented By

RANJIT BISWAS

Bangabandhu Sheikh Mujibur RahmanScience & Technology University.

Department of MANAGEMENT

ID:20111105029

Email:[email protected]/Rano Jit Biswas

Blogspot:http://ranobsmrstu.blogspot.com/

Mob: +8801737873393/+8801683046628

WELCOME

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PRESENTATION ON

1. International Marketing

&

2.Marketing Ethics

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International marketing

Marketing that is concerned to integrating or standardizing marketing actions across different geographic markets……………..

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RISKS IN INTERNATIONAL MARKETING

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International trade is characteristically very complex. There are many risks in international marketing.Risks are………….

Economic RiskPolitical RiskSocial RiskOther Risk

Economic risks

A bank's lack of ability to honor its responsibilities

insolvency of the buyer

Risk of Exchange rate

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Political risks

import and exports licenses

Risk of the imposition of an import ban after the delivery of the goods

Changes in the policies of the government

Lack of foreign currency

Risks due to war

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Social Risk

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•Belief•Life style

Others Risks

Lack of knowledge of overseas marketsLanguage barriers

Inclination to corrupt business associates

Risk of the various kinds natural catastrophes, which cannot be controlled

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Indicators of market potential Demographic characteristics

.Size of population

. Rate of population growth . Degree of urbanization

. Population density . Age structure and composition of

the population

Cont’d

Geographic characteristics

. Physical size of a country . Topographical characteristics . Climate conditions

Cont’d

Economic factors

. GNP per capita . Income distribution . Rate of growth of GNP . Ratio of investment to GNP

Distribution channel

Distribution refers to the way in which consumers find out about product and the channels they use to research it and make bookings.

Direct distribution

The options available to international marketer in organizing direct distribution include sending missionary skies representatives abroad from the headquarter, setting up of local sales/branch office in the foreign country or for a region, establishing a subsidiary abroad, entering into a joint venture or franchising agreement.

Indirect distribution

Indirect channels are further classified based on whether the international marketer makes use of domestic intermediaries. An international marketer therefore, can make use of the following types of intermediaries for distribution in foreign markets.

Distribution intermediate

Wholesalers provide retail travel agents with brochured travel packages, usually offering transport, accommodation and activities. Most wholesalers are based outside of New Zealand. Some own retail agencies or sell directly to the public.

Selling directly to the public, retail travel agents are the face of the travel industry consumers see everyday. They will either deal direct with operators (particularly for short-break holidays) or sell products out of wholesaler brochures.

Marketing ethics address principles that define acceptable conduct in the market place . Marketing usually occurs on the context of develop from the pressure to meet performance objectives .Same obvious ethical issues in marketing involves clear cut attempts to take advantages of a situation .

The American marketing Association has its own code of ethics . This code covers ethical issues on promotions, distribution, pricing and marketing research .

Marketing ethics

It is our belief that good marketing is ethical marketing. Good marketing is about satisfying and developing a long term relationship with any customer. Caring about any customer not only results in profit , It is ethical thing to do.

Deceiving customers may help a firms profits in the short run, but it is not the way to build a successful business . The same goes social responsibility. A firm has to care about all stakeholders, customers, employees , suppliers, distributors in which they do business society and environment.

There are many reasons to understand and develop the most effective approaches to manage marketing ethics. All organizations face significant threats from ethical misconduct and illegal behavior. If we want to achieve a long term objectives, we must follow marketing ethics. Without marketing ethics, we can not run any business permanently. So marketing ethics is the most important component in business world an ultra modern age.

ETHICS

Ethics, also known as moral philosophy, is a branch of philosophy that involves systematizing defending and recommending concept of…….

Business ethics

………is a form of applied ethics or professional ethics that examines ethical principles and moral.

Impact of ethics on marketing

Ethics create a great impact on international marketing.

Such as cultural, religion, environmental, political etc.

Ex:

Code of ethics

The American Marketing association commits itself to promoting the highest standard of professional ethical norms and values.

GENARAL norms

1. Marketers must do no harm. 2. Marketers must

foster trust in the marketing system.

3.Marketers must embrace, communicate and practice the fundamental ethical values that will improve consumer relationship.

Ethical values

1. Honesty…………….... 2. Responsibility……………

3. Fairness………………………. 4. Respect…………………………..

5. Openness…………………………… 6. Citizenship………………………………

So at last we can say that without considering these things no international marketing Business can success.

Thanks everybody.

Do you have any question all of you are fell free to ask?