GLOBAL MANAGEMENT CHALLENGEGLOBAL MANAGEMENT …

GLOBAL MANAGEMENT CHALLENGEGLOBAL MANAGEMENT CHALLENGEGLOBAL MANAGEMENT CHALLENGEGLOBAL MANAGEMENT CHALLENGE 2010201020102010

32323232ndndndnd EDITION SUMMARYEDITION SUMMARYEDITION SUMMARYEDITION SUMMARY

Global Management Challenge 2010 Edition Summary

2

INDEXINDEXINDEXINDEX

1.1 Organisation 3

1.2 Jury 3

1.3 Sponsors and Supporters 3

1.4 Participating Companies 4

1.5 Participating Universities 7

1.6 Participants Profile 10

2. ORGANISATION AND PROCEDURE 13

2.1 Format 13

2.2 Decision Calendar 14

EACH STAGE´S SYNTHESIS 16

2.3 First Round 16

2.4 Second Round 20

2.5 National Final 22

2.6 International Final 25

EVENTS 2010 28

2.7 Opening Lunch 28

2.8 Global Management Challenge Party 28

2.9 National Final 29

2.10 International Final 29

3 COMUNICTION PLAN 30

3.1 Articles Published in EXPRESSO 30

3.2 Global Management Challenge Journal 31

3.3 Advertisement 32

3.4 Application Link (EXPRESSO Web-site) 32

3.5 Web-Site 32

3.6 WorldGMC @ Expresso webpage 32

3.7 e-Newsletter Expresso 33

3.8 Television 33

3.9 Magazines – Some Examples 35

4 ACREDITATION EFMD – CEL 36

4.1 Program Quality Improvement Feedback 36

5. CAMPAIGN MATERIALS 38

5.1 University Leaflet 38

5.2 University Poster 38

5.3 Company Leaflet 38

5.4 Advertisement 39

5.5 Application Link (EXPRESSO Web-site) 39

5.6 Manual 39

5.7 Global Management Challenge Party Invitation 40

5.8 Banner – Events 40

5.9 National Final Diploma 41

5.10 Trophies: 1st, 2nd and 3rd Place, Sponsor and Supporter of the Year 41

5.11 Web-site 42

5.12 2010 Events Video 42

5.13 e-Newsletters 42

5.14 30 Years Commemorative Kit 42

6. O Global Management Challenge Today 43


3

1.1.1.1. WHO´S INVOLVEDWHO´S INVOLVEDWHO´S INVOLVEDWHO´S INVOLVED

1.11.11.11.1 OrganisationOrganisationOrganisationOrganisation

� SDG – Simuladores e Modelos de Gestão

� EXPRESSO newspaper

1.21.21.21.2 JuJuJuJurrrryyyy

� Dr. Vítor Constâncio – Vice- President of the European Central Bank

� Dr. Miguel Horta e Costa – Executive Vice- President of Banco Espírito Santo Investimento.

� Professor Doutor Alberto de Castro –Teacher at the Faculty of economics and management

of Universidade Católica Portuguesa do Porto

1.31.31.31.3 Sponsors andSponsors andSponsors andSponsors and SupportersSupportersSupportersSupporters

SPONSORS:SPONSORS:SPONSORS:SPONSORS:

� IMPÉRIO BONANÇA

� ACCENTURE

� PORTUGAL TELECOM

� BARCLAYS

� EDP

� STAPLES

� CTT CORREIOS

� INTRUM JUSTITIA

� SINGULAR

SUPPORTERS:SUPPORTERS:SUPPORTERS:SUPPORTERS:

� AICEP PORTUGAL GLOBAL

� IEFP

� TAP PORTUGAL

� IAPMEI

� NYSE EURONEXT

COLLABORATION:COLLABORATION:COLLABORATION:COLLABORATION:

� AIESEC

� ANJE

� CANAL UP

� PANDA


4

1.41.41.41.4 Participating CompaniesParticipating CompaniesParticipating CompaniesParticipating Companies

In addition to the participation of the sponsors and supporters in the competition, other prestigious companies also mark their presence:

AccentureAccentureAccentureAccenture ISCALISCALISCALISCAL

AICEPAICEPAICEPAICEP Konica MinoltaKonica MinoltaKonica MinoltaKonica Minolta

ANAANAANAANA LacticoopLacticoopLacticoopLacticoop

AnacomAnacomAnacomAnacom LogicaLogicaLogicaLogica

BancBancBancBanco BICo BICo BICo BIC LusosiderLusosiderLusosiderLusosider

Banco PopularBanco PopularBanco PopularBanco Popular MapfreMapfreMapfreMapfre

BanifBanifBanifBanif McDonald'sMcDonald'sMcDonald'sMcDonald's

Barclays BankBarclays BankBarclays BankBarclays Bank MedtronicMedtronicMedtronicMedtronic

GomezGomezGomezGomez----Acebo & PomboAcebo & PomboAcebo & PomboAcebo & Pombo MethodusMethodusMethodusMethodus

Bosch Bosch Bosch Bosch Millennium BCPMillennium BCPMillennium BCPMillennium BCP

Canal UPCanal UPCanal UPCanal UP Montepio GeralMontepio GeralMontepio GeralMontepio Geral

Carris Carris Carris Carris Money GPSMoney GPSMoney GPSMoney GPS

Central de CervejasCentral de CervejasCentral de CervejasCentral de Cervejas NovopcaNovopcaNovopcaNovopca

CGDCGDCGDCGD Nutrinveste (Sovena)Nutrinveste (Sovena)Nutrinveste (Sovena)Nutrinveste (Sovena)

CiscoCiscoCiscoCisco Parque ExpoParque ExpoParque ExpoParque Expo

ColColColColt Telecomt Telecomt Telecomt Telecom PfizerPfizerPfizerPfizer

ControlgalControlgalControlgalControlgal Portal UniversiaPortal UniversiaPortal UniversiaPortal Universia

Cpc ISCpc ISCpc ISCpc IS Portugal TelecomPortugal TelecomPortugal TelecomPortugal Telecom

Cpc NetCpc NetCpc NetCpc Net Pragal ContaPragal ContaPragal ContaPragal Conta

CTTCTTCTTCTT PricewaterhouseCoopersPricewaterhouseCoopersPricewaterhouseCoopersPricewaterhouseCoopers

Informa D&BInforma D&BInforma D&BInforma D&B PrimaveraPrimaveraPrimaveraPrimavera

DeloitteDeloitteDeloitteDeloitte PrimeitPrimeitPrimeitPrimeit

EDPEDPEDPEDP ReditusReditusReditusReditus

EGEEGEEGEEGE RS Soc. ConstruçõesRS Soc. ConstruçõesRS Soc. ConstruçõesRS Soc. Construções

EgorEgorEgorEgor SamsungSamsungSamsungSamsung

EMBA IscteEMBA IscteEMBA IscteEMBA Iscte Santander TottaSantander TottaSantander TottaSantander Totta

Ernst & YoungErnst & YoungErnst & YoungErnst & Young ScutviasScutviasScutviasScutvias

Esfera AzulEsfera AzulEsfera AzulEsfera Azul SingularSingularSingularSingular

EssilorEssilorEssilorEssilor SoftfinançaSoftfinançaSoftfinançaSoftfinança

ESTG ESTG ESTG ESTG –––– PortalegrePortalegrePortalegrePortalegre SoftlimitsSoftlimitsSoftlimitsSoftlimits

ESTG ESTG ESTG ESTG –––– SantarémSantarémSantarémSantarém SomincorSomincorSomincorSomincor

EuronextEuronextEuronextEuronext Sonae.Com *Sonae.Com *Sonae.Com *Sonae.Com *


5

FinibancoFinibancoFinibancoFinibanco Staples Staples Staples Staples

GlinttGlinttGlinttGlintt SubnautaSubnautaSubnautaSubnauta

Grupo LenaGrupo LenaGrupo LenaGrupo Lena TabaqueiraTabaqueiraTabaqueiraTabaqueira

Heidrick & StrugglesHeidrick & StrugglesHeidrick & StrugglesHeidrick & Struggles TAPTAPTAPTAP

HPHPHPHP ThalesThalesThalesThales

IDEFE (ISEG MC)IDEFE (ISEG MC)IDEFE (ISEG MC)IDEFE (ISEG MC) Towers WatsTowers WatsTowers WatsTowers Watsonononon

IEFPIEFPIEFPIEFP UCB PharmaUCB PharmaUCB PharmaUCB Pharma

Império BonançaImpério BonançaImpério BonançaImpério Bonança Via ConsultingVia ConsultingVia ConsultingVia Consulting

Indra Indra Indra Indra WartsilaWartsilaWartsilaWartsila

Infor Infor Infor Infor Zon MultimédiaZon MultimédiaZon MultimédiaZon Multimédia

Intrum JustitiaIntrum JustitiaIntrum JustitiaIntrum Justitia

* SONAECOM/MAINROAD S.S; SONAECOM/BIZDIRECT; SONAECOM/WEDO; SONAECOM/SAPHETY SHIELD


6

SMCSMCSMCSMC---- Small and Medium CompaniesSmall and Medium CompaniesSmall and Medium CompaniesSmall and Medium Companies

Aroso Aroso Aroso Aroso & Associados& Associados& Associados& Associados

AvoguisAvoguisAvoguisAvoguis

Bi4AllBi4AllBi4AllBi4All

CardanCardanCardanCardan

Centro AuditivoCentro AuditivoCentro AuditivoCentro Auditivo

FopilFopilFopilFopil

IdntIdntIdntIdnt

ImagegateImagegateImagegateImagegate

ISAISAISAISA

J. Pinto LeitãoJ. Pinto LeitãoJ. Pinto LeitãoJ. Pinto Leitão

NoesisNoesisNoesisNoesis

OFOFOFOF ConsultoresConsultoresConsultoresConsultores

P2PP2PP2PP2P

UnitelcoUnitelcoUnitelcoUnitelco

Total Sponsoring CompaniesTotal Sponsoring CompaniesTotal Sponsoring CompaniesTotal Sponsoring Companies 9 Total Supporting CompaniesTotal Supporting CompaniesTotal Supporting CompaniesTotal Supporting Companies 5

Total Collaborating CompaniesTotal Collaborating CompaniesTotal Collaborating CompaniesTotal Collaborating Companies 4 Total ParticipatinTotal ParticipatinTotal ParticipatinTotal Participating Companiesg Companiesg Companiesg Companies 85

Total SMCTotal SMCTotal SMCTotal SMC 14 TotalTotalTotalTotal 111117171717


7

1.51.51.51.5 Participating UniversitiesParticipating UniversitiesParticipating UniversitiesParticipating Universities

EGE - ATLANTIC BUSINESS SCHOOL

EGP-UPBS

ESCOLA DE NEGÓCIOS CAIXANOVA

ESC. SUP. DE CIÊNCIAS EMPRESARIAIS DO PORTO (ESCEP)

ESC. SUP DE SAÚDE DE ALCOITÃO (ESSA)

ESCOLA SUPERIOR DE ESTUDOS INDUSTRIAIS E DE GESTÃO (ESEIG)

ESCOLA SUPERIOR DE HOTELARIA E TURISMO DO ESTORIL (ESHTE)

I. DE ARTES VISUAIS, DESIGN E MARKETING (IADE)

I. ESTUDOS SUP. FINANCEIROS E FISCAIS (IESFF)

INSTITUTO POLITÉCNICO DE BRAGANÇA (IPB)

Escola Superior de Tecnologia e Gestão (ESTG)

I. POLITÉCNICO DE CASTELO BRANCO (IPCB)

▪ Escola Superior de Gestão (ESG)

INSTITUTO POLITÉCNICO DE COIMBRA (IPC)

▪ Instituto Superior de Engenharia de Coimbra (ISEC)

▪ Instituto Superior de Contabilidade e Administração de Coimbra (ISCAC)

INSTITUTO POLITÉCNICO DE LEIRIA (IPLEIRIA)

▪ Escola Superior de Tecnologia do Mar (ESTM)

INSTITUTO POLITÉCNICO DE LISBOA (IPL)

▪ Instituto Superior de Contabilidade e Administração de Lisboa (ISCAL)

▪ Instituto Superior de Engenharia (ISEL)

INSTITUTO POLITÉCNICO DE PORTALEGRE (IPPORTALEGRE)

▪ Escola Superior de Tecnologia e Gestão (ESTG)

INSTITUTO POLITÉCNICO DE SANTARÉM (IPSANTAREM)

▪ Escola Superior de Gestão de Santarém (ESGS)

INSTITUTO POLITÉCNICO DE SETÚBAL (IPS)

▪ Escola Superior de Ciências Empresariais (ESCE)

▪ Escola Superior de Tecnologia de Setúbal (ESTS)

INSTITUTO POLITÉCNICO DE VIANA DO CASTELO (IPVC)

▪ Escola Superior de Ciências Empresariais (ESCE)

I. POLITÉCNICO DE VISEU (IPV)

▪ Escola Superior de Tecnologia (EST)

INSTITUTO POLITÉCNICO DO PORTO (IPP)

▪ Escola Superior de Engenharia (ESE)

▪ Escola Superior de Contabilidade e Administração do Porto (ESCAP)

I. PORTUGUÊS DE ADMINISTRAÇÃO DE MARKETING (IPAM)

INSTITUTO SUPERIOR DE CIÊNCIAS DO TRABALHO E DA EMPRESA (ISCTE)

INSTITUTO SUPERIOR DE GESTÃO (ISG)

INSTITUTO SUPERIOR DE GESTÃO BANCÁRIA (ISGB)

INSTITUTO SUPERIOR DE LÍNGUAS E ADMINISTRAÇÃO (ISLA)


8

I. SUP. POLITÉCNICO GAYA (ISPG)

▪ Escola Superior de Gestão e Tecnologia (ESGT)

INSTITUTO PIAGET (IP)

U. ABERTA (UA)

▪ Faculdade de Artes e Letras (FAL)

U. ALGARVE

▪ Faculdade de Ciências e Tecnologia (FCT)

▪ Escola Superior de Gestão Hotelaria e Turismo (ESGHT)

▪ Faculdade de Ciências Humanas e Sociais (FCHS)

▪ Faculdade de Economia (FE)

U. ATLÂNTICA

U. AUTÓNOMA DE LISBOA LUÍS DE CAMÕES (UALLC)

UNIVERSIDADE DE AVEIRO (UA)

▪ Instituto Superior de Contabilidade e Administração (ISCA)

▪ Faculdade de Engenharia

UNIVERSIDADE DA BEIRA INTERIOR (UBI)

▪ Faculdade de Ciências Sociais e Humanas (FCSH)

▪ Faculdade de Ciências de Engenharia (FCE)

▪ Faculdade Educação e Psicologia (FEP)

▪ Faculdade de Medicina (FM)

▪ Faculdade de Economia e Gestão (FEG)

UNIVERSIDADE CATÓLICA PORTUGUESA (UCP)

▪ Faculdade de Ciências Económicas e Empresariais (FCEE) – Lisboa

▪ Faculdade de Economia e Gestão (FEG) – Lisboa

▪ Faculdade de Ciências Económicas e Empresariais (FCEE) – Porto

▪ Faculdade de Economia e Gestão (FEG) – Porto

UNIVERSIDADE DE COIMBRA (UC)

▪ Faculdade de Ciências e Tecnologia (FCTUC)

▪ Faculdade de Desporto (FDC)

▪ Faculdade de Medicina (FMC)

▪ Faculdade de Letras (FLC)

▪ Faculdade de Economia (FEUC)

UNIVERSIDADE DE ÉVORA (UEVORA)

UNIVERSIDADE DE LISBOA (UL)

▪ Faculdade de Ciências (FCUL)

▪ Faculdade de Direito (FDUL)

▪ Instituto Superior Técnico (IST)

▪ Faculdade de Medicina (FMUL)

U. LUSÍADA (UL)

▪ Universidade Lusíada de Lisboa (ULL)

▪ Universidade Lusíada do Porto (ULP)

▪ Faculdade de Economia e Gestão de Lisboa (FEGL)

▪ Faculdade de Ciências da Economia e da Empresa do Porto (FCEEP)

U. LUSOFÓNA DE HUMANIDADES E TECNOLOGIA


U. MADEIRA


9

UNIVERSIDADE DO MINHO

▪ Escola de Economia E Gestão (EEG)

▪ Escola de Engenharia (EE)

UNIVERSIDADE NOVA LISBOA (UNL)

▪ Faculdade de Ciências e Tecnologia (FCTUNL)

▪ Instituto Superior de Estatística e Gestão da Informação (ISEGI)

▪ Faculdade de Economia (FEUNL)

UNIVERSIDADE DO PORTO

▪ Faculdade de Ciências (FCUP)

▪ Faculdade de Economia (FEP)

▪ Faculdade de Engenharia (FEUP)

U. PORTUCALENSE INFANTE D. HENRIQUE


UNIVERSIDADE TÉCNICA LISBOA (UTL)

▪ Faculdade de Motricidade Humana (FMH)

▪ Instituto Superior de Economia e Gestão (ISEG)


▪ Instituto Superior de Ciências Sociais e Politicas (ISCSP)

▪ Instituto Superior de Agronomia (ISA)

▪ Faculdade de Medicina Veterinária (FMV)

U. TRÁS-OS-MONTES E ALTO DOURO



10

1.6 1.6 1.6 1.6 Participants ProfileParticipants ProfileParticipants ProfileParticipants Profile

STUDENTSSTUDENTSSTUDENTSSTUDENTS::::

GenderGenderGenderGender::::

MaleMaleMaleMale 69,14%

FemaleFemaleFemaleFemale 30,85%

AgeAgeAgeAge::::

18181818 ---- 22221111 52,51%

21212121 ---- 23232323 0,12%

22222222 ---- 25252525 27,86%

26262626 ---- 29292929 8,47%

30303030 ---- 33333333 5,20%

33+33+33+33+ 5,81%

Universities and CollegesUniversities and CollegesUniversities and CollegesUniversities and Colleges

Universidade do PortoUniversidade do PortoUniversidade do PortoUniversidade do Porto 19,47% of which FEP 39,34%

FEUP 60%

Universidade Técnica de LisboaUniversidade Técnica de LisboaUniversidade Técnica de LisboaUniversidade Técnica de Lisboa 25,35% of which ISEG 32,49%

IST 65,23%

Universidade Nova de LisboaUniversidade Nova de LisboaUniversidade Nova de LisboaUniversidade Nova de Lisboa 10,60% of which Faculdade de Economia 83,23%

Fac. de Ciências e Tec. 6,58%

ISCTEISCTEISCTEISCTE 6,76%

Universidade de CoimbraUniversidade de CoimbraUniversidade de CoimbraUniversidade de Coimbra 4,08%

Universidade do AlgarveUniversidade do AlgarveUniversidade do AlgarveUniversidade do Algarve 2,29%

Universidade CatUniversidade CatUniversidade CatUniversidade Católica Lisboaólica Lisboaólica Lisboaólica Lisboa 2,80% Universidade Católica PortoUniversidade Católica PortoUniversidade Católica PortoUniversidade Católica Porto 1,40%

Universidade da Beira InteriorUniversidade da Beira InteriorUniversidade da Beira InteriorUniversidade da Beira Interior 3,57%

Universidade do MinhoUniversidade do MinhoUniversidade do MinhoUniversidade do Minho 1,59%

representingrepresentingrepresentingrepresenting 77,9177,9177,9177,91 %%%% of the total number of participantsof the total number of participantsof the total number of participantsof the total number of participants


11

CourseCourseCourseCourse::::

BusinessBusinessBusinessBusiness 34,27%

EngineeringEngineeringEngineeringEngineering 28,57%

EconomicsEconomicsEconomicsEconomics 20,75%

OthersOthersOthersOthers 10,50%

Accounting and FinanceAccounting and FinanceAccounting and FinanceAccounting and Finance 3,90%

MarketingMarketingMarketingMarketing 1,98%

Course YearCourse YearCourse YearCourse Year::::

1st Year1st Year1st Year1st Year 11,56%

2nd Year2nd Year2nd Year2nd Year 25,75%

3rd Year3rd Year3rd Year3rd Year 33,09%

4th Year4th Year4th Year4th Year 4,72%

5th Year5th Year5th Year5th Year 4,28%

PhD+ Post Grad. and MBA'sPhD+ Post Grad. and MBA'sPhD+ Post Grad. and MBA'sPhD+ Post Grad. and MBA's 5,36%

Master’s DegrMaster’s DegrMaster’s DegrMaster’s Degreeeeeeee 12,46%

Recent GraduatesRecent GraduatesRecent GraduatesRecent Graduates 2,74%

PaPaPaParrrrticipation Countticipation Countticipation Countticipation Count

NewNewNewNew 71,09%

First First First First ParticipationParticipationParticipationParticipation 20,04%

2nd 2nd 2nd 2nd ParticipationParticipationParticipationParticipation 6,06%

3rd 3rd 3rd 3rd ParticipationParticipationParticipationParticipation 1,74%

4th 4th 4th 4th ParticipationParticipationParticipationParticipation 0,58%

5th 5th 5th 5th ParticipationParticipationParticipationParticipation or +or +or +or + 0,46%


12

MANAGERSMANAGERSMANAGERSMANAGERS::::

Gender:Gender:Gender:Gender:::::

MaleMaleMaleMale 70,09%

FemaleFemaleFemaleFemale 29,90%

AgeAgeAgeAge::::

18 18 18 18 ---- 21212121 0,24%

21 21 21 21 ---- 23232323 0,00%

23 23 23 23 ---- 25252525 14,79%

26262626 ---- 29292929 21,98%

30303030 ---- 33333333 21,73%

33+33+33+33+ 41,23%

Academic AchievementAcademic AchievementAcademic AchievementAcademic Achievement

High School DiplomaHigh School DiplomaHigh School DiplomaHigh School Diploma 3,70%

Bachelor´s DegreeBachelor´s DegreeBachelor´s DegreeBachelor´s Degree 2,22%

Graduate DegreeGraduate DegreeGraduate DegreeGraduate Degree 63,86%

Post GradPost GradPost GradPost Grad 24,60%


CourseCourseCourseCourse

EngineeringEngineeringEngineeringEngineering 29,24%

BusinessBusinessBusinessBusiness 28,91%


EconomicsEconomicsEconomicsEconomics 15,32%

Accounting and FinanceAccounting and FinanceAccounting and FinanceAccounting and Finance 3,87%

MarketingMarketingMarketingMarketing 1,23%

Participation CountParticipation CountParticipation CountParticipation Count

NewNewNewNew 62,89%

First First First First ParticipationParticipationParticipationParticipation 19,65%

2nd 2nd 2nd 2nd ParticipationParticipationParticipationParticipation 7,37%

3rd 3rd 3rd 3rd ParticipationParticipationParticipationParticipation 4,58%

4th 4th 4th 4th ParticipatiParticipatiParticipatiParticipationononon 1,63%

5th 5th 5th 5th ParticipationParticipationParticipationParticipation or +or +or +or + 3,84%


13

2.2.2.2. ORGANISATION AND PROCEDURE ORGANISATION AND PROCEDURE ORGANISATION AND PROCEDURE ORGANISATION AND PROCEDURE

2.12.12.12.1 FormatFormatFormatFormat

________________________________________________________

First RoundFirst RoundFirst RoundFirst Round

Competition A = 54 groups = 378 teams

Competition B = 54 groups = 378 teams

Duration: 5 weeks

1st team in each group qualifies for the 2nd round (108 teams)

___________________________________________________

Second RoundSecond RoundSecond RoundSecond Round

18 groups = 108 teams

Duration: 5 weeks

Team ranked the 1st in each group qualifies for the Semi - Final National (18 teams)

_________________________________________________________

NATNATNATNATIONALIONALIONALIONAL FINALFINALFINALFINAL

Semi-final = 3 groups = 18 teams (6 teams per group)

Final = 1 group = 6 teams

Duration: 2 days, Semi-final and Final

The two best teams of each group in the Semi- National Final qualify for the National Final

1st place in the National Final is the Portuguese representative in the International Final

____________________________________________________________________________________________________________________________________________________________________________________

INTERINTERINTERINTERNATNATNATNATIONALIONALIONALIONAL FINALFINALFINALFINAL

4 groups = 25 teams

• 1 group with 7 teams • 1 group with 6 teams • 1 group with 6 teams • 1 group with 6 teams

Duration: 2 days, Semi-final and Final

The two best teams of each group in the Semi- International Final qualify for the International Final

1st Place is the winner of the International Competition.


14

2.2 2.2 2.2 2.2 Decision CalendarDecision CalendarDecision CalendarDecision Calendar

TRAINEETRAINEETRAINEETRAINEE

AprilAprilAprilApril----10101010

SUNSUNSUNSUN MONMONMONMON TUESTUESTUESTUES WEDWEDWEDWED THURTHURTHURTHUR FRIFRIFRIFRI SATSATSATSAT

1 2 3

4444 5 6 7 8 9 10

11111111 12 13 14 15 16 17

18181818 19 20 21 22 23 24

25252525 26 27 28 29 30

FIRST ROUNDFIRST ROUNDFIRST ROUNDFIRST ROUND

MayMayMayMay----10101010


1

2222 3 4 5 6 7 8

9999 10 11 12 13 14 15

16161616 17 18 19 20 21 22

23232323 24 25 26 27 28 29

30303030 31

JunJunJunJuneeee----10101010


1 2 3 4 5

6666 7 8 9 10 11 12

13131313 14 15 16 17 18 19

20202020 21 22 23 24 25 26

27272727 28 29 30

SECOND ROUNDSECOND ROUNDSECOND ROUNDSECOND ROUND

SeSeSeSeppppttttemberemberemberember----10101010


1 2 3 4

5555 6 7 8 9 10 11

12121212 13 14 15 16 17 18

19191919 20 21 22 23 24 25

26262626 27 28 29 30


15

OcOcOcOcttttoberoberoberober----10101010


1 2

3333 4 5 6 7 8 9

10101010 11 12 13 14 15 16

17171717 18 19 20 21 22 23

24242424 25 26 27 28 29 30

31313131

NATNATNATNATIONALIONALIONALIONAL FINALFINALFINALFINAL

NovNovNovNovemberemberemberember----10101010


1 2 3 4 5 6

7777 8 9 10 11 12 13

14141414 15 16 17 18 19 20

21212121 22 23 24 25 26 27

28282828 29 30

INTERNATINTERNATINTERNATINTERNATIONALIONALIONALIONAL FINALFINALFINALFINAL



1 2

3333 4 5 6 7 8 9

10101010 11 12 13 14 15 16

17171717 18 19 20 21 22 23

24242424 25 26 27 28 29 30


16

EACH STAGE´S SYNTHESISEACH STAGE´S SYNTHESISEACH STAGE´S SYNTHESISEACH STAGE´S SYNTHESIS

2.3 2.3 2.3 2.3 First RoundFirst RoundFirst RoundFirst Round

In the 1st round of the Global Management Challenge, 756 teams participated, totalling 2963

participants, representing various companies:

COMPANYCOMPANYCOMPANYCOMPANY Nº Nº Nº Nº OF TEAMSOF TEAMSOF TEAMSOF TEAMS TYPETYPETYPETYPE

Accenture 40 10 managers; 30 students

AICEP 2 studants

ALUMNIGMC 94 59 managers; 22 mixed; 13 students

ANA Aeroportos 5 managers

Anacom 1 student

Banco BIC 1 student

Banco Popular 12 managers

Banif 5 2 students; 3 managers

Barclays Bank 10 4 students; 5 managers; 1 mixed

Gomez Acebo & Pombo 2 students

Bosch 1 mixed

C2L 2 students

Canal UP 10 students

Carris 1 manager

Centrl de cervejas 4 3 managers; 1 student

CGD 23 6 students; 17 managers

Cisco 2 managers

Colt Telecom 1 manager

Controlgal 9 students

Cpc IS 20 students

Cpc Net 16 students

CTT 20 14 managers; 5 students; 1 mixed

Deloitte 10 9 students; 1 manager

EDP 20 3 managers; 8 students; 9 mixed

EGE 1 student

Egor 1 mixed

EMBA Iscte 1 student

Ernst & Young 6 students

Esfera Azul 10 students

Essilor 10 students

ESTG – Portalegre 1 student


17

ESTG – Santarém 1 student

Euronext 10 students

Finibanco 2 1students; 1 manager

Glintt 6 students

Grupo Lena 3 2 students; 1 manager

Heidrick & Struggles 10 students

HP 2 managers

IDEFE (ISEG MC) 2 students

IEFP 41 students

Império Bonança 15 6 managers; 9 students

Indra 5 mixed

Infor 10 students

Intrum Justitia 15 students

ISCAL 1 student

Iseg MBA 1 student

Konica Minolta 20 students

Lacticoop 1 manager

LEGI 2 students

Logica 8 mixed

Lusosider 1 manager

Mapfre 1 mixed

McDonald’s 3 managers

Medtronic 1 manager

Methodus 1 mixed

Millennium BCP 3 managers

Montepio Geral 5 mixed

Money GPS 1 mixed

Novopca 1 student

Nutrinveste (Sovena) 1 manager

Parque Expo 1 mixed

Pfizer 2 managers

Portal Universia 10 students

Portugal Telecom 54 mixed

Pragal Conta 5 students

PricewaterhouseCoopers 1 student

Primavera 2 managers

Primeit 1 manager

Reditus 5 students


18

RS Soc. Construções 9 students

Samsung 2 students

Santander Totta 1 mixed

Scutvias 1 manager

Singular 20 students

Softfinança 3 students

Softlimits 10 students

Somincor 3 managers

Sonae.Com * 5 managers

Staples 20 students

Subnauta 10 students

Tabaqueira 2 managers

TAP 13 5 managers; 7 students; 1 mixed

Thales 10 9 students; 1 manager

Towers Watson 1 manager

UCB Pharma 1 manager

UCP MC 1 student

Via Consulting 10 students

Wartsila 1 manager

Zon Multimédia 9 8 students; 1 manager


19

SMCSMCSMCSMC Nº Nº Nº Nº OF OF OF OF TEAMSTEAMSTEAMSTEAMS TTTTYPEYPEYPEYPE

Aroso & Associados 1 mixed

Avoguis 1 manager

Bi4All 1 manager

Cardan 1 manager

Centro Auditivo 2 students

Fopil 1 manager

Idnt 1 mixed

Imagegate 1 manager

ISA 2 mixed

J. Pinto Leitão 1 manager

Noesis 3 managers

OF Consultores 1 mixed

P2P (Partner To Partner) 1 manager

Unitelco 1 manager

Total Number of Teams:Total Number of Teams:Total Number of Teams:Total Number of Teams:

COMPANIES 738

SMC 18

TOTALTOTALTOTALTOTAL 757575756666

Type of Teams:Type of Teams:Type of Teams:Type of Teams:

MANAGERS 192

STUDENTS 386

MIXED 40

ALUMNI 94



20

2.42.42.42.4 Second RoundSecond RoundSecond RoundSecond Round

In the 1st round of the Global Management Challenge 108 teams qualified to the 2nd round:

COMPANYCOMPANYCOMPANYCOMPANY Nº Nº Nº Nº OF TEAMSOF TEAMSOF TEAMSOF TEAMS TYPETYPETYPETYPE

Accenture 2 students

ALUMNIGMC 13 9 managers; 4 mixed

ANA Aeroportos 3 managers

Banco Popular 2 managers

Banif 1 manager

Barclays Bank 2 1 mixed; 1 student

Bosch 1 mixed

C2L 1 student

Canal UP 1 student

Central de Cervejas 1 manager

CGD 3 2 managers; 1 student

Cisco 1 manager

Controlgal 1 student

Cpc IS 2 students

CTT 8 7 managers; 1 mixed

Deloitte 1 student

EDP 7 3 students; 4 mixed

Essilor 2 students

ESTG – Portalegre 1 student

ESTG – Santarém 1 student

Euronext 1 student

Heidrick & Struggles 4 students

IEFP 1 student

Indra 1 mixed

Intrum Justitia 4 students

Konica Minolta 2 students

Lacticoop 1 manager

Logica 2 mixed

McDonald’s 2 managers

Novopca 1 student

Portugal Telecom 12 managers

Primavera 1 manager

Primeit 1 manager

Reditus 1 manager


21

Singular 4 students

Softfinança 1 student

Softlimits 2 students

Somincor 1 manager

Staples 2 students

TAP 2 1 mixed; 1 student

Thales 1 manager

Wartsila 1 manager

Zon Multimédia 3 2 students; 1 manager

SMCSMCSMCSMC Nº Nº Nº Nº OF TEAMSOF TEAMSOF TEAMSOF TEAMS TYPETYPETYPETYPE Bi4All 1 manager

Fopil 1 manager

OF Consultores 1 mixed

Type of TeamsType of TeamsType of TeamsType of Teams::::

MANAGERS 50

STUDENTS 42

MIXED 16



22

2.52.52.52.5 NatNatNatNationalionalionalional FinalFinalFinalFinal

Competition LocationCompetition LocationCompetition LocationCompetition Location: : : : VIP GRAND LISBOA HOTEL DinnerDinnerDinnerDinner: : : : FOUR SEASONS HOTEL RITZ – Salão Nobre

Companies representedCompanies representedCompanies representedCompanies represented at the Nationalat the Nationalat the Nationalat the National SemiSemiSemiSemi----Final:Final:Final:Final: ANA AEROPORTOS, ALUMNIGMC, BARCLAYS, CAIXA GERAL DE DEPÓSITOS, CONTROLGAL, CTT,

ESTG PORTALEGRE, HEIDRICK & STRUGGLES, INTRUM JUSTITIA, PT, CENTRAL DE CERVEJAS E

TAP.

Team Names and SemiTeam Names and SemiTeam Names and SemiTeam Names and Semi----Final Results:Final Results:Final Results:Final Results:

18 Teams – 3 Groups/ Duration: 1 day

GroupGroupGroupGroup 1111 6. ALUMNIGMC ALGUIDAR6. ALUMNIGMC ALGUIDAR6. ALUMNIGMC ALGUIDAR6. ALUMNIGMC ALGUIDAR 2.2582.2582.2582.258 5. CGD COIMBRA ORIENTAL5. CGD COIMBRA ORIENTAL5. CGD COIMBRA ORIENTAL5. CGD COIMBRA ORIENTAL 2.2452.2452.2452.245 4. PT É MESMO FIBRA 2.238 3. ALUMNIGMC FEUNL OLDSCHOOL 2.160 1. INTRUM JUSTITIA / STRATEGOS 2.144 2. TAP / TRIBUBUS 2.059 GroupGroupGroupGroup 2222 4.4.4.4. INTRUM JUSTITIA / REI VAXINTRUM JUSTITIA / REI VAXINTRUM JUSTITIA / REI VAXINTRUM JUSTITIA / REI VAX 2.2312.2312.2312.231 6. PT MONEY MAKERS6. PT MONEY MAKERS6. PT MONEY MAKERS6. PT MONEY MAKERS 2.2252.2252.2252.225 2. CTT TERCEIROS 2.152 1. ANA AEROPORTOS DPCG 2.130 3. HEIDRICK / BLAZE 2.122 5. CONTROLGAL / STS GESTAO 2.064 GroupGroupGroupGroup 3333 3. BARCLAYS3. BARCLAYS3. BARCLAYS3. BARCLAYS 2.4132.4132.4132.413 2. ESTG PORTAL2. ESTG PORTAL2. ESTG PORTAL2. ESTG PORTALEGREEGREEGREEGRE 2.2122.2122.2122.212 4. ALUMNIGMC MGMT SUPERNOVA! 2.184 6. SCC & PARTNERS.SHIP 2.167 1. ANA AEROPORTOS 1 2.150 5. ALUMNIGMC OTIS ELEVADORES 2.129


23

Companies representedCompanies representedCompanies representedCompanies represented at the Nationalat the Nationalat the Nationalat the National FinalFinalFinalFinal:::: ALUMNIGMC, BARCLAYS, CAIXA GERAL DE DEPÓSITOS, ESTG PORTALEGRE, INTRUM JUSTITIA e

PT.

Teams Names and Final Results:Teams Names and Final Results:Teams Names and Final Results:Teams Names and Final Results:

6 Teams – 1 Group / Duration: 1 Day

NATIONALNATIONALNATIONALNATIONAL FINAL FINAL FINAL FINAL RESULTSRESULTSRESULTSRESULTS (5 Decis(5 Decis(5 Decis(5 Decisionsionsionsions= 5 = 5 = 5 = 5 quartersquartersquartersquarters))))

1st Place1st Place1st Place1st Place –––– Team: BARCLAYSBARCLAYSBARCLAYSBARCLAYS

2nd Place2nd Place2nd Place2nd Place –––– Team: INTRUM JUSTITIA/REI VAXINTRUM JUSTITIA/REI VAXINTRUM JUSTITIA/REI VAXINTRUM JUSTITIA/REI VAX

3rd Place3rd Place3rd Place3rd Place –––– Team: ALUMNIGMC ALGUIDARALUMNIGMC ALGUIDARALUMNIGMC ALGUIDARALUMNIGMC ALGUIDAR

4th Place4th Place4th Place4th Place –––– Team: ESTG PORTALEGREESTG PORTALEGREESTG PORTALEGREESTG PORTALEGRE

5th Place5th Place5th Place5th Place –––– Team: PT MONEY MAKERSPT MONEY MAKERSPT MONEY MAKERSPT MONEY MAKERS

6th Place6th Place6th Place6th Place –––– Team: CGD COIMBRA ORIENTALCGD COIMBRA ORIENTALCGD COIMBRA ORIENTALCGD COIMBRA ORIENTAL

TEAMSTEAMSTEAMSTEAMS 5 D5 D5 D5 D

BARCLAYSBARCLAYSBARCLAYSBARCLAYS 2,352

INTRUM JUSTITIA/REI VAXINTRUM JUSTITIA/REI VAXINTRUM JUSTITIA/REI VAXINTRUM JUSTITIA/REI VAX 2,114

ALUMNIGMC ALGUIDARALUMNIGMC ALGUIDARALUMNIGMC ALGUIDARALUMNIGMC ALGUIDAR 2,087

ESTG PORTALEGREESTG PORTALEGREESTG PORTALEGREESTG PORTALEGRE 2,078

PT MONEY MAKERSPT MONEY MAKERSPT MONEY MAKERSPT MONEY MAKERS 2,077

CGD COIMBRA ORIENTALCGD COIMBRA ORIENTALCGD COIMBRA ORIENTALCGD COIMBRA ORIENTAL 2,056


24

GRAPHIC OF THE FINAL RESULTSGRAPHIC OF THE FINAL RESULTSGRAPHIC OF THE FINAL RESULTSGRAPHIC OF THE FINAL RESULTS

WINNING TEAMWINNING TEAMWINNING TEAMWINNING TEAM

1st Place of National Final:

BARCLAYSBARCLAYSBARCLAYSBARCLAYS


25

For the distinguished contribution to the development of the Global Management Challenge in

Portugal, the organisation awarded the following companies:

---- Sponsor of the yearSponsor of the yearSponsor of the yearSponsor of the year: : : : INTRUM JUSTITIAINTRUM JUSTITIAINTRUM JUSTITIAINTRUM JUSTITIA

---- Supporter of the yearSupporter of the yearSupporter of the yearSupporter of the year: : : : NYSE EURONEXT LISBONNYSE EURONEXT LISBONNYSE EURONEXT LISBONNYSE EURONEXT LISBON

IAPMEI trophy awarded to IAPMEI trophy awarded to IAPMEI trophy awarded to IAPMEI trophy awarded to Team - IAPMEI/LIPOF, PME who best qualified in the edition of 2010.

---- IAPMEIIAPMEIIAPMEIIAPMEI trophytrophytrophytrophy: : : : FOFOFOFOPILPILPILPIL,,,, LDA LDA LDA LDA –––– FÁBRICA OVARENSE DE PLFÁBRICA OVARENSE DE PLFÁBRICA OVARENSE DE PLFÁBRICA OVARENSE DE PLÁSTICOS INDUSTRIAISÁSTICOS INDUSTRIAISÁSTICOS INDUSTRIAISÁSTICOS INDUSTRIAIS

2.62.62.62.6 InternatInternatInternatInternationalionalionalional FinalFinalFinalFinal

The winning team of the NATIONAL FINALNATIONAL FINALNATIONAL FINALNATIONAL FINAL will represent PORTUGALPORTUGALPORTUGALPORTUGAL, in MACAUMACAUMACAUMACAU, at the ININININTTTTERNATIONAL FINALERNATIONAL FINALERNATIONAL FINALERNATIONAL FINAL of the GLOBAL MANAGEMENT CHALLENGEGLOBAL MANAGEMENT CHALLENGEGLOBAL MANAGEMENT CHALLENGEGLOBAL MANAGEMENT CHALLENGE, competing with the winning teams of the other participating countries.

PARTPARTPARTPARTICIPATING COUNTRIES: ICIPATING COUNTRIES: ICIPATING COUNTRIES: ICIPATING COUNTRIES:

Australia, Belarus, Benin, Brazil, Czech Republic, Denmark, France, Germany, Greece,

Hong Kong SAR(China), Hungary, India, Italy, Latvia, Macao SAR(China), Mexico,

People´s Republic of China, Poland, Portugal, Romania, Russia, Spain, Slovak Republic,

Turkey and Ukraine.

25 Teams (one from each country) – Duration: 2 Days

SEMI-FINAL – 25 teams/4 groups

FINAL – 8 teams/ 1 group

SEMI-FINAL:

GROUP 1

1st – Macao SAR (1,921 Share Price)

2nd – Czech Rep. (1,654)

3rd – Denmark (1,536)

4th – Germany (1,423) 5th – Belarus (1,369)

6th – Italy (1,202) 7th - Turkey (1,074)

GROUP 2

1st – Ukraine (1.889)

2nd – Australia (1,586)

3rd – Mexico (1,249)

4th – Romania (1,163) 5th – Spain (0,977) 6th – Benin (0,758)

GROUP 3

1st – Slovak Rep. (1,901)

2nd – P.R. China (1,680)

3rd – Hong Kong SAR (1,671) 4th – Portugal (1,512)

5th – Greece (1,148) 6th – India (1,000)

GROUP 4

1st – Russia (1.766)

2nd – Poland (1,623)

3rd – Brazil (1,597) 4th - France (1,513)

5th – Hungary (1,308) 6th – Latvia (1,168)


26

The two teams with the highest share price of each group in the Semi-Final qualified for the

final.

FINAL:

1st – Slovak Republic (2.072 Share Price)

2nd – Macao (1.786)

3rd – Czech Republic (1.786) 4th – Poland (1.746)

5th – Russia (1.725)

6th – P.R.China (1.724)

7th - Ukraine (1.672) 8th - Australia (1.260)


27

International Final First Place

Slovak Republic

For the outstanding contribution to the development of the Global Management Challenge,

the International Organisation of the competition awarded the following prizes:

PRIZES:

Besides the trophies awarded to the 1st, 2nd and 3rd place and participation awards given to the remaining teams, the following prizes were given:

Distinction Award to:

Ms. Paulina Luk Ms. Jodie Lam Ms. Jessei Iu Mr. Jordan Kam For outstanding organisation of the International Final 2010 International Sponsor of the year: Ernst & Young For outstanding contribution to the International development of the Global Management Challenge Collaboration Award to:

Mr. Shui Sai Cheong - MMA, Macau Management Association For outstanding organisation of the International Final 2010 Mr. Cheong U - Secretary of Social Affairs & Culture, Government of Macau SAR We are grateful for the support and warm reception to all participants of the International Final 2010


28

EVENTEVENTEVENTEVENTS S S S 2010201020102010

Each edition of the GGGGLOBAL LOBAL LOBAL LOBAL MMMMANAGEMENT ANAGEMENT ANAGEMENT ANAGEMENT CCCCHALLENGEHALLENGEHALLENGEHALLENGE is also an opportunity to socialize, exchange experiences, as well as, establish new contacts.

This way, there are diverse and dynamic annual social events, such as:

2.72.72.72.7 Opening LunchOpening LunchOpening LunchOpening Lunch

LocaLocaLocaLocationtiontiontion: : : : Four Seasons Hotel Ritz, Fernando Pessoa Room

MarchMarchMarchMarch----10101010

SUNSUNSUNSUN MONMONMONMON TEUSTEUSTEUSTEUS WEDWEDWEDWED THURTHURTHURTHUR FRIFRIFRIFRI SATSATSATSAT

1 2 3 4 5 6

7777 8 9 10 11 12 13

14141414 15 16 17 18 19 20

21212121 22 23 24 25 26 27

28282828 29 30 31

2.82.82.82.8 Global Management Challenge PartyGlobal Management Challenge PartyGlobal Management Challenge PartyGlobal Management Challenge Party

LocationLocationLocationLocation: : : : BBC – BELÉM BAR CAFÉ

JunJunJunJuneeee----10101010


1 2 3 4 5

6666 7 8 9 10 11 12

13131313 14 15 16 17 18 19

20202020 21 22 23 24 25 26

27272727 28 29 30


29

2.92.92.92.9 NatNatNatNationalionalionalional FinalFinalFinalFinal

---- Competition LocationCompetition LocationCompetition LocationCompetition Location: : : : VIP GRAND LISBOA HOTEL ---- Dinner and Awards CeremonyDinner and Awards CeremonyDinner and Awards CeremonyDinner and Awards Ceremony: : : : FOUR SEASONS HOTEL RITZ – Salão Nobre

NovNovNovNovemberemberemberember----10101010


1 2 3 4 5 6

7777 8 9 10 11 12 13

14141414 15 16 17 18 19 20

21212121 22 23 24 25 26 27

28282828 29 30

2.102.102.102.10 InternatInternatInternatInternationalionalionalional FinalFinalFinalFinal

LocationLocationLocationLocation: : : : MACAU FRIENDSHIP DINNER FRIENDSHIP DINNER FRIENDSHIP DINNER FRIENDSHIP DINNER –––– Regency HotelRegency HotelRegency HotelRegency Hotel GALA DINNER GALA DINNER GALA DINNER GALA DINNER –––– Grand HyattGrand HyattGrand HyattGrand Hyatt



1 2

3333 4 5 6 7 8 9

10101010 11 12 13 14 15 16

17171717 18 19 20 21 22 23

24242424 25 26 27 28 29 30


30

3333 COMUNICCOMUNICCOMUNICCOMUNICAAAATION PLANTION PLANTION PLANTION PLAN

3.13.13.13.1 Articles Published in EXPRESSOArticles Published in EXPRESSOArticles Published in EXPRESSOArticles Published in EXPRESSO

DAYDAYDAYDAY JANUARYJANUARYJANUARYJANUARY 9999 Organization opens registrations 16161616 Competition trains for management - Manuel Gonçalves, Fernando Monteiro + 1st ad 23232323 2nd ad 30303030 Competition with new sponsor - José Vaz Pinto + 3rd ad

DAYDAYDAYDAY FEBRUARYFEBRUARYFEBRUARYFEBRUARY 6666 Competition simulate management (José Morgado) + 4th ad 13131313 SMC guarantee presence (Partner to Partner; Bi4all) + 5th ad 20202020 Portuguese team prepares trip to Siberia + 6th ad 27272727 Competition simulates reality - CPCIS +7th ad

DAYDAYDAYDAY MARCHMARCHMARCHMARCH 6666 Via Consulting bet on student teams + 8th ad 13131313 Ana Aeroportos bet on teams of managers + 9th ad 20202020 Asia competes with students + 10th ad 27272727 Portuguese competition has 31 years + The best game in the world + 11th ad

DAYDAYDAYDAY JUNEJUNEJUNEJUNE

5555 A good training tool - Luisa Marques + The art of managing resources - Nelson Teixeira Millennium BCP

12121212 The competition is a good management exercise- João Duque + The leader's role in a company - Miguel Ferreira

19191919 26262626 Formative experience for company managers - UBC Pharma and Tabaqueira

DAYDAYDAYDAY APRILAPRILAPRILAPRIL 2222 Banco Popular supports 12 teams - Carla Gouveia + 12th ad 10101010 Zon split between managers and students 13th ad 17171717 Thales Portugal with 11 teams in the competition + 14th ad 24242424 2010 Edition with Alumni teams

DDDDAYAYAYAY MAYMAYMAYMAY

1111 Companies bet on diversity - (Indra and Banif) + 15th ad 8888 2010 edition with more teams - (partnership Panda + Manuel Branco) 15151515 31 Years, 30 countries, 756 teams in Portugal + Lunch tribute to V. Constâncio

22222222 New companies are betting on the competition + Ukraine wins competition 29292929 1st JOURNAL + Alumni Teams in force in competition+ Producing to win – Vasco Falcão


31

DAYDAYDAYDAY JULYJULYJULYJULY

3333 2º JOURNAL

10101010

17171717 Competition develops skills - McDonald's - Joaquim Rafael

24242424

31313131 Competition trains for management - Egor + Carris

DAYDAYDAYDAY AAAAUGUSTUGUSTUGUSTUGUST 14141414 Training for managers - and Lacticoop Somincor 28282828 ISCTE analyze teams in the competition

DAYDAYDAYDAY SESESESEPTEMBERPTEMBERPTEMBERPTEMBER 4444 11111111 SOFTLIMITS bet on competition - Paulo Ramos 18181818 25252525 Companies test managers in the competition- Primavera and Wartsila

DAYDAYDAYDAY OCTOBEROCTOBEROCTOBEROCTOBER 2222 The weight of decision making - Maria Lacerda Imagegate 9999 Management should focus on innovation - Carlos Maia Staples 16161616 A competition that simulates the company life – João Lima Essilor 23232323 The important thing is people - Rui Semedo Banco Popular 30303030 The competition tests management skills - Paulo Barros, CGD

DDDDAYAYAYAY NOVEMBERNOVEMBERNOVEMBERNOVEMBER 6666 Teams face the Final with optimism 13131313 20202020 27272727 3rd JOURNAL

DAYDAYDAYDAY DECEMBERDECEMBERDECEMBERDECEMBER 4444 11111111 Australia elects national champion 18181818 25252525 Portuguese competition grows in Africa

Total Number of Articles published during the 2010 Edition: 61

3.23.23.23.2 Global Management Challenge JournalGlobal Management Challenge JournalGlobal Management Challenge JournalGlobal Management Challenge Journal


32

Throughout each edition, 3 exclusive GMC Journals about the competition are published in the weekly newspaper, Expresso.

29292929thththth of Mayof Mayof Mayof May de 2010de 2010de 2010de 2010 3333rdrdrdrd of Julyof Julyof Julyof July 2010201020102010 27272727th th th th of Novemberof Novemberof Novemberof November 2010201020102010

3.33.33.33.3 AdvertisementAdvertisementAdvertisementAdvertisement

Total Number of Advertisements: 15 Image available in campaign materials

3.43.43.43.4 Application Link (EXPRESSO WebApplication Link (EXPRESSO WebApplication Link (EXPRESSO WebApplication Link (EXPRESSO Web----site)site)site)site)

This application provided an easier access to the WorldGMC channel due to the visibility on the site, encouraging enrolment in the campaign period and faster access to results and articles published during the competition. Image available in campaign materials

3.53.53.53.5 WebWebWebWeb----SiteSiteSiteSite

Image available in campaign materials

3.63.63.63.6 WorldWorldWorldWorldGMC @ ExpressoGMC @ ExpressoGMC @ ExpressoGMC @ Expresso webpagewebpagewebpagewebpage

In 2009, WorldGMC webpage was launched in Expresso Web-site and quickly became one of the most visited webpages (from March to July 2009) in economy area, and this is the second area with more visits in the Web-site. This commitment has allowed our sponsors to gain more visibility and gave an improved contact with the competition. In this webpage we published articles from teachers and participants about the success of the competition and their experiences. It has also provided a quick access to results, rules, calendar and competition website.


33

3.73.73.73.7 eeee----Newsletter ExpressoNewsletter ExpressoNewsletter ExpressoNewsletter Expresso

The Expresso e-Newsletter has given more visibility to the Global Management Challenge, as it is

sent to all registered members in the Expresso Online and in the Expresso Online Jobs.

3.83.83.83.8 TelevisTelevisTelevisTelevisionionionion

The television coverage of the Global Management Challenge showed its importance in a

national and international level of all those who are part of the competition by giving it more

prestige.

SIC Notícias:SIC Notícias:SIC Notícias:SIC Notícias: Negócios da Semana, 23:00, 17th of November 2010 - Coverage of the

National Final


34

Expresso TV:Expresso TV:Expresso TV:Expresso TV: Coverage of the National Final

Canal UP:Canal UP:Canal UP:Canal UP: Coverage of the National Final


35

3.93.93.93.9 Magazines Magazines Magazines Magazines –––– Some Examples

NotíciasNotíciasNotíciasNotícias FEPFEPFEPFEP Jornal de NotíciasJornal de NotíciasJornal de NotíciasJornal de Notícias Revista ExameRevista ExameRevista ExameRevista Exame

Revista ExameRevista ExameRevista ExameRevista Exame TAP NewsTAP NewsTAP NewsTAP News


36

4444 ACREDITATIOACREDITATIOACREDITATIOACREDITATIONNNN EFMDEFMDEFMDEFMD –––– CELCELCELCEL

The acreditation EFMD – CEL was attributed to the Global Management Challenge, an acreditation for technology programs of advanced education (teChnology-Enhanced Learning). The Global Management Challenge, organized nationally and internationally by SDG and Expresso, gets, this way, an important recognition that confirms its status as a development program and advanced Professional training. As the simulation program Management Strategy which brings together more participants worldwide, the Global Management Challenge, continues unceasingly to contribute to the quality of advanced training, students and executives around the world. The EFMD – European Foundation for Management Development, is a global organisation dedicated to the continuous development of management and leading certification programs, including the CEL which aims to improve the standards of the programs under ICT-based learning. 4.1 Program Quality ImProgram Quality ImProgram Quality ImProgram Quality Improvement Feedbackprovement Feedbackprovement Feedbackprovement Feedback

The Program for Quality Improvement Feedback was recomended by the EMFD and CEL certification in order to assess the degree of satisfaction of participants of the Global Management Challenge. The aim was to understand the quality assessment of the critical points of the participation in the competition: the site, the manual, the annual reports, the company histories, the support by phone and e-mail and if the participation in the Global Management Challenge would be recommended to colleagues and friends. The survey results were made available to all participants.


37

Question 9:Question 9:Question 9:Question 9: Would you recommend this competition to a colleague or a friend? Answers in the Net Promoter Score format: Promoters 54% 270 participants Passives 38% 188 “ Detractors 9% 43 “ %Promoters – %Detractors = Net Promoter Score 54% - 9% = 45%

NPS=NPS=NPS=NPS=45454545%%%%

Net P romoter ScoreNet P romoter ScoreNet P romoter ScoreNet P romoter Score

9%9%9%9%

38%38%38%38%

54%54%54%54%

DetractoresDe tractoresDe tractoresDe tractores

NeutrosNeutrosNeutrosNeutros

Prom otoresProm otoresProm otoresProm otores

Detracto resDetracto resDetracto resDetracto res NeutrosNeutrosNeutrosNeutros PromotoresPromotoresPromotoresPromotores


38

5. 5. 5. 5. CAMPAIGN MATERIALSCAMPAIGN MATERIALSCAMPAIGN MATERIALSCAMPAIGN MATERIALS

Here are some examples of materials developed which contain the logos of sponsors and supporters of the official competition.

5.15.15.15.1 University LeafletUniversity LeafletUniversity LeafletUniversity Leaflet

5.25.25.25.2 University PosterUniversity PosterUniversity PosterUniversity Poster

5.35.35.35.3 Company LeafletCompany LeafletCompany LeafletCompany Leaflet


39

5.45.45.45.4 AdvertisementAdvertisementAdvertisementAdvertisement

5.55.55.55.5 Application Link (Application Link (Application Link (Application Link (EXPRESSOEXPRESSOEXPRESSOEXPRESSO WebWebWebWeb----sitesitesitesite))))

5.65.65.65.6 ManualManualManualManual


40

5.75.75.75.7 Global Management Challenge Party Global Management Challenge Party Global Management Challenge Party Global Management Challenge Party InvitationInvitationInvitationInvitation

5.85.85.85.8 BannerBannerBannerBanner –––– EventEventEventEventssss


41

5.95.95.95.9 NatNatNatNationalionalionalional Final Diploma Final Diploma Final Diploma Final Diploma

5.105.105.105.10 Trophies: 1st, 2nd andTrophies: 1st, 2nd andTrophies: 1st, 2nd andTrophies: 1st, 2nd and 3rd Place3rd Place3rd Place3rd Place, , , , Sponsor and SupporterSponsor and SupporterSponsor and SupporterSponsor and Supporter of the Yearof the Yearof the Yearof the Year

1st, 2nd and 3rd Places Sponsor and Supporter of the Year

Sponsors


42

5.115.115.115.11 WebWebWebWeb----ssssiteiteiteite

5.125.125.125.12 2020202010101010 Events VideoEvents VideoEvents VideoEvents Video

Image avaible after the conclusion of the International Final to be held on the 13th and 14th of April 2010.

5.135.135.135.13 eeee----NewslettersNewslettersNewslettersNewsletters

5.145.145.145.14 30 Years Commemorative 30 Years Commemorative 30 Years Commemorative 30 Years Commemorative KitKitKitKit


43

6.6.6.6. O Global Management ChallengeO Global Management ChallengeO Global Management ChallengeO Global Management Challenge TodayTodayTodayToday

Released in Portugal in 1980 by SDG and Expresso newspaper, the Global Management Challenge has already involved more than 450 000 managers and students from around the world. The Global Management Challenge has become an event of high reputation and visibility in each of the 33 countries it is represented, honoring organisations that participate in it. The success of the Global Management Challenge is due to the involvement of its sponsors, supporters, jury, media partners and the thousands of teams that participate annualy in this competition with the goal of winning the title of Best National Team and have the privilege to compete for the World Global Management Challenge Title. The International Final where the winning teams from each country compete to reach the World Title is a landmark event of great international prestige, which provides a unique experience of contact between different cultures and realities. With 30 years With 30 years With 30 years With 30 years experience and represented in 33experience and represented in 33experience and represented in 33experience and represented in 33 countries, the Global Management Challenge is countries, the Global Management Challenge is countries, the Global Management Challenge is countries, the Global Management Challenge is the the the the largeslargeslargeslargest competition of Strategy and Management of the World!t competition of Strategy and Management of the World!t competition of Strategy and Management of the World!t competition of Strategy and Management of the World!

GLOBAL MANAGEMENT CHALLENGEGLOBAL MANAGEMENT …

Documents