Global B2C E-commerce Report 2016 - NetComm Suisse

GlobalB2CE-commerceReport2016Facts,Figures,Infographic&Trendsof2015andthe2016Forecast

oftheGlobalB2CE-commerceMarketofGoodsandServices

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The Ecommerce Foundation is a non-profit organization founded by Ecommerce Europe. It conducts research and studies in the field of e-commerce and provides for benchmarking and reports on e-commerce facts and figures. It also serves as Ecommerce Europe’s researchinstitute. In this role, the Ecommerce Foundation was commissioned by Ecommerce Europe to develop the European B2C E-commerce Reportand more than forty national e-commerce reports.

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000market research experts combine their passion with GfK’s 80 years of data science experience. By using innovative technologies and datasciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences andchoices.

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Asendia is one of the world’s top three international mail, shipping and distribution organizations, delivering your packages, parcels anddocuments to more than 200 destinations across the globe.Formed as a partnership between La Poste and Swiss Post in 2012, the Asendia business employs more than 1,000 people worldwide, hasoffices in 15 countries and a global network of delivery partners to get your package where it needs to be, when it needs to get there.

Ingenico is the most knowledgeable global Payment Service Provider in the world, processing international e-commerce payments for morethan 600 of the world’s most recognized e-commerce brands in the digital goods and services, travel, retail and video gaming industries,among many others. Ingenico’s business intelligence tools, Managed Fraud Services and more than 400 payments experts help our clientselevate their payment strategies to become a strategic asset to their companies.

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GlobalB2CE-commerceAdetailedoverviewoftheGlobalE-commerceMarket


EconomicIndicatorsperRegion

GDP real growth rateThe real growth rate of the Global GrossDomestic Product (GDP) was 1.9% in2015. This was lower than in thepreceding year (2.4%).

Sources:Eurostat,Worldbank,IMFandEcommerceFoundation,2016

4.4%

3.0% 2.7% 2.4%

1.9%

2011 2012 2013 2014 2015

Region GDPatmarketprices Share ofe-commerceinGDP

Global $73,106bn 3.11%

Asia-Pacific $23,564bn 4.48%

North America $20,642bn 3.12%

Europe $19,518bn 2.59%

LatinAmerica $4,295bn 0.77%

MENA $3,606bn 0.71%

REGIONSINTERMSOFSHAREeGDPGDPatmarketpricesandshareofe-commerceinGDP,2015

GROWTHRATEOFTHEGLOBALGDPPercentagechange,2011- 2015

eGDPIn terms of the share of e-commerce inGDP, Asia-Pacific is the clear frontrunner.Its eGDP rate of 4.48% is significantlyabove the global average of 3.11%.

With an eGDP of 0.77% and 0.71%, LatinAmerican and the Middle East andNorthern Africa are at the bottom of thelist. Still, these figures grew significantlyas well compared to 2014, when theyamounted to 0.51% and 0.54%,respectively

GlobalB2CE-commerce



EconomicIndicatorsperCountryeGDP real growthThe share of e-commerce in the globalGDP continued to increase last year. Afterreaching 1.34% in 2011, the eGDP grewsteadily over the last few years, to 3.11%in 2015. The importance of e-commerceis expected to continue to graduallyincrease.

Sources:EcommerceFoundationandWorldbank,2016

1.34% 1.62% 2.03% 2.44%

3.11%

2011 2012 2013 2014 2015

GDPatmarketprices

GDPper capitaatmarketprices

Share ofe-commerceinGDP

Global $73,106bn $20,776 3.11%

China $10,866bn $7,925 7.05%

United Kingdom $2,849bn $43,714 6.12%

South Korea $1,378bn $27,222 4.70%

USA $17,947bn $55,904 3.32%

France $2,423bn $36,503 2.97%

Japan $4,123bn $32,477 2.77%

Canada $1,551bn $43,249 2.30%

Germany $3,357bn $41,162 1.97%

Australia $1,236bn $56,328 1.80%

Spain $1,200bn $25,581 1.68%

GDPatmarketprices,GDPpercapitaatmarketpricesandshareofe-commerceinGDP,2015TOP10COUNTRIESINTERMSOFeGDP

GlobaleGDPGlobaleGDP,2011- 2015

eGDPIn terms of the share of e-commerce inGDP per country, China and the UK areclearly above the rest, with a share of7.05% and 6.12%, respectively. With this,the eGDP of China is more than twice ashigh as that of the United States (3.32%).

It is interesting to note that the eGDP ratesof the so-called BRICS countries in this list,except for China, are relatively low. Still,these countries are becoming increasinglyimportant e-commerce markets and it isexpected that their rates will increasesignificantly in the near future.

GlobalB2CE-commerce



GrowthinGlobalB2CE-commerceSales

23.6% 28.5%

23.3% 19.9% 17.5%

2012 2013 2014 2015 2016 (f)

GLOBALB2CE-COMMERCESALESTotalonlinesalesofgoodsandservicesofcountriescovered,2012- 2016

$1,196bn$1,537bn

$1,895bn$2,273bn

$2,671bn

2012 2013 2014 2015 2016 (f) Source:EcommerceFoundation,2016

GrowthGlobal B2C e-commerce sales have increased steadily since 2010. Inaddition, the growth rate has been quite consistent over the last fewyears, as shown in the graph below.

However, this trend is not expected to continue in 2016, as a growthrate of 17.5% is forecast, which would result in a global B2C e-commerceturnover of $2,671bn. Even though this growth rate is still significant, itsdecrease can be seen as a first sign of the global B2C e-commercemarket becoming more mature.

GLOBALB2CE-COMMERCEGROWTHRATEPercentagechangeinB2Ce-commerceturnoverofcountriescovered,2012- 2016

Source:EcommerceFoundation,2016

GlobalB2CE-commerce


Countries 2012 2013 2014 2015 2016(f)

China $250.4bn $397.5bn $575.0bn $766.5bn $975.0bn

USA $400.0bn $470.0bn $530.7bn $595.1bn $648.6bn

UK $107.7bn $139.4bn $156.9bn $174.2bn $192.5bn

Japan $78.8bn $92.8bn $106.1bn $114.4bn $124.4bn

France $49.9bn $56.6bn $63.0bn $71.9bn $79.1bn

Germany $41.0bn $52.0bn $58.4bn $66.2bn $74.1bn

South Korea $41.7bn $48.8bn $58.4bn $64.8bn $71.3bn

Canada $23.9bn $27.6bn $31.7bn $35.7bn $43.5bn

India $4.2bn $6.5bn $11.1bn $25.5bn $44.7bn

Russia $12.1bn $16.3bn $21.3bn $22.8bn $24.0bn

Source:NationalAssociationsand EcommerceFoundation,2016

Top10CountriesB2CE-commerceSalesB2C e-commerce turnoverIn the category of B2C e-commerce sales, China andthe United States are clearly at the top. In 2015, theChinese in total spent $766.5bn online, while theAmerican B2C e-commerce turnover amounted to$595.1bn. The UK ($174.2bn), Japan ($114.4bn) andFrance ($71.9bn) completed the top 5.

In comparison with last year, China’s B2C e-commerce market grew significantly faster than theone of the US. Compared to 2014, Chinese B2C e-commerce sales grew by 33%, while in the US itgrew by 12%.

For 2016 as well, the Chinese e-commerce market isexpected to increase much faster than the Americanone (27% vs. 9%). As a result, it will continue toincrease its lead even further.

In the chapter of Trends and Overviews, completeoverviews with regard to B2C e-commerce sales andgrowth rates of all countries covered in this reportare included.

TOP10COUNTRIESINTERMSOFB2CE-COMMERCESALESOnlinesalesofgoodsandservices,2012- 2016

“Totalonlinesalesinthetop10countriesareprojectedtoreacharound$2,277bnin2016”

GlobalB2CE-commerce


$4,018

$3,428

$2,591

$1,982 $1,944 $1,855 $1,764$1,488 $1,361 $1,208

UnitedKingdom

USA SouthKorea

Canada France China Australia Japan Israel Germany

OnlineExpenditureperE-shopper

Spendingperonlineshopperincoveredcountries,2015TOP10COUNTRIESINTERMSOFAVERAGESPENDINGPERE-SHOPPER

Online spending per e-shopperLooking at the online spending per online shopper in the countriescovered in this report, it is clear in which country people spent the mostmoney online in 2015. In the UK, the average e-consumer spent $4,018online on goods and/or services, which is considerably more than in theUSA ($3,428), which ranked second.


Countries E-shoppers

China 413mnUSA 174mnIndia 82mnJapan 77mnGermany 52mnUK 43mnBrazil 38mnFrance 37mnRussia 30mnSouth Korea 25mn

TOP10COUNTRIESE-SHOPPERSNumberofe-shoppers,2015


Numberofe-shoppersofcoveredcountriesandspendingperonlineshopper,2015

AVERAGESPENDINGPERE-SHOPPERPERREGION

Regions Numberofe-shoppers

Average spendingpere-shopper

Regions 1,436.5mn $1,582

Asia-Pacific 711.0mn $1,486

Europe 295.6mn $1,708

N.America 207.8mn $3,099

L.America 93.8mn $352

MENA 82.4mn $313

Others 45.9mn $174Source:EcommerceFoundation,2016

GlobalB2CE-commerce


Source: GfK Trends and Forecasting (Digital World), in partnerships with the Consumer Electronics Association

-1%

-8%

59%

-12%

-5%

-20%

-23%

4%

ShareandgrowthofonlinedevicesSHAREANDGROWTHOFONLINEDEVICESTheglobalshareofseveralonlinedevicesandtheirspecificgrowth(salesvalue)

24% 21% 20% 19% 19%

6% 7% 6% 5% 4%

1% 2% 2%

8% 7% 7% 6% 6%

14% 13% 13%

12% 12%

13% 13% 13%

13% 12%

6% 4% 2%

2% 1%

26% 34% 36% 42% 45%

2012 2013 2014 2015 2016 (f)

Smartphone

MobilePhone

LCDTV

MobilePC

DesktopPC

Wearables

TabletPC

Othercategories


0% 10% 20% 30% 40% 50% 60% 70%

LuxembourgAustriaMalta

DenmarkFinlandBelgiumIcelandIrelandEstoniaSwedenFrance

NetherlandsUnitedKingdom

EU28Spain

GermanyPortugalGreece

ItalyHungary

CzechRepublicPoland

Romania

2012 2013 2014

EuropeanconsumersareincreasinglyshoppingcrossborderConsumersthatboughtproductsonlineoutsideoftheirowncountryinthelast12months


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Jorij AbrahamManaging Director Ecommerce FoundationE: [email protected]: +31 6 52 84 00 39


Address: Ecommerce FoundationRaadhuisstraat 221016 DE Amsterdam - the Netherlands


DisclaimerThe B2C E-Commerce Reports are publications by Ecommerce Foundation, which also owns the copyright for these reports.Although the utmost care has been taken in the construction of these reports, there is always the possibility that some informationis inaccurate. No liability is accepted by Ecommerce Foundation for direct or indirect damage arising pursuant to the use of thereport.

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GlobalB2CE-commerceReport2016

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