yStats.com GmbH & Co. KG Behringstr. 28a, 22765 Hamburg Germany Phone: +49 (0)40 - 39 90 68 50 Fax: +49 (0)40 - 39 90 68 51 E-Mail: [email protected]www.ystats.com Publication Date April 2010 Language English Format PDF & PowerPoint Number of Pages/Charts 248 Covered Countries USA, Canada, Brazil, Argentina, Chile, Colombia, Mexico, Uruguay, Venezuela, UK, Austria, Belgium, Bulgaria, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Lithuania, Macedonia, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Spain, Sweden, Switzerland, Turkey, Ukraine, Japan, Azerbaijan, China, Hong Kong, India, Indonesia, Israel, Malaysia, Philippines, Saudi Arabia, South Korea, Taiwan, Thailand, Australia, New Zealand, Egypt, South Africa Price €4,450 (excl. VAT) Global B2C E-Commerce Report 2010 April 2010 RESEARCH ON INTERNATIONAL MARKETS Provided by We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS
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Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions
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We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS
Asia was the leading geographic region in terms of Internet users in September 2009, reaching 738 million.Global: Internet Users by geographic Regions, in millions, September 2009
418
738
Europe
Asia
179
253
Latin America / Caribbean
North America
57
67
Middle East
Africa
21
0 100 200 300 400 500 600 700 800
Oceania / Australia
in millions
15
Source: Internet World Stats, September 2009
We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS
Moreover, Norway (70%) was also the leading European country in terms of Internet shoppers in 2009, followed by the UK (66%).Europe: Share of Internet Shoppers in Europe, 2004, 2006, 2008 & 2009
2004 2006 2008 2009
Norway n/a n/a n/a 70
UK 37 45 57 66
2004 2006 2008 2009
Slovenia 8 13 18 24UK 37 45 57 66
Denmark 42 55 59 64
Netherlands n/a 48 56 63
Sweden 43 55 53 63
Luxembourg 40 44 49 58
Poland 5 12 18 23
Spain 8 15 20 23
Latvia 3 8 16 19
Estonia 6 7 10 17Luxembourg 40 44 49 58
Germany 37 49 53 56
Finland 33 44 51 54
France n/a 22 40 45
Iceland n/a n/a n/a 44
Cyprus 4 7 9 16
Hungary 4 7 14 16
Portugal 5 7 10 13
Italy n/a 9 11 12
Austria 19 32 37 41
EU27 Average 20 26 32 37
Ireland 14 28 36 37
Belgium n/a 19 21 36
Croatia n/a n/a n/a 10
Greece 1 5 9 10
Lithuania 1 4 6 8
Bulgaria 1 2 3 5
Malta n/a 14 22 34
Slovakia 10 11 23 28
Czech Republic 5 13 23 24
Serbia n/a n/a n/a 5
Macedonia n/a n/a n/a 5
Romania 0 1 4 2
65
Note: The survey contains individuals having bought or ordered goods or services for private use over the Internet; main reference period for 2008 was the second quarter; main reference period for 2009 was the first quarter.
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