1 POLAND B2C E-COMMERCE MARKET 2015 PUBLICATION DATE: JANUARY 2016 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 - 5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS
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POLAND B2C E-COMMERCE MARKET 2015 PUBLICATION DATE: JANUARY 2016
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 - 5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS
PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS
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PRODUCT DETAILS Title:
Type of Product:
Category:
Covered Regions:
Covered Countries:
Language:
Formats:
Number of Charts:
Poland B2C E-Commerce Market 2015
Market Report
B2C E-Commerce
N/A
Poland
English
PDF & PowerPoint
57
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Site License:
Global Site License:
€ 750 (exc. VAT)
€ 1,125 (exc. VAT)
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QUESTIONS
ANSWERED
IN THIS REPORT
How does the Polish B2C E-Commerce market compare to other markets in Europe?
What are the main trends in B2C E-Commerce in Poland and how do they develop over time?
How large is the Polish B2C E-Commerce market in terms of sales and share in total retail?
What are some of the key characteristics of online shoppers in Poland?
Which products, delivery options and payment methods are preferred by online shoppers in
Poland?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
POLAND B2C E-COMMERCE MARKET 2015
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B2C E-COMMERCE MARKET IN POLAND IS THE THIRD LARGEST
IN EASTERN EUROPE
The sixth largest country in the EU in terms of population, Poland’s standing in B2C E-
Commerce is in line with other emerging markets across Europe. In terms of sales, Poland was
behind only Russia and Turkey in Eastern Europe in 2014 and enjoyed faster growth rates than
Russia, the research results of yStats.com revealed. Sales are expected to continue rising at
double digit growth rates over the next few years, with B2C E-Commerce’s share of total retail
sales to grow by around one percentage point in 2015.
Online shopper penetration in Poland reached over one third of the population in 2015,
but still reaches less than half of the Internet users in the country, according to yStats.com’s
research findings. Online shoppers increasingly use mobile devices to browse E-Commerce
websites and make purchases online, sparking M-Commerce sales which are predicted to grow
at even faster rates than overall online retail sales. Another important trend is cross-border E-
Commerce, with over 10% of online shoppers making purchases cross-border in 2014, from
websites such as eBay, Amazon and AliExpress.
These developments are also reflected in the competitive landscape in Poland, which
remains dynamic. yStats.com’s report shows that local market leader Allegro retained strong
positions in 2015, while international players such as Amazon heavily invested in local
distribution networks and fulfillment centers in Poland.
POLAND B2C E-COMMERCE MARKET 2015
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MANAGEMENT SUMMARY
OVERVIEW & INTERNATIONAL COMPARISONS
B2C E-Commerce Overview and International Comparisons, December 2015
B2C E-Commerce Sales, by Selected Countries in Eastern Europe, incl. Poland, in EUR billion, 2014
Internet Penetration in the EU Countries, incl. Poland, in % of Individuals, 2011 - 2015
Online Shopper Penetration in the EU Countries, incl. Poland, in % of Internet Users, 2011 – 2015
Number of Online Shoppers, by Selected Countries in Europe, incl. Poland, in millions, April 2015
Average Annual Online Spending per Shopper, by Selected Countries in Europe, incl. Poland, in EUR, April
2015
TRENDS
B2C E-Commerce Trends Overview, December 2015
M-Commerce Sales, in PLN billion, 2013 & 2016f
Share of Individuals Using Mobile Devices for Internet Access, in %, 2014 & 2015
Use of Mobile Devices in Online Shopping, by Mobile Phone and Tablet, in % of Internet Users, 2014 & 2015
Share of Mobile Traffic to E-Commerce Websites, in %, and Breakdown of Mobile Traffic to E-Commerce
Websites, by Smartphone and Tablet, in %, April 2015
Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2014
Product Categories Purchased from Foreign Online Merchants, in % of Cross-Border Online Shoppers, April
2015
SALES & SHARES
B2C E-Commerce Sales, in PLN billion, by Comparative Estimates, and CAGR, in %, 2013 - 2016f
B2C E-Commerce Share of Total Retail Sales, by Comparative Estimates, 2014 - 2018f
USERS & SHOPPERS
Internet Penetration, in % of Households, 2011 - 2015
Internet Penetration, in % of Individuals, 2011 - 2015
Online Shopper Penetration, in % of Individuals, 2011 - 2015
Online Shopper Penetration, by Gender and Age Group, in % of Individuals, 2014 & 2015
Reasons to Access the Internet, incl. “Selling Goods or Services, e.g. via Auctions”, in % of Internet Users,
October 2015
Factors Influencing the Online Purchase Decision, in % of Online Shoppers, October 2015
Reasons for Not Purchasing or Ordering Goods and Services Online, in % of Individuals Who Do Not Shop
Online, October 2015
Factors that Would Encourage to Shop Online More, in % of Online Shoppers, April 2015
POLAND B2C E-COMMERCE MARKET 2015
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TABLE OF CONTENTS (1 OF 2)
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PRODUCTS
Product Categories Purchased Online, in % of Online Shoppers, 2014 & 2015
Product Categories Most Purchased Online, in million Online Shoppers, April 2015
PAYMENT
Breakdown of Payment Methods Most Used in Online Shopping, in % of Online Shoppers, 2014
Payment Methods Used in Online Shopping, in % of Individuals, 2014 & 2015
DELIVERY
Breakdown of Delivery Methods Most Used in Online Shopping, in % of Online Shoppers, April 2015
Courier Service Used in Courier Delivery to Home/Work, in % of Online Shoppers, April 2015
Breakdown of Maximum Acceptable Delivery Times, in % of Online Shoppers, April 2015
PLAYERS
E-Commerce Player Overview, December 2015
Number of Online Shops, in thousands, 2011-2015f
Top 5 Most Recognized E-Commerce Websites, in % Internet Users, April 2015
Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views
and Bounce Rate, November 2015
Foreign Online Merchants Purchased from, in % of Cross-Border Online Shoppers, 6 Months to April 2015
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POLAND B2C E-COMMERCE MARKET 2015 TABLE OF CONTENTS (2 OF 2)