Global attractiveness Sillicon Valley for ICT

Geographic perspective of Sillicon Valley

Global ranking Sillicon Valley

To measure the global attractiveness of Silicon valley, we asked potentials with an ICT related function which cities they would like to work in abroad.

Silicon Valley is located in the San Francisco Bay area, covering both San Francisco and San José. From the global ICT workforce, 2.8 million people would like to work in Silicon Valley.

When compared to other global cities, Silicon Valley is ranked 11th as destination area. Most popular are London, New York, and Singapore.

Source: Global Talent Mobility Survey 2011

Global competition for Sillicon ValleyThe potential ICT labor force was asked which cities they consider working in besides Silicon Valley. When putting the outcomes in a matrix, the most important competitors become visible.

Source: Global Talent Mobility Survey 2011

Global competition Sillicon Valley

Competition in volumeResults indicate that London, Singapore, and Sydney are the largest competitors of Silicon Valley when looking at the volume of the potential labor market.

Geographical competitionOther American coastal cities such as San Diego, Los Angeles, Miami, and Boston represent geographic competitors.

The new Silicon ValleysDublin and Singapore were indicated as best new global cities for startups by Fortune, sharing Silicon Valleys combination of creativity and capitalism. Furthermore, according to the BBC, London has the ambition to become one of world’s great technology hubs. The developments in Dublin, Singapore, and London make them attractive for ICT talent and is reflected by their high rankings as preferred cities next to the San Francisco area.

Source: Global Talent Mobility Survey 2011

Global ICT potential

Large volume in AsiaIn terms of volume, the majority of the potential workforce with an ICT background that prefers Silicon Valley lives in India (38%) or China (22%).

Extremely popular amongSilicon Valley is rated …• 4 times more popular by Dutch• 7 times more popular by Finns• 4 times more popular by Australians… compared to the global average.

Asian labor marketThe potential labor force from the large Asian countries China and Indonesia is less than average interested to work in Silicon Valley. This seems logical, since Singapore is more popular and located in Southeast Asia.

Source: Global Talent Mobility Survey 2011

• Located in the San Francisco Bay area, Silicon Valley houses large multinational technology corporations such as Google, Apple, Intel, Facebook, and HP• Home of the first microprocessor and center of the Internet bubble• Preferred location for small, ICT related startups• According to the Silicon Valley Index 2011, the population of Silicon Valley was 3 million and the number of jobs 1.3 million. • While other cities like Bangalore (India) claim to be ‘Valleys’, the San Francisco area remains the leading hub for high technology innovation and production

Source: Global Talent Mobility Survey 2011

The Global Talent Barometer

• Global online research• Partner: The Network• 2011, 3th version• Research already conducted in 2006 – 2009, parts comparable• Global labor mobility• In 66 countries• With data on more than 100 cities• With data on more than 125 companies• With 162.495 interviewees• In 26 languages• Clients: Philips, Logica, ADP, Alexander Mann, Tom Tom, Maersk, Friesland Campina, ASML, USG, Manpower and more

Characteristics potential ICT workforce Silicon Valley

Source: Global Talent Mobility Survey 2011

Mobility drivers to Silicon ValleyArea Value Drivers (AVD)

Main driversThe most important drivers are better career opportunities (72%) and an opportunity to broaden experience (60%).

NetworkingMuch higher than the global average, 54 percent of the potentials want to meet new people or build a new network.

Making a changeAn interesting finding is that compared to the global workforce, making a change in the world is more important for potentials. Silicon Valley is the nursery for life changing ICT products and services, and potentials want to be part of this.

Source: Global Talent Mobility Survey 2011

Relocation information for potentials

We asked potentials with a preference for Silicon Valley when working abroad what relocation information they want from a foreign employer. Most important is accommodation (78%), followed by standard of living (72%) and transport links (57%).

More than the global average• Accommodation• Standard of living• Transport links• Climate• Taxes

Less than the global average• Comfortable social environment• Local facilities

Source: Global Talent Mobility Survey 2011

Top-10 employers of interest

Silicon Valley is known for its high-tech, ICT related companies. This is reflected by the top-10 employers of interest for the potential workforce.

1. Google2. Microsoft3. Apple4. SAP5. Facebook6. Siemens7. Sony8. IBM9. Accenture10. Cisco

All companies are more than average popular

for ICT potentials that prefer Silicon Valley.Noteworthy is Facebook, rated 10 times morepopular compared to the global workforce.

Source: Global Talent Mobility Survey 2011

Working abroad

Contract typeMore than the global average, the majority of ICT talent prefer a temporary contract of 12 months or longer. Considering the fact that they are also willing to stay abroad for a longer period, the potential workforce aims at a long-term relationship with an employer.

Job hunting• Job websites (86%) are most used when looking for a job abroad• More than average, national/regional and local newspapers are sources for finding vacancies

Source: Global Talent Mobility Survey 2011

The global workforce and Silicon Valley

• Silicon Valley is the high technology hub for large multinationals and startups. While very

popular, new ‘Valleys’ such as London, Dublin, and Singapore are important competitors and also preferred by the potential workforce.

• The European labor market is extremely interested to work in Silicon Valley. Country specific

recruitment seems to be an effective way of targeting potentials.

• Making a change in the world is a typical mobility driver for potentials that want to work inSilicon Valley. In order to attract the labor force, the innovative and creative character of

theSan Francisco area should be emphasized. It is the place to be for developing ICT

solutionsthat matter.

• Compared to the global average, Silicon Valley is very popular among students. Campus

recruitment, internships, or inhouse days are recommended for approaching new ICT talent.

Make and have your own detailled global recruitment analyses

Wanting to know more about Global Talent Barometer and Global Recruitment Intelligence, please connect/contact with Geert-Jan Waasdorp, Intelligence Group

http://www.intelligence-group/nl/enhttp://www.globaltalentbarometer.com

Geert-Jan WaasdorpGlobal Recruitment Intelligence ConsultantFounder of Intelligence Group

[email protected] http://nl.linkedin.com/in/waasdorp

@waasdorpigi

More information about the data, look at: http://www.intelligence-group.nl/media/files/Downloads/Global%20Recruitment%20Intelligence%20IG.pdf

Countries we all know about:

• Algeria• Australia• Austria• Bahrain• Belarus• Belgium• Bosnia• Brazil• Bulgaria• Cameroon• Canada• China• Croatia• Czech Republic• Denmark• East Africa• Egypt• El Salvador• Estonia• Finland• France• Germany• Ghana• Greece• Guatemala

• Hungary• India• Indonesia• Ireland• Israel• Italy• Ivory Coast• Jordan• Kazakhstan• Kenya• Kuwait• Latvia• Lebanon• Lithuania• Luxemburg• Malaysia• Morocco• Nigeria• Norway• Oman• Panama• Philippines• Poland• Portugal• Qatar

• Romania• Russia• Saudi Arabia• Serbia• Singapore• Slovenia• South Africa• Spain• Sweden• Switzerland• Tunisia• Ukraine• United Arab Emirates• United Kingdom• USA

And much more…

Cities we all know about:

• Abu Dhabi• Adelaide• Amsterdam• Antwerp• Athens• Atlanta• Auckland• Bangkok• Barcelona• Basel• Beijing• Bergen• Berlin• Bern• Birmingham• Bordeaux• Boston• Brisbane• Brussels• Budapest• Buenos Aires• Caïro• Calgary• Canberra• CapeTown• Chicago

• Cologne• Copenhagen• Dallas• Doha• Dresden• Dubai • Dublin• Düsseldorf• Edinburgh• Estocolmo• Florence• Frankfurt• Geneva• Glasgow• Gothenburg• Graz• Hamburg• Helsinki• HongKong• Houston• Istanbul• Jakarta• Jeddah• Johannesburg• Kiev• Kraków

• Kuala Lumpur• Las Vegas• Lausanne• Lisbon• Liverpool• Ljubljana• London• Los Angeles• Luanda• Luxemburg• Lyon• Madrid• Málaga• Manchester• Manila• Marseilles• Melbourne • Miami• Milan• Minhen• Monaco• Montreal• Moscow• Mumbai• Munich• New York

• Nice• Ontario• Oslo• Ottawa• Paris• Peking• Perth• Prague• Quebec• Riga• Rio de Janeiro• Rome• Rotterdam• Salzburg• San Diego• San Francisco• San José• San José de Costa Rica• San Salvador• Santiago• São Paulo• Seattle• Seoul • Shanghai• Singapore• Sint Petersburg

• Sofia• Stavanger• Stokholm• Stuttgart• Sydney• Taipei• Tel Aviv• Tokyo• Toronto• Toulouse• Turin• Valencia• Vancouver• Vantaa• Venice• Vienna• Vilnius• Warsaw• Washington DC• Wellington• Zagreb• Zürich

And much more…

Companies we all know about:

• GE• ABB• Accenture• Adidas• Alstom• Amazon• Apple• AT&T• Audi• BASF• Bayer• BBC• Blizzard Entertainment• BMW• Boeing• Bosch• BP• Chevron• Cisco• Citigroup• Coca Cola• Credit Suisse Group• Daimler• Danone• Dell

• Deloitte• Deutsche Bank• DHL• EADS Airbus• Ericsson• Ernst & Young• Exxon• Facebook• Ford• Gazprom• General Motors• Goldman Sachs • Google • Halliburton• Heineken• Henkel• Hilton• HP• HSBC• IBM• Ikea• Intel• JP Morgan• KPMG• Loreal 

• Lufthansa• Maersk• McKinsey• Mercedes• Merck• Microsoft• Nestle• Nike• Nokia• Novartis• Oracle• Orange• P&G• Pfizer• Philips• Porsche• PwC• Roche• Samsung• SAP• Schlumberger• Shell• Siemens• Sony• Starbucks

• Telefónica• Texas Instruments• Total• Toyota• UBS• UN• Unilever• Vodafone• Volkswagen AG• Volvo• Walmart• Yahoo

And much more…