Global 500

Global 500 .2014Computers ,office EquipmentPrepare by Hatem mostafa Hassan Program 007

Computers ,office Equipment

• Agenda .Report consist of for each company.1- company mission2-product mix for each company3-strategies


• According to fortune 500 in 2014 we select the first five company in computer and office equipment this companies are.

• Apple.• Hewlett-Packard.• Fujitsu• Lenovo Group• Canon



• Apple mission statement

• Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with IPad.”


• Apple product mix.When we talk about Apple product mix we can divided to

sex main part .1. I phone 56.72% from all revenue.2. I pad 18.48% from all revenue.3. Macintosh 11.54%from all revenue.4. I pod 1.39% from all revenue.5. It 8.69%from all revenue.6. Accessories 3.18 %from all revenue


• Apple strategies.• Apple’s premium pricing strategy and product differentiation• DifferentiationApple attempts to increase market demand for its products

through differentiation, which entails making its products unique and attractive to consumers. The company’s products have always been designed to be ahead of the curve compared to its peers. Despite high competition, Apple has succeeded in creating demand for its products, giving the company power over prices through product differentiation, innovative advertising, ensured brand loyalty, and hype around the launch of new products. By focusing on customers willing to pay more and maintaining a premium price at the cost of unit volume, Apple also set up an artificial entry barrier to competitors



• HP MISION STATMENTHP doesn’t have an official mission statement but it’s

expressed through “The HP Way”, which states company’s values and objectives.

HP value and objective.I. Customer loyalty We earn customer respect and loyalty by

consistently providing the highest quality and value.II. Profit We achieve sufficient profit to finance growth,

create value for our shareholders and achieve our corporate objectives.

III. Growth. We recognize and seize opportunities for growth that builds upon our strengths and competencies.

Computers ,office EquipmentHP value and objective.4-Market leadership We lead in the marketplace by developing and delivering useful and innovative products, services and solutions.5-Commitment to employees We demonstrate our commitment to employees by promoting and rewarding based on performance and by creating a work environment that reflects our values.6-Leadership capability We develop leaders at all levels who achieve business results, exemplify our values and lead us to grow and win.7-Global citizenship. We fulfill our responsibility to society by being an economic, intellectual and social asset to each country and community where we do business.

Computers ,office EquipmentHP Strategies.The company is positioned to extend its leadership into the

major trends driving IT investment—cloud computing, information optimization and data security. In May, HP initiated a multiyear restructuring designed to realign its cost structure and create investment capacity to drive innovation against its strategic priorities, strengthen market leadership and rebuild its balance sheet while returning capital to shareholders. Despite the challenging environment, the company has maintained research and development (R&D) spending, along with a steady focus on preserving the long-term health of the business. The company is on track to deliver on its savings targets and complete the restructuring by the end of fiscal 2014.

http://www8.hp.com/us/en/hp-news/press-release.html?id=1247078#.UGuXwlElx_w

Computers ,office EquipmentHP Strategies.• Business segment strategies• Throughout the day, HP’s management team will lay out

specific plans and goals for the company’s turnaround, including

1-HP Enterprise Services.2-HP Printing and Personal Systems.3-HP Enterprise Group.4-HP Software.5-HP Converged Cloud update.6-Webcast details.7-Use of non-GAAP financial information.8-Forward-looking statements



• Mission Statement of Fujitsu• " Foster greater opportunities for inclusion that result in long-

term business relationships and increased volume of participation "


• Fujitsu product mix and stratigy .1-Product Support ServicesIn addition to cutting-edge products, Fujitsu delivers worldwide Product Support Services. A comprehensive product support portfolio containing standard break/fix services as well as proactive support helps our customers to save time and money and reduces the burden on internal IT staff. Fujitsu delivers Product Support Services through certified support engineers for individual products as well as for IT infrastructures as a “one stop shop” support offering. The services range from installing new products to providing fast and responsive support for Fujitsu hardware, software and IT infrastructures for solution business. The right mix of Product Support Services from Fujitsu enables optimal early planning for the availability of our customers’ IT systems required for their state-of-the art business operation


• Fujitsu product mix.2- Managed MaintenanceManaged Maintenance from Fujitsu simplifies your heterogeneous ICT infrastructure providing a single point of contact and accountability for your multi-vendor maintenance, be it your mission-critical enterprise infrastructure, client computing devices, retail and network & communication infrastructures as well as ATMs. It is a comprehensive program built upon experience and knowledge gained from years of working in multi-vendor, mission-critical ICT environments. At its most basic, Managed Maintenance is hardware break/fix. However, we have gone beyond the traditional reactive service to a solution that embodies a number of proactive features that allow Fujitsu to meet and exceed your service level requirements for any hardware product from Fujitsu or any other vendor. These features, coupled with our proven support processes, create a firm foundation for improved hardware availability over time. Fujitsu can serve as a single service provider which offers one contract, one invoice and one phone number to call for your multi-vendor support – for hardware from Fujitsu or any other manufacturer. Our customers save the time needed to coordinate IT support service providers


• Fujitsu product mix.3-Global Onsite SupportFujitsu’s Global Program Management Office (GPMO) is an integrated global service delivery center, managing and driving global on-site support services.Global service delivery management can be provided in over 188 countries on a 24x7 basis via our 3 hub structure covering Americas, Asia Pacific and Europe. Through the global onsite support IT system, onsite support interventions are dispatched into the local countries, where they are fulfilled by local field engineers.Global service delivery management and governance is driven in all the phases of the contract lifecycle, in accordance with ITIL standards, to ensure consistent global processes and delivery management. During ongoing service operations, GPMO dispatches and proactively follow-up onsite support tickets to ensure the field engineers perform the activities assigned and resolve the problems of the end user, or equipment, within the agreed SLA target. Local service delivery is accomplished through either our own Fujitsu engineers or via our qualified service partner network.


• Fujitsu product mix.5-Rollout and Project ManagementFujitsu recognizes that each customer’s rollout and installation needs are special. The key to success of using these services in any project is great project management — to recognize and mitigate the risks and ensure a comprehensive practical plan is built and executed on time and to budget. The services include global rollout concepts for Fujitsu products and the corresponding software, plus the project management for their installation within an existing customer infrastructure. Fujitsu offers an end-to-end service chain from site survey and customization through installation and end-user training to on-site data migration. Our Rollout and Project Management Services, coupled with our integration and installation services for Fujitsu systems, provide a genuine single vendor to manage all your needs

Computers ,office Equipment• Fujitsu product mix.6-System Lifecycle ManagementSystem Lifecycle Management covers the services Install, Move, Add, Change and Dispose (IMAC/D) that become necessary after new Fujitsu systems are successfully rolled out and in use, either in the data center or by the single employees. Ongoing update and upgrades are included. Enterprise products previously in use before the new systems are installed can be moved to another location to be used for other, less mission-critical tasks. And in case the hardware is out of date Fujitsu takes care of the refurbishment. Fujitsu provides System Lifecycle Management services for the IT infrastructure with a minimum of data center or end-user interruptions. Fujitsu is the one-stop resource and takes over the complete responsibility to ensure the seamless and ongoing successful use of the new systems and the eco-friendly recycling of old devices.



• Lenovo Group Ltd. is a Chinese multinational computer technology company with headquarters in Beijing, China, and Morrisville, North Carolina, United States. It designs, develops, manufactures and sells personal computers, tablet compute.


• Lenovo mission statement• Our mission is to become one of the world’s great personal

technology companies. We aspire to achieve this objective by leading in three key areas.

• Personal Computers: Lead in PCs and be respected for our product innovation and quality.

• Convergence: Lead the industry with an ecosystem of devices, services, applications and content for people to seamlessly connect to people and web content.

• Culture: Become recognized as one of the best, most trusted and most well-respected companies to work for and do business with.”


• Lenovo product mix.We built our reputation making PCs, but we’re building our future on a whole lot more. The value, reliability and rugged durability you expect from Lenovo personal computers are now available in everything from the latest and lightest in tablets to the powerhouse servers already hard at work in agencies around the world.1- Tablets: Any Task, Any Place, Any Reason.2- Laptops: Mobile Productivity Starts Here.3- Desktops: A Machine for Every Job.4- Workstations: Heavy Lifting in Progress.5- Servers: Managing Your Mission


• Lenovo product mix.6-ThinkVision: See How They Succeed.7-Accessories: Little Things Make a Big Difference

Computers ,office Equipment• Lenovo strategy • Through it is become global and depends on many factors.• 1-The Networked Enterprise.Lenovo is publicly listed in Hong Kong, ensuring that it operates with a degree of transparency that many other Chinese companies do not have. Its board has international representatives and operates on the basis of global management principles. The company’s top management committee consists of nine people (including Qiao) from six different countries, who all have extensive international experience with the company’s products, markets, and functions. Below them is a leadership team of 100 “high potential” executives, representing 17 countries. Because its footprint is so big, the company has developed human resources practices that apply uniformly regardless of market (including China). Pay scales have been standardized as well; there is little difference in working for Lenovo in China or Switzerland or the United States.


• Lenovo strategy 2-Supply Chain: The Best of All Worlds.3-Technology Development: The Innovation Triangle.4-Marketing to “Those Who Do.5-Taking on the WorldAnd many strategies effects on Lenovo succeed.


Computers ,office Equipment• Mission Statement.Cannon Electric Co. has a priority to deliver quality, service, design and installation at a cost-effective price and to provide a personalized and innovative service to fulfill our client’s specific requirements at all times. We strive to continually ensure that we maintain our name as an ethical and well respected contractor within the electrical, security, and building industries. Our current clients are our greatest assets, and we continuously strive to enhance our strong relationships with them. On all our projects, we strive to become partners with our clients through teamwork, support, and friendly service for the long term. Cannon Electric Co. takes pride in providing our customers with top quality workmanship, safe working standards, and personal customer service, using modern technologies.


Canon product mix.Applications that are migrating from traditional printing techniques to digital technology are a key driver for inkjet technology growth. Production color inkjet volume is increasing at an astounding rate. According to Info Trends’ Global Production Printing & Copying Market Forecast, production color volumes totaled about 310 billion impressions in 2012 and will grow to nearly 720 billion by 2017. By 2016, production color inkjet volume will exceed that produced by toner. Production color inkjet accounted for 31% of the total production digital color volume in 2012, which is all the more impressive when you consider that there was hardly any production color inkjet volume prior to 2008. By 2017, Info Trends believes that production color inkjet will account for 58% of volume—and all of this is happening while color toner is also growing at a healthy rate.


Canon strategies .Canon's Six Key Strategies Targeting Transformation and the Achievement of Continued GrowthSeeking to become a truly excellent global company that is admired and respected around the world, in 1996 Canon launched the medium- to long-term Excellent Global Corporation Plan. Having successfully completed the first three phases of the Plan, we embarked on Phase IV in 2011. Guided by six key strategies, we are carrying out a range of initiatives aimed at achieving our goals for 2015.1-Realizing the World's No. 1 Products through Innovation.2-Globalizing Innovative Technologies.3-Pursuing the World's Best Manufacturing


Canon strategies .4-Striving to Deliver the Highest Value.5-In Pursuit of a Sustainable Society.6-Training the Leaders of Tomorrow