Glide is a vodka-like mixer produced by filtering a USA- made saké through a proprietary process that reduces flavor, color, and aroma. When poured properly in a mixed drink, the average consumer can not differentiate between a cocktail prepared with vodka and one prepared with Glide. Existing Demand Consumers prefer to buy their mixed drink products in supermarkets. In states without mixed drink restrictions, 42% by sales and 78% by volume of mixable alcohol beverages move through the grocery channel. 1 GLIDE meets the consumer demand for mixed drink products in states with sales restrictions. Growing Market and Category Consumer interest in mixed drinks is driving both category and new product growth. Mixed beverages grew over 5% every year for the last 5 years and hundreds of mixed beverages (over 250 new vodkas alone) have been introduced to meet consumer demand for new products. 2 From pomegranate juice to marinated hot peppers, mixed drink consumers shop your stores everyday for new ingredients. GLIDE is new, stylish, mixable, and smooth. Companion Sales Millions in tonic water, olives, limes, vermouth and juice leave grocery registers every year without the accompanying mixable beverage ring. How many companion sales can GLIDE provide your stores a day… 1, 2, 3? clear and smooth. MEETING THE HIGH STANDARDS OF TODAY’S MIXED DRINK CONSUMER New Category. Existing Demand.