Glasgow City Marketing Bureau #ICCA12 TUESDAY 23/10/2012

Glasgow City Marketing Bureau

Aileen Crawford, Head of Convention Bureau

Glasgow’s strategy for delegate build

Strong partnership Understand strategy, aims & audiencesAdd value 1, 2, 3

1. Develop assets to grow

delegate numbers

2. Promote via existing networks and distribution

channels

3. Develop new channels

and opportunities for delegate

build

Case Study: Royal College of Paediatrics

& Child health

Postcards were produced to be distributed to potential delegates at events in 2011

Rollerbanner was designed to promote the conference and displayed in RCPCH’s Headquarters

Adverts were produced for RCPCH’s brochures and newsletter to promote the conference

Pre Conference Marketing Support

Posters were designed to promote the conference to potential delegates to go to other events and partner conferences

Other ideas:Pre Glasgow Conference Marketing

Stand at pre conference

Work with Local Contacts

Universities – GCMB has 2 500 contacts

Public Health Organisations – GCMB has access to 3000 local doctors

Email Blast – GCMB support

Other ideas: Let the delegate do the talking

Video

Other ideas: Let the delegate do the talking

Video

Other ideas: Researcher to find local industry links

List of 50 Scottish companies provided by GCMB’s researcher

Other ideas: City information for the congress website

Other ideas: Video to welcome the delegates