GIP – Implementation Planning for Tier 1
Jun 17, 2015
GIP – Implementation Planning for Tier 1
Common mistakes.
“We use the channels which are planned for us every year, without understanding what the strategy needs
“We do not come up with new channels if need for specific strategies
“We try to implement strategies without connecting it to the exchange timeline
“We do not reach all of our audiences
“We spread the same message to our all our audiences
“We spread the wrong message to via the wrong channel
Why?
We need plan how to bring strategies from the MC to LC level!
Session Objectives
I understand how to plan implementation activities for projects
to grow programs (involving FO and
BO)
The Steps.
1. Decide your
targets audiences
2. Define the channels you
need per target
audience
How to build an implementation plan.
3. Define the key messages
for that audience/per
channel if needed
4. Cross check the channels to
prioritize messages &
check timeline for
implementation
Program
Cluster 1&2
Strategy 1 & KPI
Strategy 2 & KPI
Strategy 3 & KPI
Cluster 1
All cluster
s
Activities
Resp
The OutputImplementati
on plan
Activities
Resp Implementation plan
Activities
Resp Implementation plan
Exchange
Project(s)
Exchange
Project(s)
Exchange
Project(s)
The Output
With who do you need to implement this strategy?
Connect this directly to the clusters from the growth model
Think of MC, LC VPs (FOBO), members, Boards, externals etc
Target Audience
NOTE
With deciding which audience you need to reach,take into account your growth model & clusters!
What is the timeline of implementation for this strategy? Which channels are available?
Connect the channels to the audiences
Understand what the channel can be used for (which message)
Come up with new channels or adjust current ones if needed!
Channels
Internal Comms
Create key messages for every audience!
Customize for different channels if needed
Not every audience needs to get the same message!!
Message
Yay! You know how you want to implement your strategies!
Now you need to take a look at the channels… are you overloading them?
You cannot send too many messages in one channel!
Is the timeline supporting the strategy implementation?
Channel Check
Let’s Make it Happen!