iGIP: Goal Product & Partner planning: Tier 1
iGIP: Goal Product & Partner planning: Tier 1
Overview MC Planning for Tier 1
Goal Product and Partner
Planning
Backwards planning &
strategy planning
Implementation Planning
MC Planning for Tier 1
Let’s see how we plan our goals for iGIP,
our product/market strategy
& the suppliers we need to deliver this in tier 1!
Objectives
I know my MC goal for iGIP
I know the break down in products
& my partners
I know where the growth will come from (which LCs)
Who are in iGIP Tier 1?
INDIA
CHINA, MAINLAND
GERMANY
BRAZIL
TURKEY
COLOMBIA
Goal Planning
Steps to determine overall MC goal
Understand the past
performance
Define with your MC the focus program
Define a first
ambition for iGIP
Define focus LCs for iGIP
(who will jump?)
Define LCs goals & validate national
goal
Cross check with LC and MC goals in
other programs
Focus LCs & LC Goals
Define which out of all your LCs will have oGIP as a focus program and have the capacity to jump in iGIP
Understand their realisations in the past term and determine an (initial) goals per LC
Check if the LC goals are able to add up to the national ambition
Ensure to align the goals with your LCs when they are final
Cross check with LC and MC goals in other programs
In the end, every LC needs to be focused on one program, in which it will have the highest jump
Together as an MC you will need to be aligned on the goals for all programs and the LC goals across programs
This way you will make sure that the LCs you have, will actually focus on and have the capacity to grow in your program
Do this based on the OD model of your entity!
NOTE
Together as an MC you will need to be aligned on the goals for all programs and the LC goals across programs
This is specifically important for Tier 1 entities!
Make sure that top LCs across programs make a clear choice for their focus program, they cannot jump in all!
This result should look like this:
Cross check with LC and MC goals in other programs
This result should look like this:
Cross check with LC and MC goals in other programs
GIP Focused LCs GCDP
Focused LCs
Tier 1 entities are recommended to have 2 focus
programs!
LCs also have one focus program and are generally
not recommend to run all four programs
Also, we recommend to have the mature LCs focused on iGIP since they have more capac-
ity to grow the program
NOTE
Wait!
We are not there yet!
NOT SO
FAST
Now we need to plan
In which products & with which partners we will
deliver the goals!
We planned the initial overall goals…
Product & Supply Planning
Analyse customer feedback of EPs realized (NPS or your own feedback system)
Analyze Your External Market
Analyze Internal AIESEC Market
Analyze Customer Feedback (NPS)
Analyze to understand
You can add to your analysis data about the external market, like trends and market behaviors in your region - it gives you good
insights. But it’s very important go deeper on your entity previous realization. It gives you accuracy and precision.
Analyse past 3 years' data about your realized TNsYour market: which types of companies, their needs for talent, your competitors, etc
Focus on Teaching and Marketing.What are the biggest entities and growing entities in Marketing and Teaching EP Re? Which can you match with based on geography and visa requirements and financial capacity?
What profile do these EPs have?
Entity PartnersSub-products
Define
How to define your focus
Reflect
Compare
Define your key country partners for each sub-product based on your realization analysis (Top 3 sub-products and top 10 countries you want most EPs from, growth rate, global EP supply trend, entities with high growth rates, matching timeline etc.)
Take all your analysis and compare external and internal data. How is the TNs market demand? How are the students in the network? Take a look at what internal and external have in common. Based on these analysis, define your focus sub-products.
Use the Market Place to see the goals of all entities in sub-
products!
NOTE 1
Analyze
Supply & Demand management in GIP is very important!
Make sure you don’t attract students you cannot match!
This means you need to balance what your market
needs, to what we actually can supply.
NOTE 2
For tier 1, you can try to see if there are spe-cific
market opportunities you can find suppliers for.
Also, you can try to upscale partnerships based on a specific market opportunity on ei-
ther side.
NOTE 3
Marketing!
Top Products in GIP
Teaching Teaching!
Tier 1 entities can best run ONE or TWO or THREEsub-products
Make sure LCs are not running more than 2 sub-products.
Generally, growth is not created by expanding the amount of products you are running. In most (if not all enti-
ties) we have not reached maturity stage in our products/ have a sig-
nificant market share. Meaning we can grow much more in the
products we sell currently.
Amount of SPs
Overall, you need to focus on up scaling the current partnerships you have.
Try to have strong partnerships with between 5-8 partners.
Current partnerships are more often between 5 (!) – 80 realiza-tions, we can grow them much more and don’t need a massive
amount of partners!
Plan in a meeting with them to plan the partnership in detail. More info in
the partnership section.
Make sure to have a responsible MC/NST to manage the partner-ship.
Then you need to promote and attract EPs for these entities, and be in constant communication to co-deliver these ex-
periences.
Amount of partners
How?
Check Market place for top entities in Marketing and Teaching & Others
Check AFT for top entities with current forms in Marketing and Teaching & others
Pick 5-8 entities you are going to partner with
Having meetings to finalize details of the partnerships
Raise TNs for these partners
Have HR responsibles and be in constant communication with them.
Partners
You know how much your Re goal is in every sub product!
You know which TNs you need to raise
You know with with partners you want to set up GIP partnerships to deliver this
You know which LCs will focus on which product
The Result!
Product & Market
Goals
iGIP: Goal Product & Partner planning: Tier 1