In Business?Are You A Referral Marketing Group Member? Getting Your Return From Your Investment! www.conspicuous-cbm.com
Getting The Most Out Of Referral Marketing 11 July 2014
Sep 14, 2014
In Business?
Are You A Referral Marketing Group Member?
Getting Your Return From Your Investment!
Are You A Referral Marketing Group Member?
Getting Your Return From Your Investment!
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Transcript
In Business?Are You A Referral Marketing Group Member?Getting Your Return From Your Investment!
www.conspicuous-cbm.com
What You Will See
www.conspicuous-cbm.com
• Introduction
• The ChallengesReminder - The 4 ToolsReminder - 4 Important WordsTrue cost of A Referral Marketing GroupThe Elements of Referral Marketing success
• Fortune Is In The Follow-Up
Who Am I?
www.conspicuous-cbm.com
•Chartered Accountant
•Social Media Addict
•+ outside interests...
•Corporate Stooge
•Referral Marketing Specialist
www.conspicuous-cbm.com
•Recognised social media person - Linked-in, Twitter, Slideshare, Facebook....
•Regular posting on CCBM website & other original content to share.
•Linked-in guru - 15 published posts (nearly 1900 followers / 1850+ connections)
•70+ recommendations & hundreds of endorsements
•Most successful RD in BforB history
•Well respected in Staffordshire & beyond community - helped hundreds of new business / start-ups / established businesses
•Friend of other networking gurus
Who Am I?
The Challenges
www.conspicuous-cbm.com
4 Things To Do
www.conspicuous-cbm.com
Networking
Reputation Building
Social Media
Referral Marketing
4 Important Words
www.conspicuous-cbm.com
Hard-work
Discipline
Perseverance
Plan
True Cost Of A Group?
www.conspicuous-cbm.com
Elements OfReferral Marketing Success
www.conspicuous-cbm.com
Presence
121s
Giving referrals
Guests
Focus - pitch
Energy & enthusiasm
Focus - Pitch
www.conspicuous-cbm.com
Ideal Customer?
Top 10 Wish List
Battle Plans
Elevator Pitches
Spotlights...
121s
121s
www.conspicuous-cbm.com
Cornerstone Of Any System
Not a social chat
Agendas
Actions
Follow-up
Giving Referrals
www.conspicuous-cbm.com
Not a one-way street
3rd party referrals
Have people been specific?
Tough Love Feedback
Energy & Enthusiasm
www.conspicuous-cbm.com
The Subconscious Signal
The Appearance
The Right Level
Social Media
Contributions
Presence
www.conspicuous-cbm.com
The Subconscious Signal
The Excuses
The Consequences
Representation
Guests
www.conspicuous-cbm.com
The Subconscious Signal
WIIFMReputation
Testimonials
Relationships
The BforB Guest Challenge
Why Join BforB
What to do when youget one of these?
www.conspicuous-cbm.com
Follow-up & Ask For The Referral!
What Do I Want?
www.conspicuous-cbm.com
Continue the conversation
Social Media
Newsletter subscription
Let’s Do Mentoring
Opportunities to speak or network
Accountants
What Do I Want? Do You Know?
www.conspicuous-cbm.com
What Do I Want? Do You Know?
www.conspicuous-cbm.com
Contact Us
www.conspicuous-cbm.com
Phone - 07706 171851email - [email protected] - @conspicuouscbmLinked-in - uk.linkedin.com/in/stuartwalton/Linked-in - www.linkedin.com/company/conspicuous-cbmFacebook - www.facebook.com/conspicuousCBM
THANK YOU
www.conspicuous-cbm.com
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