[Webinar July 2011] Getting Social with Magento Enterprise

Ethan GiffinGroove Commerce

July 27, 2011

Getting Socialwith Magento!

July Webinar | Getting Social with MagentoJuly 2011

ABOUT ETHAN GIFFIN

With over a decade of industry experience in eCommerce,

SEO and the dynamic technologies that drive them Ethan

Giffin founded Groove Commerce to be a boutique web

agency that provides enterprise class service for online

retailers.

This blend of industry and agency experience has made Ethan

a sought after speaker and panelist at top events including:

Internet Retailer, eTail, Search Engine Strategies (SES), SMX,

American Marketing Association, PubCon and Ad:Tech.

Currently, as CEO Ethan is leading the charge as an Award

Winning Magento partner.

Ethan E. GiffinCEO & Founder

[email protected]: @Opie

Looking For aSocial Media Expert?

July 2011 July Webinar | Getting Social with Magento


FOR SALE: BRIDGE IN BROOKLYN

Sale!


Social Media Expert?10,000 Hours…(That’s 40 solid hours a week for 5 years)

Social Media

Social Commerce

User Generated Content

Authenticity

Synergy

Blah, Blah, Blah…

But there’s Gold Beneath the Buzz!


LET’S START WITH THE BUZZWORDS


SO WHY PUT EFFORT INTO SOCIAL MEDIA?

July Webinar | Getting Social with Magento

93% of people active online fully expect companies to be present in social spaces and be willing to have a conversation with them.

• 4 of the top 7 highest-traffic websites (Facebook, YouTube, Wikipedia, and Blogger) are social media websites

• More than half of all people in the U.S. over 12 have set up a social media profile

• Twitter now has 200+ million users and is adding 300,000 a day

• Two-thirds of the global internet population visit social networks — Nielson, Global Faces and Network Places

July 2011

SOCIAL MEDIA STATS

Source: http://www.expansionplus.com/

July Webinar | Getting Social with Magento

67% of shoppers spend more after recommendations from an online community of friends. (Internet Retailer, September 2009)

53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product. (ROI Research for Performance, June 2010)

Half of the top 25 retailers have integrated Facebook into their own sites, as have 17 of 25 fastest-growing retailers. (Facebook)

July 2011

SOCIAL MEDIA AND ECOMMERCE


SO HOW CAN IT HELP YOU? (AKA DA GOLD)

Confidence

EngagementSEO

Facebook

Youtube

Twitter / Google+1 / LinkedIn


Social Commerce/Shopping

Easy Ways to Engage

Extensions to Check Out


WHAT WE’RE COVERING

Facebook


According to Facebook, people who click the “Like” button on external sites have 2.4x the number of friends than the average Facebook user, and click on 5.3x more external links, so ensuring you connect with these word-of-mouth advocates is not just a nice-to-have, it’s a must-have.


THE POWER OF “LIKE”

Source: http://www.expansionplus.com/


THE POWER OF “LIKE”


DISPLAY YOUR PRODUCTS


CREATE SOME ADS


MAKE IT EASY TO SIGN ON

Twitter / Google+1LinkedIn



EMBED A TWITTER WIDGET


WHAT DOES THREADLESS DO?


DEATH BY SHARE BUTTON!

Youtube



EMBEDDING ON YOUR PRODUCT PAGES


YOUTUBE GALLERY IN ADMIN




ASK FOR PRODUCT REVIEWS

Magento Out of the Box Reviews Aheadworks Advanced Email


ACCEPT VIDEO TESTIMONIALS


SOCIAL WISHLIST SHARING


REWARD LOYALTY

Social Commerce / Shopping



TURNTO


TURNTO


TURNTO


TURNTO


JUSTBOUGHT.IT

More Examplesof Social Shopping



SOUTH MOON UNDER


EXPRESS

Easy Places to Enagage



YOUR THANK YOU PAGE


YOUR SALES RECEIPT EMAIL

Searchspring – Catalog Integration• http://www.searchspring.net/

Aheadworks – Facebook Signon/Social Links• http://ecommerce.aheadworks.com

Magentweet – Twitter Widget• http://www.magentweet.com/

Iceberg Commerce - Youtube Gallery• http://icebergcommerce.com

TurnTo - Social Help/Feedback• http://www.turntonetworks.com/


EXTENSIONS TO CHECKOUT

http://ecommerce.aheadworks.com/

http://ecommerce.aheadworks.com/

http://icebergcommerce.com/




JOIN US!

Topic: Preparing your Magento Site for Holiday Shopping

Date: August 25th

Time: 2:00 EST / 11:00 PDT

Register: www.groovecommerce.com/webinar-august


ABOUT GROOVE COMMERCE

Our goal is to bridge the gap between marketing

and technology and deliver a user-friendly, high

converting product to each one of our clients.

Services include:

• eCommerce Website Design• Magento Development & Integration• Social Media Marketing• Pay Per Click (PPC) Management• Search Engine Optimization (SEO)• eCommerce Site Analysis• Conversion Consulting

2400 Boston Street, Suite 320, Baltimore, Maryland 21224

www.groovecommerce.com800.564.9826@GrooveCommerce


[Webinar July 2011] Getting Social with Magento Enterprise

Technology

social spaces

social media websites

social networks nielson

awardwinning magento

online twitter

ceo ethan

internet retailer

integrated facebook