Getting linked in

Getting Linked In

With Laura McHarrieBusiness Adviser

Bournemouth & Poole College23rd January 2013

LinkedIn Made Easy

• Kindle Edition (updated)

• £3.89

It’s about …

… NETWORKING

Manage your Networking Activities

Learning Outcomes

1. Select your networking strategy

2. Refine your profile

3. Determine your activities

To be LinkedIn or not …

1. Strategy

• What do you want to achieve networking?

• Who is your ideal customer/client?• Where do you find more of them?• Why do they want to connect with you?

• When might be the best time to connect?

• How might you approach them?

Top of Google

The Relationship Triangle

Bond

Trust

Respect

Acceptance

Understanding

Acknowledgement

2. Profile

• Your Elevator pitch• Your Activity• Your Connections• Your Recommendations• Your Testimonials• Your Groups• Your Interests

Create a ZMOT

Create a ZMOT

Post Status Updates

Create an Engaging Profile

Click through to view

• http://www.linkedin.com/profile/view?id=16972536&locale=en_US&trk=tyah

3. Activity

• Ask your contacts to connect with you and give them a good reason why …

• Keep in direct contact with your connections

• Target your messages when you ask for help

• Join groups to increase appropriate connections

• Comment on discussions & news feeds

Get Connected

Check Who’s Looking

Accept Invitations

Accept Invitations

Accept Invitations

Find People You Know

Invite People to Link Up

Invite People to Link Up

Invite People to Link Up

Invite People to Link Up

Manage Your Connections

Manage Your Connections

Ask your Contacts

Ask Questions

Find Your Champion

Find Your Champion

Find Your Champion

Find Your Champion

Find Your Champion

Thank Your Champion

Join Groups

• Partners

• Clients

• Peer Support

Be a Happiness Engineer…

And then …

• Orchestrate cross referrals

• Engage in group discussions

• Update your expertise

• Create a Company Profile

• Use it for market research

Ooops! Worry not you won’t break it …

Have a go! This winter’s weekend!

• Connect with the person you have been working with tonight – thank them for their input.

• Recognise their contribution as a recommendation – what have they been good at?

• Have a look at their connections, do they know anyone who’d be a useful contact for you?

• Who do you know that might be a useful connection for them.

• Happy Networking …