Getting To Know Linked In : Wells Fargo

Getting to Know LinkedIn

• Introductions• Background• Social Media overview• What is Wells Fargo doing

with Social Media?• Wells Fargo on LinkedIn• Getting Started • Q & A

What is LinkedIn ?

LinkedIn

IS

A BUSINESS SOCIAL NETWORK

How Does LinkedIn Fit in your Business Model?

100,000 foot view

Offline Networking

CRM, Outlook, etc

Website/Blog

New Client

Social media as PR asset for financial services.  As Ed Terpening says: blogs, Twitters and videos are usually the last stop for company information to be disseminated..

…after it has been thoroughly scrubbed and approved by compliance officers, lawyers or regulators. 

What is Wells Fargo Doing?

Wells Fargo is simply pushing out public information through added channels that have become available via the Internet and mobile devices.

Who is Ed Terpening?

So I see by the 2nd degree, he’s linked to one of my connections.

Turns out, he’s connected through a friend of mine !

On March 26 Wells Fargo carefully and judiciously launched aTwitter account.

By going a step further - engaging its audience - Wells Fargo is once again proving it is a social media pioneer in financial services.

LinkedIn IS Social Media

It’s Not Just About Building Connections…

• Manage the information that’s publicly available about you as professional

• Find and be introduced to potential clients, service providers, and subject experts who come recommended

• Create and collaborate on projects, gather data, share files and solve problems

• Be found for business opportunities • Gain new insights from discussions with like-minded

professionals in private group settings • Discover inside connections that can help you land

new clients

Why LinkedIn?

Source:http://www.linkedin.com/static?key=advertising_premium

LinkedIn Facts

Latest LinkedIn Facts

•LinkedIn has over 43 million members in over 200 countries and territories around the world.

•A new member joins LinkedIn approximately every second.

•Half of LinkedIn members are outside the U.S.

•Executives from all Fortune 500 companies are LinkedIn members.

GUESS WHAT?Wells Fargo is ALREADY HERE

Others are Doing It *

Look Who Shows Up When I Search

Can you do THREE THINGS?

Create a RICH public profile that displays your specific areas of expertise, and your unique skills. [This helps prospective clients searching for advisors with a specific background & expertise find you in search results]

A RICH public profile means: add a PICTURE

A RICH public profile means: HAVE A SUMMARY This is where your personality needs to show through

Anatomy of a Profile

• Experience• Education• Additional Information• Recommendations• Q&A • Contact Settings

FIRST IMPRESSIONS ARE THE MOST IMPORTANT

The PHOTO

USE THIS NOT THIS

Anatomy of a Profile • Snapshot• Status • Photo• Public Profile• Summary• Experience• Education• Additional Information• Recommendations• Q&A • Contact Settings

Your Profile Settings

Check your Public Profile

Tip: Optimize Keywords

Use company name in your snapshot

Use Vanity URLs

Include keywords from your web site’s existing keyword collection for SEO

Include your web site URL, products, services, skills, company name and value proposition

Include a Call to Action

Tip: Optimize Keywords

Newest Feature – Resume Upload

For More Information

– Find Service Providers– Populate Company Pages– Inbox– Mobile– News– Additional Settings/Personalization– Applications – Show presentations/video

What Can You Do With a Profile?

– Homepage • Who’s viewed my profile• Events• Answers• Jobs• Travel• People you may know• Network stats

Once You Have a Profile

What Else Can you Do with a Profile?

• Get instant updates– From your Network– From your Groups (discussions, new members)– On People you are tracking – News (by company, by indsutry)– ‘Just Joined’ (LinkedIn) – Company Buzz (you can track Wells Fargo, or

other companies)

It’s Not Just About Building Connections…

• Manage the information that’s publicly available about you as professional

• Find and be introduced to potential clients, service providers, and subject experts who come recommended

• Create and collaborate on projects, gather data, share files and solve problems

• Be found for business opportunities • Gain new insights from discussions with like-minded

professionals in private group settings • Discover inside connections that can help you land

new clients

Can you do THREE THINGS?

Create a RICH public profile that displays your specific areas of expertise, and your unique skills. [This helps prospective clients searching for advisors with a specific background & expertise find you in search results]

A RICH public profile means: add a PICTURE, add keywords that help you be found

A RICH public profile means: HAVE A SUMMARY This is where your personality and value proposition needs to show through

How LinkedIn Built A Business