Get LinkedIn or Locked OUt

• Participate in this session using the NAMA OneShow App:

• Open up the mobile app from:

www.eventmobi.com/oneshow

• Click on Menu – upper left hand side.

• Select ‘Agenda’

• At the top select the date as Wednesday, April 22, 2015

• Click on the Get LinkedIn or Locked Out session

Welcome!

Get LinkedIn or Locked OutKelly Mahoney, social media manager, CompTIA

Live Polling Question!Open up the mobile app from www.eventmobi.com/oneshow

• Click on Menu – upper left hand side.

• Select ‘Agenda’

• At the top select the date as Wednesday, April 22, 2015

• Click on the Get LinkedIn or Locked Out session

• Scroll to the bottom and click on ‘Join Live Poll’ to submit your response!

Question:

Have you used social media (Facebook, Twitter, LinkedIn), to secure a sale?

YES

NOLive Poll

About Me

Kelly Mahoney

@KellyCulinarian

[email protected]

My Job & What We Do

Social media manager, CompTIA

• IT certification trade and professional group

• Promoting IT careers

• Providing vital services to small businesses

Agenda

•Survey results

•Power of social media

•Being effective on LinkedIn

•Making the most of your time

Results

Social Media is a Revolution

https://www.youtube.com/watch?v=jottDMuLesU

Why Social Media is Important

Who’s on LinkedIn?

100 Million users

LinkedIn is …

• Marketing

• Networking

• Branding

• Customer Service

Profile: Your Portfolio, Your Resume, You

Building the Best You

•Rules: Professional, social, genuinely helpful

•Use a custom description, personal statement and background

•Make the most of your background summary

•Claim your personal URL

Company Pages: Your Online Office

Why You Need a Company Page

•Allows your company to have followers

•Gives you a spot to share company achievements

•Showcase products/services

•Gather/display recommendations

•Empowers customers to find you

Company Pages

• Greater insights, control, advertising potential

• More information about your audience and potential contacts

https://www.linkedin.com/company/comptia

Getting Started

Groups: Your Online Golf Course

• Human Resources

• Chamber of Commerce

• Local events

• Expos/shows

• Trade organizations

• Alumni groups

• Your competitors

Local, Specific, Personal

• Create a mix

• Cultivate relationships

• Build big, build strong

Group Doesn’t Exist?

Make one:

•Professional interests

•Affinity groups

•Accomplishments

•Locations

Now what?

Share, Contribute, Comment

ConnectGet Local

CongratulateShare

Connect

Get Local

Congratulate• As a person, company or in a group

But What to Share?

80/20 Rule

Only promote your products, services and content

*20 percent*

of the time

The Other 80 Percent

•Articles

•Workshops

•Events

•Images

•Industry insights

•CommentaryInformative, useful updates receive the highest engagement rates because that’s the information members expect from companies they follow on LinkedIn.

Silence is Golden

Use the letterhead rule

Does it belong here?

What to Share Where

Profile: You, personally

• Brag, congratulation, connect, inform

Group: Know your audienceInteresting articles, useful resources, requests for advice or help

Company: Your businessJobs, new products, expansions, milestones

My Routine

• Personal – Weekly– Connect with new contacts

– Post a personal update

– Add any new skills/accomplishments

– Endorse three friends

– Post one group discussion in a professional group

• Your Business – 3-5 per week– Update your company page

– Approve any new groups

– Review submissions/discussions

– Comment and contribute as needed

Your Action Plan

• Update your personal profile

– Photo

– Background summary

– Title

– Skills

• Join three groups

• Set up a company page

– Image

– Logo

– Description

• Commit to a maintenance schedule

Relevant Links

•Claim your personal URL

•How to set up a LinkedIn Company Page

•Reasons Why You Should Make Your Company a Page on LinkedIn

•How to Start a Group

Questions?

•[email protected]

•@KellyCulinarian

•Feedback on this presentation