Get LinkedIn!

CREATING YOUR

PROFESSIONAL STORY

WITH LINKEDIN

Laura Neidert, University Career Services

Why should I join?

What does LinkedIn say?

What does UCS say?

Latin America

3%

Other

0%

North America

61%

Europe

24%

Asia

8%

Africa

1%

Middle East

1%

Oceania

2%

Who Uses LinkedIn?

• 175 million+ professionals

• Over 150 industries

• Executives from all

Fortune 500 firms

• May 2012: over 20 million students and recent grads on LinkedIn (The FASTEST growing group!)

• 37,000 college and university alumni groups

• People are joining LinkedIn at a rate faster than 2 new members per second!

1st stop: LinkedIn Learning Center

Start with this…

End Up with This!

How to take a good profile photo

Fun, but the sock monkey is

bigger than she is…

Same person,

improved, still room to

tweak. A clearly professional photo

Building quality connections

LinkedIn Alumni

Email importing

Search strategies

As a follow up strategy

Getting IN the right professional groups

Which groups to join?

How to find more groups?

Benefits of group membership

Staying on top of it

Devoting time to cultivate your network

Making it easy to manage via your phone or tablet

Making it a regular habit during your job search

Making your presence even stronger

Using additional sections to tell your story

Managing group interactions

Displaying samples of your work

Research potential opportunities

Add Sections to Enhance Your Profile

Skills, Skills, Skills

Keeping an eye on the competition

Becoming a networking pro

Managing group interactions effectively

Exhibit professional etiquette

Show off professionally

In-site applications: share presentations, written, and

creative work, as well as your intellectual interests.

Linking to Your Future

Research companies

Research people

Apply to jobs focused on students

www.linkedin.com/studentjobs

Becoming known

Create a custom URL for personal branding

Share it far and wide!

Questions and Discussion Time

Next steps

If you have a LinkedIn profile, review and update it.

If you don’t have a profile, start one.

Visit the UCS Library for further resources

Consult our handouts online!