#SMX #31B @SiliconVallaeys AdWords Scripts Get Ahead of Your Competitors With Scripts Based Automations
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#SMX #31B @SiliconVallaeys
AdWords Scripts
Get Ahead of Your Competitors With Scripts Based Automations
#SMX #31B @SiliconVallaeys
• Google’s AdWords Evangelist
• Search Engine Land Contributor
• Founder of Optmyzr
Frederick Vallaeys
#SMX #31B @SiliconVallaeys
Scripts Can Talk With Your Data
Weather Data …
Data
Company Data API
#SMX #31B @SiliconVallaeys A few script ideas…
#SMX #31B @SiliconVallaeys
Scripts + Google Calendar
#SMX #31B @SiliconVallaeys
Scripts + Google Tasks
#SMX #31B @SiliconVallaeys
Scripts For Bid Management
High Converters
In last 30 days… Conversions: - At least 5
Known Converters
In last 30 days… Conversions: - Less than 5 - More than 1
Unknown
In last 30 days… Conversions: - None Impressions: - Less than 10
Top of page bid First Page + 50% First Page Bid
Filter Bid Strategy
#SMX #31B @SiliconVallaeys
Scripts For Creating Campaigns
#SMX #31B @SiliconVallaeys
§ Source: Screenshot from FreeAdWordsScripts.com
Scripts For A/B Ad Testing
#SMX #31B @SiliconVallaeys
§ Performance by keyword match type
Scripts For Reporting Aggregation
#SMX #31B @SiliconVallaeys
§ What is the best text for Description Line 1?
Ad Template Performance
#SMX #31B @SiliconVallaeys
§ Maintain one copy of the code in the MCC § Hide scripts from clients
Scripts Are Great For Agencies
Script for All accounts
Script for Auto accounts
#SMX #31B @SiliconVallaeys
Get all anomaly alerts in one place
MCC Example
VS
#SMX #31B @SiliconVallaeys
§ Save reports to your computer automatically
Save Reports To Your Computer
#SMX #31B @SiliconVallaeys
AdWords Scripts vs API Scripts API
Hosting Hosted by AdWords, just like Google Docs
You need a server
Skills needed Copy-and-Paste Install the code, some SDKs or libraries, …
Scheduling Set your schedule inside AdWords Maintain cron jobs on your server
Capabilities Can’t manage everything Almost everything in AW
Strengths Quick to test something out Better for large accounts
Bottom Line: With Scripts, you don’t need to be an engineer to automate AdWords
#SMX #31B @SiliconVallaeys
AdWords Scripts vs Automated Rules
API
Scripts Automated Rules
Scheduling As often as hourly As often as daily
Capabilities Highly customizable Limited predefined rules
Bottom Line: Scripts are more flexible than Automated Rules
#SMX #31B @SiliconVallaeys Getting started with AdWords Scripts
#SMX #31B @SiliconVallaeys
You need a programmer who knows AdWords
#SMX #31B @SiliconVallaeys
Learn how to communicate with
programmers
#SMX #31B @SiliconVallaeys
§ Write a PRD (Product Requirements Document)
§ Provide an example of the desired output
§ Think about inputs and outputs
Tips For Working With Developers
Inputs i.e. things you provide to the
program
Outputs i.e. things you
want at the end
A good developer will handle the magic that happens in the middle
#SMX #31B @SiliconVallaeys
§ http://www.freeadwordsscripts.com/
§ https://developers.google.com/adwords/scripts
§ http://searchengineland.com/adwords-scripts-for-every-level-part-1-how-to-read-scripts-211658
§ http://www.optmyzr.com/scripts/
Good Sources For Script Code
#SMX #31B @SiliconVallaeys
§ An easier way to run AdWords Scripts
Enhanced Scripts From Optmyzr
#SMX #31B @SiliconVallaeys
Let’s Stay in Touch! • Try Our Automations:
www.Optmyzr.com
Email me for a discount on OPTMYZR
@SiliconVallaeys
#SMX #31B @SiliconVallaeys
THANK YOU!
SEE YOU @SMX WEST SAN JOSE, CA
MARCH 1-3, 2016
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