HOW YOUR GREAT LINKEDIN PROFILE AND CONNECTIONS WORK TOGETHER TO FIND RELEVANT JOBS. For Educational and Humor use only Gerald Pollard
Gerald Pollard LinkedIn Internal Job Search Advantage Compared To Other Employment Pathways
Jul 16, 2015
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HOW YOUR GREAT LINKEDIN PROFILE AND CONNECTIONS WORK TOGETHER TO FIND
RELEVANT JOBS.
For Educational and Humor use only
Gerald Pollard
DISCLAIMER
I LIKE LINKEDIN! BUT I AM NOT ENDORSED BY OR AFFILIATED WITH LINKEDIN IN ANY WAY WHATSOEVER.
THERE IS NO RELATIONSHIP OR AFFILIATION WITH, SPONSORSHIP, OR ENDORSEMENT BY LINKEDIN WITH THIS
PRESENTATION.
ABSOLUTELY NO CONTENT HAS BEEN AUTHORIZED BY OR REPRESENTS THE VIEWS OR OPINIONS OF LINKEDIN OR
LINKEDIN PERSONNEL.
HUMOR:
FIRST MAN (SMUGLY): "I'M ON LINKEDIN, YOU KNOW?"
SECOND MAN: "REALLY? I HAD NO IDEA YOU WERE LOOKING FOR A JOB."
BEFORE YOUR BORING LINKEDIN PROFILE
CREATE A BORING MASTER DOCUMENT FIRST
RESUME, EMPLOYMENT HISTORY, EDUCATION, SKILLS, LINKEDIN PROFILE, CV,
PHOTOS, EXPERIENCE, LETTERS OF RECOMMENDATION, CERTIFICATIONS,
PROJECTS, CERTIFICATIONS, VOLUNTEER EXPERIENCES AND CAUSES,
ORGANIZATIONS YOU SUPPORT, MEMBERSHIP ORGANIZATIONS, PERSONAL
INTEREST, GROUPS OF INTEREST, PEOPLE YOU FOLLOW, COMPANIES YOU FOLLOW
What's the Difference?
Conan is not looking for a job
320
Where should you post your status?
DEFINE YOUR GOALS
PersonalBrand
NetworkBuildibg
Job SearchIndustry
Connections
Analytics
LeadGeneration
CheckReferenceCredibility
ResearchConference
AndEvents
Industry Intelligence
Network Building
THE PRICE OF LINKEDIN
• CONNECTIONS DOUBLE STANDARDS
• WEB APP REQUIRES MORE TIME AND SUGGEST YOU PERSONALIZE CONNECTION REQUEST
• PHONE APP LETS YOU CONNECT BUT CANT PERSONALIZE MESSAGE
• LINKEDIN NOTIFYING US OF COLLEAGUES “WORK ANNIVERSARY”
• LINKEDIN “PREMIUM” SERVICES = BRIBERY TO VIOLATE OTHER’S PRIVACY
• LINKEDIN REPEATEDLY PROMPTS YOU TO SURRENDER YOUR PRIVACY
• “SO AND SO” ENDORSED YOUR SKILLS (…SO GET TO WORK RETURNING THE FAVOR?)
• NO WAY TO “BLOCK” PEOPLE YOU DON’T LIKE ON LINKEDIN
• LINKEDIN WANTS TO SPAM YOUR ENTIRE ADDRESS BOOK ENDLESSLY : THEY’RE GETTING SUED
FOR THIS!
http://www.hurstinternetmarketing.com/hate-linkedin-count-ways-12213
You control what the world sees on LinkedIn
ORDER MATTERS
GATHER ALL YOUR HISTORY
OPTIMIZE YOUR RESUME
COMPLETE YOUR LINKEDIN PROFILE
ADD A GREAT PHOTO
MAKE MANY CONNECTIONS
CHECK MAJOR SEARCH ENGINES
MASTER THE JOB SEARCH IN LINKEDIN
TRACK YOUR CORRESPODENCE
RESEARCH COMPANYS
FINISH YOUR PROFILE BEFORE CONNECTING
• PEOPLE WILL MORE LIKELY TO CONNECT TO COMPLETED PROFILE / GREAT
PROFILE PHOTO.
• THIS IS YOUR BRAND ON LINE!
• PROFILE NOT A RESUME, RESUMES ARE SKEWED FOR SPECIFIC POSITIONS LIKE
COVER LETTERS
• THIS NOT FACEBOOK OR FOR NEGATIVITY
• PROFESSIONAL LOOKING FOR PROFESSIONAL RESULTS
• YOU DO NOT NEED A DEGREE
• KEEP IT HONEST OR YOU MAY LOSE CONNECTIONS
THE MERRIAM-WEBSTER ONLINE DICTIONARY NOW DEFINES "PROCRASTINATION" AS "WORKING ON YOUR
LINKEDIN PROFILE."
Complete all LinkedIn Required Steps for 100% Completion
Name and Current Position (25%)
Picture (5%)
Summary (5%) 2,000 characters max
Specialties (5%) 500 characters max
Education (15%)
Past Job 1 (15%) Title 100 characters max, Description 2000 characters max
Past Job 2 (15%)
Recommendation 1 (5%)
Recommendation 2 (5%)
Recommendation 3 (5%)
Complete Profile to Best Practice Levels
Edit Headline (120 character max) (KeyWords)
Add three websites and describe them. 36 characters for description max
Edit Public Profile URL to as close to your real name as possible
Include in Summary the standard company paragraph (KeyWords)
Include keywords in Specialties (KeyWords)
Edit current job titles to be “Title- (Specializing in KeyWords)” 100 characters max
Edit current job description to include standard company paragraph (KeyWords)
Add Skills section to profile (KeyWords)
Add Box.net files application
Add SlideShare application Use caution mine was very lame!
Add Google Presentation (Video)
Obtain ten recommendations from current customers (KeyWords)
1st Level Connections: At least 100, but have a goal of at least 250.Join at least 15 LinkedIn groups, but have a goal of joining the max of 50
5 Key Words!!!!!!
ITSystemsAnalystAdministratorPACS
DocumentationSystemReportingHealthcare HealthManagerImagagingSystemsClinicalInformationTechnologyEHRHIPAAEMREpic SystemsHealthcareSoftware DocumentationHospitalsHL7Adobe Creative SuiteProcess ImprovementMedical ImagingTroubleshootingDICOMPACSProject ManagementMedical DevicesStrategic PlanningCardiology PACSRequirements AnalysisTechnical SupportSharePointDisaster RecoveryElectrophysiologyDatabasesVideo ProductionNon-invasive CardiologyHardware DiagnosticsField ServiceCapital EquipmentBusiness StrategySystems AnalysisVendor ManagementChange ManagementServersEnterprise ArchitectureMS ProjectCardiology Information...Patient EducationStereoscopic TechnologyMedical TestingIT Security AssessmentsAccreditationEmployee TrainingInvasive CardiologyIT System Updates...Long-term Customer...CRMS3DEducationSecurityVisioSpecialistITTraining
ITSystemsAnalystAdministratorPACSCardiology
Public
EditProfile
AdvertisingVia TattooOn LinkedIn
MY RESUME AND LINKEDIN PROFILEKEY WORDS
YOUR FINISHED PROFILE WILL HELPENSURE MORE CONNECTIONS
Your History
Resume, CV, References, Photo, Education, Awards, Word-PDF-Text Versions
Job Tracking
Import Email Contacts
Your Connections
Your Profile1 of 300 Million
Users
People Universites
LinkedInInbox
Jobs
IndustryGroups
Companies
Search Al l
1 of 320 MILLION
CONNECTIONS ARE EVERYTHINGQUALITY CONNECTIONS ARE EVEN BETTER
~350 1st Level Connections
CONNECTIONS NEVER STOP GROWINGOPEN NETWORKING IS AN OPTION
~1,300 1st Level Connections
only 500 on this page
RANKING ONLY MATTERSIF YOUR LOOKING FOR WORK
RANKING IS MORE IMPORTANT AMONG PROFESSIONALS LIKE YOU
IF YOUR LOOKING FOR WORK
I NEED SOMEONE TO ENDORSE ME FOR MY FIGURE SKATING SKILLS ON
LINKEDIN.
1,300 CONNECTIONS WEIGHTED BYPLACE OF EMPLOYMENT
JOB TITLES
MORE WORTHLESS GRAPHS?
HUMOR:LOVE IT WHEN LINKEDIN ASKS ME TO CONGRATULATE SOMEONE I KNOW ON THEIR "WORK
ANNIVERSARY." YEAH, THAT'S EXACTLY WHY I AM ON LINKEDIN
ADDED 480 NEW CONNECTIONS27 YEARS WORTH OF BUSINESS CARDSSCANNED IN BY PHONE TO OUTLOOK
LinkedIn has advanced search capabilities to find the
right Person or Job
The Menu System?
MAJOR SEARCH ENGINE CHECK
Your Connections
Your Job History
Your Profile
Company EmploymentWeb Site
Interview
New Job
Job Search EnginesDirect To Company
Local OnlineCraig's List
Newspapers
TraditionalRecruiter
Print MediaCold Calling
Jobs Companies
Recruiters
Companies
LinkedIn Internal Job Search Advantage Compared To Other Employment Pathways
SearchJobs
Your Connections
Your Job History
Resume, CV, References, Photo, Education, Awards,
Job Tracking
LinkedIn Profile/Connections
Email Contacts
Social Media
TwitterGoogle+
FacebookPersonal Website
Your Profile
Company EmploymentWeb Site
Views Your LinkedIn Profile and Recommendations
LinkedIn Profile Link or PDFOnline FormsCover LetterReferences
ResumeCV
Interview
New Job
Job Search EnginesDirect To Company
Local OnlineCraig's List
Newspapers
TraditionalRecruiter
Print MediaCold Calling
Optional Exports from LinkedIn
YourLinkedIn Profile
YourLinkedIn Connections
OptionalUpdates
People
BlogsPosts Universites
LinkedInInbox
Recruiters
Jobs
IndustryGroups
Companies
Search Al l
The Power of LinkedIn comes from its number of users, their connectionsand it s multiple field search engine.
LinkedIn Infographic
by Gera ld Pollar d 2014SocialMediaSearch
OnYou
Recruiters
Companies
Business Social Media
www.linkedin.com/in/yourname/
LinkedIn vs Other Job Pathways
Your ConnectionsExported to
a Graph
YourImported
EmailContacts
Worldwide LinkedIn has 320 Million MembersAbout the population of the USA
In the USA 111 Million or 35% are on LinkedIn
November 2014
Search SearchJobs
Are We Using LinkedIn All Wrong?
Depending on how active people are, you can see what they’ve shared professionally, their comments or “likes,” their LinkedIn posts, and their profile updates for promotions and new jobs.
This is super handy if you’re about to do an informational interview or catch up with an old acquaintance over coffee.
This is how a recruiter can check your references.
LinkedIn has a current lawsuit from users who claim they lost opportunities.
Recruiters can email possible former coworkers about you.
Position Applied For
JobTitle Analyst 1, Analyst 2 or Senior Analyst
Specialty Information Services
Location 323 Stinson
Department Cardiology
Hours per 2 weeks 80
Shift Day
Date Posted 09/22/2014
Job Number 14-51209
Welcome My Home Page Find Jobs My Profile Application Status Job Alerts Sign OutFairview Employment Application
Displayed below is your current application. Please review each section carefully and select .
Not all jobs are listed on LinkedIn! Check the company web site.
LINKEDIN'S NEW PROFILES ARE ONLY AVAILABLE FOR PREMIUM MEMBERS RIGHT NOW
LINKEDIN IMAGES – DIMENSIONS AND TEMPLATESHTTP://WWW.INTEGRATEDALLIANCES.COM/LINKEDIN-IMAGES-DIMENSIONS-
TEMPLATES
AFTER YOUR PROFILE IS DONE
THE ULTIMATE CHEAT SHEET FOR MASTERING LINKEDIN
BY PAMELA VAUGHAN
• HTTP://BLOG.HUBSPOT.COM/BLOG/TABID/6307/BID/23454/THE-ULTIMATE-
CHEAT-SHEET-FOR-MASTERING-LINKEDIN.ASPX
THANK YOU
Your Connections
Your Job History
Resume, CV, References, Photo, Education, Awards,
Job Tracking
LinkedIn Profile/Connections
Email Contacts
Social Media
TwitterGoogle+
FacebookPersonal Website
Your Profile
Company EmploymentWeb Site
Views Your LinkedIn Profile and Recommendations
LinkedIn Profile Link or PDFOnline FormsCover LetterReferences
ResumeCV
Interview
New Job
Job Search EnginesDirect To Company
Local OnlineCraig's List
Newspapers
TraditionalRecruiter
Print MediaCold Calling
Optional Exports from LinkedIn
YourLinkedIn Profile
YourLinkedIn Connections
OptionalUpdates
People
BlogsPosts Universites
LinkedInInbox
Recruiters
Jobs
IndustryGroups
Companies
Search Al l
The Power of LinkedIn comes from its number of users, their connectionsand it s multiple field search engine.
LinkedIn Infographic
by Gera ld Pollar d 2014SocialMediaSearch
OnYou
Recruiters
Companies
Business Social Media
www.linkedin.com/in/yourname/
LinkedIn vs Other Job Pathways
Your ConnectionsExported to
a Graph
YourImported
EmailContacts
Worldwide LinkedIn has 320 Million MembersAbout the population of the USA
In the USA 111 Million or 35% are on LinkedIn
November 2014
Search SearchJobs
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