Investor Deck January 2014
Jun 25, 2015
Investor DeckJanuary 2014
Will provide easy, mobile access to instructions (manuals, technical guides, etc) via a gorgeous, functional interface.
The robust data platform will provide essential user analytics to manufacturers
for unparalleled insight into the end-users’ experiences.
Genious:
Milestones: ·Strategic, proven development partner in
place for execution ·MVP wireframes and design completed
Financing: ·Seeking to raise $100,000
·Funds will be used to initiate development and design of MVP and
social and traditional marketing efforts
WHAT & WHERE WE ARE
!• Paper manuals always
being lost and hardly accessible when needed.
• Manufacturers have no way to track usage of user manuals.
• Need to constantly search multiple sources to find manuals, and they are hardly user-friendly.
!• Need to access manuals
on smartphones.
• Need easy one-stop destination for manuals.
• Need image-driven, infographic style visuals of instructions.
!• User manuals printed
on paper with no way to track usage.
• Printing costs and pass-through costs associated with the printing process.
• Inability to meet the needs of today’s hyper connected consumer.
USERS CONCERNS MANUFACTURERS CONCERNS CURRENT STATE LIMITATION
MARKET PROBLEM
•Use smartphone to find manuals easily, in one place with no hassle.
•Use search function to find manual or scan a product’s barcode.
VALUE PREPOSITION
•Reduce costs of having to print manuals.
• Increase usability of manuals. • In-depth understanding of usage via analytics.
USERS MANUFACTURERS
Minimun Viable
Product
App Home
Finding a Manual
Scanning a Code to Get the Manual
Getting the Manual
Manuals Mobile Store
Using the Manual
User Account
•225 Million Smartphone users in the US*.
•Smartphone users check their devices about 150 times a day.
•Demanding user-friendly, mobile versions of manuals.
•250,000 manufacturers (printing instructions)**.
•No way to intelligently track usage of manuals.
•Little to no strategy for usability of manuals for mobile device.
USERS MANUFACTURERS
MARKET OPPORTUNITY
* According to Business Intelligent report: http://www.businessinsider.com/us-smartphone-market-2012-9!** According to “The Statistics Of U.S. Businesses (SUSB)” – 2011 U.S. all industries (http://www2.census.gov/econ/susb/data/2011/us_6digitnaics_2011.xls)
RECENT SUCCESSES • Significant investor appetite • Opportunity to participate and disrupt
Retrevo has over 100,000
manuals from more than
1,000 brands.
World’s largest digital library
(includes publications of all
kinds, including user manuals)
Manage post-purchase
experience (including user
manuals and warranties)
$ 12M
$ 26M
$ 3.25M
Alloy Ventures
Norwest Venture Partners
Y Combinator
The Kinsey Hills Group
Redpoint Ventures
Marc Andreessen
Charles River Ventures
SVB Capital & Others
Morten Lund
WestTech Ventures
High-Tech Gründerfonds
Description FundingCompany Funding partners
MONETIZATION STRATEGY
!•Help manufacturers make decisions about how they develop manuals, communicate product offerings and develop marketing materials.
•Show the successes and failures in user engagement with manuals.
•Provide insight into the investment made specifically in Genious, and more comprehensively, in the creation of product manuals.
•Assist in determining general long term health of the manufacturers with regards to sales growth and other financial health indicators relevant to their businesses.
•Demonstrate significant insights into high-importance areas such as consumer loyalty and quality of products !
•Provide knowledge about who uses product manuals and how they are accessing these manuals.
There are various ‘indicators’ that drive KPI’s. In Genious’s case we can define indicators that will:
MONETIZATION STRATEGYMANUFACTURER KPI’s (Examples)
1,458
875 354
1,642
Samsung S4Samsung LCDSamsung ChromebookSamsung Galaxy Note III
Manufacturers can determine if their investment in Genious is actually leading to users viewing their manuals. They can view the trend in user increases/decreases over time. They can measure the success of money invested in Genious as a platform to distribute manuals. They can see this as their manuals inventory count on Genious.
0
95
190
285
380
Samsu
ng S4
Samsu
ng LC
D
Samsu
ng Chro
meboo
k
Seconds
Manufacturers can understand the length at which Genious users interact with manuals.
Samsung S4
Samsung LCD
Samsung Chromebook
Samsung Glaaxy Note III
0 2 4 6 8
68
34
Manufacturers can gather information pertaining to sales, issues with product accessibility and other product related information.
Times Manuals are Being AccessedNumbers of Manuals Being Accessed Time Spent Viewing Manuals in Seconds
MONETIZATION STRATEGYMANUFACTURER KPI’s (Examples)
Manufacturers can see which search terms Genious users are using the most when looking through product manuals, and the frequency of searches.
Manufacturers can learn which types of devices (and operating systems) are being used to access manuals the most via Genious.
Key Search Terms Users/ Type of devices
0
35
70
105
140
"Take
scree
n sho
ot"
"Kill an A
pp"
"Chang
e Bate
rry"
"Setting
hotsp
ot"
485387
134Android
Iphone
Windows Phone
Blackberry
0 3500 7000 10500 14000
1,192
2,439
8,543
12,368
Users
MONETIZATION STRATEGYMANUFACTURER KPI’s (Examples)
POINT OF ACCESS
“And many more KPI’s to be defined in our product roadmap”
Manufacturers can gain insight into the geographical areas from which users are
accessing their product manuals through Genious.
ASSUMPTIONS AND PROJECTIONSThe revenue projections here take an alternate perspective. They are projected based on the size of the company that signs up for using Genious.
Using this lens, we see that the focus shifts on the size of the company that is accessing the information, rather than the amount of information it wants to access. The distinction here being that there are options between basic and premium features. The reasoning behind going in this direction is to initially offer as little barriers to the manufacturers as possible to allow showing true capabilities of the analytics/insight available from the Genious platform.
Small-sized Company 1 - 100 employees
Medium-sized Company 101 - 500 employees
Large-sized Company 501 - 1000 employees
Enterprise Company + 1000 employees
ASSUMPTIONS AND PROJECTIONS
$0.00
$1,000,000.00
$2,000,000.00
$3,000,000.00
$4,000,000.00
Year 1 Year 2 Year 3
Small-sized CompanyMedium-sized CompanyLarge-sized CompanyEnterprise-sized Company
Revenue Projections
Detailed info in the attached spreadsheet
THE TEAM
I've worked in the internet industry for the last 10 years; been employed in many forward-looking companies
in the online-payment ecosystem; been involved with business
development plans, building teams, setting up operations, taking care of
revenue goals and making plans become reality.
Marcelo is an award-winning recognized entrepreneur His
previous leadership experience includes co-founding and overseeing
Cynergy Data, an electronic payments processor in the U.S. Under his tenure as CEO, the company grew
significantly, reaching annual revenues in excess of $135 million.
From idea validation to funding, product development, launch,
growth and support services we work with you to build successful
products and launch great companies.
David Garcia Co-Founder & CEO
Marcelo Paladini Co-Founder & Investor
Technical Partner
Thank You
Investor DeckJanuary 2014
CONFIDENTIAL, © Genious.co ,LLC 2014