Donasity Investor Pitch

donasity Background

2NOTICE: The information represented in this presentation contains privileged or other confidential information and is intended only for the use of the individual and/or entity as provided by donasity Inc. Any dissemination, distribution, or copying of this communication is strictly prohibited.

Our Companydonasity® is a Jacksonville based collaboration of friends who share a passion for helping others and giving back to our communities. With a vision of making giving easier, we created donasity, a cloud-based portal dedicated to being the smartest way to give for everyone. Our people and platform supports the needs of donors, non-profit organizations (NPOs) and individual fundraisers by enhancing the online giving experience.

Our Namedonasity is a combination of the words donation andgenerosity. These words embody the core of our mission.

Our SymbolThe donasity Evergreen Tree embodies the five (5) values that make donasity, The Smartest Way to Give™

Our ValuesPeople: We have a strong team of peoplePlatform: We have a robust platformPlan: We have a strategy for successPrograms: We tailor offerings to fit specific needsProtection: Critical information is safe with us

People

Platform

Plan

Programs

Protection

Who is donasity?

Oliver G. Brown V – President & CEO• 25+ years or senior operational management • Founding Chairperson of the Jacksonville

Chapter of Veterans on Wall Street• Founding team member of the Jacksonville

Military Veterans Coalition• Current Chairperson of his local church

endowment fund• Former Regional Head of US Derivative

Regulatory Reporting for a global investment bank

• U.S. Army veteran• MBA from William Carey University

James D. Healy – COO• 25+ years of senior organizational

management experience within the financial and technology sectors

• Director, Jamaica Lacrosse Alumni Foundation, NYC Public Schools System

• Extensive expertise in Cash Management, Financial Control, Program Management and Technology

• Formerly CIO of the Fixed Income business space at a global investment bank

• BS, Finance from St. John’s University


A Space Full of Opportunity

Marketwired,March 31, 2015 “Crowdfunding Market Grows 167% in 2014: Crowdfunding Platforms Raise $16.2 Billion, Finds Research Firm Massolution®

Report Forecasts Total Global Crowdfunding to Reach $34.4 Billion in 2015, With North America Remaining the Largest Market and Asia, Outpacing Europe in 2014, in Second Place.”

Forbes Magazine Investing,March, 2015 “The tables, however, turn with (NPO) online giving revenue which, at 13.5% growth overall, had its second consecutive year of double-digit gains. Large organizations saw 12.7% online giving growth, medium sized organizations grew 11.4% and small organizations grew 18.4%.”

NOTICE: The information represented in this presentation contains privileged or other confidential information and is intended only for the use of the individual and/or entity as provided by donasity Inc. Any dissemination, distribution, or copying of this communication is strictly prohibited.

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Business Model

GrassrootsSEO Social Media NPO Subscribers

Customer Acquisition Sources

Alliances & Partnerships

Advertising & Marketing

Donasity-sponsored

NPO’s registered

Website ads Crowdfund Alliances &

Partnerships

Revenue Streams

Analytics services

Ambassador subscriptions Events

Recurring revenueTransaction-based revenue


Growth Strategies

What is

Revenues Sources

Acquisitions Subscriptions Services Alliances & Partnerships

Direct Marketing Advertising


Online donations and demographic shift driving 2-3 x growth rate of the overall market

1) Current solutions address only one market vertical (NPO or Crowdfunding)2) Limited/no open-access bilingual offerings exist today (emerging markets are not adequately addressed)3) Existing solutions are simplistic and only offer single functionality

Competitive pressures1) Market-leading companies dominated by pre-internet software developers

a) Have not optimized a users online experienceb) Limited to no financial transaction expertise

2) Rapid adoption rate of donations made online is driving the need for secure Cloud-based solutions

Cyber Security – Increasing regulatory challenges1) KYC, AML and compliance requirements (significant financial investment needed)2) Markets are moving away from checks/cash to secure Cloud-based platforms

Proliferation phase ending Consolidation phase beginning3) Early single vertical adopters are facing:

a) Substantial efficiency and user experience deficienciesb) Increasing regulatory and compliance expertise needs

4) Market leading companies are seeking Cloud-based solutions to bolster/replace legacy solutions

Why donasity?$358B+ NPO and $16B+ Dynamic Markets are….. Transforming


1) donasity utilizes a no cash held model; unique in both the NPO and Crowdfunding market

2) Bilingual (English/Spanish) dual vertical (NPO & Crowdfund) – only offering in the market today

3) Eliminates software and maintenance user fees traditionally paid by NPO’s

4) Most cost-efficient scalable secure platform for NPO and Crowdfund: Free fundraising, donor transaction-based fee only User optimized fully integrated secured SAAS solution Enables donation to >1.2 million IRS-registered 501(c) organizations, with donation

“Basket” for up to 5 cart-based donations at one time Consolidated and per transaction charitable donation statements for tax reporting

5) Potential rapid growth through partnerships, affiliations and acquisitions

6) Management’s financial transaction business model expertise

Differentiation

donasity the smartest way to give8


donasity Net Fee Difference?


NPO Economics

donasity blackbaud Donor Perfect First Giving Global Giving Bloomerang Network for Good

Transaction Fee

4.95% (Donor Only) 5.95%

2.29% to 2.99%$0.30 to $0.35

Per Trans

4.25% donation 5.00% peer to

peer15% Based on your

provider 3.00%

Processing Fee 0% 25¢ $10 to $15

Per Month2.50% peer to

peer 0% Based on your provider 0%

Minimum Fundraiser

Subscription Fee

$0$200 to $499

Per month

Express $59Essentials $154Premier $264

Per month

$500

Annual Contract$0

$99 to $499

Per monthAnnual Contract

$99 to $169

Per Month Annual Contract

Penalty Fee 0% 0% 0% 0% 0% N/A 0%

Total Cost to make one donation

$4.95 $206.20 $71.59 $46.75 Min.(prorated)

$15.00 $99.00+ $102.00


NPO Competitive Advantages

donasity blackbaud Donor Perfect First Giving Global Giving Bloomerang Network for Good

Dual Vertical ✓ - - ✓ - - -

100% Cloud-based ✓ - - - - - -

Low-Cost Provider ✓ - - - - - -

No Subscription

Fees✓ - - - ✓ - -

Counselor/ Coach

Support✓ ✓ $19 to $93

Per Month- - - ✓

Searchable NPO

Database✓ ✓ - - - ✓ ✓

Bilingual Service ✓ - - - - - -

Giveback Program ✓ - - - - - -


Crowd Fundraising Economics

donasity Crowdrise Kickstarter GoFundMe Indiegogo Tilt Fund Anything

Transaction Fee

4.95% (Donor Only) 3.00 to 5.00% 5% 5.00% 5.00% 3.00% 9.00%

Processing Fee 0% 2.9% + 30¢ 3% + 20¢ 4.25% via First

Giving 3.00 to 5.00% 2.5% 2.9% plus $.30

Minimum Fundraiser

Subscription Fee

$0

Base $0 Featured $49/mth

Royale $199/mth

$0 $0 $0 $0 $0

Penalty Fee 0% 0% Full funding required 0% 5.00%

Yes, min amt fee

(undisclosed)4.00%

Total cost to make a $100

donation$4.95 $9.10 $8.20 $9.25 $8.00 min. $5.50 $10.20


Crowd Fundraising Competitive Advantages

donasity Crowdrise Kickstarter GoFundMe Indiegogo Tilt Fund Anything

Bilingual Service ✓ - - - - - -

Dual Vertical ✓ ✓ - - - ✓ -

Low-Cost Provider ✓ - - - - - -

No Subscription

Fees✓ - - ✓ ✓ ✓ -

Counselor/ Coach

Support✓ Online

SupportOnline Support

Online Support

Online Support

Online Support -

Giveback Program ✓ - - - - - -


donasity.com

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Donasity On The Move

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Planet PhilanthropyMay 2015

donasity was introduced to the world at Planet Philanthropy with the Florida Caucus of the Association of Fundraising Professionals.

#TechCoastConferenceAugust 2015

donasity is committed to making donasity the Smartest and Most Secure Way to Give. At the #TechCoastConference, donasity joined with other technology companies to discuss the latest in cyber security.

Brew at the ZooOctober 2015

donasity is all about giving and giving back. We were excited to support our Local Longnecks as a sponsor of the Jacksonville Zoo and Gardens Brew at the Zoo 2015.

The Points of Light ConferenceOctober 2015

Donasity attended the Service Unites Conference on Volunteering and Service, convened by the Points of Light Foundation in Houston Texas.

Donasity On The Move

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Net Impact SeattleNovember 2015

donasity was excited to attend the 23rd, Net Impact Conference where student and professional leaders came together to tackle the world's toughest social and environmental problems. The challenges we face are complex, and participants came together to create innovative solutions. Game on!

Mexico Promo ShootOctober 2015

donasity travelled to Mexico city to work with Jellyman Films for the creation of a promo video. The video is scheduled to be premiered on YouTube and other social media outlets in early 2016 to benefit a conservation organization.

Spectre PremiereOctober 2015

donasity attended the premiere of Spectre, the newest James Bond movie. Meeting and greeting with many of the socially active and giving individuals within the Mexico City community provided us with a solid foundation to build out our business within this region in 2016.

VOCES – Puerto RicoJanuary 2016

donasity visited Puerto Rico and is proud to support the VOCES Rhaiza initiative.

https://youtu.be/WDZ3YTBszNM

https://youtu.be/WDZ3YTBszNM

[email protected]

Oliver BrownPresident/CEO904.638.1137

[email protected]

James HealyCOO

[email protected]

Donasity Investor Pitch

Investor Relations