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Gengo at the TAUS Translation Technology Showcase - Silicon Valley 2015

Apr 07, 2017

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Page 1: Gengo at the TAUS Translation Technology Showcase - Silicon Valley 2015

Gengo

Page 2: Gengo at the TAUS Translation Technology Showcase - Silicon Valley 2015

Today’s agenda

About GengoWho we are, what we do, and who we work with

How does Gengo work?What’s it like as a customer and why translators work with us

Gengo success stories Why do organizations choose Gengo?

Page 3: Gengo at the TAUS Translation Technology Showcase - Silicon Valley 2015

About Gengo

Headquartered in Tokyo, Japan NA/EU office in San Mateo

1000s of customers globally

$15M invested in platform

Backed by Recruit, Intel, Atomico

16,000 translators residing in 130+ countries

130M words translated last 12 months

37 languages

64 language pairs

98% satisfaction level

Page 4: Gengo at the TAUS Translation Technology Showcase - Silicon Valley 2015

Our customers1000s go global with our people-powered translation

Page 5: Gengo at the TAUS Translation Technology Showcase - Silicon Valley 2015

Human translation done right

Workflow Solutions: Partner Support:Product descriptionsSocial media postsUser-generated contentArticles/guides

Legal Technical DocumentsWebsite Localization

Page 6: Gengo at the TAUS Translation Technology Showcase - Silicon Valley 2015

We are openWe’re transparent. We share everything.

Page 7: Gengo at the TAUS Translation Technology Showcase - Silicon Valley 2015

Key takeaways

Gengo has the speed 95% of our jobs are started within 120 mins

Gengo has the scale More than 16,000 translators working in 37 languages

Gengo provides valueOur technology enables us to be a fraction of the cost

Page 8: Gengo at the TAUS Translation Technology Showcase - Silicon Valley 2015

What is it like as a customer?

Page 9: Gengo at the TAUS Translation Technology Showcase - Silicon Valley 2015

The Gengo communityTreat us like a machine. Get human quality.

Deliver

3

Order

2

Setup

1

Page 10: Gengo at the TAUS Translation Technology Showcase - Silicon Valley 2015

Tailored workflows

API integrationFully managed

Page 11: Gengo at the TAUS Translation Technology Showcase - Silicon Valley 2015

Dedicated teams

Account Management

Project Management

Integration Management

Customer Support

Acquisitions Management

Industry Consultation

Page 12: Gengo at the TAUS Translation Technology Showcase - Silicon Valley 2015

Effortlessly scale with Gengo

Gengo is proven

Assigned project team

Scale with Gengo

Structured workflows

Page 13: Gengo at the TAUS Translation Technology Showcase - Silicon Valley 2015

Gengo works around the clock

16,000 translators

Reside in 130 countries

Offices in NA & Asia

All timezones covered

Page 14: Gengo at the TAUS Translation Technology Showcase - Silicon Valley 2015

How did we attract 16,000 translators?

Page 15: Gengo at the TAUS Translation Technology Showcase - Silicon Valley 2015

Why translators work with Gengo

Work whenever they like

Right jobs for the right people Friendly staff and support

We pay on time

Page 16: Gengo at the TAUS Translation Technology Showcase - Silicon Valley 2015

How we vet our translators

Review CheckTest5% pass rate Senior Translator Quality score

Page 17: Gengo at the TAUS Translation Technology Showcase - Silicon Valley 2015

Objective quality

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バークレイ・アース、カリフォルニアを拠点とする気候調査団体の研究グループ

Review by senior translators

Quality

8.60 10

Data driven quality metrics

Page 18: Gengo at the TAUS Translation Technology Showcase - Silicon Valley 2015

Translator education

Style guide

Glossaries

Forums

Customer feedback loop

Senior Translator review

Translator pools

Page 19: Gengo at the TAUS Translation Technology Showcase - Silicon Valley 2015

Innovative toolsBest in class translator workbench.

Page 20: Gengo at the TAUS Translation Technology Showcase - Silicon Valley 2015

Style guides, glossaries and QA

Style guides

Glossaries

Quality assurance

Auto validation

Page 21: Gengo at the TAUS Translation Technology Showcase - Silicon Valley 2015

Technology and people

Page 22: Gengo at the TAUS Translation Technology Showcase - Silicon Valley 2015

Innovative technology

Page 23: Gengo at the TAUS Translation Technology Showcase - Silicon Valley 2015

Translation review & feedback

Feedback to translators

Update style guides and supporting resources

Review work and manage pool

Senior Translator

Page 24: Gengo at the TAUS Translation Technology Showcase - Silicon Valley 2015

Community resourcesWe have dozens of resources to help educate and upskill our translators.

Page 25: Gengo at the TAUS Translation Technology Showcase - Silicon Valley 2015

Translator profiles

Qualifications

Specializations

Customer rating

Quality score

Page 26: Gengo at the TAUS Translation Technology Showcase - Silicon Valley 2015

Gengo success storiesHere’s what our customers have told us...

Page 27: Gengo at the TAUS Translation Technology Showcase - Silicon Valley 2015

We help companies go global

We help Ecommerce organizations expand into new markets

We translate massive amounts of social, general, and casual media content

We know travel and help the most recognized names in the business

Page 28: Gengo at the TAUS Translation Technology Showcase - Silicon Valley 2015

User-review translation at scale for SEO & Conversion

Background:TripAdvisor has millions of user reviews in multiple languages

Challenge:Launch into new markets, increase traffic conversion, and keep costs down

Gengo Solutions & Results

Trial, Quality Calibration, &

API Integration

More than 20+ million words translated since

2013

Profitable ROI on Translation. Partnership

with Samsung

Page 29: Gengo at the TAUS Translation Technology Showcase - Silicon Valley 2015

French Ecommerce marketplace conquers the UK

Background:Vestiaire is a French second-hand luxury goods marketplace

Challenge:Reach the UK/US market, with 30,000 new ‘resale’ items every month

Gengo Solutions & Results

1000s of product descriptions translated from French to English

each month

1200% UK growth$20M funding

Trial, Quality Calibration, &

API Integration

Page 30: Gengo at the TAUS Translation Technology Showcase - Silicon Valley 2015

Quiz translation at scale to dominate local App Stores

Background:QuizUp is a mobile game developed by Plain Vanilla.

Challenge:Aggressive goal to reach 9 global app stores with >10m words in just weeks

Gengo Solutions & Results

Translated 20M words in 12 weeks. Continue to

translate 1000s / month

QuizUp hit the top of App Store in 9 markets

and raised $26M

Trial, Quality Calibration, &

API Integration

Page 31: Gengo at the TAUS Translation Technology Showcase - Silicon Valley 2015

Why companies choose GengoGengo has the speed 1M words a day does not make us sweat

Gengo has the scale More than 16,000 translators working in 37 languages across every timezone

Gengo provides valueWe’re a fraction of a traditional agency (⅙ the cost) while maintaining high quality deliverables

Gengo can integrate directly into your applications

Page 32: Gengo at the TAUS Translation Technology Showcase - Silicon Valley 2015

Thank you