Generating Buzz Through Bloggers & New Media Sources By David Siteman Garland

Non-Boring, Fluff-free Strategies for Marketing andPromoting Your Business

Generating Buzz Through Bloggers and New Media Sources

David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com

Today’s Game Plan

• Couple Stories

• Lessons

• Tips for You to Maximize Blogger Relations

• Mistakes to Avoid




Major Takeaways• They approached bloggers as a trusted resource and not as a product

pusher.

• Size and numbers are overrated. Everyone in your niche matters.

• Online is about engagement.

• Bloggers aren’t just writers.

• It isn’t about your product. It is about a topic/interest/passion.

• Bloggers and new media sources laser cut a niche.

• Bloggers and new media sources are influential.


So, how can you do this?


First, here are a few concrete principles of smarter, faster, cheaper, as opposed to

dumber, slower, and expensive.


vs


Smarter, Faster, Cheaper Strategies…

• Cost little to no money up-front, compared to traditional campaigns.

• Put more weight on creativity, experimentation, and effort.

• Take time and participation. You have to want it.



So, again, how can you do this?


Understand Blogger Motivations


Identify• Use http://search.twitter.com and look for topics.

• Alltop.com

• Pay attention as you link around.

• Use http://blogsearch.google.com and look for topics.

• MediaOnTwitter.com

• Google

• In-Person

• TIP: Search for fringe bloggers and up-and-comers.


Participate and Help

• BONUS: Use your content as a handshake and offer something.


When the Time Is Right…

• Approach with an idea.


What might your idea be?


A Little Bribing

• Give it away for free.

• Don’t require an obligation or you will look like a jerk.

• Only pitch products to big blogs, and make it

personal.


Guest Post, Not Pitch Fest

• Provide valuable content.

• Show examples.

• BONUS: Write it first, or approach with ideas.


JV-Affiliate

• It works like this:– %– Deal to readers.– Kick back to the blogger. The blogger will disclose

this.


Sponsorships• See what you can get.

• Go beyond banner ads.

• Bloggers will work their asses off for you.


How To Piss Off Bloggers & New Media Sources6 Rookie Mistakes


1. Pitch without any kind of relationship.


2. Not knowing the material.


3. Assuming everyone is the same.


4. Using the wrong contact method.


5. Press releases don’t fly. Personal outreach does.


6. Going for the one night stand. Build the relationship before you need it.


One Final Tip…

Grow a bigger mouth.


This is something you can start today and build that foundation for the future. Eyeballs are continuing to shift this way.

Wrapping It Up…


Generating Buzz Through Bloggers & New Media Sources By David Siteman Garland

Documents

vs david siteman garland

bloggers new media sources

fringe bloggers

bloggers arent

new media sources laser

use http

blogger relations mistakes

pitch products