Bloggers = journos?

Bloggers =

journos?

Esther Freeman - freelance digital content

creator

About me

If journalists are dogs, bloggers are

cats

Why work with bloggers?

Journalists often have

to do what their owners

say.

Why work with bloggers?

Bloggers write

about what

they’re truly

passionate about.

Where to find bloggers

Research

where

bloggers

hang out.

Look close to home too

Become part of the

community

Build

relationships

online, but be

honest about

who you are.

Read their blogs

Otherwise it’s

just rude.

Provide good content

Press release = bad

Dynamic content =

good

Be a friend

They do it for the love Not the money. So be

nice!

Questions?

Cats all folks!

www.estherfreeman.co.uk/b

log

[email protected]

@esther_freeman