Gene Joswick A B2B Journey Classification: PUBLIC
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Gene Joswick
A B2B Journey
Classification: PUBLIC
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Contents
A brief introduction The Syngenta Story How Elemica fits with the Syngenta strategy
Classification: PUBLIC
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A brief Introduction
Classification: PUBLIC
Gene Joswick
The Syngenta Story
Classification: PUBLIC
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Syngenta - Dedicated to one clear purpose
Classification: PUBLIC
Presenter
Presentation Notes
Notes: Our purpose statement is deeply embedded within the company. Syngenta delivers solutions dedicated to one clear purpose: Bringing plant potential to life
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Demand for food is driven by population growth and rising calorie consumption
World population > 80% of growth happens in emerging markets
1950 2.5 billion
2011 7 billion
2050 9 billion Emerging
Developed
Source: FAO, Syngenta analysis
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1970 2000 2010 2030 2050
World demand for major crops* bn tonnes
+50%
* Includes cereals, rice, corn and soybean
Food Feed
Classification: PUBLIC
Presenter
Presentation Notes
Notes: In 1950, the world’s population was just 2.5 billion. In October 2011, it hit 7 billion and we can expect another 2 billion people by 2050. Additionally we will face an ongoing trend of diet changes in emerging markets, where we also see the strongest population growth with +80 %. To highlight a consequence of this growth; grain demand will increase by +50% by 2050.
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Presenter
Presentation Notes
Syngenta corporate advertising campaign: Grow more from less Learn more at www.growmorefromless.com
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With passionate people and a strong platform
Classification: PUBLIC
$14.2bn sales in 2012
Over
$1.25 billion annual R&D investment
and more than
5,000 R&D staff
Over
27,000 employees
in some 90 countries
The Syngenta Story
Presenter
Presentation Notes
Notes: Yearly, we are investing more than $ 1.25bn in R&D and engaging more than 5,000 R&D professionals worldwide. With 27,000 passionate employees in more than 90 countries. Delivering local solutions worth $ 14.2 bn sales in 2012.
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Protecting biodiversity
Preserving the land
We are developing solutions that link technology, people and land
Improving farm productivity
Reducing agriculture’s environmental footprint
Enabling the right choices
Accelerating innovation
Sharing knowledge
Saving water
Building rural prosperity
Building markets
Valuing farm work
Community development
Classification: PUBLIC
The Syngenta Story
Presenter
Presentation Notes
Notes: To “grow more from less” we need solutions that link people, land & technology – the fundamentals of a sustainable production system.� Improving farm productivity by: Transparent regulations that make safe new technologies available to all farmers are needed. Innovate rapidly and efficiently – not only to develop new products, but to adapt them effectively to the varying needs of farmers around the world. Offering new business models that provide tailored solutions and access to markets and finance, on top of education and training. We need to be a partner, not just a supplier Animated build on mouse click Reducing agriculture’s environmental footprint: Farming uses 40% of the world’s land and 70% of its fresh water withdrawal. With both in increasingly high demand it must become more resource efficient to preserve the land and reduce water intake. Agriculture also relies on biodiversity for crop pollination, healthy soils and water, and air purification. Thus farmers need to protect biodiversity by not expanding into natural ecosystems. Animated build on mouse click Building rural prosperity: Strong rural economies are the key to sustainable and productive agricultural systems. We want farmers to earn better incomes and enjoy better lives, so that they can be true stewards of the land. It’s getting harder to gain access to transparent market information. We therefore need better information and sharing systems. To keep young people in farming, farm profitability and labor conditions need to be improved. This is a challenge which requires Syngenta technologies and training.
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The Syngenta Story
Some of the major brands that we consume are made from Syngenta crops. ● Seventy percent of Scotch Whiskey and 50 percent of all Guinness beer
comes from Syngenta barley. ● In Europe, 20 billion liters of Europe’s beer comes from Syngenta barley. ● Every 7th tomato in the world comes from Syngenta. ● We spend more than $2.5 million per day on research and development. ● Our products are more rigorously tested than medicines. On average, it
costs $200 million, 10 years and more than 180 studies to bring a product to market.
Classification: PUBLIC
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Soybean Cereals Corn
Diverse field crops
Rice
Specialty crops
Sugar cane
Vegetables Lawn and Garden
Developing fully integrated offers on a global crop basis
Classification: PUBLIC
Presenter
Presentation Notes
Syngenta covers 9 key Crop businesses Corn Soybean Cereals Rice Sugar cane Diverse Field Crops Vegetables Specialty Crops Lawn & Garden
Syngenta North America EDC Strategic Program
Presenter
Presentation Notes
Additional sources of input: Ramesh Santanam Mohan Krishnamoorthy Mike Musselwhite
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What is EDC? What is M2M? What is a “marketplace”?
● EDC = Electronic Document Communication ● M2M = Machine-to-Machine
- another commonly used acronym for same purpose - These are the transactions which can flow from a trading partner
(distributors, dealers) into Syngenta, and from Syngenta back out to them..
● Marketplace = Vendor which processes transactions, with multiple formats, translates when required to other formats, and transfers to intended destination(s) on a near-real-time basis
● ECC = SAP transaction systems
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Syngenta existing environment landscape
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Syngenta North America EDC Overview
● Syngenta supports about 240 distinct transactions (unique integration) with external partners, managed by the three channels:
● EDI messages are scheduled for transfer daily ● About 35 functional message types (use-cases) are being supported which
include Order Create, Ship Notice, PMR, Invoice ● Majority of messages follow AGGATEWAY standards (about 19 messages
don’t follow the standard)
● The legacy EDC architecture supports integration to/from
90 partners and 3 external solutions - About 17 Data/File formats supported
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How Elemica fits with the Syngenta strategy The strategy is to grow the business. This involves M2M connections with many more partners and extending the transaction menu. ● What is the business case for leveraging Elemica’s services?
- Current platforms are fragile • Current platforms require extensive support, “hand-holding” to keep
running • Errors / dropped messages are difficult to troubleshoot / recover
- Bottom Line: • The current environment is not scalable • It is expensive to maintain
● Why use a transaction hub service? - Transaction hub services have proven capability in our industry - Enables scale - Reduces costs - Improves customer intimacy
Classification: INTERNAL USE ONLY
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How Elemica fits with the Syngenta strategy
The strategy is to grow the business. This involves M2M connections with many more partners and extending the transaction menu.
● Why Elemica?
- Strong industry experience - Active in the industry M2M standards - Elemica adapts to our customer’s needs - Unlimited scalability - They can handle many different file formats beyond XML and EDI, and make
the necessary translations / business logic, within their platform - They have a 24x7 support model,
Classification: INTERNAL USE ONLY
Elemica solves the problem of scalability, maintainability and enables Syngenta to extend M2M to more partners
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Syngenta existing environment landscape
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Elemica Hub Implementation Conceptual end to end landscape
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Commercial Unit Initiatives Regional Capabilities Customer Connections
Strategicl M2M Capability
Common SAP transactions
Achieving Syngenta Business Growth while containing costs
Classification: INTERNAL USE ONLY
Foundation
Seeds SAP
NAFTA
SAP
EAME &
APAC GSAP
Latam SAP
Dealer Sales Order Create/Change
Grower Sales order Create/Change
Order status
Ship Status
Shipment Notification
Invoicing
Payments
Grower Licensing
Dealer Sales
Product movement
Bulk Shipment status
Price sheets
Common M2M transactions
Elemica Transaction
Hub
USA
Distributor
Dealers
Retailors
Growers
Hungary
Distributor
Dealers
Retailors
Growers
Brazil
Distributor
Dealers
Retailors
Growers
Conceptual Diagram
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How Elemica fits with the Syngenta strategy
Meets customer expectations
Scalable
Maintainable
A complete end-to-end solution with support services
Classification: PUBLIC
Questions?
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