Gd Market Media Kit2010v2

E V E N T O P P O R T U N I T I E S

2 0 1 0 m a r k e t m e d i a k i t

S N A P S H O T

RATEBASE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 250,000

FREQUENCY.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7X/YEAR

ESTABLISHED.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1994

SUBSCRIBERS.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .94%

A U D I E N C E

GARDENDESIGN GARDENDESIGN.COM

MALE/FEMALE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36%/64%. 39%/61%

MEDIAN.AGE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51. 48

MEDIAN.HHI... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $143,455. $139,106

HOME.OWNERS.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 98%. 98%

MEDIAN.NET.WORTH.... . . . . . . . . . . . . . . . . . . . . . . $732,815. $629,168

Source: MMR 2009, HOH $100,000+

G A R D E N D E S I G N is the future of the home: a new

era in which the boundary between indoors and outdoors is erased,

and nature is an integral part of sophisticated design. Every issue is a

meeting place for a new generation of professionals and enthusiasts

from all over the world who have an intimate connection to the natural

environment and a distinctive sense of style. GARDEN DESIGN

looks at the home not as a mere showcase for material things, but as an

ever-changing expression of the people who live in it.

| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

R E A D E R P R O F I L E

GARDENDESIGN delivers a highly affluent,

influential and sophisticated audience in-book and online.

GARDENDESIGN GARDENDESIGN.COM

MALE/FEMALE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36%./.64%. 39%./.61%

AGE

18-49.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .46%. 44%

25-54.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .64%. 60%

MEDIAN.AGE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51. 48

EDUCATION

COLLEGE.GRADUATE+.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .49%. 51%

POSTGRADUATE.DEGREE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16%. 18%

STATUS

HOME.OWNERS.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .98%. 98%

MARRIED.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .92%. 93%

ANY.KIDS.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .39%. 32%

EMPLOYMENT

PROFESSIONAL/MANAGERIAL... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .41%. 44%

ANY.CHIEF.OFFICERS.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21%. 24%

PERSONALINCOME

$100,000+.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23%. 24%

MEDIAN.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $64,817. $76,137

HOUSEHOLDINCOME

$150,000+.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .44%. 41%

$200,000+.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21%. 19%

MEDIAN.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $143,455. $139,106

TOTALASSETVALUE(INC.PRINRES)

$1,000,000+.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .36%. 30%

MEDIAN.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $732,815. $629,168

HOMEVALUE

$500,000+.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31%. 22%

MEDIAN.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $395,395. $383,766

Source: MMR 2009, HOH $100,000+

JANUARY/FEBRUARYINTERNATIONALGARDENSThe world’s most lush hotel gardens * Tuscan style at its most glamorous * A serene sculpture garden in Brazil

AD.CLOSE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11/20/2009

MATERIALS.DUE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11/30/2009

ON.SALE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 01/19/2010

MARCHHOLLYWOODGLAMOURA gorgeous Pamela Burton design for Ted Danson and Mary Steenbergen’s garden * John Goldstein, designer to the stars—his gardens for Kyle McLaughlin and Bryan Cranston

AD.CLOSE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 01/04/2010

MATERIALS.DUE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 01/06/2010

ON.SALE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 02/23/2010

APRILTOPDESIGNERSOehme, van Sweden, Mark Rios, Vladamir Sitta, and Kathryn Gustafson * New work by heavyweight designers in an expanded, save-it-forever issue

AD.CLOSE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 02/05/2010

MATERIALS.DUE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 02/09/2010

ON.SALE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 03/30/2010

MAY/JUNECLASSICBEAUTYA classic New York estate garden by James Doyle * A stylishly southern Charleston garden * Lincoln Park outdoor living—a design by Doug Hoerr

AD.CLOSE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 03/05/2010

MATERIALS.DUE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 03/09/2010

ON.SALE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 04/27/2010

Garden Design reserves the right to make any changes and additions. The editorial calendar is

updated as needed.

JULY/AUGUSTOUTDOORDINING&ENTERTAININGNew work by designers we’ve discovered * An unforgettable garden party at Hortulus Farm in historic Pennsylvania * A behind-the-scenes look at Summer Stunner, a hideaway garden in upstate New York

AD.CLOSE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 04/21/2010

MATERIALS.DUE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 04/23/2010

ON.SALE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 06/15/2010

SEPTEMBER/OCTOBERAWARDWINNERSOur highly anticipated American Society of Landscape Architects (ASLA) joint issue features the best in residential design PLUS: Secret courtyards of Alys Beach * Autumn in Pennsylvania

MARKETSPECIALSECTIONS

DESIGNSHOWCASE: The best and newest products for landscape and exterior design GIFTGUIDE:Inspired gifts for holiday giving and entertaining

AD.CLOSE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 07/09/2010

MATERIALS.DUE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 07/13/2010

ON.SALE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 08/31/2010

NOVEMBER/DECEMBERGARDENHOLIDAYGarden Design celebrates this holiday season with holiday floral design, the second in its series PLUS: Small-space town gardens * A snowbird’s paradise at the Tropical Palm Beach Garden off the coast of Florida

MARKETSPECIALSECTIONS

DESIGNSHOWCASE: The best and newest products for landscape and exterior design GIFTGUIDE:Inspired gifts for holiday giving and entertaining

AD.CLOSE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 09/02/2010

MATERIALS.DUE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 09/07/2010

ON.SALE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10/26/2010

2 0 1 0 M A R K E T E D I T O R I A L C A L E N D A R

In addition to our regular Market section, the Garden Design Market also offers themed advertising sections, featuring the best products and services for design enthusiasts, garden lovers, and those inspired by the outdoors.

M A R K E T A D V E R T I S I N G O P P O R T U N I T I E S

Market Advertising Partners have access to Garden Design’s highly affluent readers who are engaged with the magazine and view their homes—inside and out—as a creative expression of self. Garden Design will custom-build your ad using our stylishly formatted ¼- and ⅛-page layouts.

MARKET2010RATES

FOUR-COLOR 1X 3X 4X 7X

¼.PAGE.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,720.NET. $3,650.NET. $3,575.NET. $3,425.NET

⅛.PAGE.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,440.NET. $2,375.NET. $2,340.NET. $2,245.NET

MARKET2010SCHEDULE

ISSUE SPACECLOSING MATERIALSCLOSING ON-SALE

JANUARY/FEBRUARY.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11/20/09. 12/3/09. 1/19/10

MARCH.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1/4/10. 1/8/10. 2/23/10

APRIL.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2/5/10. 2/12/10. 3/30/10

MAY/JUNE.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3/5/10. 3/12/10. 4/27/10

JULY/AUGUST.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4/21/10. 4/27/10. 6/15/10

SEPTEMBER/OCTOBER.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7/9/10. 7/16/10. 8/31/10

NOVEMBER/DECEMBER.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9/2/10. 9/10/10. 10/26/10

MARKETSPECS

t o a d v e r t i s e c a l l 4 0 7 . 5 7 1 . 4 5 4 1

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enm

arket

Garden Fountains and Accents.

Core Designs by Appleseed.

Creating garden art, sculpture, fountains, Bas reliefs, architectural & sculptural

wall panels, artisan lighting with Green Technology for your Garden paradise.

Please be sure to check out our new Bel Air series of classic and modern

pottery cast using the most detailed, green molding processes available.

Made in the USA.

310-419-7660

www.coredesignsbyappleseed.com

High style.

Low maintenance.

Crafted in advanced cellular vinyl,

an attractive wood alternative our

pergolas are offered in many styles

and sizes. Call for a free Selections

catalog. Or, see more than 300 outdoor

products on the web.

800-343-6948

walpolewoodworkers.com/pergola

A Career in Landscape Design• Love gardens and enjoy the outdoors? • Want to be more creative at work? • Garden Design School can open the door to a rewarding new career. • Achieve your goals in our nine-month, intensive, part-time program taught by Award Winning British garden designers. • Open House May 5th in Massachusetts. Register now!

513-867-0437 www.gardendesignschool.com

Moss Acres

The tranquil beauty of Moss…now a

reality in your garden. We ship four

varieties of live moss. Moss has fast

become an increasingly–desirable

and low–maintenance alternative to

grass lawns and conventional shade

gardening. With Moss Acres, growing

moss has never been easier!

866-GET-MOSS

www.mossacres.com

See Aguafina’s New

Online Catalog!

• Japanese Lanterns

• Fountains

• Artifacts

• Sculptures

• Soaking Stones

• Reclaimed Pavers

• Stone Furniture

Sizes from small to enormous!

Custom commissions accepted.

888-738-0599

www.aguafina.com

Allison Armour

Water features, garden sculptures, and fountains designed by award winning

designer Allison Armour. All pieces are individually made to order using

contemporary materials such as stainless steel and acrylic. Allison’s fountains

have been installed around the world in private homes, restaurants, hotels, and

corporate headquarters. Allison Armour US 805-450-6422. Prices from $7,000.

805-450-6422

www.allisonarmour.us

[email protected]

GreenMarket5pGRD0610.indd 79 3/25/10 4:28 PM

t o a d v e r t i s e c a l l 4 0 7 . 5 7 1 . 4 5 4 1

gre

enm

arket

Garden Fountains and Accents.

Core Designs by Appleseed.

Creating garden art, sculpture, fountains, Bas reliefs, architectural & sculptural

wall panels, artisan lighting with Green Technology for your Garden paradise.

Please be sure to check out our new Bel Air series of classic and modern

pottery cast using the most detailed, green molding processes available.

Made in the USA.

310-419-7660

www.coredesignsbyappleseed.com

High style.

Low maintenance.

Crafted in advanced cellular vinyl,

an attractive wood alternative our

pergolas are offered in many styles

and sizes. Call for a free Selections

catalog. Or, see more than 300 outdoor

products on the web.

800-343-6948

walpolewoodworkers.com/pergola

A Career in Landscape Design• Love gardens and enjoy the outdoors? • Want to be more creative at work? • Garden Design School can open the door to a rewarding new career. • Achieve your goals in our nine-month, intensive, part-time program taught by Award Winning British garden designers. • Open House May 5th in Massachusetts. Register now!

513-867-0437 www.gardendesignschool.com

Moss Acres

The tranquil beauty of Moss…now a

reality in your garden. We ship four

varieties of live moss. Moss has fast

become an increasingly–desirable

and low–maintenance alternative to

grass lawns and conventional shade

gardening. With Moss Acres, growing

moss has never been easier!

866-GET-MOSS

www.mossacres.com

See Aguafina’s New

Online Catalog!

• Japanese Lanterns

• Fountains

• Artifacts

• Sculptures

• Soaking Stones

• Reclaimed Pavers

• Stone Furniture

Sizes from small to enormous!

Custom commissions accepted.

888-738-0599

www.aguafina.com

Allison Armour

Water features, garden sculptures, and fountains designed by award winning

designer Allison Armour. All pieces are individually made to order using

contemporary materials such as stainless steel and acrylic. Allison’s fountains

have been installed around the world in private homes, restaurants, hotels, and

corporate headquarters. Allison Armour US 805-450-6422. Prices from $7,000.

805-450-6422

www.allisonarmour.us

[email protected]

GreenMarket5pGRD0610.indd 79 3/25/10 4:28 PM

1/8HORIZONTALADEXAMPLE

Image.Size:.1.½”.W.x.1.⅞”.H.

Headline:.2-5.words.

Product.Description:.25-50.words,.

plus.phone.number.and.url

1/4VERTICALADEXAMPLE

Image.Size:.3.¼”.W.x.2.¾”H.

Headline:.2-7.words.

Product.Description:.45-75.words,.

plus.phone.number.and.url

PLEASESENDMATERIALSTO:

Courtney.Janka,.Production.Manager...|...407.571.4798....|[email protected].

CONTACT:LAURIE.SANDERS,.ADVERTISING.REPRESENTATIVE....|....407.571.4541....|[email protected]

O N L I N E O P P O R T U N I T I E S

H O M E PA G E

There are also many custom advertising opportunities available. Please contact us for more information.

C H A N N E L L A N D I N G PA G E S

GardenDesign.com channels include:

PLANTS

PRODUCTS

ARTICLES

PHOTOS

+CONTESTS,LIVINGGREEN,ANDBLOGS

e N E W S L E T T E RCUSTOMEMAILADVERTISINGOPPORTUNITIES

Garden Design can also create a dedicated custom email with 100% SOV, targeting our marketing database of 43,000+ opt-in subscribers. Please contact us for more info.

HOMEPAGE PROMOTION Get premium homepage exposure for your contest with a similar look and feel to editorial.

MEDIUM RECTANGLE 300 x 250

MEDIUM RECTANGLE 300 x 250

LEADERBOARD 728 x 90

SPONSORED 728 x 90

SPONSORED 300 x 250

SPONSORED SPOTLIGHT This listing can be used to promote products, services, and promotional offers.

O N L I N E O P P O R T U N I T I E S

O N L I N E S P E C S

WEBSITEDIGITALREQUIREMENTS

AD DIMENSIONS FILESIZE FILETYPE

LEADERBOARD ...............................................................................728 x 90 pixels 40 kb max Gif, Jpg, Swf: (include Fla file)

MEDIUM RECTANGLE ................................................................ 300 x 250 pixels 40 kb max Gif, Jpg, Swf: (include Fla file)

ENEWSLETTER BANNER ............................................................ 160 x 600 pixels 40 kb max Gif, Jpg, Swf: (include Fla file)

SPOTLIGHT LISTING .....................................................................100 x 100 pixels 40 kb max Gif, Jpg, Swf: (include Fla file)

NOTE: Electronic materials required. Interactive Advertising Bureau standards and guidelines apply.

TERMS & CONDITIONS

1. In consideration of publication, Advertiser and its Agency agree to indemnify and hold Publisher harmless against any expense or loss by reason of any claims arising out of publication.

2. All contents of advertisements are subject to Publisher’s approval. Publisher reserves the right to reject or cancel any advertisement, insertion order, space reservation or position commitment at any time. Publisher shall not be liable for any costs or damages if for any reason Publisher fails to publish an ad or for errors in key number or advertisers index.

3. Conditions, other than rates, are subject to change by Publisher without notice. Rates are subject to change upon notice from the Publisher. Cancellation of any space reservation by the Advertiser or its Agency for any reason other that a change in rates will result in an adjustment of the rate (shortage) based on past and subsequent insertions to reflect actual space used at the earned frequency or volume rate.

4. Cancellation or changes in orders may not be made by the Advertiser or its Agency after closing date. Advertisements not received by closing date will not be entitled to approval or revision by Advertiser or its Agency.

5. Positioning of Advertisements is at the discretion of the Publisher except where request for a specific position is acknowledged, in writing, by the Publisher.

6. No conditions other than those set forth on this rate card shall be binding on the Publisher unless specifically agreed to in writing by the Publisher.

7. Publisher is not liable for delays in delivery and/or non-delivery in the event of an Act of God, action by any governmental or quasigovernment entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slow-down, or any condition beyond the control of Publisher affecting production or delivery in any manner.

8. Publisher has the right to hold Advertiser and its Agency jointly and severally liable for monies due and payable to Publisher for advertising ordered and published. Should collection efforts become necessary, Advertiser and its Agency agree to pay all attorney fees incurred in connection with collection of advertising that was published.

9. All advertisements are accepted and published by the Publisher on the representation that the Advertiser and/or Advertising Agency are properly authorized to publish the entire contents and subject matter thereof. When advertisements containing the names, pictures and/or testimonials of living persons are submitted for publication, the order or request for the publication thereof shall be deemed to be a representation by the Advertiser and/or Advertising Agency that they have obtained written consent of the use in the advertisement of the name, picture and or testimonials of anly living person which is contained therein. It is understood that the Advertiser and/or Advertising Agency will indemnify and save the Publisher harmless from and against any loss, expense or other liability resulting from any claims or suits for libel, violation, or rights or privacy, plagiarism, copyright infringement and any other claims or suits that may arise out of the publication of such advertisement.

10. All ads run on a prepay basis until credit is approved.

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CONTACT:LAURIE.SANDERS,.ADVERTISING.REPRESENTATIVE....|....407.571.4541....|[email protected]