Using New Market Media to Build Responsive Market

Using New Media Marketing Tools:How to get the most from blogs, podcast, & RSS

Matthew ScottFounder & Managing DirectorThe Life’s Work Group, Inc.

WHEN: June 10 @ 2PM Central Standard TimeWHERE: http://webinars.ppa.org “CLICK TO REGISTER”WHAT: Post-Meeting Q&A

This presentation is not about...

rather...

Revenue Producing Activity

marketing is...

marketing is getting people with a specific challenge to know, like, trust, and refer you.

Matthew LIVES here...

...and here.

and WORKS here...

Matthew THINKS here...

With people FROM here...

Matthew LOVES family...

and the girl he had

a crush-on in 7th grade...

marries girl (23yrs)...

My FRIENDS & I like to...

and...

CHALLENGE each other...

EAT & DRINK my...

I have a GLOBAL FOOTPRINT...

27 countries & counting...

Matthew drives this...

With my dog “Surf”

and this

Matthew WORKED as...

His OFFICE was ...

Just Like his father...

Matthew TRANSITIONS...

COMBAT BOOTS for...

Wing-tips...

AND then...

{ Sold for 16x Earnings }

Consulting

Coaching

Blog Community

< >

If you don’t...

Believe...

You are in the information marketing business...

---->>

... no matter what you sell.

“He is lame. Cocktail anyone?”

Read Blogs?

Have Blogs?

Listen to Podcasts?

Have Own Podcast?

website (software) that puts most recent content at the top of the site & enables people to comment.

A blog is a...

keyword search

Blog

Podcast

RSS

Think!

“ping”

Step 1:

Name

www........

& Go Daddy...

Kind of like naming your child, but different...

Think...

remember?

Good...

www.hugginsandlambertlp.com

Bad!

Blog Name Starter Kit:

• proximity

• industry focus

• memorable, but not too “cute”

• company name

• create vocabulary word

• short as possible

• sounds like...

• visual looks like...

[Go Daddy.com]

$9.95

Step # 2

{Virtual Real Estate}

don’t forget...

“Gordon Gecko Rules Apply”

Domain Names for...

• podcast

• special programs

• special products

• marketing calendar

because...

www.nycpromoproducts4u.com/special-products-month.php

Think Seinfeld...

Step # 3:

{Choose Blog Type}

a. Squarespaceb. Word Pressc. Type Pad

Free or $ 15 dollars per mth.

[ Blog ]

www.BrandMeNYC.com

You only need a website if...

...want customers

You only need a blog if...

...want community

web presence vs.

web site

? ?

WHY BLOG ?

because...

WHY BLOG ?

To be found in the way people search...

Search Engines Love Blog Posts

Because...

Each blog Post a “mini-website”

so IMAGINE...

keyword search

or....

WHY BLOG ?

because...

2

Find & Communicate Difference

Features & Benefits

WHY PODCAST ?

A podcast is...

time-shifted (24x7 on-demand) re-purposed audio content.

Time Shifted

*Disclaimer: Podcasts & Farm Equipment May Be Hazardous To Your Health & Every Animal in Sight

Re-Purpose• How to?

• How to brand your company with promotional...

• Distributor Sales On-Boarding

• Interview an expert

• Customer Testimonials

• Audio Action Guide

• For Fee- Teleseminar or Webinar

• Book

• CD or DVD

Think QVC !

Think “Click & Clack”

Think Tivo!

Think hand-held!

and...

100 x Audience{ }

[ Cross Selling Opportunity ]

To Podcast, I need...

a phone...

or...

Speak into the...

&

Audio Recorder

is uploaded to a... @ $15 dollars per month

looks like...

podcast uploaded & viewed on ...

or your...

125 million est. sold to date

WHEN: June 10 @ 2PM Central Standard TimeWHERE: http://webinars.ppa.org “CLICK TO REGISTER”WHAT: Post-Meeting Q&A

Matthew Scott, [email protected]

www.basecampcoach.com

Using New Media Marketing Tools:How to get the most from blogs, podcast, & RSS

Matthew ScottFounder & Managing DirectorThe Life’s Work Group, Inc.

Want This

Presentation ?

then...

[email protected]

PPAI PPT Presentation

Dear Matthew,

Please send me a copy of your PPT Presentation on New Marketing Media.

Thanks,

Donald Trump