GBS Insight

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TABLE OF CONTENTS

EDITORIAL………………………………………………………..3

DIRECTOR MESSAGE………………………………………….4

OUR PEOPLE………………………………………………………5

FACULTY WRITE UP’S………………………………………………10

COMMITTEE CONTRIBUTION…………………………..67

EVENTS & HAPPENINGS………………………………………….153

STUDENT CORNER………………………………………………….238

ACADEMIC CORNER……………………………………………….262

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Mr. Vijay J Deshabag

Librarian

Editor-GBS FOCUS

EDITORIAL

'Be the change that you wish to see in the world’ - Mahatma Gandhi

Welcome to the Annual issue of GBS INSIGHTS,

GBS INSIGHTS is the insights of GBS happenings that were witnessed during the year 2013-

2014. The calendar of events and every minute detail are systematically classified into six

major sections that is OUR TEAM, FACULTY WRITE UP’S, COMMITTEE CONTRIBUTION

EVENTS & HAPPENINGS, STUDENTS CORNER and ACADEMIC CORNER. In these sections

you find all the events that were part and parcel of Global Business School, Hubli.

Apart from the events and other stuff, we have a series of faculty write ups along with

students that are compiled in their respective sections.

I sincerely thank the Director for giving me the opportunity to bring GBS INSIGHTS for

consecutive third time in a row. I also thank the people who have put their sincere efforts

to bring out the monthly magazine GBSFOCUS and finally end up with very informative

Annual GBS INSIGHTS.

Read and enjoy the Annual issue of GBS INSIGHTS.

Drop your feedback at [email protected]

mailto:[email protected]

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MESSAGE FROM THE DIRECTOR.

Dear Readers and Well Wishers.

Season’s Greetings to you.

We are pleased to release the GBS Insight-2014. This

is a year book of GBS covering the year long

happenings, events, faculty updates, achievements,

faculty and students’ writings, media coverage.

The academic year 2013-14 has been full of many things as mentioned. The special feature

is lot of articles have been contributed this year both from faculty and students.

We say “GBS where consistency is a way of life’ is truly reflected in 2013-14 as all the

flagship events have happened. Galacto has seen new scale in its success, in the pinnacle

sports event GBS remains undefeated for the 7th time, the international visit to Malaysia has

given the students the international exposure, the alumni found the home coming a nice

occasion in reminiscence, students have excelled in many events by winning prizes.

Placements have been good, We have new set of Bhumika medal winners and a lot more.

On the faculty front faculty have cleared NET, joined the Phd, written papers.

New faculty joined brining with them lot of corporate experience.

The sheer over 300 pages coverage speaks for itself the year that was.

Mr Vijay Deshabag has meticulously compiled the GBS Insight-2014. The team GBS has

contributed in a big way for the various events, happenings and achievements deserve a

word of appreciation.

This is the third year in succession we have brought GBS Insight to you. Hope you

appreciate the same and enjoy the reading.

We welcome your feedback.

With Thanks and kind regards

Ramakant kulkarni

Director.

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OUR PEOPLE

MANAGEMENT

FACULTY AT A GLANCE

ADMINISTRATIVE STAFF

SUPPORT STAFF

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BOARD OF MANAGEMENT

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SUPPORT STAFF

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FACULTY WRITE UP

TWIN FACTOR

DO CHILDHOOD EXPERIENCES AFFECT ADULTHOOD

QUALITY MANAGEMENT SYSTEMS

LEKI

CONFLICT IS A PART OF LIFE, BUT NOT TO BE A WAY OF LIFE

GET LUCKY

THE CAREER SUCCESS PUZZLE

SIP BEST PRACTICES

FOREIGN BANKS IN INDIA: INCLUSIVE OR ILLUSIVE….?

BEST HR PRACTICES AT VRL

ANDROID THE SUCCESS STORY OF UPRISING OF SMART DEVICES

AN INTRODUCTION TO HR ANALYTICS - DATA TO INFORMATION TO STRATEGY

LEKI [LETS KNOW IT]

JOURNEY OF A TEENAGER

ARIF…THE MECHANIC BEYOND JUST REPAIRS.

TOP JOBS IN TREND FOR MBA GRADUATES

DEMAND AND ACCEPTED FOOD RICE PLATE IN HUBLI-DHARWAD

DOING BUSINESS…. ALKA’S WAY

FIVE NOBEL PRIZE-WINNING ECONOMIC THEORIES YOU SHOULD KNOW ABOUT

INVOLVE TO EVOLVE

HOW MUCH METICULOUS: A CASE STUDY IN PLANNING AT INDIA’S FINEST AUTOMOBILE GIANT

PROSPECT THEORY:ILLOGICAL FINANCIAL BEHAVIOUR

MY FASCINATION WITH THE BEAUTIFUL GAME

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THE TWIN FACTORS OF SYMPATHY AND EMPATHY

"Sandhya Vasudev has been a bank officer, presently a trainer

and a freelancer in writing and teaching."

Sympathy is a commonly taught virtue right from primary schooling. Sympathy is the concern that you show towards others in their suffering. Sympathy comes from Middle French sympathie, from Late Latin sympathia, from Ancient Greek συμπάθεια (sumpatheia), from σύν (sun, “with, together”) + πάθος (pathos, “suffering”). For example, when your pet dog or cat suffers an injury, you rush to nurse and care for it. This is sympathy. To say some kind words without feeling is what is referred to as ‘lip sympathy’, which may not earn you many brownie points. Real sympathy must result in some action, like offering to take your sick friend to the doctor or offering to drop a sick colleague home.

Empathy is an element which goes a bit deeper. The word 'empathy' is a twentieth-century borrowing of Ancient Greek ἐμπάθεια (empatheia, literally “passion”). Empathy is an emotion which makes you step into the other person’s shoes. Empathy is a passionate expression of emotion to visualize oneself in another’s situation. It is a deeper personal experience than sympathy. Suppose your subordinate comes to you and expresses anxiety about his sick child, you are more likely to show sympathy if you are unmarried, but tend to strongly empathize with him if you have your own child too. Herein lies the difference between the two. The former feels compassion for the suffering but the latter experiences the suffering itself.

Both the qualities are required in a manager, to be liked by his peers as well as his subordinates. It also helps the manager to know why his peer or subordinate is behaving the way he is. The importance of developing the quality of empathy becomes evident here. An empathetic manager will be in a better position to suggest or plan suitable solutions for problems, from the point of view of the other.

Some managers adopt a tough stance so as not to appear weak. They feel that qualities of mercy and compassion are weaknesses which show them at a disadvantage with their peers and subordinates, who may then take advantage of their gentleness. But this is not true as seen from my personal experience in the banking industry. Once a branch had a bully for a manager who would not sanction a single day’s leave to the officers, despite their genuine grievances.

They all planned a mass leave and he was left to face the music from the top brass. In contrast, the same branch saw a shift in guard, and in entered a manager who was sympathetic and at times empathetic to the problems of his staff and gave them a long rope. The result was that they showed the utmost enthusiasm in work and supported him in times of official exigencies. Such is the power of good leadership which embraces the humane qualities of sympathy and empathy. These have been proven to have a ripple effect which will circulate through the organization.

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So basically if you are an aloof and insensible person, it is time to change your attitude. It will make a world of difference to the quality of your life and of others, both in and outside the organizational context.

Feedback and queries could be sent to [email protected]

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Mrs. Kiran Magavi

Faculty HRM & OB

Do childhood experiences affect adulthood?

( This article tries to orient the common man towards this issue)

The biopic Bhag Milka Bhag is running to packed housed across the country garnering a lot

of appreciation and praise. It traces the life of the Flying Sikh who did India proud by

winning laurels and medals in the field of athletics. Although he won many popular events,

that one honour that evaded him was the Olympic Gold at Melbourne first and then in

Rome, the latter missing it by fractions of a second. It is believed the horror of the tragic

events of partition of India experienced during his childhood had a lasting impact and

would affect him. It is only after he visits his ancestral home and reconciles with the

tragedy does he overcome from the agony, grief and fear. Later he goes on to win the next

race way ahead of the others.

Do Childhood experiences affect adulthood? This question has been raised by many

educators, researchers and the like and the answer seems to be in the affirmative. Can an

adult acquire a certain personality trait just because he passed through a certain

experience when he was a little child? The answer again is in the affirmative. Before

answering these questions, here is a small note on how personality is developed. Contrary

to common beliefs we don't inherit our personalities but instead we develop certain traits

as a result of the experiences we pass through in life. If a child was raised by an over

protective family then he will develop fears and insecurities because of believing that the

world is unsafe. Now when that child becomes an adult he will still have his fears and

insecurities but he will display them in a different way. So our childhood experiences affect

our behavior and personality in adulthood even if we were not aware of the existence of

this connection.

How childhood experiences affect adulthood

The question now is how early childhood experiences affect adulthood?

Back to the previous example, the child who feels insecure might develop fear of strangers

and might prefer to stay beside his parents than to be with his friends. When that person

grows up and becomes an adult the culture and his environment might force him to deal

with strangers and to stay away from his parents so his fears will take another form. For

example that person might fear taking risks, trying something new and might fall in love

with routine because it provides him with the security.

Alfred Adler once said that we develop our desires and drives during our childhood then

our whole adulthood becomes affected by these childhood experiences. People keep

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striving during their adulthood to fulfill the desires they have developed during childhood.

A single childhood experience such as being the youngest child can affect the life of that

child when he becomes an adult by making him a showy person. Childhood experiences

such as being bullied or neglected can result in badly affecting the self esteem of the adult

for the rest of his life unless he starts to take corrective actions. Children who are from

broken homes, abused by parents or brought up in over bearing and rigid environment

tend to manifest queer behavior due to the experiences they have faced. If these issues are

not addressed it can lead to serious disorders and consequences for the person and his

near and dear ones.

Personality development is a complex process that is affected by lots of different variables.

While it is wrong to say that one factor is solely responsible for developing the personality

of a child still you can confidently assume that some factors can affect the personality to a

great extent provided that the other factors are constant. Negative attitude and thoughts

are the biggest culprits. Some people experience extreme bitterness and difficulties in their

childhood and grow up to be cynical of others and suspecting every situation to be bad and

negative. However timely intervention, expert advice and treatment have worked in a

very positive manner in nurturing and moulding such people. Clinical Psychologists and

Psychiatrists have made marvelous contributions to address and treat this issue. Some

remedies are very workable and the individual should make a conscious effort to allay his

disorders. A little self- introspection is always advisable.

Some of the measures that can be adopted to combat these fears and anxieties are:

1. Get over inferiority, shyness, lack of self confidence and feelings of worthlessness

2. Acquire a solid self confidence that will make you feel competent and acceptable

3. Get rid of social anxiety, fear of people and self doubts

4. Have an unshakable and solid self image

5. Become relaxed around people and especially strangers

6. Stand up when you fall, take problems as learning experiences

7. Feel more attractive, stop making comparisons.

8. Seek the help of a counselor who will guide you to better your attitude

9. Meditation and introspection helps to a large extent

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10. Remain focused on the your work and overcome your past experiences and

bitterness

Life is a beautiful gift. It involves all kinds of experiences. But to be effected by them is

rather unfortunate. We need to show some fortitude and courage to accept our misgivings

and quirks. It is in human nature to commit follies, but when the follies become serious

errors it needs to be attended to. Teachers and counselors need the training and expertise

to atleast identify the issue if not treat it. Once identified an expert intervention can go a

long way in dealing with the problem.

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Dr. Bhargav K Revankar Associate Professor

Quality management systems – the application of ISO 9001:2008 in

education

E-mail: [email protected]

Introduction

A conventional view would describe education as the era of transmission of

knowledge. But that concept is changing rapidly, as it must. A more appropriate 21st

century credo would be: “Education is the construction of sustainable integration

processes based on individual needs and capacities.” Failing to meet this need for a

new mindset regarding education could make our communities unlivable within a

generation, as vast sectors of the population find themselves excluded from full

participation in the society. The alternative could be a future gravely undermined by failure

to invest in the best available education. Police and fences will not be enough to protect us

if our societies lack shared ethics built upon universal education. Effective implementation

of ISO 9001 quality standards by educational institutions can play a key role in addressing

this challenge.

Good news and bad: Most educational organizations take their responsibilities seriously

as they pursue competent educators, appropriate planning and curricula, the best available

methodologies and processes, and outstanding materials and infrastructure. Nonetheless,

educational organizations often fail to provide an adequate educational experience, or

ultimately do not satisfy “learner expectations”. This apparent paradox is possible because

improving individual elements does not guarantee a programme’s success if corresponding

synergies are absent. Implementation of a quality management system (QMS) for the

educational organization can create the required synergies.

Why adopt ISO 9001:2008? - The ISO 9000 family is an international reference for quality

management requirements in business-to-business dealings and has earned a worldwide

reputation as a “generic management system standard ”. Generic means that the same

standards can be applied to any organization and any product. In this context, the term

“product” may include services in any sector, business enterprises, public administration,

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or governmental entity. No matter what the organization is or does, the ISO 9000 family

spells out essential features of a quality management system. Management system refers

to a systematic approach to managing processes and/or activities, people, resources and

infrastructure.

Quality management refers to activities aimed at meeting customer demands and

applicable regulatory requirements, as well as efforts to continually improve the

organization’s performance. Included here are steps taken to minimize the effects of

product deficiencies and to continually improve product performance. ISO 9001:2000

defines minimum requirements for a QMS. The standard specifies activities that need to be

considered during implementation of the system. The requirements are applicable to all

organizations. Continual improvement of the organization’s quality management system is

a further requirement of the standard.

ISO 9001:2000 the best option for any organization

– including educational institutions

– seeking to establish a QMS that provides confidence in the conformity of a product or

service to specified requirements. But as a generic standard, the Product Realization

section of ISO 9001 must be tailored to meet specific operational needs. Some educational

organizations have run into difficulties adapting ISO 9001 requirements to their needs, and

have been developed to address these issues. The guidelines contained in do not add,

change or otherwise modify the requirements of ISO 9001:2008, and are not intended for

use in contracts for conformity assessment nor for certification.

QMS based on ISO 9001:2000 for educational institutions in several ways: it was written by

education experts for educational professionals. It uses terminology broadly accepted in

the sector, including: educational organization, educational services, education provider,

learner, education design, education delivery, assessment of learning, and more. The eight

quality management principles listed in ISO 9000:2008 is described using education sector

language.

Four additional principles are suggested to sustain success in educational organizations:

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• creating learner value;

• focusing on social value;

• Agility;

• Autonomy.

The Requirement chapters of ISO 9001:2008 are amended using educational sector

language

• Quality management system in the educational organization;

• Management responsibility;

• Resource management;

• Realization;

• Measurement, analysis and improvement.

Each corresponding section contains practical recommendations for its application in an

educational organization.

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Dr.Ramakant Kulkarni

Director

LEKI [Lets Know It]

HOW THE COMPANIES GOT THEIR NAMES

Sl No.

Company. Got its name from. Year of inception.

Head Quarters. Industry.

1 Accenture Accent on the future. 1989 Dublin ( Republic of Ireland)

Consulting & IT Services.

2 Adidas From the name of the founder Adolf (Adi) Dassler.

1924 Herzogenaurach, Germany.

Apparel, accessories

3 Aston Martin

From the Aston Hill races where the company was founded, and the surname of Lionel Martin, the founder.

1913 London UK. Automobile manufacturing

4 Bayer From the name of the founder Friedrich Bayer.

1863 Leverkusen, Germany.

Pharmaceuticals, chemicals

5 Boeing From the name of the founder William E. Boeing.

1916 Seattle, Washington, U.S A.

Aerospace & defense.

6 Bridgestone

From the name of the founder Shojiro Ishibashi. The surname Ishibashi means "bridge of stone".

1931 Kyobashi, Tokyo, Japan.

Auto & Truck parts.

7 Chevrolet From the name of the co- founder Louis Chevrolet, a Swiss-born auto racer.

1911 Detriot, USA. Automotive

8 Cisco Cisco – short for San Francisco.

1984 San Francisco, California, U.S.A.

Networking Equipments.

9 DHL From the name of the founders Adrian Dalsey, Larry Hillblom, and Robert Lynn.

1969 Bonn, Germany. Express Logistics

10 ESPN Entertainment and Sports Programming Network

1979 Bristol, Connecticut, USA

Cable and Satellite TV Channel

11 Ferrari From the name of the founder Enzo Ferrari.

1929 Maranello, Italy. Automotive.

12 Johnson & Johnson

From the name of the founder brothers James Wood Johnson, Edward Mead Johnson and Robert Wood Johnson.

1886 New Brunswick, New Jersey, USA.

Medical equipment & Pharmaceutical

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Conflict is a part of life, but not to be a way of life

"Sandhya Vasudev has been a bank officer, presently a

trainer and a freelancer in writing and teaching."

What is conflict? Conflict is the result of disagreement between persons or teams. As per

Max Lucade, “Conflict is inevitable but combat is optional”. Group and team-work situations

always seek some adjustments and understandings failing which conflicts or clashes result.

Conflicts are meant to be resolved. If they are allowed to become a way of life, the

organization loses its direction and success may become a distant dream.

The disagreement may result from differences under any of the following options.

1. Goals: When priorities are different. <- -> 2. Personality & styles: The chemistry is lacking! 3. Scarcity of resources: Tug of war indeed! 4. Values: Meeting eye to eye is difficult when core principles differ. ^ v

Nowhere a manager’s interpersonal skills come to the forefront as much as in the area of

addressing conflicts. A manager must study the conflict situation and assess the source,

whether it stems from personal differences or information deficiency or environmental

stress factors.

According to some authors there are five conflict management styles which may be

classified as: avoiding (turtle), accommodating (teddy bear), compromising (fox),

competing (shark) and collaborating (owl).

A manager can choose to be any of the following to resolve a conflict situation.

i. Turtle: Avoid the issue and retire into his shell.

ii. Teddy bear: Be accommodating and let the other party get the upper hand.

iii. Fox: Seek a compromise by giving up a little and persuading the other party to give up a

little, thus meeting somewhere mid-way.

iv. Shark: Forcing the other party to accept his supremacy in decision. A shark does not

care about others. He sees losing as a weakness and win he must, at any cost.

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v. Owl: The wise owl seeks out a win-win situation with both the parties happy with the

solution. He discusses and toys with various options until an amicable settlement is

reached. The thrust here is on building relationships through collaboration.

From the above options it should be quite clear to any budding manager that the garb of

the wise old owl works best in resolving conflicts, although it may engage more length of

time. It may be also called as the principled negotiation or negotiation on the merits

approach, wherein people are given due value, common interests are explored, a plethora

of choices is generated beforehand and minimal scope is given to subjectivity. Thus a

gradual consensus is arrived on a joint decision smoothly.

But when time itself becomes a scarce resource the manager could become a fox, sacrificing

some of his goals and seeking sacrifice of part of the goals from the conflicting party and

reach a solution soon.

The teddy bear managers are seen to be weak, whereas sharks are overbearing and

disliked.

The turtle managers are seen to be introverts and escapists and may not last long in any

organization as they fail to address problems or take decisions.

So, students, it’s up to you to decide which type of manager YOU wish to become in various

types of situations.

Disclaimer: This article is an informal attempt to familiarize readers with conflict

resolution tactics. Going into depth would be purely academic and beyond the scope of this

article.

Feedback is welcome at [email protected]

Accordingly he should use his negotiating skills and tackle the matter. An alternative to the

traditional approach is.”

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Director

GET LUCKY

Luck- the four letter word- all of us love to have it all the time. Hardly one may find

someone who does not wish to have luck. In their book “ Great By Choice” the authors Jim

Collins and Morten Hansen have dealt a chapter on Luck which prompts me to pen down

few thoughts. In the world of uncertainty, chaos where neither we can predict nor can we

control many things does luck have any role to play and if at all it has any role how that can

help develop the strategies for survival and success is addressed by the authors.

Luck is where the preparation / efforts meet the opportunity, Luck is the residue of design

and like are the definition of luck. But the authors look at luck from the different

perspective. The “Luck event” to meet three tests to be said to be the “luck”.

1) Some significant aspect of the event occurs largely or totally independent of the

actions of the key actors in the enterprise.

2) The event has a potentially significant consequence ( positive or negative).

3) The event has some element of unpredictability.

The cause of the event not - withstanding the event if that meets these tests can be said to

be a “luck event”.

The book is confined to the research on some corporate. Therefore the examples in the

context of the subject matter ‘Luck’ speak about how some gifted people see things (what

all other the people see the same things) differently. Not only do they see them differently

but also they work on those and convert the probability into the possibility.

So what some say Luck as the probability it is perhaps the half side and to complete the

other half side it is what we do with the luck having once got it matters the most.

Since most of the times the second aspect is not chased we take luck as rare and only few

get the same and it comes fewer times ?

For the luck to come it is essential to develop the ability to see things differently and work

on it.

It is a real life situation with a person. He was a business man travelling in the train one

night. He had occupied the upper berth and was sleeping. On the lower berth two

businessmen were in conversation exchanging what they were travelling for and their next

day’s programme. One of these business men had an appointment with a person on

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business deal next day morning. It was all the new deal. The person sleeping on the upper

berth heard this.

As soon he got down next day morning he went to the place where the appointment was

fixed (much earlier to the actual person- the co-passenger), seized the deal and walked

away with the order.

We do not know what happened to the other person, but the fact remains that what you do

with when you see the probability and how you convert it into the possibility and Get

Lucky.

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Mrs. Tazeen Taj Mahat Assistant Professor

The Career Success Puzzle

Dreams can come true, but there is a secret. They're realized through the magic of persistence, determination, commitment, passion, practice, focus and hard work. They happen a step at a time, manifested over years, not weeks. ~~Mark Twain~~

Is there a secret to why some people have successful careers and others don’t? Research shows that IQ or abilities often have no cause and effect relationship. Certainly, socio-economic background does have a significant influence, but no guarantee. Career planning and goal setting have been found to be the most decisive factors for career success.

It is never too early to start planning your post-MBA career. Many MBA students make the mistake of concentrating exclusively on their studies and not on thinking ahead about their long term goals. This means that when they graduate, they have no strategy in place to inform their next career move – which delays the benefits of doing an MBA. Kiran Mazumdar Shaw was quoted giving the following advice for aspiring students “Pursue the subject only if it excites them. Not because it's the 'in-thing' or someone they know is pursuing it. Students must dig deeper, figure out what areas within the broad field, interests them and focus on those subjects. There's no use being a generalist it won't get them anywhere”.

All of us need to assess what are we where we want to reach, how we can reach and accordingly take the right career decisions. Cognitive Information Processing CIP theory

postulates that effective career problem solving and decision making requires the effective processing of information in the following four domains:

1) Self-Knowledge includes individuals' perceptions of their values, interests, skills, etc. Before starting your MBA, fully assess your current skills, expertise and

http://blogs.brad.ac.uk/management/experts/2011/12/2011/08/choosing-an-mba-programme-that-doesn%E2%80%99t-interfere-with-short-term-career-progression/

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personal qualities. Ask yourself where you want to be in three, five and ten years’ time. In his famous speech at IIM A , Harsha Bhogle says that it is important for a person to focus on what he must do and give a 100% every time rather than worry about targets and goals and think about the pay cheque Do what you love and give a 100%, success, results and goals will be achieved on their own. Once you have defined your goals, work with the mentors at your business school to set out a clear strategy for achieving them in the short, medium and long term. It is up to you to shape your MBA experience to deliver the best results for you.

2) Occupational Knowledge includes knowledge of individual occupations and having a schema for how the world of work is organized. What does the job/employer look like? What is the skill set needed in one occupation, what is the growth, competition, challenges etc. What contacts do you already have that will help get you there? What gaps are there in your expertise and professional network? What barriers are there to you achieving your goals? Your B school will also give you regular ‘extra curricular’ opportunities to interact with practitioners. Whenever you can, make sure you attend guest lectures, panel discussions, careers fairs and networking events – and use them as an opportunity to make contacts and gain new insights. Your business school’s alumni network isn’t just relevant to you when you graduate. It is an invaluable resource to tap into before and whilst you are studying. Find and connect with alumni on LinkedIn, look at their career paths, ask them for help and advice. They will be able to give you unique insights into common mistakes to watch out for, how to sell yourself and when to time career moves. Learning from the experiences of those who have gone before is very useful and will save you a lot of time and energy.

3) Decision Making Skills are the generic information processing skills that individuals use to solve problems and make decisions, including the subcomponents of communication, analysis, synthesis, valuing, and execution. Once you have settled in to your studies and have a clear career plan, look for a mentor or role model who you aspire to be like. Your business school may be able to help put you in touch with someone from the alumni network or a business partner and set up a formal mentoring arrangement. Or you may want to choose someone with a high profile that advises up and coming business people who you can follow and learn from. Use your mentor as a sound board and take them on your career planning journey with you. Remember that both parties should get something out of mentoring – make sure that it is a two-way relationship. Use their kelp in the following CASVE stage and take the right decision

* Communication: Individuals become aware that a gap exists between an existing and a desired state of affairs as a result of one or more external cues (positive or negative events or input from one or more significant others) or internal cues (client perceptions of negative emotions, avoidance behavior, or physiological changes).

http://www.brad.ac.uk/management/news-and-events/events/

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* Analysis: Individuals form a mental model of the problem and perceive relationships among the components, e.g., relating self-knowledge with occupational knowledge to better understand the necessary characteristics of the occupation or other option they seek.

* Synthesis: Individuals expand (elaborate) and then narrow (crystallize) the alternatives that they are considering.

* Valuing: Individuals evaluate the costs and benefits of each of the remaining alternatives to themselves, significant others, their cultural group, and their community or society in general, ultimately leading to a first choice.

* Execution: Individuals formulate and commit to a plan for implementing their tentative choice, including a preparation program, reality testing, and employment seeking.

4) Executive Processing includes meta cognitions which control the selection and sequencing of cognitive strategies used to solve a career problem through self-talk, self-awareness, and control and monitoring. Take responsibility for managing your own career. Don’t wait until you’re fired, laid off, burned out or fed up to revitalize your career. Manage your career on an ongoing basis, particularly through the good times. This reflects a belief you should embrace—“take responsibility for everything that happens in your life.” Organizations are no more responsible for your career you need to manage your own career. As Vince Lombardi says “The biggest mistake that you can make is to believe that you are working for somebody else. Job security is gone. The driving force of a career must come from the individual. Remember: Jobs are owned by the company, you own your career!

The musical legand A R Rahman is not someone who prefers in dwelling in the familiar or working in the same style of music. He is always expanding his boundaries, picking up challenging and exciting projects which may involve him learning an unfamiliar musical style or make him use a novel instrument etc. Unlike many of his peers he does not have a notable style or a familiar theme for his music and has dealt with varying musical styles in the same film from one composition being Sufi while another being a Mandarin composition etc. The bottom line is that there are no magic potions or formulas for career success. It requires sustained effort, street smarts and insightful strategies, much like the focus of successful organizations.

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Mr. Mahesh Bendigeri

Asst Professor Summer Internship Program Best Practices

(Company Perspective)

Internship programs are valuable for both companies and interns. For companies, they’re

an incredible viral marketing opportunity. Word of mouth from interns about a positive

summer experience is priceless. Done well, the efforts will go a long way in building the

company presence/visibility and relationships on campuses where they interview for

interns.

Internship programs also give the company and the intern an opportunity to do a mutual

test drive – company take a chance to test and evaluate the interns’ abilities, while giving

them an up-close, personal feel .

Following are seven specific best practices in summer internship programs which

the company have to incorporate to have successful Internship Program.

1. Give interns real jobs.

It is a misconception that interns don’t really do anything since they are with the company

for only a short time. Meaningful work is key to impressing the intern and to getting the

most out of the intern as a business resource. This work must be doable and measurable,

and should make a difference (even if small) to the firm business strategy, objectives, or

priorities.

Examples include: a discrete project that is part of a larger project; real responsibilities --

the same as those that would be expected of a full-time employee in the same role; or a

research study. Specific examples include: the market research phase of a plan to launch a

new product; the due diligence for a potential acquisition; a business plan for introducing

an e-business initiative; analysis and recommendations for cost cutting or a new inventory

system; designing your MBA recruiting plan; or working alongside product managers

including exposure to P&L.

2. Give them a home.

Interns need to have a company guide, a team of people to be a part of, and deliverables

they’re accountable for -- even if they work with several groups during their time with the

company. Assigning specific task within time schedule will keep them always on toes. Treat

them as insiders. Invite them to all-hands meetings, press briefings, or other company

28

events such as quarter-end celebrations.

Engaging them in these ways helps interns feel connected to the company and lets them

experience first-hand what it would be like to work with the organization later on.

3. Expose interns to senior management from a diversity of areas.

Facilitate opportunities for interns to hear from and interact with key senior managers. Let

them hear critical perspectives on company business and culture.

Examples include: a Friday lunch series with a different senior manager each week; a slate

of online chats with executives around the world; a social in which managers serve ice

cream to and mingle informally with interns; roundtables facilitated by executives, in

which the top challenges or priorities for the company are discussed.

4. Connect interns throughout the company.

Organizing one event early on for all interns to meet each other. The company can also plan

a bon voyage for them before they complete their Summer Internship Program. In between,

the company guide can permit the interns to organize activities on their own; providing a

small budget for them.

5. Seek out and give feedback.

Take time to find out how the interns are enjoying their summer (or not), and make mid-

course changes as necessary. Make a point to find out about interns’ long-term career

interests, and discuss what opportunities the company may have that align with them. If

the company guide know the he like interns back full time, let this be disclosed to the

intern, The company guide has to make sure that he give interns performance coaching and

feedback.

29


ANDROID THE SUCCESS STORY OF UPRISING OF SMART DEVICES

In 1970’s people accepted an operating system for personal computer - DOS. The

technology’s continual improvement reached the state of Smartphone; as change was

required and accepted by whole world. Primarily it was just one or two high-end mobile

phones that owned the operating systems, but with the success of the same more models

were attracted towards the use of smartphone operating systems. One smartphone

operating system that has truly modernized the world of a mobile phone is ANDROID.

Android is founded in October 2003 by Andy Rubin and with extensive support of Google,

along with major hardware and software giant’s; Intel, HTC, ARM, Motorola and Samsung

etc.

HTC Dream is first phone to use Android, which was released in October 2008. The

software on the phone with an integration of Google's proprietary applications, like as

Calendar, Maps, and Gmail, and a full HTML browser. Android supports the carrying out of

native applications and a preemptive multitasking capability. Third-party free and paid

apps are available via Google Play, which launched in October 2008 as Android Market.

Google launched the Nexus One smartphone using its Android OS in Jan-2010. Android has

multi-touch facility, but Google initially taken off that feature from the Nexus One, further it

was added through an update since February, 2010. In Fourth Quarter of 2010, Android

became the best selling smartphone platform after enormous gains throughout the year.

HTC Corporation released the HTC EVO 3D smart phone in June 2011, which could produce

stereoscopic 3D effects and take 3D stereoscopic photos for viewing on its screen. In third

quarter of 2012, Samsung Galaxy S III sales hit 18 million. In mid of November, 2012 Google

and LG released the Nexus 4 with Qualcomm's Snapdragon S4 Pro processor.

This resulted in Android becoming the most widely used smartphone in the market,

holding more than 50% of the smartphone market share. The competitors are Palm OS,

Blackberry OS, J2ME, Symbian (Nokia), BREW, OS X iPhone, Windows Mobile

The versions of ANDROID are

30

Various Android Phones

Galaxy Tablet

Galaxy Nexux

Android-

Powered Microwave

Open Source Nature and Third Party Developers

Android being open source allows developers to further develop Android’s programming

and create independent third party apps for Android. This ensures constant improvement

and new content for Android. As a result of this continues development and innovation.

Android has become the core operating systems of many other devices through the

development of niche Android applications.

Niche Android Applications

Due to continual efforts of developers, Android became the operating system of other

modern technological devices, such as:

• Laptops

• Smartbooks

• Wristwatches

• Car CD/DVD players

• Game Consoles

• Vehicle SatNav Systems

• Treadmills

• Microwave

Initially Android was born as an operating system for smart phone, further all above

devices are now operated on Android operating system. What a revolution?

Android is a truly potential inventive OS; to support the statement self-driving car project

of Google is operated by Android operating system. Further Android has countless other

apps for all purposes. From parental control and employee monitoring apps to gaming

apps, Android offers its users a marvelous experience.

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Conclusion

The very fact that Android phones are cost effective than its rivals; and offers more exciting

and satisfying user experience, makes Android a preferred choice for many users. US

Department of Defense has cleared Android operated devices in its Security Check;

showing to us that Android operating system is top of the line and an extremely secure

system.

Reference:

www.stealthgenie.com

www.Dice.com

www.samsung.com

www.developer.android.com/index.html

http://www.developer.android.com/index.html

32

6. Don’t leave interns hanging where full-time offers are concerned.

The company guide should be frank about whether the interns get offers to return with

company, or the company should make sure when they will make offers in case they are

unsure at present. For interns the company will not be asking to join immediately : Help

them save face by giving them constructive feedback and a brief reason for why the

company will not be asking them back. Treat interns that the company will not be hiring

full time with respect, and they will be more likely to have favorable things to say about

company to their peers.

7. Involve interns in recruiting at their college. Brainstorm with interns about ideas for

their campuses; hear their views on best practices and key competitors. Ask them: What

were the best-in-class pre-recruitment activities, interviews, second rounds, sell weekends,

offers, communication, advertising?

Let them know what the company plan on their campus, including key dates, and keep

them engaged throughout the recruiting efforts.

For example: One savvy investment bank had a kick-off recruiting breakfast at each of its

core colleges. The bank invited their summer interns and former associates and asked each

to bring five other students to the breakfast. This was highly effective, yielding valuable

employee referrals and generating early interest in the firm.

A final note: The core components to a successful internship program are meaningful

work/projects and a well-thought-out structure. By far, it is better to have no summer

program than one that is not thoughtful or well planned. Internships can backfire and

actually hurt the company guide and company reputation if they are done haphazardly. If

the company guide can pull it off, However, offering a great summer internship program

can net excellent return on company investment.

33

Mr.Nitinchandra S M

Lecturer

FOREIGN BANKS IN INDIA: INCLUSIVE OR ILLUSIVE….?

Recently the long awaited framework for foreign banks to operate more freely in India was

released by the Reserve Bank of India.

At the core of the new policy is the preferred organizational structure for them.

They will be encouraged to opt for the wholly owned subsidiary (WOS) model and be

incorporated in India. In return, the WOS is promised near national treatment like being

able to open branches anywhere on par with Indian banks and participate in the

development of the Indian financial sector. Foreign banks that have been operating

branches in India for long are encouraged to switch to the WOS model. The principle of

reciprocity will guide the RBI.A minimum capital of Rs.500 crore has been fixed for each

wholly owned subsidiary of a foreign bank. For the RBI, regulation of foreign banks,

especially from the perspective of financial stability, will become easier. To forestall the

possibility of foreign banks dominating the Indian financial sector, certain restrictions are

being placed if they grow above a certain size. They will adopt corporate governance

norms, which are generally applicable to the Indian corporate sector, except that there will

be compulsion to appoint Indian nationals on their board of directors up to a certain

proportion. The WOS has to meet the priority sector lending requirement of 40 percent on

par with domestic banks.

The government and the RBI envisage a productive role for foreign banks in India

subject to their following certain prescribed norms. It is no coincidence that the RBI has

stipulated similar requirements, such as in capital adequacy, for the new private banks that

are to be licensed shortly. However, while the imminent entry of new banks, especially

those promoted by large corporate houses, has been highly controversial, the expansion of

foreign banks’ footprint in the country is likely to be subdued. After the road map was

unveiled, leading banks of the world are adopting a wait-and-watch attitude. A few of the

big ones who have had branches in the country for more than 100 years are reportedly

reluctant to convert to the WOS model given all the restructuring it entails. That is not

surprising, given that the ethos of the foreign banks was not oriented towards activities

34

such as lending to small and medium enterprises and agriculture. Over their long years in

India most of them have grown at a snail’s pace. Regulatory restrictions have often been

given out as an excuse. Finally to conclude, as has been the case with new private banks,

expectations from the foreign banks in the evolution of India’s financial sector and in

financial inclusion are highly exaggerated.

35

Ms. Tejaswini Patil

Lecturer

BEST HR PRACTICES AT VRL

VRL, Asia’s largest Transport Company based in Hubli with the fleet strength of 4000 vehicles consisting of 3200 trucks and 400 buses, had a humble start in 1976 with one second hand truck bought by its promoter and put in to service from Gadag- Hubli route for the transport of goods. And in the next year VRL added one more second hand truck. Over a period of last 36 years VRL has grown from strength to strength. Today it has, besides the above mentioned fleet strength, a sprawling 43 acres campus at Varur housing the corporate office with 500 staff to control the operations of 1000 branches spread across the length and breadth of India. An independent 70,000 sq ft space room is earmarked to keep the records for the previous 8 years.

The operations are spilt into 1) General Cargo 2) Passenger Travels 3) Liquid Transport 4) Courier Services 5) Air Charter.

Recruitment and Selection : Manager of the production department does recruitment related to the production department in consultation with general manager and director of the VRL.As the recruitment is centralized efficient person in hubli itself fills all other post.

The selection of the candidate for the post of drivers is well drafted procedure with 15 to 20 parameters the candidate needs to clear to get finally shortlisted to become employee as the driver. A great deal of importance is attached to the selection because VRL knows that finally the vehicle and thereby the cargo/passenger is under the charge of the driver and their well being is dependent on him.

Salaries: Salary list is prepared on the basis of attendance of all the employees. For maintaining attendance they use “punch card”. Salary slips for all the branches are dispatched from Hubli branches itself. Salary includes DA, HRA, CA, And CLA.

Leave Administration: Employees are allowed to take 30 days leaves in a year. Procedure for granting leave is writing in a paper reason of leave and submit it to HOD personal department for records. The age limit for retirement is 58 years.

Training: Fresh employees and reporters are provided induction program that makes them familiar. The 32 instructors on the roll at VRL are constantly engaged in training the drivers on regular basis to keep the drivers on correction/update mode.

Other Benefits: Employees are provided with other facilities like PF,GRATUITY,&ESI.PF & Gratuity is calculated on basic and DA, it is given at 12% employees with salary greater than or equal to Rs 10,000.Company gives security to its employees especially female workers.

Bonus And Other Incentives: VRL gives bonus to workers and employees at the rate of 10%.On education loan of Rs 1000\- per year is given to employee’s children (2 children).VRL employees who marry without dowry will be given Rs.2000/- as a gift from the company.A VRL employees who marries the inter-caste men/women will receive the gift of Rs. 5000/- from the company.

36

Employee and Employer Relationship - It is a process of an effective motivation of individuals in given situation in order to achieve a balance of objectives which will yield grater human satisfaction and help accomplished company goals .As we observed there is no trade union because of good relation between employee and employer if any conflict they are solved by the management . Apart from direct employment they have introduced a self employment scheme for local transports or agent of the company. It is estimated that more than 5000 people are benefited by the way of direct or indirect employment in the organization

Welfare and Safety Measures : The company maintains a full-fledged canteen to provide its employees with reasonable rate and healthy food snacks, while on duty subsidized rate. If employee meet with any accident during working hours they provided first aid treatment immediately and initial expenditure is borne by the company till he is shifted to the ESI hospital. Every parent employees shall be entitled & required to become members of the fund. The contribution payable by the employees shall be at the rate of percentage as applicable under provident fund act and same amount contribution by management.PF department will pay the interest 9% per annum.This is useful after the service, after seven years service the amount which is included in his account . Company pays PF 50 lack per month to employee Marriage.

Medical expense: In case of death, nominee will get pension fund it benefited to family.

Gratuity scheme: All the permanent employees are covered under gratuity scheme. Gratuity will admissible only after completion of qualifying service minimum five year service.

The Company provides two pairs of uniform and shoes to the entire garage employees. The company has 35 staff buses, these helps to employees to save time & money.

The statutory compliance is scrupulously adhered to. Through a regular system audit, the statutory compliance like PF, ESI, etc it is further ensured that it is done without fail. The deviations if any are openly dealt with firm hand by the promoter so that the concerned person is kept on tows and no deviations occur. In addition to this VRL has roped in the retired senior officers from the concerned Government department so that the technicality involved in statutory matters is completely taken care of .

The promoter follows the open door policy to its employees and all are open to meet him. Any suggestion found good is rewarded almost instantly or on return to the head quarters the personal file is summoned and checked to pass on the reward. The financial assistance in form loan and advances as a policy is not extended due to its misuses on previous occasions but as benevolence the promoter considers them on merit.

The organization of this size and spread not having labor union speaks volumes about VRL’s concern for its employees and customers.

What started as one vehicle company with the typical resistance at home, it’s been a long but focused journey for VRL to become the largest transport company in Asia.

37

Mrs. Kiran Magavi

Faculty HRM & OB

AN INTRODUCTION TO HR ANALYTICS - DATA TO INFORMATION TO STRATEGY

With data becoming widely available and more easily accessible, industries are quick to

realize the value of insights that analytics can uncover. In Human Resources, with the

automation of many HR transactions, from recruitment to retirement along with the need

to perform strategically, analytics of the workforce is more important than ever. HR

analytics is a lot more than head counting--it's about the total amount and the quality of

talent, knowledge, and expertise to move your organization forward and stay ahead of

competition. It's about measuring the return on human capital investment and measuring

the impact and how HR is driving performance, productivity, and profitability. In many

different studies, HR seems to be lagging in this era of analytics and big data. But analytics

of the workforce, a company's most important asset, should be an opportunity for

businesses, particularly for HR, to transform itself and align with the business strategy.

Companies who are big on analytics are all thriving partly because of their use of analytics.

But how can HR do the same and be successful? What does analytics mean for HR? And

what exactly is HR analytics?

HR is still currently in the process of a major evolution, moving beyond its transactional

and administrative roles to roles that are more strategic and consultative. And so as HR

redefines and re-images itself, data will be an important element. Expect the strategic HR

roles to utilize data to drive decisions. Especially now that many transactions such as in

hiring, recruiting, and other personnel actions are all getting automated, there will be huge

bytes of data to go around for the strategic data analysts.

So for progressing organizations, not only will there be a decrease in need for

administrative HR, there will also be an increase in need for analytics. HR departments

should not be shrinking but instead becoming more strategic and analytical. There will be

an increase in the need for a more consultative HR who is always in touch with

management, with the finance department, and with other stakeholders. They will be more

hands-on with ensuring that HR is aligned with business strategies.

What makes a good HR Analytics Professional?

These professionals don’t necessarily have to perform heavy duty stats but perhaps some

elementary stats with knowledge of statistical concepts such as reliability and validity of

data, correlation, T-tests, etc.

38

Skill sets required for HR Analytics

• Quantitative and statistical skills for forecasting models

• Use of technology and ability to keep up with the rapidly changing technology in

business intelligence and analytics. Proficiency in the use of Excel, statistical packages

like SPSS, SAS, R, and other analytical software for all kinds of data including qualitative

data, i.e., NVIVO ( a qualitative data analysis computer package produced by QSR

international used extensively by Qualitative researchers)

• Business acumen--professionals who will treat the business like an entrepreneur,

connecting the metrics with business decisions and business priorities

• Ability to interpret and communicate results and findings, including statistical and

qualitative information to executives

• Professionals who can serve as consultants, helping you figure out solutions

• Being in HR, there is a need for professionals who understand HR policies and

implications, as well as human behavior and can explain attrition and retention, job

satisfaction, competencies, etc.

• In sum, an HR analytical professional has to be analytical, technologically savvy, and

consultative

As Tom Davenport says, "companies are competing on analytics." With the overflow of data

and the increasing demands for talent to analyze the data, these skilled professionals are

rapidly getting recruited by industries that are traditionally heavy in analytics. The need of

the hour is to build up analytical talent and capabilities in HR, because after all, it is the

people who will drive business.

With the emerging big data phenomenon, data analytics will often require a combination of

skill sets consisting of IT and Social Science--IT savvy professionals to mine the data, collect

and warehouse the data, and to visualize the data and Social Science professionals to

understand and explain statistics and the behavior and the psychology, the human

elements of the data.

Compiled by

Ms. Kiran Magavi

39


Director

LEKI [Lets Know It]

With What Core Values and Core Purpose theses Companies Work.

Sl No Company Core Values.

1 Wal Mart Customer Ahead of Everything.

2 P & G

Make pure goods of full weight.

3 H P

Respect and concern for Individuals.

4 Merck

Medicine is meant for Patients.

5 Philip Morris.

The Right to personal freedom of choice.

6 Ford Motors

Profit after people and product.

7 Johnson & Johnson

To Alleviate the Pain and Disease.

40

Sl

No

Company Core Purpose.

1 3M. To solve Unsolved problems Innovatively.

2 Cargill.

To improve the standard of Living around the world.

3 H. P.

To make technical contributions for the advancement &

welfare of Humanity.

4 Lost Arrow

Corporation.

To be a role model and tool for social change.

5 McKinsey.

To help leading Companies and Governments to be more

successful.

6 Merck.

To Preseve and Improve Human Life.

7 Wal Disney.

To Make People Happy.

8 Nike.

To Experience the emotion of Competition, winning and

crushing competitors.

9 Sony.

To Experience the joy of advancing and applying

technology for the benefit of the public.

Compiled By Ramakant Kulkarni Sources.. “ Built To Last “ By Jim Collins. LeKi. stands for

Lets Know It.

41

Mr. Uday Lawate

Associate Professor

JOURNEY OF A TEENAGER

What started off as a teenage aspiration ended up in a career! Standing

in front of my college, I used to observe two red buses of Maharashtra

state transport going from Mangalore to Mumbai (then Bombay). Every

day without fail, these buses used to pass by at 3.30 pm and always in a

pair. I always wished that I too get to travel long distance by bus.

In due course I completed my post graduation and joined up as a Sales

Officer in Johnson & Johnson Limited in 1985. Since then, travel has

been part of my life. Beginning with ordinary red buses across Karnataka to travelling by

various classes of road, rail and air across India, I enjoyed flying in various aircraft

including the Airbus A380 to various parts of the world. From Jamnagar to Guwahati and

from Srinagar to Cochin. From USA to Australia and multiple destinations in Europe and

Asia Pacific, I have travelled to far off destinations for even two hour presentations.

Never imagined that life will take me on to such wonderful experiences!

That gives this tale a very different meaning. A small aspiration can take one on an

unimaginable career path. I began my career working as a quality control inspector. Took a

couple of years off to complete my MBA from KIMS, Karnatak University, Dharwad, joined

as a manager in an engineering company, later sold paints before moving on to a full

fledged Marketing and Sales career in pharmaceutical space. I am always willing to take up

any jobs irrespective of their complexity and challenges or just simple routine ones. The

spirit is to always try and excel.

During the course of the next 25 years, what I learnt and contributed have been an

experience that is really tough to narrate in a few words. Pleasure came in the form of

success while tackling tough customers, meeting stiff targets, handling tough situations

with the union in the field or managing budgets. All this came at the cost of missing out on

the small pleasures in life on the domestic front that we all long to. I must admire the

support I got from my wife and daughter.

How are brands built in the tough pharma environment?

How would one optimize on the budget spend while ensuring that you get the

highest bang for the buck?

How can one benefit from streamlining the processes?

How does a company implement IT systems without antagonizing the unions?

How does one bring down cost of products while not compromising on the quality?

What is the optimum size of field force to cover potential set of doctors? How is the

physician population segmented to maximize returns?

42

How does one reach out to patients, pass on benefits of the therapy and bring

wellness?

These and a plethora of other questions are needed to be answered in day-to-day practice.

What helps find solutions to all these? Being grounded and always in touch with reality. No

rocket science. My parents imbibed in me some very sound values and principles, my

teachers imparted invaluable knowledge and the urge to constantly seek more of it and my

mentors in the industry helped me recognize the need to foresee the impact of any decision

that I needed to take.

Right through my career I have had the privilege of working with some of the finest brains

in the pharma industry and consulting space – both in the domestic market and in many

foreign lands. Having a set of peers and colleagues who are willing to work with you and

also challenge your ideas to make them better, are never easy to come by. I was blessed to

have a whole lot of people who were willing to go the distance with me and also help me

fine tune decisions. Thanks to all the people and circumstances, I have been able to make

useful contribution and also learn a lot in the process.

Handling field force issues, trade association issues, complex issues related to counterfeit

drugs, innovative brand promotion and CRM, resource optimization, incentive

compensation, automation of field reporting systems and working with multiple markets,

cultures, time zones and clients have given me an exposure that has helped me gain

experience across various aspects of domestic and international operations in the

pharmaceutical Marketing, Sales and Consultancy.

In my new area of operation at GBS, I look forward to share these experiences and be of use

to anyone that I come across. As a firm believer in the process of learning eternally, I will

always be looking for new ideas from the bright and youthful group of students and the

well read and well informed faculty members and the support staff.

43

ARIF…The Mechanic beyond just Repairs.

The commonality of alphabet “A” with which his name starts and the profession he has chosen for his livelihood it is difficult to draw any inference that is it by design or default. Arif is a mechanic versatile in automobile repair. Born in the family of 10 children and having lost his father at a very early age he was forced take to auto repair. The early demise of his father pushed his family into economic difficulty that made him to look for earning to support the family

income in whatever way he could. The drop out from school was inevitable as well as never gave him any chance to relook at the education. His uncle who runs a way side auto repair took him under his tutelage and Arif started picking up the auto repair skills. The keen learner Arif picked up the skills very fast and separated from his uncle and started working as a mechanic in the wayside repair shops proving his mettle as reliable mechanic. The stability of employment at the wayside repair shops being susceptible and the economic condition of the family always at the back of mind Arif had to change quite a few repair shops at regular intervals. This came as a boon in disguise because every time he changed the repair shop he was exposed to the new set of repair works from two wheeler to three wheeler to four wheeler, from light vehicles to medium to heavy vehicles. The repair shop works, besides the tools and needed infrastructure, on spare parts.The road side shops do not stock the spares instead buy as and when needed. This necessitates the good net work for the repair shops with automobile retailers. The mechanic frequents the retailers shop when the spares are bought for repair. This work related visits enabled Arif to develop good rapport with the auto-parts/spares retailers of all variety because of his exposure to various types of vehicle repairs. The coming-in of proprietary showrooms of various brands accompanied by its backyard service stations has opened up opportunity to mechanics to join and work. A skilled mechanic is always a needed person. Arif joined the Mahendra showroom and acquired expertise in handling all types of Mahendra four wheelers. So much so that the dealer would send him to places to attend the stranded vehicle to repair or toe the vehicle to service station. Arif used this opportunity to develop the personal rapport with the vehicle owner/driver. The vehicle repair ( at times servicing )at the service station is a costly affair and generally the owner look for private but reliable mechanic more so the mechanic from the same service station doing the servicing in private is a first choice. Realizing this trend and

DR.RAMAKANT KULKARNI (DIRECTOR)

44

tendency Arif quickly started making use of his personal rapport with the owners and offered his services on Sundays and beyond office hours. His expertise and reliable job gave him a good customer base of about 50 owners who would always wish Arif to attend their vehicles. His expertise in Mahendra and other vehicles gave him the clear advantage to take on repairs of any vehicle. Never he would say NO to any repair job be in the night hours if he were to attend the same. On so many occasions he went in night attended the job and came back to work as usual in the office time. He understood the pulse of the owners that no owner would like to have his vehicle not at his disposal for long because daily commuting is a way of life for all. Owners are generally wary of public transport once having got used to the own vehicle. Arif works with a common sense thinking that a vehicle is meant for movement and as such it must be put back to movement without delay. This makes him to attend the repairs soon. Using the network he has developed with the auto retailers he buys the spares on credit ranging few hours to few days not inconveniencing the owners, puts the vehicle back in order and with the spares bill obtained from the retailers he delivers the vehicle to the owner’s door step. Fleecing the owners in the matter of repairs is a general behavior among the repairers but Arif knows that one can fleece the owner once or twice only at the risk of losing for ever therefore the charges are reasonable, spares purchase bills are produced to the owner and above all do not tax the owner for any unnecessary repair that is not required. He does not stop at this but goes a step ahead with educating the owner on what can be done in case of minor self help repair cases. He has a simple message to the owners who are his regular customers that when the vehicle is needing the repair on the way due to stoppage for whatever reasons not to get it repaired without being consulted to him. He would advise the road side mechanic using the cell phones what minimum can be done to get the vehicle in motion so that he would attend the vehicle on return to head quarters in totality analyzing the problem so that frequency of repair is minimized. He uses the principle of family doctor who knows the case history of and background of the patients fully and can give pinpointed treatment with minimum pain to the physique and purse. When he has to attend the repair on emergency to a stranded vehicle on the road, he would not rush the spot in hurry, instead he would collect quite a few information from the driver/owner to understand what must be the problem that call for repair. Using this information like a minimum diagnose by the doctor before treatment he would reach the spot with tools, spares and fuel so that he does not have to move to get them leading to the

45

avoidable loss of time and irritation to the owner on delay. He would keep his two wheeler fuel tank always full so that the fuel can be spared from it. Sundays are his fully occupied days for 12 to 14 hours helping and attending his customers. Any requests coming from his customers to help their friends is always acceptable to Arif both for repair and extending the driving help. His hard work has been paying him the dividend helping to repay the family debt, extend the regular financial support to the family, shoulder family responsibility of medical bills, own a brand new Hero two wheeler and stay regular to bank loan installment. A school dropout and self made mechanic Arif is no less than a qualified Automobile Engineer by any standards.

46

Mr. Adarsh Navale Lecturer

TOP JOBS IN TREND FOR MBA GRADUATES

Want to succeed and earn big bucks in the business field? As per the experts, the key here is

to focus on jobs that offer good growth prospects and great earning potential. With this in

mind, following is the list of business jobs that offers a perfect combination of both good

growth prospect and great earning potential.

Business Analyst

Business analysts have slowly gained prominence and have emerged as one of the most

respected job in the business world. These professionals have materialized as the vital link

between the business objective of a firm and the organization’s informational technology

capabilities, as well as contribute to the profitability of the business firm. Skills to remain

competitive and the ability to seize the opportunity presented by the rapidly changing

marketplace are some of the essential traits required to get started in this line of work.

In today’s complex business environment, where the need of the hour is the ability of the

organization to remain adaptive, agile and handle constant changes through innovation,

these professionals have surfaced as the key to success. Hence there is high demand for

these professionals across all the sectors. Bachelor’s degree in business, finance or

accounting may be enough for entry level positions, but most business organizations prefer

to choose candidates with Master’s degree in business administration. As per PayScale, the

average annual income for these professionals is around 2.46 lakh to 10.88 lakh.

Account Executive

These professionals serve as a direct link between a business organization and its

respective clients. Account executives are basically responsible for securing new business

and maintaining customer relationship, or provide continuing support and servicing as a

primary point of contact. Account executives are directly accountable for developing and

sustaining long-term relationship with the customers and hence play a vital role in the

success of a business organization. In the present day economy, where the marketplace is

evolving at a rapid pace, the specialized skills of these professional’s are vital to survive and

retain the loyalty of the customers. The minimum educational requirement for this

profession is Bachelor’s degree in advertising, marketing or business administration.

However, most top companies prefer to hire candidates with a Master’s Degree in business

administration. While the annual salary for these professionals are approximately around

1.02 lakh to 4.22 lakh.

47

Human Resources Specialist

A Human Resource generalist, executive or officer carries out a wide variety of roles within

an organization. Depending on the size of a company, these professionals many have

overlapping responsibilities. In large firms, these professionals have clearly outlined and

well-defined roles or objectives. And their job descriptions include activities ranging from

recruiting, training, organization development and performance management, to policy

recommendations and employee relationship.

The employment opportunities in this field are good overall. The growing demand for

employee satisfaction and better work-life balance are some of the reasons behind the high

employment opportunities for these professionals. The educational requirement for this

profession is a Major in human resource, personal administration or industry and labor

relations. While the annual salary for these professionals in the range of 1.92 lakh to 9.25

lakh.

Marketing Manager

Marketing Managers play a pivotal role in almost every industrial sector. In its simplest

form, the job of a marketing manager is all about ensuring that customer’s needs are met,

simultaneously maximizing the profits of an organization. The job description of these

professionals includes developing the outbound marketing strategies of a product;

envisioning and designing innovative marketing tactics that will drive demand; and more.

An eye for quality and attention to detail, along with the skill to translate and grasp

technical capabilities into benefits are some of the essential traits for these professionals.

Presently the job openings for this profession are at an all time high and are expected to

grow at an alarming rate in the coming future. The educational requirement for this

profession is Bachelor’s degree marketing or business administration, along with some

work experience in fields such marketing, advertising, promotions or sales. And these

professionals garner pay packages that are in the roughly around 2.65 lakh to 16 lakh per

annum.

Financial Analyst

These professionals are a vital component of a business organization. They are regarded as

one of the crucial members of an organization, since they are responsible for handling

funds, which is the life blood of a financial institution. These professionals are responsible

for handling financial data of a business firm and assist in making decisions with regards to

financial investment. And they are also involved in analyzing investment plans and stock

options.

48

These professionals have gained prominence after the global financial crisis, and presently

a large number of corporate firms and other institutions are looking up to these

professionals to guide them through the ups and downs of the current fragile economy. The

educational requirement for this profession is a Bachelor’s degree in business, finance or

accounting. And the annual salary of these professionals is around 1.92 lakh to 9.81 lakh.

Operations Manager

The main duty of these professionals is to ensure smooth functioning of the day-to-day

operations of a business organization. And their sole motto is to find ways to increase the

productive of the organization by incorporating effective strategies in its business

operations. Operational managers are responsible for preparing program budgets,

handling logistics, controlling inventory, incorporating strategic plans for the welfare of the

company, supervising employees and so on. Strong leadership qualities and capability of

handling problems efficiently, along with good communication skills are some of the

essential traits for this profession.

Though this job entails huge pay packages and good employment prospects, there is a huge

shortage of skilled manpower in this line of work. Large amount of travelling, extended

working hours, and constant pressure to come out on the top are cited as some of the

reasons for the lack of applicants for this lucrative position. The minimum educational

requirement for this profession is a Bachelor’s degree in business administration,

accounting or management. Some employers opt for individuals with a MBA degree. And

the pay package for these professionals is in the range of 3.03 lakh to 14.38 lakh per

annum.

Auditor

This profession is ninth on the list of best jobs for business grads. And their job description

includes reviewing the accounts of a company or an organization to ensure the legality and

validity of their financial records. These professionals essential carry out the general

financial health check of a company or the client, and also act in an advisory role to

advocate possible cost savings strategies or risk aversion measures.

The recent financial crisis and the subsequent financial regulations have stressed the

importance of these professional. And with the increasing need for specialist who can carry

out thorough documentations, the demand for these professionals has reached the sky.

The educational requirement for this profession is Bachelor’s degree in accounting or

related field. And as per PayScale, the annual wage of these professionals is approximately

1.21 lakh to 13.02 lakh.

49

Investment Banker

An Investment banker performs a variety of roles, starting from investing and managing

monetary funds, merger and acquisition of deals, buying and selling of entities on the

behalf of their clients, to advising clients on financial strategies. And their job duties include

analyzing, gathering and interpreting numerical information; providing investment

recommendations, tactics and advices; predicting and assessing financial returns and risks;

preparing legal documents and prospectuses; liaising with accountants, financial experts

and lawyers; and more.

As per the Bureau of Labor Statics report, this job along with the other jobs in the

investment industry will experience a strong growth in the coming years. Also, since the

global markets are gradually increasing the levels of investment, the demand for these

professionals is bound to reach new heights in the near future. A Bachelor’s degree in

business, finance, or accounting is essential to land a job in investment banking sector.

However, Master’s degree in business administration or finance is essential for higher level

positions in this field. As per PayScale, the annual salary for these professionals is in the

range of 2.30 lakh to 30.76 lakh.

50


DEMAND AND ACCEPTED FOOD RICE PLATE IN HUBLI-DHARWAD

‘QUARTER RICE please ’ is commonly ordered by customers at most of self service fast

food centers in and around Hubli-Dharwad twin city.

Student community for Dinner and Lunch time look for that Quarter Rice stalls, nearer to

college /Institute and, yes, they found them.

Paul near Vidyagiri, Vimal near sangam circle, , Aman near Bhairidevarkoppa, Surya near

APMC are few local brands. Otherwise most of them are unnamed, but people rush to the

prominent self service eatery house.

What is ‘QUARTER RICE’ ? It is a last possible small size plate of Rice bowl- Masala Rice or

Egg Rice or Chicken Rice or Biryani Rice or Lemon Rice or Bise Beli Bath etc, along with few

add-ons – Onion , lemon, Tomato, fried chilly, and/or raita.

Prices will be Rs. 8 to Rs 14 Maximum which is affordable to any student and the size

absolutely satisfactory for a working lunch concept or for a light dinner. This even suite a

working middle class men/women.

Hygiene conscious customer need not worry, as it is observed on an aluminum foil or peace

of banana leaf, the rice is served. Further, the plate is cleaned by throwing away used foil or

banana leaf. The serving hands are covered by a half KG poly thin bag with appropriate

cutlery. The spoons are kept in boiled water from which customer is allowed to pick. The

observations even collected from family owned customer, who occasionally take a parcel

home for a change and they have accepted the quality and hygiene of the food as GOOD.

Few of customer claimed the quality of food over the decade is maintained and they have

compared with Thakur peda equivalent is not a exaggeration.

Following are the some of the observations collected from sample customer along the Twin

city High way.

51

Type of

Custom

er

Gende

r

Coun

t

Satisfacti

on

Quantity

Satisfacti

on

Quality

Satisfacti

on

Price

Satisfacti

on

Hygiene

Satisfaction

Taste

Yes No Ye

s

No Hig

h

Lo

w

Yes No Good OK Bad

Workin

g

M 120 91 10 89 20 90 12 92 10 82 15 07

Workin

g

F 14 14 00 14 00 12 02 10 00 12 02 00

Student M 130 101 07 10

1

15 100 12 99 14 97 12 08

Student F 22 19 01 19 02 20 02 17 02 20 01 01

Age Group: 15 years to 40 years

Scope of the research is wide open.

52

Dr. Ramakant Kulkarni Director

Doing Business…. Alka’s Way.

Background

Alka was qualified M.Sc woman. After her M.Sc she worked as faculty in the same

department of University on part time basis. She had the desire to persue her career in

academics with the qualification to her credit. However due to the difficult employment

situation prevailing those days she could not succeed. She got married to Dinanath and had

to relocate post marriage. Her desire to make a career in academics did not diminish post

marriage. She was always on the look out for the job in teaching. The place where she

relocated after marriage had lot of educational institutes and the University. But not much

success came her way.

She registered for the Phd after spending quite a bit of time searching the job. Few offers

came her way during her search but the salary was insultingly low or was not there at all.

Finally after discussion at home she made her mind to go for Phd. This was her attempt to

stand better chance to get the teaching job after the Phd. She was able to get an excellent

teacher to guide her in Phd. The regular work on Phd began and with the cooperation at

home she was on her way in the research.

In the meantime she was carrying which caused some interruption in her work. She had to

halt her work for sometime. She continued her work after delivering the baby and

completed her Phd thus she became Dr Alka. Once again her search for the job led her to

more disappointments as she was not able to get a decent job because some offers came

had the same insulting salary or no salary at all. On one occasion she attempted the Govt

college job but could not meet with any success.

Efforts continued.

She by now had given up hopes of getting the job of her liking in academics. She looked for

the job in other sectors and was able to get a scientist’s job in the local small industry which

was manufacturing the raw materials for medicines. She was able to do quite a decent work

there.

As the child was growing up and the child rearing responsibility was taking some more

time she had to rethink on her continuation on the job and finally had to quit the same.

Initial Entrepreneurial Idea.

Her inherent desire to keep busy was still live and she found a way. She started giving some

time to her son by taking his studies and school home work. This flashed in her the idea

starting the tuitions. She could get one student- Madan to begin with to teach mathematics

53

and science. Slowly the tuitions started picking up. She cleverly took up tuitions to those

standards in which her son was studying making sure that her son’s studies are taken care

of. The tuitions she was taking started giving her some earnings. The tuitions would keep

her busy for about two hours in the morning time.

The presence of mother in law at home allowed her time from kitchen related work. She

had to attend minimum domestic work.

Dinanath her husband was a qualified person and was employed in the reputed

engineering company at the middle management level. His timing was such that he would

go in the morning by 7am and would return home only in the evening by 6pm. The work

place was quite far of enough for Dinanath to come home for lunch daily. Besides Dinanath

, father in law venkatrao, mother in law Padma and son Satish made Alka’s family

complete. Dinanath’s working time, son satish’s school time and presence of in laws at

home gave lot of time to Alka.

To Employment for fruitful usage of Time

Much against the convention Alka took up the job as medical representative for a Bangalore

based medium sized pharmaceutical company. She would go visiting doctors in keeping

with the job needs of the medical representative. She was perhaps the only lady medical

representative in the town those days. She was doing a decent job but the rigor of( the by

walk) visits that she had to do besides the company not standing up to the promises made

on working conditions Alka had to quit the job after sometime.

During this time Alka came in contact with a gynecology doctor who offered her the job in

her hospital. The formal qualification in science and the knowledge of medicine suited the

doctor’s need. The hospital was situated near her house so it was an acceptable offer for

Alka. She started working in the hospital though the working time was not regular and

working conditions not up to the mark.

Breakthrough At Last

Alka’s mother Leela was a doctor in Govt service. She had a good knowledge of cotton saris

of Andhra type. On one of her visits to Alka’s place mother Leela brought about 10 saris

worth about Rs 2000/-. The neighborhood ladies who saw those saris were fascinated by

those saris. These ladies checked if the saris could be for sale. Though the intention was not

to sell the saris when Leela brought the saris, the neighborhood ladies’ compulsion was

intense and Alka had to yield to that. She was left with no saris at the end of the day. Not

only were all the saris sold in no time but quite a few of ladies wanted the saris to be

brought for them next time.

54

The continued request from neighborhood ladies made Alka to get few more lots of saris to

meet their request. The regular flow of money and time investment kept Alka busy in this

work. What she was all the while looking to do with the spare time Alka found a purpose to

spend time.

Success to perseverance

Once the neighborhood requirements were met with, the stock she had, pushed Alka to

find the interested ladies in the saris she had in stock. She started moving out in search of

buyers. She would leave the house after attending to her domestic work and tuitions and

go for two or three hours using the bus services or at times going by walk.

She quickly realized that most females at home are relatively free after their forenoon

domestic work is over. Further they are at ease to buy saris when their husbands are away

in office. The presence of their husbands deters their buying decisions. Alka therefore

would time her visits during those hours to meet her buyers. Every household she visited

Alka would get the reference from the lady to find the next interested lady and make it a

point to visit the next lady. This helped her to expand her buyer base.

Using the reference based approach Alka would do her sale. This enabled her the easy

entry to the new household lady. The lady who would buy saris from Alka also had other

female related needs for her school or college going daughters. Alka though was not

dealing in those female wares would never miss the opportunity. She would buy the items

locally and deliver. The product base was slowly getting expanded though focus remained

on sari item. On one occasion a lady wanted a specific sari item which was a bit expensive,

Alka went to a shop, took the shop owner in confidence, picked four sari items went to the

house of that lady who wanted that specific sari delivered the item and satisfied her, later

in few minutes came back to the shop and returned remaining items. To ensure shop

keeper believes her that she would come back in quick time she made Dinanath to wait at

the shop. This was a smart move on her part to win over the buyer.

As her movements began to get more, the usage of public transport or the walk was taking

its toll on her time, Alka bought a second hand two wheeler ( Luna ). She had to learn to

drive Luna. She accepted the challenge and learnt to drive the Luna vehicle. This gave her

enough time to move independently. The vehicle was causing lot of problems and she had

to give up that vehicle in quick time. She purchased a brand new white color TVS Suzuki

vehicle which was heavier than the Luna. Not deterred by that She quickly learnt to handle

TVS Suzuki. The white color vehicle got so synonymous with her that invariably when the a

lady would find it difficult to recall Alka’s name she would say “that lady who comes on

white Suzuki.”

55

Support well Received

While one set of buyers were the housewives who would like to entertain Alka in the after

noon, one more set of buyers Alka could develop following the reference based approach

was the working women. Alka would meet such ladies in their office but it was most of the

times difficult and embarrassing for both Alka and such ladies to speak freely at the work

spot. In order to overcome this problem Alka had to visit these ladies at their home in the

late evenings. Knowing that reaching the remote areas in the late evening hours was prone

with danger for the female ,Alka found a perfect ally in father-in-law Venkatrao to

accompany her in the evening. Both would move on the two wheeler driven by Alka to visit

the houses where Alka had to go late evening.

Venkatrao had a good knowledge of textile. He had worked in his younger days in a

nationally reputed large scale cotton textile mill in the textile town of Maharashtra. Being a

person of inquisitive nature he had used his stay and time at cotton textile industry and

acquired knowledge in various areas like blending, coloring, designing, bleaching etc. He

could speak with reasonable command in the matter of textile area. His career as a auto

consultant and in the marketing department of the public sector general insurance

company as marketing person helped him to develop good network in the town and also

an excellent marketing skill. At the age of 75 Venkatrao was sturdy and enthusiastic and

always willing to offer helping hand. His lifetime desire to do something of his own which

met with limited success when he made quite a few attempts during his time found a nice

expression to fulfill the unmet desire.

Both Venkatrao and Alka formed a good combination which started giving results. When

Alka opened the sales talk, Venkatrao would close and when Venkatrao opened the sales

talk Alka closed it. Venkatrao’s age permitted him to speak with women with least

hesitation. Using the age related freedom Venkatrao quickly would find out some earlier

connect with the family and create a greener pasture for the ensuing transaction. His age

evoked empathy from the women paving way for smoother sale transaction.

Alka expanded her product base slowly by adding the Narayan pet saris as a premium

variety to the existing fast moving cotton saris sourced regularly from Bombay (

Mumbai).The other lady’s garments completing the product line. The monthly sale reached

average Rs 20000 and yearly turnover Rs.2.50 lakhs with two month equivalent stock at

home.

Dinanath using his banking knowledge and contact with the local public sector bank

opened a business account for Alka to help meet the financial needs arising out of business.

Alka started operating the bank account and slowly picked up the banking aspect. Yearly

balance sheet and profit and loss account statements were submitted to bank in

56

compliance with the bank procedure. Dinanath took care of such areas. Bank was

appreciative of Alka as an emerging woman entrepreneur.

Her business earning became a good financial support to the family besides keeping her

engaged full time. Later her earning proved to be the important support to the family when

owing to the difficult financial position at company the salary payments to Dinanath

became both irregular and erratic. The company finally was shut forcing Dinanath to

relocate in other town about 200 kms from his place.

Entrepreneurship settled firmly.

The place where Dinanath relocated was known for its spices variety and dry fruits. Alka

soon saw an opportunity in this, realizing that a house wife and working woman had to

take care of cooking and kitchen needs. On his regular fortnightly visits to home town

Dinanath would bring the dry fruits and spices for Alka that she needed to supply. This

became a complimentary diversification to her business and became a nice expansion.

The business woman in her was catching Alka very fast. Meeting customer needs in time,

constant efforts to satisfy the customer, so commonly taught in the business school had

become her regular practice.

On one occasion Alka had to supply about 25 premium variety Narayanpet saris to a family

who was buying them for the marriage at home. She did not have those many saris in stock

at that time but the order was temptingly big one. The saris were required within two days

as the marriage was to take place. Alka came home, immediately packed her bag and left for

Narayanpet in the night by state transport bus, reached Narayanpet in the morning, took

the parcel, started the return journey within next couple of hours by available bus to the

next destination place on her hometown way, reached the hometown by 10pm changing

the bus at two places to be received by Dinanath at the bus station, got up at 7 in the

morning and went to deliver the saris by 8 o’clock. This was the time when the cell phones

had not came in use.

Business with Human touch.

Alka had developed in course of time human touch in doing the business. Anytime she

found the fairly aged woman or housewife needing assistance in cooking, Alka willingly

helped them by preparing rotis/chapattis, serving them if they were to eat the

lunch/dinner, in depositing or withdrawing of money from banks, arranging money orders

visiting post office, booking LPG cylinder, buying medicines for them, as for these types of

work such women had to specifically step out of the house. This was her way of delighting

the customers.

57

For all such day’s schedule Alka would make calls to the women she planned to visit in the

day from 10.30 to 11 and set out for her visits, return home by 3.30 or 4 in the afternoon to

be at home to receive her son from school.

For the visits scheduled in the evening she would start by 6.30 and return by 8 pm to get

back home to attend the domestic responsibility of son’s school home work, cooking and

like work. She would retire for the day by 10.30pm.

Mother-in-law Padma’s presence at home did give Alka a good support in her business as

much as father-in-law Venkatrao’s regular accompaniment to her in the evening visit

schedules, getting the parcels released from transport offices and at times going to

Bombay/Narayanpet/ other outstation places to order and get the parcels from these

places. Dinanath would move with her on Sundays and holidays.

Legacy.

Today Alka is no more in this world having died premature but the business she started

continues though for sometime Venkatrao managed but Dinanath or Venkatrao could not

take it forward for long.

Dinanath gave the business to his childhood friend Srinivas who lost his job owing to the

closure of the company and had to find a lively hood to support his family. Being a brahmin

priest who performs daily pooja at few homes and had a direct access to women folk in the

home he visited which was so vital for this type of business.

A Tribute to (a woman) Alka for her perseverance and dedicated to the women on the

International Women’s Day.

Written by : Ramakant Kulkarni.

58

Dr.M.N.Manik

Dean Academic

FIVE NOBEL PRIZE-WINNING ECONOMIC THEORIES YOU SHOULD KNOW ABOUT

By Amy Fontinelle | Investopedia – Wed 16 Jan, 2013

Compiled by Dr.M.N.Manik

Dean Academic GBS Hubli.

The SverigesRiksbank Prize in Economic Sciences in Memory of Alfred Nobel has been

awarded 44 times to 71 Laureates who have researched and tested dozens of ground-

breaking ideas. Here are five prize-winning economic theories that you'll want to be

familiar with. These are ideas you're likely to hear about in news stories, because they

apply to major aspects of our everyday lives.

1. Management of Common Pool Resources

In 2009, Indiana University political science professor ElinorOstrom became the first

woman to win the prize. She received it "for her analysis of economic governance,

especially the commons." Ostrom's research showed how groups work together to manage

common resources such as water supplies, fish and lobster stocks, and pastures through

collective property rights. She showed that ecologist Garrett Hardin's prevailing theory of

the "tragedy of the commons" is not the only possible outcome, or even the most likely

outcome, when people share a common resource.

Hardin's theory says that common resources should be owned by the government or

divided into privately owned lots to prevent the resources from becoming depleted

through overuse. He said that each individual user will try to obtain maximum personal

benefit from the resource to the detriment of later users. Ostrom showed that common

pool resources can be effectively managed collectively, without government or private

control, as long as those using the resource are physically close to it and have a relationship

with each other. Because outsiders and government agencies don't understand local

conditions or norms, and lack relationships with the community, they may manage

common resources poorly. By contrast, insiders who are given a say in resource

management will self-police to ensure that all participants follow the community's rules.

Learn more about Ostom's prize-winning research in her 1990 book, "Governing the

Commons: The Evolution of Institutions for Collective Action," and in her 1999 Science

Journal article, "Revisiting the Commons: Local Lessons, Global Challenges."

59

2. Behavioral Economics

The 2002 prize went to psychologist Daniel Kahneman, "for having integrated insights from

psychological research into economic science, especially concerning human judgment and

decision-making under uncertainty." Kahneman showed that people do not always act out

of rational self-interest, as the economic theory of expected utility maximization would

predict. This is a crucial concept to the field of study known as behavioral finance.

Kahneman conducted his research with Amos Tversky, but Tversky was not eligible to

receive the prize because he died in 1996 and the prize is not awarded posthumously.

The pair identified common cognitive biases that cause people to use faulty reasoning to

make irrational decisions. These biases include the anchoring effect, the planning fallacy

and the illusion of control. Kahneman and Tversky's article, "Prospect Theory: An Analysis

of Decision under Risk," is one of the most frequently cited in economics journals. Their

award-winning prospect theory, shows how people really make decisions in uncertain

situations. We tend to use irrational guidelines such as perceived fairness and loss

aversion, which are based on emotions, attitudes and memories, not logic. For example,

they observed that we will expend more effort to save a few dollars on a small purchase

than to save the same amount on a large purchase.

Kahneman and Tversky also showed that people tend to use general rules, such as

representativeness, to make judgments that contradict the laws of probability. For

example, when given a description of a woman who is concerned about discrimination and

asked if she is more likely to be a bank teller or a bank teller who is a feminist activist,

people tend to assume she is the latter even though probability laws tell us she is much

more likely to be the former.

3. Asymmetric Information

In 2001, George A. Akerlof, A. Michael Spence and Joseph E. Stiglitz won the prize "for their

analyses of markets with asymmetric information." The trio showed that economic models

predicated on perfect information are often misguided because, in reality, one party to a

transaction often has superior information, a phenomenon known as "information

asymmetry."

An understanding of information asymmetry has improved our understanding of how

various types of markets really work and the importance of corporate transparency.

Akerlof showed how information asymmetries in the used car market, where sellers know

60

more than buyers about the quality of their vehicles, can create a market with numerous

lemons (a concept known as "adverse selection"). A key publication related to this prize is

Akerlof's 1970 journal article, "The Market for 'Lemons': Quality Uncertainty and the

Market Mechanism."

Spence's research focused on signaling, or how better-informed market participants can

transmit information to lesser-informed participants. For example, he showed how job

applicants can use educational attainment as a signal to prospective employers about their

likely productivity and how corporations can signal their profitability to investors by

issuing dividends.

Stiglitz showed how insurance companies can learn which customers present a greater risk

of incurring high expenses (a process he called "screening") by offering different

combinations of deductibles and premiums.

Today, these concepts are so widespread that we take them for granted, but when they

were first developed, they were groundbreaking.

4. Game Theory

The academy awarded the 1994 prize to John C. Harsanyi, John F. Nash Jr. and

ReinhardSelten "for their pioneering analysis of equilibria in the theory of non-cooperative

games." The theory of non-cooperative games is a branch of the analysis of strategic

interaction commonly known as "game theory." Non-cooperative games are those in which

participants make non-binding agreements. Each participant bases his or her decisions on

how he or she expects other participants to behave, without knowing how they will

actually behave.

One of Nash's major contributions was the Nash Equilibrium, a method for predicting the

outcome of non-cooperative games based on equilibrium. Nash's 1950 doctoral

dissertation, "Non-Cooperative Games," details his theory. The Nash Equilibrium expanded

upon earlier research on two-player, zero-sum games. Selten applied Nash's findings to

dynamic strategic interactions, and Harsanyi applied them to scenarios with incomplete

information to help develop the field of information economics. Their contributions are

widely used in economics, such as in the analysis of oligopoly and the theory of industrial

organization, and have inspired new fields of research.

5. Public Choice Theory

James M. Buchanan Jr. received the prize in 1986 "for his development of the contractual

and constitutional bases for the theory of economic and political decision-making."

Buchanan's major contributions to public choice theory bring together insights from

61

political science and economics to explain how public-sector actors (e.g., politicians and

bureaucrats) make decisions. He showed that, contrary to the conventional wisdom that

public-sector actors act in the public's best interest (as "public servants"), politicians and

bureaucrats tend to act in their own self-interest, just like private-sector actors (e.g.,

consumers and entrepreneurs). He described his theory as "politics without romance."

Using Buchanan's insights regarding the political process, human nature and free markets,

we can better understand the incentives that motivate political actors and better predict

the results of political decision-making. We can then design fixed rules that are more likely

to lead to desirable outcomes. For example, instead of allowing deficit spending, which

political leaders are motivated to engage in because each program the government funds

earns them support from a group of voters, we can impose a constitutional restraint on

government spending, which benefits the general public by limiting the tax burden.

Buchanan lays out his award-winning theory in a book he coauthored with Gordon Tullock

in 1962, "The Calculus of Consent: Logical Foundations of Constitutional Democracy."

Honorable Mention: Black-Scholes Theorem

Robert Merton and Myron Scholes won the 1997 Nobel Prize in economics for the Black-

Scholes theorem, a key concept in modern financial theory that is commonly used for

valuing European options and employee stock options. Though the formula is complicated,

investors can use an online options calculator to get its results by inputting an option's

strike price, the underlying stock's price, the option's time to expiration, its volatility and

the market's risk-free interest rate. Fisher Black also contributed to the theorem, but could

not receive the prize because he passed away in 1995.

The Bottom Line

Each of the dozens of winners of the Nobel memorial prize in economics has made

outstanding contributions to the field, and the other award-winning theories are worth

getting to know, too. A working knowledge of the theories described here, however, will

help you establish yourself as someone who is in touch with ideas that are essential to our

lives today.

62

Mr. Kiran Ambekar

Senior Lecturer

INVOLVE TO EVOLVE

Time and again consumer research done on relationship between consumer involvement

and their learning about a given brand has proved that high customer involvement in

purchase decision most of the time results in fairly rewarding the brand manager efforts of

building a unique brand religiously

Although there are myriad ways in which we conceptualize & measure consumer

involvement, the existing consumer research literature defines consumer involvement in

several ways: product involvement, brand involvement & advertising involvement. The

most sensible approach to measure Consumer involvement is using self administered

surveys that assess the consumer’s mental process or behavior regarding a particular

product or product category, where in the involvement is measured on a continuum than

as a dichotomy.

How does good consumer involvement help the brands?

Today most of the brand marketers are jostling just to enter into the consideration /choice

set of the consumer which is formed after processing information on various brands

available while buying a given product in a given category. Study says that if consumers

have low involvement they process little information on brands and hence end up selecting

too many brands in their choice set thereby broadening their choice set without analyzing

the personal relevance of those brands. It is here where comparison will not be between an

apple and an apple. As the choice set size increases the chances of fair brands getting a fair

chance decreases as one of the study proves that differentiated brands (Good brands) make

their way in creating a favorable attitude. This in turn leads to low brand switching and

strong brand loyalty, only if there is high purchase involvement.

Is consumer Involvement influenced by only price factors?

Juxtapose toothpaste and luxury cars we may find that cars are high involvement products

because high prices are involved in the transaction. However toothpaste may also get

consumer involvement if the perceived risk involved is high (social or physical risk in this

case).Therefore the consumer involvement is determined not only by price but also by

personal relevance of the product and the risk involved. This risk can be a financial risk,

physiological risk , time risk, social risk, physical risk, functional risk etc.

63

What can marketers do?

It is quite apparent from the above explanation that marketers need to increase the

consumer involvement in purchase decision process. To do this, amongst a variety of ways,

choosing appropriate media platforms would be effective and rewarding to the company

spending huge sums every year on media buying. One effective tool that has gaining ground

is gaming, through play stations and mobiles part of interactive media called digital media.

Recently Sony playstations launched gran turismo 6 –game created with Mercedes Benz,

Audi, and BMW along with GM, Hyundai, and Honda etc. This game has driven the

experience of consumers in a simulated environment which is an apt platform to showcase

their powerful cars, taking consumer engagement to high level

TV messages are filled with clutter. It is couch potato & lean back consumption, where as

gaming is lean forward where consumers gets actively involved .If marketers are able to

pass on this message, these messages amongst active consumers gets registered

permanently

Close up toothpaste though run their TV ad campaign - “PASS AHO NA” , also converted this

as a game for DTH platform where it could successfully communicated its communication

plan or thought .

Face book banners, campaigns, pages, ads have already become interactive but now brand

managers are looking for games where external entities are not the heroes but consumer

themselves are heroes .

Especially brands that target youth can get leverage through this huge gaming opportunity,

with whom the brand marketers cannot get in touch through traditional Medias. Whether it

is goods or service, toothpaste or bank – gaming can make things interesting

In small geographical areas which are termed as media dark areas, gaming is preferred

.There is myth that only children play games, but recent studies have found out that any

person right from age 9 to 40 play games because it has content that appeals every

sections.

The mobile game industry is growing exponentially, companies are increasing their

investment in gaming both on social site platforms and mobile platforms .Smart phone

users, android users also download applications. Around 10 million applications are

accessible in smart phones. Smart phone users either see videos or play games, hence

gaming is totally exploded by people with 7 crore game downloaded every month in this

country - proof of the above statement

64

Anybody who play these games also invites their friends and involve them as these games

are socially adaptable. Reach of this platform for advertisers is increasing as every day each

person play 3 to 4 games spending around eight minutes for each session.

Astute marketers would definitely like to take this advantage of such platforms which

simultaneous ensure reach, involvement and engagement.

Film promotions like RA ONE and DHOOM 3 also took place through gaming medium,

however not all films can use the same platform, there has to be connect between the

nature of films and the game.

The longing quest of brand managers to add perfection in their 30 sec commercial

spending huge sum of money will now come to an end with the game medium

Since playstations and mobile games are eventually replacing television. I think it is now

time for marketers to strategies their media plans to replace traditional methods with

contemporary methods.

65

Dr. Ramakant Kulkarni

Director

How Much Meticulous: A Case Study in Planning at India’s Finest Automobile Giant.

-------------------------------------------------------------------------------------------------------------

1) Recently I had an occasion to meet the Plant head and HR head of India’s most

reputed automobile manufacturing company with the Dean of Management Studies

to discuss the agenda for the ensuing meeting with the MD of that company who

was due to come there in the following month. In the entire meeting my role was

very small as I was drafted in the meeting at the last moment by co-incidence. This

permitted me to listen and learn quite a bit as well as write the following few lines

in appreciation.

2) The MD controls about few thousand employees and is on the move regularly. His

visits are thus far and few to the plants. When the visit happens it is tight in terms of

time and agenda. The present visit was to span over few hours with the MD reaching

the location previous night and had to complete the agenda for the next day which

included his address to the employees in the three units situated adjoining each

other. The meeting with management staff and meeting with us, followed by lunch

and reach the airport to leave.

3) The plant head was planning to take the MD in open vehicle to all the three locations

to address the full strength of employees. The vehicle would take him through the

shop floors while he moves thereby the shop floor visits were taken care. Why open

vehicle? The idea of open vehicle was to keep the MD on the move and save his time

of getting in and out of vehicle three times during which course few minutes would

be lost.

4) Further as the MD was leaving for airport with just enough time to reach. The plant

head planned to send three vehicles one with the MD seated and the other two as

stand by in case two vehicles fail, the MD was still left with one more option.

Working on the probability that all the three vehicles would not fail covering the 20

kms distance the MD had to travel to reach the airport.

66

5) Our delegation that was to meet the MD as per the agenda had 25 members. As a

policy of the organization the visitors had to make the entry at the gate to seek the

necessary visitors’ passes and then get in to the office / board room. Keeping in

mind the 25 entries would be taking its time, the instructions were given to us that

we send in advance the photo identity of the visitors with their names so that the

gate was informed and passes kept ready enabling thereby the visitors were

allowed in the premises as soon as they arrived to the location where the meeting

with MD was scheduled. Adherence to the rule was not diluted because of our

meeting with MD.

6) In addition to this, the presentation that we were to make before the MD was asked

to be sent in advance to the plant head for his onward sending to the MD so that the

MD would come read and ready for the discussion.

7) Well before hand we were informed that all the delegates would make it a point to

wear shoes compulsory and then get in the plant. The company policy stated that

the visitors were allowed inside the premises with shoes put on. The company is

certified for its safety and hygiene standards so compliance was always taken

seriously yet without inconveniencing the visitors.

What is narrated above is just a glimpse of the meticulous planning that had gone into the

MD’s visit and making his time most productive. Lot must have had been done going by

what was shared during our meeting that lasted few minutes that day.

Good lesson for everybody for how one can be meticulous in planning the agenda for the

high profile MD.

The person can be high profile depending on the occasion or depending on the position one

held, hence this lesson can be aptly taken as applicable for all who are involved in

planning.

===============================================================

67

COMMITTEE CONTRIBUTION

MARKET SNAPSHOT

DISCIPLINE & THE MANAGEMENT OF DISCIPLINE

MARKET SNAPSHOT

TABLETS SMART PHONES AND COULD BE THE NEXT MARKETING TOOLS; STOPPING AT SPORTS.

MARKET SNAPSHOT

APPLICATION OF COSTING TO INDIGENOUS BUSINESS UNIT IN HUBLI CITY

MARKET SNAPSHOT

CASE:2 APPLICATION OF COSTING TO INDIGENOUS BUSINESS UNIT IN HUBLI CITY

MARKET SNAPSHOT


MARKET SNAPSHOT


MARKET SNAPSHOT


MARKET SNAPSHOT

CASE:6APPLICATION OF COSTING TO INDIGENOUS BUSINESS UNIT IN HUBLI CITY

68

Mr. Prasad Kulkarni

Faculty Coordinator

Major Indices

Indices Current

Close Prev. Close

% Chg

S&P BSE Sensex 19379.77 18619.72 4.08%

CNX Nifty 5735.30 5471.80 4.82%

BSE Sector-wise Indices

Indices Current

Close Prev. Close

% Chg

S&P BSE Auto 10996.59 10202.17 7.79%

S&P BSE Bankex 10946.19 10304.35 6.40%

S&P BSE CG 5773.02 5615.79 2.80%

S&P BSE CD 7706.52 7085.17 8.77%

S&P BSE FMCG 6838.02 6342.30 7.82%

S&P BSE HC 9463.81 8965.59 5.56%

S&P BSE IT 7839.26 8027.55 (2.35%)

S&P BSE Metal 8371.23 7784.89 7.53%

S&P BSE Oil & Gas 8216.34 8149.41 0.82%

S&P BSE Power 1522.78 1386.40 9.82%

S&P BSE PSU 5446.02 4989.92 9.14%

S&P BSE Realty 1170.33 1173.67 (0.28%)

Index Top Three Gainers / Losers

Company Current

Close Prev. Close

% Chg

Top Gainers Coal India 295.00 250.50 17.76% BHEL 137.35 118.75 15.66% Sun Pharma 592.55 519.80 14.00%

Top Losers TCS 1926.70 2023.15 (4.77%) SesaGoa 180.70 187.30 (3.52%) Reliance Inds 822.35 851.55 (3.43%)

September 30, 2013 Market Snapshot

Markets ended the September month on a

positive note. The two major Indian

benchmark indices S&P BSE Sensex and

CNX Nifty closed at 19379.77 and 5735.30

respectively for the month. The said

Indices had a gain of 760.05 points (4.08

%) & 263.50 points (4.82%) respectively

in comparison to their august month’s

close.

Sector-wise, S&P BSE Power Index was the

top gainer for the month, with a gain of

9.82%. Whereas, S&P BSE IT Index was

the top loser, with a loss of 2.35% from its

previous close.

Coal India, BHEL, Sun Pharma, NTPC, Tata

Motors, GAIL, ITC and ICICI Bank were the

Sensex-30 Index scrip’s which had double

digit gain for the month ended.

TCS, SesaGoa, Reliance Industries, Infosys,

Wipro, Hero Motors, Tata Steel, HUL and

HDFC Bank were the Sensex index scrip’s

which ended in red for the month. Disclaimer: The information contained here was

gathered from sources deemed reliable; however, no

claim is made as to accuracy or content. This is an

informatory report and does not contain specific

recommendations to buy or sell at particular prices

or times.

Finance Club Members: Sweta Malage; Nagaraj Bidralli; Arun Sonna; Siddu Dasar.

69

Mr. Howard A. Wylde

Director DCP

Discipline and the Management of Discipline

How Can We Improve Discipline in Academic Institutions?

School discipline addresses school wide, classroom, and individual student needs through broad

prevention, targeted intervention, and development of self-discipline. Schools often respond to

students with exclusionary and punitive approaches that have limited value. This article surveys

three approaches to improving school discipline practices and student behavior: ecological

approaches to classroom management; school wide positive behavioral supports; and social and

emotional learning.

Keywords: at-risk students; school psychology; student behavior/Attitude; violence

Schools face a number of challenges related to disruptive and antisocial students. The behavior

of these students interferes with learning, diverts administrative time, and contributes to teacher

burnout

This article deals with the range of discipline issues that include rule violation, disruptiveness,

class cutting, cursing, bullying, sexual harassment, refusal, defiance, fighting, and vandalism.

Failure to deal effectively with this low-level aggressive behavior contributes to poor individual,

school, and community outcomes.

Schools typically respond to disruptive students with external discipline, which consists of

sanctions and punishment such as office referrals, corporal punishment, suspensions, and

expulsions.

For example, a good number of academic institutions take serious disciplinary action against

erring students. Among these actions, a very high percentage resort to suspensions lasting 5 days

or more, and a few resort to expulsions. Such responses present a short term fix to what often is a

chronic and long-term problem. Little evidence supports punitive and exclusionary approaches,

which may be iatrogenic for individuals and schools. For example, segregation with antisocial

peers can increase antisocial behavior, and punitive approaches to discipline have been linked to

antisocial behavior and increased vandalism, particularly when they are perceived as unfair.

Similarly, suspension and expulsion disproportionately affect students with emotional and

behavioral disorders and students of color, contributing to school disengagement, lost

opportunities to learn, and dropout

School discipline entails more than punishment. It is complex and includes developing student

self-discipline. Discipline and its opposite, indiscipline, are transactional phenomena nested in

classroom, school, and community ecologies. The interactions that produce disciplined behavior

(or indiscipline) are mediated and/or moderated by the developmental needs of students; teacher,

student and school culture; student socioeconomic status; school and classroom composition and

structure; pedagogical demands; student and teacher role expectations and capacity to meet the

institutionally established expectations for their roles; and school climate. These transactions can

involve issues of student–school fit; bonding to school; academic demands; school support for

at-risk youth; differential beliefs and responses of adults to challenging behaviors; and race,

gender, and cultural factors.

70

This article surveys three approaches that promise to improve school discipline practices and

student behavior: ecological approaches to classroom management; school wide positive

behavioral supports (SWPBS); and positive youth development (PYD). In addition to giving an

overview of these approaches, we suggest ways that the three can be combined; and identify the

importance of using family-driven, culturally competent approaches and of effectively

addressing mental health needs and the adversities of poverty. An underlying premise of this

article is that school wide interventions, regardless of their roots, create cognitive and behavioral

ecologies that promote both situational order and student learning and development.

Ecological Approaches to Classroom Management

Improving school discipline through an ecological approach to classroom management focuses

on improving the efficacy and holding power of the classroom activities in which students

participate. Unlike SWPBS and PYD, it is an indirect approach to improving school discipline in

that it is aimed at the quality of the settings that students occupy rather than at the students

themselves. This section delineates the key features of this ecological approach to classroom

management and applies the approach to school discipline. From an ecological perspective,

classrooms are viewed as a behavioral stream that can be analytically divided into roughly10- to

20-minute activity segments, each representing a particular arrangement of participants,

resources and props, participation roles, location, focal content, and the like. Each segment has a

characteristic vector or program that defines the pattern of involvement for that segment. Subject

lessons have vectors or programs that define appropriate action or work involvement for a given

event. These programs of action provide slots and sequences for participants’ behavior; create

direction, momentum, and energy for lessons; and pull participants along. From the perspective

of classroom management, these segments both define what constitutes classroom order at a

given moment and hold those orders in place as they become routine. Segments provide situated

instructions or signal systems for how to participate in classroom events. Although norms, rules,

and interpersonal relationships play a part in the overall picture of classroom management,

ecologists emphasize that it is the strength and the stability of the programs of action embedded

in particular activities that create and maintain classroom order. The teacher’s core management

task, then, is to gain and maintain students’ cooperation in the programs of action that organize

and shape classroom life. Teachers accomplish this by defining activity segments, introducing

them into the environment, inviting and socializing students to participate, and monitoring and

adjusting enactment over time. This task is collaborative: The teacher and students jointly

construct classroom order. The difficulty of this task is related to the complexity of the activities

a teacher is trying to enact, the number of students in a class, time constraints, the demands of

the work assigned to students, the ability and willingness of students to engage in these activities,

the social and emotional capacities of students, the quality of the relationship between and

among teachers and students, and seasonal variations and distractions. Classroom management is

an enterprise of creating conditions for student involvement in curricular events, and attention is

focused on the classroom group and on the direction, energy, and flow of activity systems that

organize and guide collective action in classroom environments. The emphasis is on cooperation,

engagement, and motivation, and on students learning to be part of a dynamic system, rather than

on compliance, control, and coercion. The holding power of programs of action is, of course,

always vulnerable to some degree and misbehavior (i.e., alternative vectors) is an ever-present

possibility. In a classroom with strong lesson vectors and an alert teacher, alternative vectors are

71

usually seen early and stopped quickly by a short desist (―Shh‖), a gesture, or physical proximity.

In fact, most of what passes as classroom discipline practice consists of these brief, often

unobtrusive reminders to get back on track. If lesson vectors are weak because of teacher skill or

an unwillingness or inability of students to cooperate, such efficiencies are unlikely to work well.

In these circumstances, discipline in a more formal sense—explicit techniques directed to

remediating individual students’ conduct—emerges as the central issue.

An ecological approach deals with school discipline by increasing the strength and the quality of

classroom activities. Implicit in this approach is the premise that participating in well-managed

classroom activities encourages self-discipline by educating students about what is possible

through cooperation and coordinated action with others. In addition, it provides the essential

conditions for caring, support, clear expectations, and guidance that foster healthy student

development and motivation. The management of the setting has concurrent limitations in the

face of strong student resistance to participation in classroom activities. In such circumstances,

other school wide approaches, such as SWPBS and PYD, can help establish the necessary

conditions for classroom work.

School wide Positive Behavioral Supports and Social Emotional Learning

Two universal approaches to school wide discipline have predominated during the recent past.

School wide positive behavioral supports (SWPBS) and social emotional learning (SEL), which

incorporates approaches that emphasize self-awareness, self-management, social awareness,

relationship skills, and responsible decision making. They build on the connectivity of students

and staff. These two approaches differ in their primary aims—developing systems to manage

student behavior versus developing student assets that foster self-discipline—and often in the

methods used to achieve each aim. These differences are consistent with the distinction

commonly made between teacher-centered and student-centered approaches to learning and

classroom management. With respect to discipline, in teacher centered approaches, the primary

focus is on external school rules and the adult use of behavioral techniques, especially positive

reinforcement and punishment, to manage student behavior. In student-centered approaches, the

primary focus is on developing students’ capacities to regulate their own behavior and in

building caring, engaging, and trusting relationships. Whereas SWPBS programs tend to be

teacher centered, SEL programs are student centered. Still, the two approaches have much in

common: Like the ecological approach, which focuses on instructional engagement, both have

ecological components. In addition, both emphasize the prevention of problem behaviors and the

promotion of behavioral and social competencies; emphasize ―positive ―techniques over punitive

techniques; and recognize the critical role of academic instruction and the participation of

teachers, administrators, students, families, and communities.

The SWPBS Approach to Discipline

SWPBS is a comprehensive and preventive approach to discipline. The primary aim of SWPBS

is to decrease problem behavior in schools and classrooms and to develop integrated systems of

support for students and adults at the school wide, classroom, and individual student (including

family) levels. SWPBS is based on the hypothesis that when faculty and staff members actively

teach, using modeling and role playing, and reward positive behaviors related to compliance with

adult requests, academic effort, and safe behavior, the proportion of students with mild and

serious behavior problems will be reduced and the school’s overall climate will improve.

SWPBS is not a wholly original approach. Multiple branded programs, some of which involve

72

social and emotional learning strategies, describe similar approaches to reducing problem

behavior and increasing positive behavior. SWPBS can be subsumed under the term positive

behavioral supports (PBS), which has its roots in behavioral theory and its applications in

applied behavior analysis, was initially developed to intervene with, and support, students and

adults with significant intellectual disabilities and severe behavior problems. SWPBS procedures

are organized around three main themes: prevention, multi tiered support, and data-based

decision making. Prevention involves defining and teaching a common set of positive behavioral

expectations, acknowledging and rewarding expected behavior, and establishing and using

consistent consequences for problem behavior (including teaching or re-teaching alternative

behaviors).The goal is to establish a positive school and classroom climate in which expectations

for students are predictable, directly taught, consistently acknowledged, and actively monitored.

Suggested support programs for students at risk of antisocial behavior may follow a three-tier

approach, operating at the universal(school wide), selective (for students who are at risk), and

indicated (for students who are the most chronically and intensely at risk) levels. The greater the

student’s need, the more intense and detailed that support should be. Selective and indicated

supports should be based on the principles and procedures of applied behavior analysis to define

behavioral challenges, complete functional behavioral assessments, and design effective and

efficient procedures for correcting patterns of problem behavior in conjunction with student- and

family-centered planning approaches. SWPBS schools also provide regularly scheduled

instructions in desired social behaviors to enable students to acquire the necessary skills for the

desired behavior change, and they offer effective motivational systems to encourage students to

behave appropriately. SWPBS classrooms in SWPBS schools have the same set of common

school expectations posted, and teachers develop classroom-level rules and reinforcement

systems consistent with the school wide plan. In addition, classroom-handled versus

administrator-handled behavioral problems are clearly defined, and data on patterns of problem

behavior are regularly summarized and presented at faculty meetings to support decision making

and practice consistency.

The SEL Approach to Developing Self-Discipline SEL focuses on developing individual

qualities, strengths, and assets related to social, emotional, cognitive, and moral development and

positive mental health. The proximal goals of SEL programs are self-awareness, self-

management, social awareness, relationship skills, and responsible decision making, which, in

terms of discipline, provide a foundation for more positive social behaviors and fewer conduct

problems and improved academic performance. SEL helps develop the social and emotional

capacities that enable students to realize the discipline-related goals of character education,

which include responsible decision making grounded in moral reasoning and the capacity to

exhibit such qualities as respect, resilience, bonding with others, resolving conflicts

appropriately, caring, and self-understanding. In comparison with SWPBS, SEL’s roots are quite

diverse.

Conditions emphasize creating opportunities for skill application and learning and recognition

for successful skill application. The aspects of SEL that relate to self-discipline also draw on

work in developmental psychology and community psychology. When implemented in schools,

nearly all SEL programs share several common features, such as curriculum lessons, either

taught in a packaged program or integrated throughout the existing curriculum, designed to teach

social skills and foster social, emotional, and moral development. Often, SEL programming

73

includes a home–school component to foster generalization of skills taught. Planned

opportunities also are provided for students to apply, practice, and further develop social,

emotional, and moral competencies. These may include service learning, class meetings, and

cooperative learning activities. Another common feature is an authoritative approach to

classroom management and school wide discipline characterized by much greater emphasis on

supportive teacher–student relations and student responsibility than on the use of rewards and

punishment in preventing and correcting behavior problems.

Conclusion This article identified the transactional nature of discipline, the multiple factors that affect

discipline, and the importance of the school wide context. It examined three approaches to

creating a disciplined school environment and suggested how they could be integrated or aligned.

However, other challenges remain, and three are particularly important: collaboration with

families, cultural and linguistic competence and responsiveness, and ways to respond to the

needs of students with substantive mental health needs. Families play a key role in improving

behavior and engagement, but families often are estranged from schools, particularly parents of

children with behavioral problems. Racial and cultural disparities in services and discipline

indicate the need for cultural and linguistic competence and responsiveness. The mental health

needs of some students may require intensive supports, and the aggregate mental health needs of

students in some schools may be so great that, as a group, these students incapacitate their

schools by negatively socializing other students and/or by demoralizing staff or driving adult

behavior in unproductive directions. These schools may need effective mental health services

and internal systems to facilitate appropriate conditions for discipline and learning. These

challenges are often related. Addressing them will likely improve the impact of each approach.

Overall, these challenges may become greater because of the worldwide economic downturn,

which may exacerbate risk factors that are the squeal of stress and poverty and eviscerate safety

nets that buffer these risk factors’ impact. The problems may be compounded if accountability

systems fail to overcome the barriers that teachers and students face in creating productive,

disciplined learning environments.

Contributed by the Discipline committee of GBS, Hubli 2013-14.

74

Mr. Prasad Kulkarni

Faculty Coordinator

Major Indices

Indices Current

Close

Prev.

Close

% Chg

S&P BSE Sensex 21164.52 19379.77 9.21%

CNX Nifty 6299.15 5735.30 9.83%


Indices Current

Close

Prev.

Close

% Chg

S&P BSE Auto 12074.9 10996.59 9.81%

S&P BSE Bankex 13086.92 10946.19 19.36%

S&P BSE CG 6306.53 5773.02 9.24%

S&P BSE CD 9151.96 7706.52 18.76%

S&P BSE FMCG 6814.17 6838.02 (0.35)%

S&P BSE HC 9609.08 9463.81 1.54%

S&P BSE IT 8477.73 7839.26 8.14%

S&P BSE Metal 9176.11 8371.23 9.61%

S&P BSE Oil & Gas 8936.11 8216.34 8.76%

S&P BSE Power 1604.33 1522.78 5.36%

S&P BSE PSU 5804.19 5446.02 6.58%

S&P BSE Realty 1343.47 1170.33 14.79%


Company Current

Close

Prev.

Close

% Chg

Top Gainers

October 31, 2013 Market

Snapshot

Finance Club Members: Sweta Malage; Nagaraj Bidralli; Arun Sonna; Siddu

Dasar.

Markets ended the October month

positively. The two major Indian

benchmark indices S&P BSE Sensex

and CNX Nifty closed at 21164.52 and

6299.15 respectively for the month.

The said Indices had a gain of

1784.75 points (9.21 %) & 563.85

points (9.83%) respectively in

comparison to their September

month’s close.

Sector-wise, S&P BSE Bankex Index

was the top gainer for the month,

with a gain of 19.36%. Whereas, S&P

BSE FMCG Index was the only loser,

with a loss of 0.35% from its previous

close.

ICICI Bank, L&T, Tata Steel and

Maruti Udyog, were the Sensex-30

Index scrip’s which have gained over

20% from its previous month close.

Cipla, HUL and Coal India, were the

Sensex index scrip’s which ended in

red for the month.

Disclaimer: The information contained

here was gathered from sources deemed

reliable; however, no claim is made as to

accuracy or content. This does not contain

specific recommendations to buy or sell at

particular prices or times.

75


TABLETS AND SMART PHONES COULD BE THE NEXT MARKETING TOOLS; STOPPING AT SPORTS.

A high alert to marketers: The future of marketing is appearing faster than you think... you

are already holding it in your hands. Yes, that's right, the Smartphone or tablet is where all

the action is in sports marketing.

The ubiquity of smartphones and tablets has created a 'second screen', which enables a

sporting audience to consume content in parallel to live TV. However, while TV is still

mostly a passive medium, two way interactions through simultaneous consumption and

contribution are native to the internet. It’s common to have CricInfo open on our second

screen while watching a match, or publicly rejoice or vent on social media for days about a

controversial goal after the football match might have finished.

We are in the early stages of the sporting audience if not migrating its attention to the

second screen then definitely splitting its attention between the live broadcast and the

second screen.

Two things are driving this. Firstly, sport polarizes an audience into partisan tribes. One

either supports Mumbai Indians or Kolkotta Knite Riders , Federer or Nadal , India or

Pakistan. While such partisanship has always existed since the start of sporting

competitions, in the internet age it is easier to aggregate a global or national community

around a tribe with a shared interest and to empower members to amplify their shared

identify. Secondly, sport creates a lot of data (scores, past ground behavior, partnerships,

records etc) and for the first time this data is accessible to fans through their second

screen. This brings them closer to the action. It enhances their experience of immersing

themselves into an event without leaving their home.

One way TV commentary is not appreciated by generation Y, against choosing to engage

with any time data on second screen. This uniqueness creates a more sticky second screen

audience. So how can you take advantage of this trend which is quickly getting bigger?

To start with, recognize that India will soon have some 70 million active smartphone users.

You can know more about each of these users through their location, usage and of course

their tribal affiliation and thus customize your message to them for better targeting

compared to the mass market messaging of the TV era.

76

The experience of second screen usage in developed countries proved that tablet users are

usually more emotionally engaged in the event and therefore can be a more endearing

consumer for your brand if you get your message right. So for the next few years the cost of

brand message to these consumers will be orders of magnitude cheaper than through live

sports on TV.

Now, fans will become loyal to you through your contribution to increasing their

enjoyment of an event that is important to them, and you might never need to push a

planned sales messages.

This brings me to relevance - keep your message relevant to the brand and the event - you

don't have to capitalize on every trending topic. Many thought it was inappropriate for an

exclusive sport to exploit the occasion for customer engagement on the sensitive topic of

fight for social justice. By contrast, Oreo did a great job with its "you can still dunk in the

dark" tweet during this year's awesome Bowl black out.

Finally, build your internal dashboard to keep track of progress. Not to get into the TRP

debate, but TV analytics are stuck in the 20 easier to both track and measure a campaign's

ROI even at a granular level. There's a reason why TWITTER and FACEBOOK are buying

social TV chatter companies to help brands stay on top of engagement levels on the second

screen.

To conclude, we can get a real time pulse on how your brand is being embraced and can

course correct in a nimble way even in the middle of a tournament.

Happy gadget world.

77

Mr. Prasad Kulkarni

Faculty Coordinator

Market Snapshot

Major Indices

Indices Current

Close Prev. Close

% Chg

S&P BSE Sensex 20791.93 21164.52 (1.76)% CNX Nifty 6176.10 6299.15 (1.95)%


Indices Current

Close Prev. Close

% Chg

S&P BSE Auto 12312.76 12074.90 2.04%

S&P BSE Bankex 12730.30 13086.92 (2.73)%

S&P BSE CG 5745.19 6306.53 (8.90)%

S&P BSE CD 9816.81 9151.96 7.26%

S&P BSE FMCG 6562.03 6814.17 (3.70)%

S&P BSE HC 9500.86 9609.08 (1.13)%

S&P BSE IT 8414.25 8477.73 (0.75)%

S&P BSE Metal 9410.91 9176.11 2.56%

S&P BSE Oil & Gas 8650.68 8936.11 (3.19)%

S&P BSE Power 1631.74 1604.33 1.71%

S&P BSE PSU 5809.31 5804.19 0.09%

S&P BSE Realty 1355.92 1343.47 0.93%


Company Current

Close Prev. Close

% Chg

Top Gainers Tata Steel 400.85 334.40 19.87% BHEL 156.05 140.95 10.71% JSPL 257.9 240.05 7.44%

Top Losers Bharti Airtel 327.20 364.65 (10.27)% Sesa Goa 183.00 201.90 (9.36)% Bajaj Auto 1974.75 2129.00 (7.25)%

Markets ended in red for the month of

November. The two major Indian

benchmark indices S&P BSE Sensex and

CNX Nifty closed at 20791.93 and 6176.10

respectively for the month. The said

Indices had a loss of 375.59 points

(1.76%) & 123.05 points (1.95%)

respectively in comparison to their

previous month close.

Sector-wise, S&P BSE Capital Goods Index

was the top gainer for the month, with a

gain of 7.26%. Whereas, S&P BSE

Consumer Durables Index was the top

loser, with a loss of 8.90% from its

previous close.

Tata Steel, BHEL and JSPL, were the top

three Sensex-30 Index scrip’s which have

ended positively for the month.

Bharti Airtel, Sesa Goa and Bajaj Auto,

were top three Sensex-30 index scrip’s

which ended in red for the month.

Disclaimer: The information contained here was

gathered from sources deemed reliable; however, no

claim is made as to accuracy or content. This is an

informatory report and does not contain specific

recommendations to buy or sell at particular prices

or times.

Finance Club Members: Sweta Malage; Nagaraj Bidralli; Arun Sonna; Siddu Dasar.

78


Asst Professor

Application of Costing to Indigenous Business Unit in Hubli City

*Prof. Mahesh Bendigeri,**Mr. Satish Halannavar,***Mr. Santosh Nargund

An attempt has been made by students of Sem II of 2012-14 batch to align classroom

teaching into practical world. It is first of its find to bridge the gap between academic

learning with pratical knowledge by taking up mini project and trying to apply the concept

of cost sheet to local business units.

Mr. Satish Halannavar and Mr. Santosh Nargund of Sem II class have identified a Tailoring

shop for the purpose of this study. The name of Tailoring shop is Manjunath Tailors.

Brief Profile of Manjunath Tailors:

It is a sole proprietorship concern, started in the year 1983 by Mr. Manjunath. Initially he

started with Single Sewing machine. Because of hardwork and good customer relation, the

business improved and today the work force size has increased to 6 people. Mr. Manjunath

started this career at the age of 12, wherein initially he worked as a helper, after 5 years he

started with his own shop with initial investment of Rs. 2000. He has done his education

upto 4th Standard. Now he is famous tailor in Hubli.

Cost Sheet:

Cost sheet is a statement, which shows various components of total cost of a

product/service. It classifies and analyses the components of cost of a product. It is a

statement which shows per unit cost in addition to Total Cost. Selling price is ascertained

with the help of cost sheet. The details of total cost presented in the form of a statement is

termed as Cost sheet.

It is interesting to know in tailoring industry, how tailors ascertain the cost of stitching a

shirt or trousers. Most of us feel that the cost of stitching a shirt or trouser depend on some

rough estimate or based on competitor price for stitching. But after conducting this mini

project it was found that even tailor apply the concept of cost sheet in ascertaining the cost

of stitching the shirt or trouser.

Data collection and Analysis

Following is the information collected from Mr. Manjunath Tailor with respect to stitching

of trousers on annual basis. This is based on no. of trousers he had stitched during the year

2011-12. Even though he has not maintained formal system of accounting. Yet the

information provided by him is taken as basis for preparation of cost sheet.

79

Cost Sheet for Stitching Trouser

1440 Trouser Stitched in the Year 2012

Particulars Amount Total Cost Per

Trouser

Direct Materials 67680 47

Pocketing Cloth 28800

Hooks, Button, Chain and Thread 24480

Canvas 14400

Direct Wages 172800 120

Direct Expenses - -

Prime Cost 240480 167

Factory Overhead 13160 9.14

Machine Repairs 2000

Current Bill 6000

Rent of Shop 3500

Depreciation on Scissor, Measuring

Tapes, Scales

1480

Chalk Pieces 180

Works Cost 253640 176.14

Administative Overhead

Receipt & Bill Book 2160 1.5

Cost of Production 255800 177.64

Selling & Distrubution Overhead

Plastic Bag for Packing 3000 2.08

Total Cost 258800 179.72

Profit 245200 170.28

Amt charges for Stitching per

Trousers

504000 350

Analysis:

From the analysis of Cost sheet it is found that total cost incurred for stitching 1440

trousers was Rs. 258800, and cost per trouser comes to Rs. 179.72 rounded off to Rs. 180.

But the tailor charges Rs. 350 for stitching per trousers. And this accounts to Rs. 170 profit

per trouser.

80

Conclusion:

From this study it is found that we can apply the concept of cost sheet to indigenous

business unit and ascertain the probable cost of manufacturing a given product/ service.

We conclude that small business unit can also make huge amount of profit if cost are

properly accounted for, at the time of manufacturing a product/service.

81

Mr. Prasad Kulkarni Faculty Coordinator Market Snapshot

S&P BSE Sensex ended the month at

21170.68 with a gain of 1.82% on monthly

basis. S&P BSE Mid-Cap and S&P BSE

Small-Cap indices registered a gain of

6.01% and 7.40% respectively for the

month.

Sensex has given a return of 8.98% for the

year ended 2013. Meanwhile, the Mid-cap

and Small-Cap indices ended the year with

a loss of 5.73% and 11.23% respectively.

S&P BSE Sensex (21170.68)

BSE Sectoral Indices Performance in the Month

Among BSE Sectoral Indices, S&P BSE IT Index was the top gainer for the month, with a gain of

7.93%. Whereas, S&P BSE Auto Index was the top loser, with a loss of 0.51% from its previous

close.

Top Sensex Gainers in the Month

Company % Chg

(M-o-M)

Wipro 18.71%

Tata Power 14.91%

BHEL 13.07%

Top Sensex Losers in the Month

Company % Chg

(M-o-M)

NTPC (7.16)%

Tata Motors (5.57)%

HUL (3.95)%

Disclaimer: The information contained here was gathered from sources deemed reliable; however, no claim is

made as to accuracy or content. This is an informatory report and does not contain specific recommendations to

buy or sell at particular prices or times.

82


Asst Professor CASE 2:


A case study of Digital Photo Shop

*Prof. Mahesh Bendigeri **Mr.Santosh Banni ***Mr. Kashappagouda





Mr. Santosh Banni and Mr. Kashappagouda of Sem II class had identified Digital Photo

Shop for the purpose of this study. The name of this shop is Shivanand Digital Photos &

Videos, Bhairidevarakopp, Hubli.

Brief Profile of Shivanand Digital Photos & Videos:

It is a sole proprietorship concern, started in the year 14th Nov 2011 by Mr. Jagadish Pujar.

It is located in Bhairidevarakoppa, Hubli. The initial investment was Rs. 100000, in addition

to camera, video camera and 2 computers. Mr. Jagadish is an SSLC passout. Before he start

up this venture he had some initial training in his uncle shop and later on got an idea of

setting up his own business. He has two people working under him as his assistant.

Purpose of the Study:

The main purpose of this study is to understand the costing model applied in the digital

photo shop and the method adopted in ascertain the cost per photo print. Most of us feel

that the cost of printing the photo depend on some rough estimate or based on competitor

price printing. But after conducting this mini project it was found that even digital photo

shop business people will apply rough estimate of concept of cost sheet in ascertaining the

cost of printing the photo.

Cost Sheet:






83


Following is the information collected from owner of Shivanand Digital Photos with

respect to component of cost sheet. The information is collected for only one month time.

Based on this the analysis was done to determine the most appropriate way of ascertain

the cost per print. Even though he has not maintained formal system of accounting. Yet the

information provided by him is taken as basis for preparation of cost sheet.

Cost Sheet for Printing Digital Photo.

4000 copies in a month.

Particulars Amount Total Cost per print

Direct Materials 3750 0.93

Cartridges 1200

Memory card 1250

Photo card sheet 1250

Direct Wages

Direct Expenses - -

Prime Cost 3750 0.93


Salary of Two assistant 2500

Machine repairs 500

Current Bill 600

Rent of shop 1500

Other Expenses 500

Works Cost 9350 2.33

Administative Overhead 350 0.08

Receipt & Bill Book 200

Stationery 150


Selling & Distrubution Overhead 200 0.05

Plastic Bag for Packing 50

Travelling expense 150

Total Cost 9900 2.46

Profit 10100 2.54

Sales 20000 5.00

Amt charges for printing per photo copy

84

Analysis:

From the analysis of Cost sheet it is found that total cost incurred for printing 4000 copies

is Rs. 9900, were as total revenue from sales would be Rs. 20000, considering Rs. 5 as

selling price per printing copy. Profit per photo is Rs. 2.54. This shows that business like

digital photo shop can also make reasonable profit by working on cost structure.

Conclusion:


business unit and ascertain the probable cost of a given product/ service. We conclude that

small business unit can also make huge amount of profit if cost are properly accounted for.

85

Mr. Prasad Kulkarni Faculty Coordinator

Finance Club

Market Snapshot

S&P BSE Sensex after registering an intra-

month high of 21409.66 on Jan 23, 2014

corrected sharply and registered an intra-

month low of 20343.78 on Jan 30, 2014

before closing the month at 20513.85, a

drop of 3.1% from its December close.

S&P BSE Mid-Cap and S&P BSE Small-Cap

indices registered a loss of 5.93% and

4.39% respectively for the month.



Among BSE Sectoral Indices, S&P BSE IT Index was the top gainer for the month, with a gain of

4.35%. Whereas, S&P BSE Realty Index was the top loser, with a loss of 15.47% from its

previous close.


Company % Chg

(M-o-M)

Infosys 6.72%

Gail 4.60%

Wipro 4.02%


Company % Chg

(M-o-M)

Tata Power (18.15)%

Tata Steel (16.21)%

SBI (13.58)%




86


Asst Professor Case 3:


A case study of Malatesh Student Mess

*Prof. Mahesh Bendigeri **Mr. Naveen Angadi ***Mr. Gurudatta Amate





Mr. Naveen Angadi and Mr. Gurudatta Amate of Sem II class had selected Malatesh

Student Mess for the purpose of the study. It is located in Dharwad.

Brief Profile of Malatesh Student Mess:

It is a sole proprietorship concern, started on 16th Feb 2008 by Mr. Hanumanthagowda

Gowdar. . The mess is located in Gandhi Nagar, Dharwad. Mr. Hanumanthagowda is a BA

graduate and has 4 years of experience in this field. He started the mess with the initial

investment of Rs. 200000. He took a premises on rental basis and invested the capital on

purchase of utensils, tables and chairs, fan, grinding machine, wet grinder, Television, Gas

stove, Cylinder etc.


The main purpose of this study is to understand the costing model applied in the food

industry and the method adopted in ascertain the cost per plate of meals. Ascertainment of

cost per meal is most challenging job as the components that entire in preparing the food,

there prices keep on fluctuating. Maintaining the quality and price per meals is most

important. Further it is felt that cost per meal is determined by either some rough estimate

or based on competitor pricing. But after having conducted this study, it is found that even

the costing technique can be applied to determine the cost per meal.

Cost Sheet:




87




Following is the information collected from owner of Malatesh Students Mess with respect

to component of cost sheet. The information is collected for a period of one day cost

incurred for operating the mess. Based on this the analysis was done to determine the most

appropriate way of ascertain the cost per meal. The information collected here are based

on the oral interaction done with the owner and the prices mentioned are the prices

prevailing during the month of Dec 2012, hence there may be slight variation in the

presentation of facts.

Cost Sheet of Preparation of One Plate Meal

150 plates per day.

Particulars Amount Total Cost per print

Direct Materials 2240 14.93

Rice (12kg @ Rs. 45 per kg) 540

Millet (10kg @ Rs. 24 per kg) 240

Jawar (10kg @ 25per kg) 250

Oil (2.5kg @ 80per kg) 200

Bringal (10kg @ 40per kg) 400

Capcicum(10kg @ 25 per kg) 250

Moongdal(6kg@ 60 per kg) 360

Direct Wages (4members @ 100 per day)

400 400 2.67

Direct Expenses - -


Factory Overhead 1.40

Indirect Materials 605

Masala 50

Coconut (10 qty @ Rs. 10 each) 100

Corinder 20

Tomato (7kg@ Rs. 15 per kg) 105

Ginger & Garlic 20

Salt 10

Chilli Powder, pickle and chatni 240

88

Chilli 100

Milk 100

Gas & Power 433

Water bill 17

Grinding 50



Rent (per day is calculated based on monthly rent)

165


Selling & Distrubution Overhead

Total Cost 4050 27.00

Profit 3450 23.00

Sales (150 plates @ Rs. 50 per plate of meals)

7500 50

Cost per plate of meal

Analysis:

From the analysis of Cost sheet it is found that total cost incurred for preparing 150 plates

of meals is Rs. 4050, were as the total revenue from sales of 150 meals is Rs. 7500.

Considering the Rate per plate of meals as Rs. 50/- the operating profit per plate comes to

Rs. 23 and the total profit Rs. 3450 per day.

Since mess run on montly food coupon system and hence considering 30 working days and

assuming the price of materials doesn’t vary, the total cost of one month comes to Rs.

121500 and the revenue comes to Rs. 225000. The overall operating profit per month

would be Rs. 103500

Conclusion:




Snap of Menu on a given day:

89


Finance Club Market Snapshot

S&P BSE Sensex ended the February

month positively. The index closed at the

high around 21120.12, a gain of 2.96%

from its January close.


indices closed positively for the month

with a gain of 3.05% and 2.9%

respectively.



Among BSE Sectoral Indices, S&P BSE Capital goods Index was the top gainer for the month,

with a gain of 9.37%. Whereas, S&P BSE Metal Index was the top loser, with a loss of 5.36%

from its previous close.


Company

% Chg

(M-o-M)

Tata Motors 19.21%

L & T 12.47%

Dr Reddys 11.30%


Company % Chg

(M-o-M)

NTPC (10.92)%

Bharti Airtel (8.77)%

Cipla (6.40)%




90




A case study of Happy Cone Ice Cream Manufacturer

*Prof. Mahesh Bendigeri **Ms. Pooja Kamath ***Ms. Preeti Supe

Introduction:

Ice-creams of many varieties, flavours and in different forms (cones, cups, slices, bulk

packing, candies, etc) are served round the year and demand is going up year after year.

Possibly the most popular mode of serving is in cones as it is neat & clean, easy to store and

there is no disposal need. With continuous increase in sale of ice-creams, demand for cones

is increasing. It is a mass consumption item. Ice-cream cones are prepared from wheat &

corn flour and they are eaten along with the icecream. Pre-determined quantity of ice-

cream is automatically filled in each cone. Cones are not only convenient but there is no

residual waste as well. They are of different colours and flavours. This is a very common

product and can be produced all over the country. Nearness to urban market should be the

main guiding factor.

Students Background:

Learning is fun when theory is put into practice. Students get practical knowledge by

working on live cases. In this regard a team of two students as a part of their academic

requirement were assigned the job of preparation of cost sheet of local vendor. The

students were informed to select their own firm for the study. Accordingly the students

have selected Happy Ice Cream Cone Manufacturing Industry for the study.

Ms. Pooja Kamath and Ms. Preeti Supe of Sem II class of the batch 2013-15 had personally

visited the Happy ice cream cone manufacturer for their study. Through their interaction

and field visit and the data they have collected. They case study has been developed.

Brief Profile of Happy Ice Cream Cone Manufacturer:

It is a sole trading concern started by Mr. Dinakar V K. It is located in Kamaapur, Dharwad.

It was started with an initial investment of Rs. 5000. Mr. Dinakar is SSLC passout. Initially

there were only two employees, but later on due to his hardwork and dedication the

business was expanded an presently there are 8 employees working under him. The firm

manufactures many variety of ice cream, but for the purpose of study. Only the data related

with manufacturing of ice cream cone is collected.

91

Objective of the Study:

To determine the cost of manufacturing per ice cream cone

To determine the basis of allocating common overhead

To determine the profit per cone.


The main purpose of this study is to understand the costing model applied in the ice cream

industry and the method adopted in ascertain the cost per unit. Ascertainment of cost per

ice cream cone is most challenging job the ice cream cone are not sold on per unit bases

from the point of manufacture to the retailer. They are sold in a packet of 10 cones. But yet

based on the no. of cones that are manufactured with the use of basic raw materials and

other ingredients. It is possible to know the cost per cone ice cream.

Cost Sheet:







Following is the information collected from owner of Happy Ice Cream with respect to

component of cost sheet. The information is collected for 5000 cone ice cream

manufactured in a month. Based on this the analysis was done to determine the most

appropriate way of ascertain the cost per cone. The information collected here are based

on the oral interaction done with the owner.

Analysis and Findings:

From the analysis of Cost sheet it is found that total cost manufacturing 5000 cone

ice cream is Rs. 113500, where as the sales revenue from it is Rs. 150000 per month.

Total profit for the month is Rs. 36500.

From the point of Cost per unit, the cost per unit of manufacturing the cone ice

cream is Rs. 22.70. whereas the profit per unit is Rs. 7.30 and accordingly the selling

price is Rs. 30 per cone ice cream.

From the cost sheet it is also found that the major cost of manufacturing the ice

cream goes into raw material cost. Since taste of ice cream is most essential

92

component which cannot be compromised, due to this reason the cost of raw

material may be more.

Some cost like labor cost has been allocated on the basis of time spent in

manufacturing the cone ice cream. As the labor also manufacture other variety of ice

cream, so their labor cost is allocated accordingly.

Depreciation on cold storage room is allocated on monthly basis.

Conclusion:




93

Cost Sheet of Manufacturing of Cone ICE Cream

5000 cone ice cream in a month.

Particulars Amount Cost Per

cone ice

cream

Total

Direct Materials 80150

Wheat (10quintal @ 2500) 25000 5

Wrapper Biscuit 10000 2

Dry Fruits 7500 1.5

Milk 15000 3

Flavors 1250 0.25

Sugar 10000 2

Cone 9000 1.8

Lid 1000 0.2

Packing Box 1400 0.28

Direct Wages (6labour @ 2500each) 7500 1.5 7500

Direct Expenses 6250 1.25 6250

Prime Cost 18.78 93900

Factory Overhead 10850

Factory lighting 5000 1

Dep. On cold room 850 0.17

Fuel 5000 1

Works Cost 20.95 104750


Accountant salary 2000 0.4 2000

Cost of Production 21.35 106750

Selling & Distrubution Overhead 6750

Delivery Vehicle exp 4750 0.95

Salesman salary 2000 0.4

Total Cost 22.7 113500

Profit 7.3 36500

Sales 30 150000

Cost per cone ice cream 22.7

94

Field visit Video available on YouTube click on this : http://youtu.be/D8FzuGWlubE

Reference:

Project report submitted by Ms. Pooja K and Ms. Preeti Supe on 17th feb 2014.

http://mpstateagro.nic.in/Project%20Reports%20pdf/ICE%20CREAM%20CONES.pdf

http://youtu.be/D8FzuGWlubE

http://mpstateagro.nic.in/Project%20Reports%20pdf/ICE%20CREAM%20CONES.pdf

95


Finance Club

Market Snapshot

S&P BSE Sensex ended the March month

on a positive note. The index closed at the

high around 22386.27, a gain of 5.99%

from its previous month’s close.


indices registered a gain of 8.96% and

9.73% respectively for the month.



Among BSE Sectoral Indices, S&P BSE Realty Index was the top gainer for the month, with a gain

of 22.01%. Whereas, S&P BSE IT Index was the top loser for the month, with a loss of 10.24%

from its previous close.


Company % Chg

(M-o-M)

Hindalco 34.82%

SBI 25.24%

Maruti Suzuki 24.28%


Company % Chg

(M-o-M)

Infosys (14.17)%

Dr. Reddy (11.74)%

Sun Pharma (10.79)%


made as to accuracy or content. This is an informatory report and does not contain specific recommendations to buy

or sell at particular prices or times.

96


Asst Professor Case 5: Application of Costing to Indigenous Business Unit in Hubli City

A case study of Morab Mahila Graha Udhyoga

*Prof. Mahesh Bendigeri **Ms. Kruthika R Megeri ***Ms. Nandini K Anand

Introduction:

Jolada rotti is a specialty North Karnataka unleavened Indian bread made out of jowar

(Sorghum). The name literally translates into sorghum bread. Jolada rotti is part of the

staple diet of most of the districts of North Karnataka, where it is eaten with pulse curries

such as Jhunka, enne gai or with assorted chutnies.

Jollad Rotti is eaten with the following curries (Pallya): Stuffed bell pepper, stuffed brinjal

(yengai), Bijapur style Brinjal (Tumbagayi) and Jawari Pundi Pallya, hesar kaalu, jhunkad

vadi and any fresh salads. Chutneys that go well with jolad rotti include Shenga Hindi (a

kind of peanut chutney with garlic), and aradidda khara. Jollad rotti can also be eaten with

hot jhunka or pitla, known as jhunka bhakri or pitla bhakri; this is a famous combination in

Belgaum and Maharashtra.




requirement were given the task of application of costing to small scale industry. The


have selected Morab Mahila Graha Udhyoga, Dharwad.

Ms. Kruthika Megeri and Ms. Nandini K Anand of Sem II class of the batch 2013-15 had

personally visited the Morab Mahila Graha Udhyoga situated in Dharwad for their study.

The students through interaction with the owner collected the information with respect to

manufacturing of Jowar Roti.

Brief Profile of Morab Mahila Graha Udhyoga, Dharwad:

Morab Mahila Graha Udhyoga was established on 8th Dec 2009 by Two women vendors

Ms. Ratna M Morab and Mrs. Gangava M Morab with a group of four womens. It is a small

business unit involved in making of Jowar Rotties and Chapathies. It is located in Mahatma

Basaveshwar Nagar, Dharwad. The initial investment was Rs. 25000 in addition to some

small instruments. The objectives of this business unit was to provide quality products to

customers which helps for successful of the business. Presently there are five members

97

working in this business unit. They supply roti to hotels, Daba, Savaji Kanavalli and Mess. In

addition to this the undertake order during marriage and festival season.

The main items available in this unit are:

Jowar Roti *Chapathies *Lemon Pickle *Mango Pickle

Red chilli paste *Ginger and Garlic paste *Different types of chattnies


To determine the cost of manufacturing per Jowar roti/Chapati

To determine the basis of allocating common overhead

To determine the profit per Roti/chapati


The main purpose of this study is the application of costing technique for home made

industry. From cost point of view, it look very easy to ascertain the cost of Jowar

Roti/Chapati. So an attempt has been made by the students to know how the cost is

ascertained for those item which we consume every day.

Cost Sheet:







Following is the information collected from owner of Morab Mahila Graha Udhyoga,

Dharwad with respect to component of cost sheet. The information is collected for 18000

Jowar Roti manufactured in a month. Based on this the analysis was done to determine the

most appropriate way of ascertain the cost per Jowar Roti. The information collected here

are based on the oral interaction done with the owner.


From the analysis it is found that the total cost for preparing 18000 Jowar Roti is

Rs. 29880, of this the major cost being the labor cost which account for Rs. 15000

per month for 5 workers.

Total cost per Jowar Roti/Chapati is Rs. 1.66

Selling price per Jowar Roti/Chapati is Rs. 3

98

Profit per Roti /Chapati is Rs. 1.34, which come to Rs. 24120 from sale of 18000 roti

per month.

Total Revenue generated from sale is Rs. 54000. ie. Rs. 3 per roti/chapatti x 18000

roti/chappati.

On an average 600 roti/chapatti are prepared and sold per day.

Conclusion:




Cost Sheet of Manufacturing of Jowar Roti/Chapati

18000 Jowar Roti/chappati in a month.

Particulars Total Cost Per Jowar Roti/Chapati

Direct Material

Jowar 60kg @ Rs. 25 per kg 1500 0.08

Rice 5 kg @ Rs. 40 per kg 200 0.01

Wheat 350kg @ Rs. 24 per kg 8400 0.47

Direct Wages

5 workers @ Rs. 3000 per month 15000 0.83

Direct Expenses

Floor mill charges 210 0.01


Factory Overhead

Gas Charges 920 0.05


Administrative Overhead

Shop Rent 1500 0.08

Bill Book and Stationery 150 0.01


Selling and Distribution Overhead

Plastic bag and paper for packing 2000 0.11

Total cost 29880 1.66

Profit 24120 1.34

Sales 18000 roti @ Rs. 3 each 54000 3.00

99

Field visit Video available on YouTube click on this link: http://youtu.be/snRLJhChtvk

Field Visit Snaps

Reference: Project report submitted by Ms. Kruthika Megeri and Ms. Nandini K Anand on

17th feb 2014.

http://en.wikipedia.org/wiki/Jolada_rotti

http://youtu.be/snRLJhChtvk

http://en.wikipedia.org/wiki/Jolada_rotti

100


Finance Club

[email protected]

Market Snapshot

S&P BSE Sensex traded range-bound for the

April month. The index closed flat at the

22417.80, a gain of 0.14% from its previous

month’s close.


indices registered a gain of 3.40% and

5.91% respectively for the month. Since

March the Mid-Cap and Small-Cap indices

have been outperforming the Sensex.



Among BSE Sectoral Indices, S&P BSE Health Care Index was the top gainer for the month, with a

gain of 6.68%. Whereas, S&P BSE Realty Index was the top loser for the month, with a loss of

4.88% from its previous close.


Company % Chg

(M-o-M)

Sun Pharma 10.15%

M&M 9.33%

SBI 8.37%


Company % Chg

(M-o-M)

BHEL (8.16)%

Tata Power (7.96)%

Bajaj Auto (7.93)%

Disclaimer: The information contained here was gathered from sources deemed reliable; however, no claim is made

as to accuracy or content. This is an informatory report and does not contain specific recommendations to buy or sell at

particular prices or times.

101




A case study of KVS Chips,Hubli

*Prof. Mahesh Bendigeri **Ms. Karthika.S.V ***Mr. Vijayakumar Mogali

Introduction:

India is one of the largest producers of potato. Besides being used as a daily food item in

various

Vegetable preparations, potato today increasingly finds use in the form of chips or wafers

as snacks food. The potato chips and wafers are popular processed food items that give

considerable value addition to potatoes. The main consumers of potato chips and wafers

are families especially in urban and semi-urban areas. Besides, hotels, restaurants,

canteens, army establishments require potato chips in significant quantities. The leading

brands are Lays, Binnies, Uncle chips, Ruffles, Bingos. These are priced at around Rs 20.00

per pack of 90 gm i.e. around Rs 220/- per kg. It should be possible for tiny units in small

urban areas to sell potato chips at around Rs 170/- per kg. and this would enable them

penetrate in the market. With this background the present study is undertaken to

understand the costing model in ascertainment of cost per packet of potato chips,

manufactured tiny industries with few labors.




requirement were given the task of application of costing to small scale industry. The


have selected Morab Mahila Graha Udhyoga, Dharwad.

Ms. Karthika.S.V and Mr. Vijayakumar.Mogali of Sem II class of the batch 2013-15 had

personally visited the KVS chips factory situated in Hubli for their study. The students

through interaction with the owner collected the information with respect to preparation

of Potato chips.

Brief Profile of KVS Chips :

It is a sole proprietorship concern. It was started by Mr. Samikkannu.V in the year 1995 in

Bangalore and later it was shifted to Hubli in the year 2000. It is located in Bhavaninagar,

Hubli. The initial investment was Rs.50000. Mr. Samikkannu.V is an SSLC passout. Before

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he start up this business he was working in a Chips company in Bangalore and later he

started his own business in the year 1995. At present he has two labour under him.


To determine the cost of preparing potato chips

To understand the process involved in preparing the potato chips

To determine the cost per packet of potato chips


The main purpose of the study is to understand the application of costing model to Potato

chips Industry and to understand to ascertain the cost per packet. In large scale industry

ascertainment of cost per packet may be easier job, with the use of sophisticated softwares,

but in home made chips industry it is difficult to ascertain. Most of the time it may be based

on cost plus profit model of ascertain the price of chips packet. By conducting this project

we would make an attempt in ascertain the cost per chips packet and suggest the owner

with respect to margin he is earning on each packet. .

Cost Sheet:







The data is collected from owner of K.V.S Chips company with respect to manufacturing of

potato chips. The information is collected only for the output of 1000 chips packets. Based

on this the analysis was done to determine the most appropriate way of ascertaining the

cost per chips packet. The information provided by him is taken as basis for preparation of

cost sheet.


It is found that the total cost of manufacturing 1000 packets of chips is Rs.

3856

Major cost being the raw material(potato) cost which is 70% of the total cost

of manufacturing 1000 packets.

The margin of profit per packet is Rs. 1.14, which is 23% on selling price and

29% on cost price.

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Since it is labor intensive work, the total cost of production is more compare

to price of branded chips packet.

Profit per day from sale of 1000 chips is Rs. 1140

Since these are unbranded chips but the selling price is equivalent to the

branded chips of Rs. 5 each packet.

Conclusion:




Cost Sheet of Preparing Potato Chips @ KVS,Hubli.

1000 chips packets per day

Particulars Total

cost per

packet Direct Material 2760 2.76

Potato 1860

Palm Oil 900

Direct Wages 166 0.17

2 labors @ 2000 each per month , per day it is Rs. 166 for 2 labors

Direct Expenses 0



current bill 50

wood powder 360

Salt 10

Depreciation (weighing machine) 60


Administrative Overhead 0 0


Selling and Distribution Overhead 450 0.45

Auto charges 100

Plastic Cover 350

Total cost 3856 3.856

Profit 1144 1.14

Sales 1000 packets @ Rs. 5 each 5000 5.00

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Field Visit Snaps

Reference:

Project report submitted by Ms. Karthika.S.V and Mr. Vijayakumar.Mogali on 17th feb 2014.

http://smallb.in/sites/default/files/knowledge_base/potato_chips.pdf

http://smallb.in/sites/default/files/knowledge_base/potato_chips.pdf

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STUDENT WRITE UP’S

A JOURNEY OF FLORIST WITH FLOWERS

INDIAN WOMEN AMIDST THE CHANGING TIMES

THE REAL ESSENCE OF CUSTOMER SATISFACTION

MY INCREDIBLE INDIA

FRIENDSHIP…..

MR. INCREDIBLE - ARVIND KEJRIWAL

THE RELIGION OF THE HEART

RAJEEV SAMANT – A VOYAGE FROM SILICON VALLEY TO NASHIK VALLEY

MALAYSIA- A CELESTIAL GLIMPSE OF ASIA

FRIENDSHIP AND LOYALTY

WOMAN

“AN UNTAPPED INDIA’S RURAL MARKET”.

KALEIDOSCOPE

A SCHOOL WITH DIFFERENCE- KALKERI SANGEET VIDYALAYA

A QUICK FACT GUIDE ON INDIAN PREMIER LEAGUE

LEADER REFORMS SOCIETY

LEADERSHIP

JOURNEY OF MBA

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SAVITA PATIL MBA III SEM

A Journey of Florist with Flowers- Savita Shiggaon

Not so long ago people in small cities like Hubli hesitated to buy bouquets

to gift their relatives and loved ones. The general mentality was that for the

same price a durable gift could be purchased which would be "worth the

money." However, times are changing and so is the attitude of people

towards gifting flowers. For the past couple of years, people in Hubli prefer

to say it with flowers. Be it a birthday wish or compliments on a wedding

anniversary etc.

This change has been brought by Savita Shiggaon from 1993. It was she who pioneered the

world of florists. She brought the florist concept into reality, to the twin city. Very few

people took up this hobby as a profession. Savita Shiggaon is one among them. She started

her small business in 1993, it was the time when buying flowers for money was very rare.

In fact she has introduced this concept in Hubli.

An evening with Savita Shiggaon started with a series of questions and an interaction. I

would like to share it with you all the way.

1. Tell me about your business

Savita Shiggaon: I used to grow flowers in my garden. It was my hobby. I did B.Sc in botany

and then I did my M.Sc. I had collected gladiolus bulbs during my B.Sc, I cross pollinated

them to grow different color flowers, the color combination that emerged was really good. I

started using them to decorate my home. I got suggestions from my family and friends

saying “why don’t you use them for making bouquets?” At that time, Naveen Hotel was

coming up. I approached them. They asked me to supply bouquets for the inauguration. I

complied as requested. After that I began getting orders from them regularly, but I was

growing flowers which were confined only to the rainy season, so I went to Bangalore and

explored a bit of the flower market there. Later, I got a supplier in Bangalore who could

supply me with all season flowers. Naveen Hotel continued to provide me with orders from

1993. To date I supply them flowers even though Naveen Hotel has changed to The

Gateway Hotel. This is how Fragrance Florist started.

2. What initial challenges did you have to face?

Savita Shiggaon: When I started my small business, it was a time when people thought a lot

about buying flowers. That was challenging for me because this whole concept was new to

me and even to the people. Gradually people started accepting the concept. Initially I

worked from home. My family supported me all the time. Whatever resources I had I made

use of them. Whenever I had to make bouquets etc my dining table became my work table,

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and when the task was done, it became my dining table again. Day by day my customers

base increased. I began getting orders early in the morning and even late at nights. This

was the time when I thought to myself; yes, it’s high time that I come up with a new

commercial outlet of my own.

3. What drives you to work every day?

Savita Shiggaon: It’s my hobby, which has turned out to be my profession. I love doing it. It

is my dedication that drives me to work every day with a new hope.

4. What’s the best advice you have received in business that you wish to pass on

to our students?

Savita Shiggaon: I have not received any kind of suggestion or advice in business because

there was no one to guide me. It was completely my new concept. I started giving

customized service to my clients, according to their wish. As and when the requirements of

customers increased, we evolved. My customers provided broad ideas because they always

came up with innovative ideas. Each one of them was an experiment and we grew along

with it.

5. Which was a turning point for you in your business?

Savita Shiggaon: I was working as a part time lecturer at two places. Each of them paid me

Rs.600 per month, making a total of Rs 1200/- a month. I had to take a strong decision

since my son and I had to survive on it, and this was not possible with Rs.1200/- per

month. I had to take this firm decision, with the belief to be successful. I did not want to

keep one leg in the teaching profession and the other in the business of a florist. I therefore

choose to be a florist as my full time profession since in involves more creativity and I could

explore my creative talent more in this field. I am happy with the decision I have made.

6. What had been the most effective marketing initiatives or programs you have

used to promote your business?

Savita Shiggaon: I never advertised about my business. People who saw my work, enquired

and contacted me. From 1993 to 1999 there were no florists at all in Hubli other than me.

After that many others came in this field. I don’t consider them to be my competitors nor do

I consider them to be a threat to my business. On the contrary, I am urged to improve my

service and by doing so, I have been evolving day by day to be more and more successful in

satisfying my clients.

7. What one thing have you learned as a small business owner that has served

you well over the years?

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Savita Shiggaon: One thing is Quality, Time Management and goodwill with customers. I

never compromise with the Quality. A person who does not value time and quality will

eventually lose his value.

8. What plans do you have for the future?

Savita Shiggaon: Flower are business for me. However I do not want to continue, this

business for the rest of my life. Selling is not only the goal of my life. I need to retire some

day. I shall rub my business till such time I am able to save enough money to fulfill my

retirement plan.

9. Would you like to write any book?

Savita Shiggaon: Definitely not. There are plenty of books available. People have patience to

read them. I am more interested in reading for myself and evolving myself to the core.

10. What three things would you advise aspiring women entrepreneurs?

Savita Shiggaon: Definitely hard work and perseverance. If you have these two qualities

you will definitely be successful. Work hard and leave everything to God. He will take care

of you.

Flowers are considered to be signifying an important event in an individual's life. Flowers

are presented as gifts in a bevy of occasions like weddings, births, funerals anniversaries

and other such events. Even psychologists agree to the fact that flowers do have a positive

impact on human emotions. Whatever the case may be, a flower delights us with its fragile

beauty besides being a symbol of love and affection. Flowers as gifts of love are as

expressive and as eloquent as words, if not more. In fact, where words fall short and fail to

express some deep sentiments, flowers convey them more beautifully.

Flowers are truly a gift to us all, not just for the fact that they make wonderful gifts to

friends or loved ones, but that they are beautiful and fascinating examples of the powerful

effect that nature has on all humans. Flowers can affect our moods, and delight our senses.

They have the power to evoke images and youth, beauty and happiness, and they are

enduring symbols of the renewal of life. Fresh flower and arrangements can be an

expression of your thoughts and feelings for these reasons and many more.

With this short article, I would like to sincerely thank Savita Shiggaon for getting the florist

concept to our reach us two decades ago and for being an inspiring women to the budding

entrepreneurs.

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Vinuta Pratapan MBA III SEM

INDIAN WOMEN AMIDST THE CHANGING TIMES

Recent status of women:

Women are important in our society. Every woman has her own job or duty in this modern

society. The role of women in society has been greatly overlooked in the last few decades

but now it is coming to a more positive perspective. In the early days women were seen

only as wives who were intended to cook, clean, and take care of the kids. They were not

allowed to vote while men took care of having jobs and paying any bills.

Until the second half of the 20th century, women in most societies were denied some of the

legal and political rights. Although women in much of the world have gained significant

legal rights, many people believe that women still do not have equality with men. This is

evident at home, at their workplace, and in society in general. Society has always associated

money with power; the person bringing home the money had the power. The traditional

role of man was to work and make money, which would be used by all in the household.

The traditional role of the woman was to stay at home, take care of the children, clean the

house, and cook. The man often made the final decision on all household matters because

he had the money. Changes in the family began when women wanted more from life.

Women do not have the same position as men, though much progress has been made in the

society to bring women to a stage where they have equal rights, equal pay, and equal

independence but still it is not achieved. Though it may seem that women have a great deal

of freedom and independence, the overall condition of women in the world today is not as

it should be. Still the bird flies with only one wing as the other is hampered and not fully

functional. Throughout the last 100-300 years the changes that women have seen and been

affected by have been phenomenal. Women have gained a lot of ground in politics, the

work force, and even more power within their own households.

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Women as leaders:

There was a time in history when women were unable to voice their opinion in politics

being unable to cast a vote or run for office, and now in modern time there are more than

one woman running in the presidential campaign. The work force is filled with powerful

women who lead as executives for large companies like Indra Nooyi CEO of Pepsi, or

Speaker of the House Nancy Peolosi, these women are in powerful positions that were

never filled by women long time ago. Besides the bigger more noticeable changes that have

widely affected the world, there has been a subtle change of the role women play in the

household. Overtime women have gone from being the “housewife”, or the primary

homemakers and caretakers of the children while men earn the money. Now women and

men can both be the bread winners, the stereotypical role place on women is slowly

dissolving and both spouse/parents are sharing the responsibilities that come with the

house and family.

Women have come a long way over time and have carved a new path for the women to

come. While the word “feminist” generally brings upon negative attention, it is the feminist

of the world, those who are for women’s rights, whom are creating an opportunity filled

future for all females to come. Men and women will continue to endure different treatment

regardless of what day and age, or even socialization they’ve been brought up in. Before

the equality of men and women was non-existent, and now it is a work in progress, the

future for women is looking up.

Laws for Women:

Since days women are being used as a toy by some of the culprits in the society. There are

so many criminal acts which have happened and are happening till this hour. Some of the

crimes are sexual harassment, immoral trafficking, harassment for dowry, sex test, forced

abortion, rape, domestic violence and many unimaginable acts.

To safeguard women & to keep their rights in place, a set of laws have been framed in

order to safeguard & protect women. The same laws have been enhanced to generate

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justice in favor of women & help them to overcome such vulnerable acts happening against

them.

With the help of Advocate Nirmanik, I was able to up bring certain norms, rules & laws for

the betterment & protection of women. Some of them are:

Dowry Prohibition Act

Prevention of Immoral Trafficking

Domestic violence Act

Prohibition of child marriage Act

The Medical Termination of Pregnancy Act

The Muslim Women (Protection of rights on Divorce Act)

Prohibition of Sex Selection Act

He also added that Death Penalty for Sexual Harassment is the new one in the basket of

laws helping women get justice if not benefits in social aspects. He also said that the Central

government has established a Fast Track Court which would help the victims get justice

sooner than compared to other judgments given. But in some parts of the country it is not

warmly welcomed due to lack of conduct & personnel to take forward the proceedings and

happenings of such a set up.

Thanks to the court of law that such laws have been designed. But what is the use of such

laws if they are not spelt & followed in the right manner? A bitter truth is that such

questions remain unanswered. So why not we the people change such myths and make

India & the world at large a better and beautiful place to live in.

Conclusion:

In my opinion, we are all humans. We are all equals in rights. We all have the same origins

and we’ve all evolved the same way, so we all have the same abilities. And it’s up to us to

decide which ones are more important, which ones we want to use and which ones we

should work on. It doesn’t matter if you’re a man or a woman; you’re going to do it the very

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same way. So, as a conclusion, woman is as important for society as man is. There’s no

difference at all.

The dignity of women is of prime importance. Since ancient times such dignity has been

invaded numerous times. A nation is not judged not only on the basis of its political

freedom but upon the degree of respect for its women. Women’s empowerment not only

means economic power but also upholding the status of women. Reforming the laws

effectively would go a long way in removing tears and ushering in a new dawn.

There have been so many efforts put by so many people and institutions on a larger scale to

protect, safeguard and respect women, so let us all contribute to the same cause.

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Ms.Shruti Thakkar MBA III SEM

THE REAL ESSENCE OF CUSTOMER SATISFACTION

Consumer Satisfaction is the degree of satisfaction gained by customer after utilizing a product / service. It is a self-reported measure of how much customers ‘like' a company and how happy they are with the goods purchased or services obtained from the company. Customer satisfaction

should be given the top priority as, it helps in building loyalty of the customers which will help in assured sales, profits and finally achieving the goals of the company.

It is the key performance indicator within the company. In a competitive market place where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. Therefore it is essential for businesses to effectively manage customer satisfaction. To be able to do this, firms need reliable and representative measures of satisfaction. KNOWING THE KING : As the saying goes.... CUSTOMER IS THE KING, understanding customers is critical job. With changing scenario, customers preferences are changing and they are shifting from one product to other, one brand to other, and so on ….In such a scenario , to understand customers, what customers are doing and what they’re saying, companies need to examine the customers interactions with their products and services through a different lens and discover where these are falling short. Customers needs should be recognized and the Companies should be able to match the products with the demand thereby. Tracking actual customer behaviors and experiences across retail, online centers provide powerful insights into the root cause of issues like poor satisfaction. INSIGHTS : To be proactive, companies must gain insights into their customers that reach far beyond survey data. Here, a comprehensive view of the customer experience from beginning to end with the opportunity to drill down to understand specific interactions becomes extremely valuable. By identifying repeated patterns, complaints and areas for improvement, companies can focus on and remove the greatest obstacles to the consumer. “The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer." - Peter Drucker. This quote made me think on Sutaria Auto Center – Automobile Dealers (Mahindra Cars), where I had done my Summer Implant Project. The project included, interviewing Sales Manager and the inputs which I received from the manager were : “Striving hard for achieving Customer Satisfaction by giving them the best

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service , Work for team progress and provide Low maintenance costs to the customers, and so on….” Once the customers are satisfied, they will also be loyal towards the company and its products. The arena of customer satisfaction is changing these days. Some companies give it, utmost priority and other’s a little less priority. Here are some of the companies which have shown a greater degree of Customer Satisfaction : 1. Cork Airport Ranked First For Customer Satisfaction In Global Passenger Survey.(October 2013) 2. Maruti udyog ranks highest in customer satisfaction for automotivedealer service, according to the j.d. power asia pacific 2001 india customer satisfaction index study. 3 Suzuki motorcycle ranked highest in customer satisfaction. 4. RPG, Airtel ahead in customer satisfaction (2004). 5. The customer satisfaction index (CSI) for the city's Lohegaon airport (Pune) has been put at 81 per cent by a New Delhi-based independent consulting agency, Spectrum Planning (2008). Companies like, The Delhi Metro Rail Corporation (DMRC) is planning a feedback survey of commuters as part of its "customer satisfaction week. The Best and Worst - FORBES Examining customer satisfaction by industry, a recent survey revealed the top three industries are:

Real Estate: 96% IT Services & Consultancy: 95% Healthcare: 94% The bottom three are: Retail & Wholesale: 82% Social Media: 78% Entertainment & Arts: 77%

Here, it can be interpreted that majority of the companies consider customer satisfaction as their first priority. Real estate, IT, consulting services and Health Care industries give most preference to Customer Satisfaction. Companies have the opportunity to understand customer behavior and improve satisfaction rates. This leads to greater customer retention and company growth so that companies can rely on the strongest marketing engine that exists: the customer.

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Mr.Hanumgouda MBA III SEM

MY INCREDIBLE INDIA

“Sare Jahan Se Accha” uttered Rakesh Sharma (India’s first man in space) when the then

prime minister Smt. Indira Gandhi posed him a question as to how India looked from the

outer space.

India !! a country with its most diverse culture, rich heritage, spiritual destination, sports,

business acumen is moving at a faster pace. Mark Twain once said: "So far as I am able to

judge, nothing has been left undone, either by man or nature, to make India the most

extraordinary country that the sun visits on his rounds. Nothing seems to have been

forgotten, nothing overlooked."

When I was given this job of writing an article, the buzz around in the campus was about

Galacto and the theme was about India being an incredible nation, and as I was always

having an immense belongingness to my nation, it was easier for me to connect my article

to India. The opportunity fell into my lap when the article writing and India (through

Galacto) which is something I am always proud to talk both were to be combined.

So l chose to showcase my patriotism with this article, let us know India in order to grow as

a powerful nation in the coming days.

India is known as the land of Gods. In every soil particles there is peace and devotion. From

olden days we believed that the Gods lived on this earth. India as we come from Tretayuga

God Shiva has lived here. In Dwaparyuga Krishna has guided the world. We can see so

many mythological stories were written by Gods for the betterment of the mankind.

Vedas, Upanishads, Mahabharata, Bhagavad-Gita and Ramayana these are the main sources

that can drive the human beings towards the Moksha which can be achieved after death.

These all will help the humans to improve their lifestyle and help the mankind to move in a

right direction. All these bring forth the soul of Indianism.

From the ancient days as we take from the origin of the Indus valley civilization. The

civilization of India was among the great three old civilizations in the world. It is the most

age old and broader lived civilization (1000 km2 area, from 2500BC-1500BC).The people

were knowledgeable and led the systematic lifestyle. That was identified by the research

with the way the houses were built during this civilization, by bricks, metal materials, and

the drainage system. To me, they represent the richness and greatness of my incredible

India.

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After the civilization India continued its charm as the history comes alive when we

remember the kings and queens who once ruled the Indian Territory. Raja Harishchandra,

Ashoka, Shivaji, Ranapratap Sinha, Shree Krishna Devaraya, Tippu Sultan, Jhansi Rani,

Keladi Channamma, Kittur Rani and Belavadi Mallamma so many great conquerors who

reigned supreme over these lands and left behind a legacy of their own.

Then came an era of ‘India under British Raj’, with the British government assuming direct

control over Indian affairs following the Rebellion of 1857, the political trajectory of the

sub-continent changed. The men and women of India fought to release their motherland

from the hands of the British’s Raj, beginning with Mangal Pande, Tilak, Lala Lajapat Roy,

Gandhi, Nehru, Subash Chandra Bhose, Sarvarkar, Bhagat Singh, Chandrashekar Azad and

Sardar Vallabhai Patel so on remembered with admiration for their valiant fight in freeing

India and today are synonymous with patriotism. This I believe is India one against the

outside forces and showing remarkable power.

So many disagreeable social norms were followed by the society like untouchability, child

marriage, Sati, no girl child education and widows were prohibited from the social

functions these were stopped by the great social thinkers like Raja Ram Mohan Roy, Swami

Vivekananda, Parama Hamsa, Basaveswar, Purandar, Madva, Kanak. They brought forth a

social revolution and facilitated the betterment of the society with their efforts. Girl

education and women empowerment soon took its roots and opened a new chapter in

India’s new life.

Long way after the independence, India's economic policies were seen breaking new

grounds; They were the first large-scale test of the modern economy to show its existence

to the rapid changing global environment. With the onset of reforms to liberalize the Indian

economy in July of 1991, a new chapter has dawned for India and her billion plus

population. This period of economic transition has had a tremendous impact on the overall

economic development of almost all major sectors of the economy, these made India an

attraction among the global forum for the investment.

The country has never been far behind in the field of science, innovation and technology,

the innate ability of our scientists to perform creatively in science came to be backed with

an institutional setup and strong state support after the country’s independence in 1947.

Since then, the Government of India has spared no effort to establish a modern science and

technology infrastructure in the country. It is among the top five countries which launches

the satellites in the outer space. India has launched its first mission to Mars on 5/11/2013

which is a giant leap forward for the space exploration missions. There are plenty of

notable men and women who have been noble prize awardees and how one can forget to

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mention here about India’s greatest contribution, India gave ZERO to the world without

that there is no mathematics.

India is culturally diversified and very much unique in its bonding, relationship, race, caste;

including all kinds of religion sects, races, languages, food system, festivals etc…but we all

live together and celebrate in each other’s uniqueness.

The people of India are warm and welcoming, always believing in the policy that guests

should be treated like how God would be. It also has different kind of dance cultures and

different type of music instruments, great dancers and great musicians as well as all type of

artists. Bollywood film industry is performing equal to all other movie industries in the

world. All of this makes India incredible.

Geographically India is the 7th largest country in the world. It has beauteous green forests,

a varied variety of flora and fauna, and has many rivers flowing through its fertile lands.

The Himalayas adorn India like a majestic crown

Finally India teaches the mankind that about the power of the love through the strong

relationship which bonds the people forever. India ! words would never stop for my

country, I am proud to write it one last time on this article, that my country India is

incredible.

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Mr. Avinash Shetty

Student

Friendship…..

“A single soul dwelling in two bodies”

It was on a Tuesday afternoon while after submitting my finance assignment when my

faculty Miss Diana Hombal called me to her cabin and gave me a task of writing an article

for GBS focus, as usual the first reply was ‘no’, but then took up this task and started to

write. After a lot of puzzle in my mind and heart finally a topic flashed to me ‘Friendship’.

Friendship is a treasure and it means lot to me. I really tried my best to stir up the inner

human in me. So let me start…

The first thing that flashes to me when I hear this beautiful ‘ten letter’ word is

“Blessings”. A blessing that has been bestowed by the lord in everyone’s life. A good friend

is more than any blessing in this world and I am blessed with real friends. Vivid memories

of laughter, adventures, and long talks where we share our dreams and fears are sprinkled

generously throughout my memory. As a highly relational person, friendships and

community make me into the fullest version of myself.

When the world seems to turn upside down, when all our life seems to be totally

ruined – the only person we can rely upon during these tough times and the only shoulder

we can cry on without any uneasiness is our Friend. I got used to believe that friendship is

an everlasting phenomenon and it is truly forever. I stick to the opinion, that true

friendship is never-ending. Life is unpredictable and we never know what may happen

tomorrow.

A lot of people go through life with only a few friends. It seems that some have less

than that. They have no one on whom they can call in good times or bad. There is no one

with whom to bounce ideas around, or to talk about deep and troubling subjects. They have

no one to call in times of need or difficulty. They are at the mercy of life, standing alone.

Other section of people seems to have a multitude of friends. Wherever they go, people

know them, and like to be around them. Any problems which occurs to them, they know

exactly the person with whom to discuss the topics of inquiry and debate. Life is full of

entertaining and invigorating relationships because it is full of friends.

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Emily Dickinson rightly said "My friends are my estate." Friend is the channel through

whom great emotional, spiritual, and sometimes even physical blessings flow. Friends can

cheer us when we’re sorrowful or depressed. They can challenge us when we allow

ourselves to get beyond our reasonable boundaries and motivate us when we’re ready to

give in, and they can provide for us when life falls apart. They are there when we want

someone with whom to share life’s pleasant and memorable moments.

We often just want them around to have a good time, to laugh, to act silly, to enjoy some

mutually liked activity. Many people think friends are just who you talk to in school or who

you walk with to classes. But to me friends are people you love like they are family. I

believe that a best friend is someone who hugs you when your brother runs away and your

family doesn’t understand you.

Friendship is noble. Friendship is divine. A true friend is really a gift of God. There are

instances of men sacrificing their lives for their friends. So, everyone should know how to

choose a friend and how to honor friendship. If we wish that our friends should be true to

us, then we must be true to our friends.

In how many ways have friends enriched our lives and made us feel loved, accepted,

respected and cared for? Probably, too many to list, and the list grows daily and words fall

short to describe about friendship.

I would fail in my duties if I don’t thank Diana mam for having trust in me and giving me

this opportunity in portraying my thoughts in the form of paper. Thoughts may vary from

person to person but for me ‘Friendship’ is a priceless tag and I am fortunate to have

wonderful caring friends.

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Shweta Mahindrakar SEM IV, GBS Hubli

Mr. Incredible - Arvind Kejriwal

After a long thought, I felt that there can be one best topic to pen down my thoughts and its

about the man in current news spread like wildfire, this is about the Man who showed the

power of Mango people ( AAm AAdmi ) None other than The Incredible Insurgent – Mr

Arvind Kejriwal`

Hi readers,

I am Shweta Mahindrakar, I will be taking you through my thoughts about leadership , the

power , courage and inspiration of a man who is a true inspiration.

Arvind Kejriwal, the 42-year-old Haryana-born activist, the 7th chief minister of Delhi since

28 December 2013 succeeding Sheila Dixit in the 2013 Delhi Legislative Assembly election

by a margin of 25,864 votes, and the ‘ONE’ who is determined to tackle corruption and help

change the way India is governed.

He is well-known for his role in drafting the proposed Jan Lokpal Bill and his efforts to

bring and implement the Right to Information (RTI) Act at grassroots level.

Mr.Kejriwal has got his desired (CM's) post , Aam Aadmi Party-led Delhi government on

Tuesday cleared a 50% cut in electricity tariffs, delivering on yet another poll promise a

day after it announced metered consumers will get 20 kilolitres water every month free of

cost. The decision to subsidize power tariff, which will involve a cash outgo of Rs. 61 crore

in the next three months, was announced by chief minister Mr. Kejriwal after a meeting of

the cabinet.

I feel like there is an emergency now for Indians. India is being divided and sold in pieces.

Every citizen knows what happens to the country and to the people. Everywhere

corruption is rooted to the core, including among political parties and even the small

transactions we go through our daily life. Someone has to come and save India, I hope it

should be Mr.Arvindji. I am not linked to any political party, I am the most common

management grad, the small voice of a young Indian, just being a common man, and carry

this opinion that the current ongoing political corruption should be eradicated.

Mr. Kejriwal is been doing something really interesting (like silencing the BJP and

Congress) or are they ashamed of what could have been done. Congratulations to AAP for

fulfilling one more promise that they made to the public. People from other parts of the

country are also waiting similar decisions from their respective CMs. Mr. Kejriwal delivered

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what he promised, otherwise it's very seldom for the politicians to act like this. He gave

Delhiites, something great to rejoice in this New Year.

We usually sit on the couch in front of TV, laptops, and think what could have been a better

option or the better way to achieve it, and that’s exactly what we do - we think &

understand the situation, nothing beyond it; but Mr. Kejriwal took the lead. He is the one

who have self oath to set a system, for a better tomorrow!

On the contrary, though we like AAP it does not mean that we have to endorse everything

what they do. Let us assume that it is a trial and error basis.

And I being a Aam Adami am happy for the grand success of Aam Admi in Delhi, but few

things that keep me anxious are –Mr. Kejriwal are you going to subsidize everything? Are

you going to give everything for free and take the easy way out? Or are you going to find a

way through which you can fulfill the promises without making the government bankrupt?

And without knowing the financial impact, any major decision taken like this just it is

political decision without any base like any government does. Re.1/- per KG rice and 30 KG

per family per month, it’s in every state, Karnataka too has such policy. It’s like Kill the

snake and feed to eagle? And why did AK became the CM with the support of congress (it’s

so called biggest rival).

I would have been happy if he has provided lower tariffs on water and electricity as a result

of savings by reducing corruption. We have to realize that water is costly to produce and

giving out free water is unsustainable in the long run. It should be subsidized but not free.

He should concentrate on power theft also which is quite high in national capital. This will

also reduce some burden from power companies.

Coming from a middle class family, I would not allow my father’s or my hard earned money

to fund some lazy people’s electricity and water bill for fulfilling another ambitious social

agenda. I will oppose whatever way possible.

This matter has to be taken seriously by Mr. Kejriwal and not make any announcement in

excitement. As he is the wonderful person and wishes to see India to be corruption free, he

can do much more better changes in the coming days.

I also carry another smaller view which is understandably true for a young citizen of India.

Why only Delhi? I too am the citizen of India. Are other states different from Delhi? Delhi is

one of biggest city in India with average per capita income much higher than most of Indian

cities. Why free water and subsidized electricity to only the people of Delhi? Actually, We

at pan India or rural India need development; and without dispute all development

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depends upon money and its(money) corruption free and efficient usage. So in a sense is

Mr. Kejriwal looking very short term for his own publicity so that he can gain politically in

case of elections? Well the answer for all my questions is in the very future, and soon going

to be examined by the eyes of a nation that has been tormented with corruption for a very

long time. And as Dalai Lama says, ‘Justice entails a requirement to act when we become

aware of injustice’, and the eyes of the nation have seen corruption and all that an Indian

layman wants is development and now slowly beginning to be seen in the form of a

common man named Mr. Kejriwal.

Nevertheless all Indians have crossed their fingers that Mr.Kejriwal can take India to new

height of development, progress, end corruption, give jobs to unemployed, end poverty,

increase power generation, agriculture production etc - The dream of every true citizen of

India

If I get a chance to meet him or contact him I would like to say, kindly take a pause, think

twice and go little bit slow. Do not be in a hurry to commit, and it is always good if you have

taken necessary care. Improvement in the system is very much required, and we are

confident you Mr. Kejriwal will do it, but just a caution that it would not lead to deeper

financial impact. At the same time, AAP must also concentrate on the next elections and a

lot of homework for it, is very important.

He is the man who can change the way Indian politics work and as he truly admits, ‘yes we

are doing politics but for the people’ Mistakes would happen in the course but Mr. Kejriwal

is one such person who will accept public opinion and will make improvements and he is

truly my icon.

We want Him to succeed. We hope he becomes PM of India because that gives all of us who

– WATCH, LISTEN AND FORGET, something to believe in and WORK or LEAD. Keep going.

Hindustan is with you. Jai ho AAP ki

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Mr.Ruben Stanley SEM II, GBS Hubli

The Religion of the Heart

t the heart of all religions is the religion of the heart. Cutting across customs

and creeds, beneath all rites and rituals lie certain universal and eternal

principles. At the centre of all religions, where it matters most, the rules

remain the same.

These principles are applied and understood by one and all. Recognizing them

does not require lengthy study or abstruse knowledge. Their validity is obvious to

anyone who cares to think deeply and to examine human needs and behavior. Quite

simply, they are part of human consciousness conscience. Wrong upbringing or ill

treatment may suppress them, but they cannot be erased, existing as they do, deep in

human hearts.

According to me four major principles, it may be said, underlie any system of

ethical thought. They are Honesty, Fairness, Service and Encouragement. Let us take a

closer look at each of them.

Honesty has been described as the best policy. Undoubtedly it is so, but reducing

it to mere policy is to devalue its worth. It is true that if one is honest in word and action

it is often rewarded and reciprocated, but there other enduring satisfactions that flow

from it. It is the best shield against fears and worries. It also blesses one with peace of

mind.

Even children, it is seen, have a keen sense of fairness. They immediately know it

when justice and fair play are denied. This may even go deep enough to affect their

outlook on life and their relationship with others. A proper sense of fairness allows you

to rise above differences of gender, community and race. It is what brings harmony into

life.

Almost all of us have to work in order to survive, but does working hard amount

to service? Not unless it is carried out with certain higher purposes in mind. It is of

course laudable to work for one’s own needs and comforts, but it turns into service only

when we go beyond personal satisfaction, rising above egocentricity and uniting with

A

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and serving others. Those who are service-minded will strive to consider the well being

of others and also the betterment of the world.

We come finally to the concept of Encouragement or the building up of a

nurturing environment. A beautiful story concerning John Ruskin, well-known writer

and art critic, puts this principle into clear perspective. He stood one evening watching

a lamp-lighter who went, torch in hand, from one post to another. Patiently and with

care, he cleaned and then lit the lamps, one after the other. Going from post to post, he

proceeded down the street.

His receding figure became more and more dim, but he left behind him a whole

line of lights burning brightly. Ruskin gazed at him thoughtfully and they exclaimed,

‘There, that is what I mean by a man of God. You can trace his course by the light he

leaves behind, burning and dispelling darkness. It is our job to keep the lights burning!’

Above all the four principles inculcate and practice only one set of thing in your life to

attain the spirituality of heart and that’s………..

‘W I S D O M’

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Aparna Joshi SEM IV, GBS Hubli

RAJEEV SAMANT – A VOYAGE FROM SILICON VALLEY TO NASHIK VALLEY

History of wine in India:

Since the very inception Indians had the native familiarity with Wine. This becomes

apparent with the artifacts found at the sites of Harappan Civilization. During ancient times

wine was often referred to as Somarasa; soma is mentioned in Vedic scriptures as well.

Also the reference of Drakshasava is found in ayurvedic texts which was basically a

delicious digestive preparation made from ripened red grapes, cinnamon, cardamom,

nagkesara, vidanga, tejpatra, pippali, and black pepper and contained natural alcohol.

Drinking has always remained a social taboo and therefore no culture of social drinking

could ever develop in India- except for medicinal purposes. India has predominantly

remained a non- drinking country. Now it is high time to revive the notion of social

drinking and responsible drinking habit with proper regulatory affairs of the state.

Since almost a thousand years or so, wine is being made in India.The European travellers

brought wine to the courts of the Mughal emperors Akbar, Jehangir and Shah Jehan. Royal

vineyards enabled the emperors to have a taste of red (Kandhari) and white wines (Bhokri,

Fakdi, Sahebi etc.) that were produced for the royal fervor.

The next important contribution was made by the Portuguese settlers who not only

improved the wine they found in the 16th century when they came to Goa but also

introduced a new variety of wine for the Indian sub-continent: Vindaloo.

The reference of the famous Persians wine, Shiraz, which was often sent to the Moguls in

India, and later to the British, is often made.

Since 1612, wine began becoming more and more familiar throughout India due to the

British influence. As cost of shipping wine to India was very high, the British planted

vineyards, in Surat, and also in Kashmir. The popularity was picking up; a phylloxera

epidemic destroyed all the vines in India.

And eventually after a long pause of several years it was revived yet again in 1982 by

Shyamrao Chowgule of Chateau Indage.

Today, in the 21st century, Wine is seen as a sophisticated drink and in fact considered

being healthier than liquor. Wine has travelled a long way through time and the occasion is

ripe for claiming the position it deserves.

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Rajeev Samant

Rajeev Samant, Founder and CEO of Sula Vineyards, was born

and raised in Mumbai, India. After attending Cathedral School,

Rajeev gained admission to California’s prestigious Stanford

University, from where he graduated with a bachelor’s degree in

economics and also completed a master’s degree in engineering

management. After Stanford, he worked for two years at Oracle

Corporation in Silicon Valley, where he had the distinction of

being the youngest manager in Oracle’s Finance Division,

managing the Compensation group. In 1993 Rajeev decided he’d

had enough of the corporate world and quit his job.

After backpacking around the world for a year, Rajeev returned to India where, along with

volunteering for leading NGO Concern India, he started farming mangoes at his family’s 20-

acre plot in Nasik, and then tried his hand at various crops like roses, teakwood and grapes.

Realising that Nasik had potential as a wine region, Rajeev established Sula Vineyards,

Nasik’s first winery, in 1999. It was a pioneering effort and today Nasik is considered

India’s wine capital – with 40 out of India’s 65 wineries. Sula Vineyards is today globally

renowned as India’s premier quality wine producer, and Rajeev was the first to introduce

varietals such as Sauvignon Blanc, Chenin Blanc, Zinfandel and Riesling to India.

In 2002, Sula was the first Indian winery to be the subject of a feature in Wine Spectator,

the world’s leading wine magazine. Rajeev has subsequently been featured in the global

media including Time, Newsweek, CNN, BBC, Bloomberg and many others as the man who

has introduced wine to India. Starting with a sale of 50,000 bottles in the first year, Sula is

today India’s largest wine producer, with a production of 6 million bottles. Sula Vineyards

is also a leader in sustainable winemaking, and has created direct and indirect employment

opportunities for thousands of rural youths.

Sula Vineyards’ import arm, Sula Selections is today one of the leading importers of wines

and spirits into India, representing brands such as Rémy Cointreau, William Grant & Sons,

Hardys and Ruffino.

Sula Vineyards & Nashik:

Situated 180 km northeast of Mumbai, Nashik is India’s largest grape-growing region, but

had traditionally never been used to grow wine grapes. A little research quickly showed

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that the Nashik climate was not only perfect for wine grapes, but was also on par with

winegrowing regions in Spain, California, and Australia. His determination doubled and

Rajeev returned to California in search of a winemaker. In Sonoma County he found Kerry

Damskey, an eminent Californian winemaker, who enthusiastically agreed to help start a

winery on Rajeev’s 30 acre family estate.

In 1997, the duo took the revolutionary step of planting French Sauvignon Blanc and

Californian Chenin Blanc, varieties that had never before been planted in India. The first

Sula wines, released in 2000, were widely acclaimed as India’s best white wines.

Since its inception, Sula has rapidly established itself as India’s Leading Premium Wine

Producer, helping spark a wine revolution that has seen consumption grow at 25%

annually and several new wineries come up in the Nashik area. In November 2002, Wine

Spectator - the world’s No.1 wine magazine - did a five-page feature on Sula, a proud first

for an Indian winery.

A second winery with three times the capacity of the first was completed in late 2004 to

keep up with demand, and a third million litre winery started operations in 2006. Sula has

expanded from the original 30 acre family estate to about 1,800 acres (owned and

contracted) under plantation, both in Nashik as well as in nearby Dindori, India’s upcoming

wine region. Varietals planted include Cabernet Sauvignon, Shiraz, Zinfandel and Merlot

along with Chenin Blanc, Sauvignon Blanc, Viognier and Riesling. In addition to having a

wide distribution network within India, Sula also exports its wines internationally, as well

as importing and distributing wines from leading producers worldwide. In 2005, Sula

proudly launched its first reserve wine, the Dindori Reserve Shiraz, as well as India’s first

dessert wine, the Late Harvest Chenin Blanc.

The winery and vineyards are open to the public for educational tours, and the beautiful

Tasting Room invites visitors to enjoy their favourite Sula wines amidst spectacular views

of the vineyards and surrounding lakes and hills. The nearby Sula amphitheatre is an

impressive location for events and social gatherings and is available for bookings. Visitors

can now spend a few nights in paradise at BEYOND, Sula’s new exclusive accommodation

on the vineyards with a beautiful lake view.

Firmly committed to remaining at the forefront of Indian wines, Sula continues to

experiment with new varietals, engage in sustainable agriculture, support the local rural

economy, and, of course, make wines of outstanding quality and superb value.

Future

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"Fifteen years behind China" is where Samant puts the current development of the Indian

wine market. Sula now releases two wines over the 1,000 rupee threshold ($18), a first for

the country's producers. (Samant helped work to eliminate the excise tax rule.) You can

now get a license to open a wine bar in two weeks. Tariffs on EU wine imports are being

bargained down, which will open the door for a blue-chip trade. Soon, the country will have

its first official appellation.

Of course, the reasons for this growth in the Indian wine world are manifold, but to Samant,

a big one sticks out: Women. In the older generation, a lady does not take alcohol. Even

among the younger set, a whiskey-drinking woman is not, perhaps, one to meet the

parents. But now there's a fine-wine culture, where a glass of Riesling is hardly the coarse

hooch of never-do-wells. As India's hip wine culture grows, more and more drinkers are

finding sophistication, not shame, in uncorking a bottle.

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MALAYSIA- A CELESTIAL GLIMPSE OF ASIA

It’s been such a beautiful journey. Got a life time of memoirs, nothing

less than what I anticipated from the “truly Asia”. It went like a

breeze from the beginning, all the VISA work was taken care by the

college, completely aggravation free, even the currency exchange. All

we had to do is submit our photographs and passport. The batch

was divided into two groups, one from Tirchi and the other from

Bangalore. I was lucky enough to be in the batch leaving from

Bangalore, I would not have survived the heat of Tirchi. Trains were booked to reach

Bangalore with food included, courtesy our college. Finally we reach Bangalore at 2 pm

after half a day’s

journey. The flight

was at midnight

so we could kill

some time. We

reached airport

by evening, the

excitement

building up, I

could feel my

pulse raising, a

sense of elation

by thinking of

what was about to

come. The future

held many promising possibilities, and I would not miss any. I was keen on making the

most out of it. We passed the security check, this was a new experience for me as it was my

first one in air and it turned out to be the most pleasant one. The flight took off and I was

flying quite literally and emotionally. We arrived at the Kuala Lumpur airport in the wee

hours. There was a time zone difference, but not sufficient to get jet lagged. We were to stay

at the Hotel Elenga and we reached there by 8. We needed to rest as we dint get much sleep

in the short flight.

We rested till about 12 and we were off to explore the beautiful city of Kuala Lumpur. We

soon had our lunch and then some shopping. We were all so excited being abroad, it was

completely an amazing experience. We were still stomaching the new currency exchange

calculations and were not able to shop freely at first. After roaming around the town and a

late supper we went out on a long night walk. As we walked towards the PETRONAS twin

MANAGEMENT FACULTY AND STUDENTS ENJOYING DURING THEIR INTERNATIONAL TOUR

Ms. Aparna Joshi

130

towers and the giant building grew on us, it took us a moment to apprehend the grandness

of the architectural monument. The late night walk was so soothing, walking with all the

friends, very unforgettable. By the time we were back to the hotel we were completely

exhausted. The next day began with an early breakfast at the hotel. We went to the sunny

lagoon a theme park in Kuala Lumpur; it was such an amazing place. It had a lot of

recreational activities like the 5D water games at the water park, bungee jumping,

trampolines, scream park, wild life park etc. We saw different species of parrots and

snakes that I had never seen before in India. It was completely a fun filled and an eventful

day. The food was wonderful

and we actually never had to

miss the Indian food as we

were fortunate to have a

sumptuous Indian meal each

day. Later we returned to

our hotel after another tiring

and a well spent day.

We slept late and got up

early each day as we would

gather and have long night

chats with friends and it was

all fun. We were here to

make the most of the 5 day trip and we wouldn’t lose any time sleeping while we were in

Malaysia. The third day we headed down to the Kings Palace which was so magnificent.

Surrounded by a beautiful park, green lawns and ponds the King´s Palace, Istana Negara, is

the official residence of the Yang Di-PertuanAgong, a Malay title usually translated as

"Supreme Head”. You can watch the Palace from outside the main gate where the Royal

Guards, dressed in white Malay as well as red British inspired uniforms, are guarding the

main gate on horse and on foot. We saw the administrative offices of Kuala Lumpur and

then we were off to shop our hearts out. It was totally a different experience travelling by

the Metro. Next we went to Berjaya Times Square which is your one-stop, one-shop venue

for great shopping, dining and entertainment experience. It's All in the Square!. Next we

went to the China market by metro again. As soon as we entered, the image of Hubli’s

National market flashed before my eyes. It was such a rush but it was a shopper’s stop

where one could bargain and get very good deals on all the things they sought to purchase.

I bought a couple of watches for my younger brother at great deals. We had a lot of fun

bargaining and shopping stuff at the market. It also had great street food and the smell and

aroma where just irresistible. Although we dint eat anything as we were not familiar with

the Malaysian cuisine. After a long day of shopping we called it a night since we were to

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leave to Genting Highlands, the hill resort is at an average elevation of 1,740 metres

(5,710 ft) within the Titiwangsa Mountains on the border between the states

of Pahang and Selangor of Malaysia.

The next morning we left for Genting Highland, it is accessible by a cable car called Genting

Skyway (3.38 km) which at its opening used to be the worlds fastest and South East Asia's

longest gondola lift. This was an amazing ride on the cable car and the entire path was so

full of fog. It felt like we were drifting over an ocean of clouds. We stayed at the Genting

hotel. We were accommodated at the 9th floor and the view outside the window was

picturesque. This place is like one off the family holiday spots and it had everything and

when I say everything I mean everything from shopping complexes to pubs to Indoor

gaming zones to all the foodie places. Also known as the ‘Fun City above the Cloud’, Genting

Highlands is the only legal land-based casino, Casino de Genting, which is very famous. The

first thing we did was to shop from morning till evening until our feet were sore. The food

here was to die for and they had an amazing assortment of desserts and Indian food. Even

though we were tired we wanted more of this city and our strength came from our

yearning. After dinner we headed down to the Casino, although most of us dint gamble but

it was fun to watch. We left at 1 am as it was time to shut the place. We had already started

feeling nostalgic about Malaysia as the next day was to be our last day of the

trip/adventure. We were off to bed after a brief chat with friends and a little bit of packing

to do of all the stuff we had bought here. I went to bed that night with a little heavy heart as

I had enjoyed so much during my journey and it was about to come to a halt.

This morning, the 5th day of our journey came with a little bit of mixed emotions as the

thought of leaving made me sad and the one of going back to India, to my home sweet home

made me happy. The thought of seeing my loved ones was a little comforting. We dragged

our luggage back to Kuala Lumpur, stopped for a quick lunch and then towards the Airport.

As we sat in the waiting room for the check in and security check, I could see some dark

clouds descend on everyone’s face. I knew how they were feeling, as I was feeling it too. We

boarded our flight as per schedule. I whispered my hushed adieu to the city which gave as

such fond memories. Malaysia you are truly Asia and ill always remember you with a smile

on my face and reminiscence in my heart. Thank you for treating us with such warmth and

welcome.

We were back in India by 11-30 pm. I grabbed a quick bite at a Subway joint and embarked

on a bus arranged by the college to take us back home. We reached Hubli by 8-30 am.

Everyone dispersed back to their dens. I raced back home along with by kid brother who at

come to pick me, to happily share my escapade with my family. We were welcomed back by

the college. It was a very warm gesture by the faculty and juniors which reflected on how

much we were missed. It all ended happily.

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I would like to thank our college for providing us with such a wonderful opportunity

to travel abroad. It was interesting, learning about Malaysian culture. I would also like to

thank our Dean Dr. M.N. Manik, our faculty Ms.Tejaswini Patil who held responsibility for

all the girls in the batch, our faculty co-ordinator Mr.KiranAmbekar for a well-planned and

a hassle free trip, our faculty Mr.NagarajGoudar for being there for us, the board of

directors Mr Bharat Jain and Jitesh Jain for accompanying us, Joha travels for its services

and last but not the least our Director Mr.RamakantKulkarni for having faith in us and

believing is us that we would behave sensibly during the trip. Without each one of you this

trip would not have been possible and such a joyous one.

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FRIENDSHIP AND LOYALTY

One of the things that hold friendships together is loyalty; this is why it’s

such an important ingredient in friendship, because it’s the glue that

binds people together.

A friend’s loyalty is a wonderful virtue. When loyalty is missing other

values will certainly suffer in any friendship. This is a quality that one

should look for in a friend, as friendship can be very complicated at times, but loyalty

between friends will hold the friendship together.

Whether still in school or grown or living your adult life, people need a reason to call

someone a friend. Granted one major reason is because a person as a rule doesn’t like to be

alone all the time, but there has to be a reason for choosing and then sticking with certain

people. And that reason more often than not is that a friend is someone you can count on;

whether to listen to you, to help you, or to just be there for you when you need a friend.

And it all works in reverse as well, as friends need to have mutual needs met or it won’t

work out.

But underneath all the layers of friendship, is the real reason that a friendship persists, and

that is loyalty. Its loyalty that causes a friend to take your side in arguments with other

people, or loyalty that causes them to swear to your face that you are the prettiest girl ever

or the toughest dude on the block. It’s that underlying respect for you and your feelings,

your dignity and your pride that keeps you wanting and needing this person in your life;

because really, who else will have your back when you do something truly stupid or will be

there to congratulate you when you beat the other friend in tennis or a stupid dance

contest. Who else will be there to stand up for you at your wedding or make sure that you

get there on time; your loyal friend of course, probably your best one; because probably it’s

your best one that is the most loyal, just as you are most loyal to them.

The bottom line is that friendship is built on mutual trust, and it comes from being loyal to

one another. Remember a good friend is someone who walks into your world when rest of

the world is walking out.

Loyalty is that feeling in the gut of doing right by your friend, and without it, friendship

cannot endure.

I leave you with a poem that I know “I asked God for water, he gave me an ocean. I asked

God for a flower, he gave me a garden. I asked God for a tree, he gave me a forest. I asked

God for a friend and he gave me you”. Be loyal to your friends, and as always you must live

well to be well.

Ms.Pooja S K

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WOMAN

Woman is as soft as cotton,

Woman is as strong as a mountain,

She understands the importance of the family,

She selflessly gathers all the beads of family,

She may get hurt, she may get pricked,

But she smiles and walks up with the sea of love within her.

Woman is sometimes filled with anger like storm,

But she is also a Woman calm like a stream passing across the valley,

She always wants things to be sparkling around her,

A thorn that causes pain for her family is removed by her without giving a single thought of

pain or hurt

She is surrounded with so many different people, but she knows how to keep everyone

happy.

Woman’s faithfulness is like carving on a stone and can never be erased,

Woman’s wounds are not seen by people, but God heals it and we think she heals herself,

Even when a child with slip of tongue hurts its own mother, she smiles and lets it go,

From where is this source Of power & patience in this woman is a question to uphold.

Woman unlike men are kept a line behind,

But being kept there on edge at bad times she sets to be the backbone to others,

Ms. Farheen Badbade Ms. Jasmine patadia

135

Being the pride of her family,

She has to keep up with the demands,

Woman is herself only till the age of 10 then on woman is never herself till she dies the

chains of society keep her bounded,

Woman is also a free bird but also sacrifices & leads life as she is asked to.

Woman now is not the one, who stands quiet,

She is hard at times like a locked door,

She is soft as feather that soothes,

She has the warmth of motherhood,

She is so strong now that she stands straight even if she gets cuts & bruises in the wild

storm and protects her loved ones

WOMAN IS GIFT OF GOD ! RESPECT HER !

SHE IS SENT BY GOD TO PROTECT THE CREATION

DO NOT DISRESPECT HER !

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Ms.POOJA BARSHI.

MBA 4th SEM.

“AN UNTAPPED INDIA’S RURAL MARKET”.

There was a time when the whole world thought that the rural India was

a land of snakes and holy men with magical powers may be its time to re-

acquaint ourselves with the true identity of the rural side of our country.

Coke, Pepsi, chic, Pantene, Colgate, Close Up, Ariel , Surf , Lays ,Cheetos

are house hold brand names in rural markets today!!!!!

"The future lies with those companies who see the poor as their

customers" says C. K. Prahalad in his book "The Fortune at the Bottom of

the Pyramid” and here by the “THE UNTAPPED INDIA’S RURAL MARKET” topic comes into

picture. It refers to those market or areas which remained untapped or unnoticed in rural

India.

He clearly pinpoints on the raw fact that there is vast potential for profits in the rural

markets. He says, globally the bottom of the pyramid consists of 4 billion people living on

less than $2 per day. If we stop thinking of the poor as victims or as a burden and start

recognizing them as value-conscious consumers, a whole new world of opportunity will

open up for companies as well as economy. Prahalad suggests that four billion poor can be

the engine of the next round of global trade at global level and prosperity, and can be a

source of innovations.

In his book he cites numerous examples of companies that have generated wealth for the

poor and profits for themselves by focusing on rural markets in India. As urban markets

become saturated (high sales and high profit but product will be at its end of life), more

businesses are retooling or changing their marketing strategies, and in many a case co’s

products targeting rural consumers with tiny incomes but rising aspirations, giving birth

to a new era of rural marketing.

To expand the market by tapping the countryside, more and more MNC's are entering into

India's rural markets. Among those some of the companies are Hindustan Lever, ITC, Coca-

Cola, LG Electronics, Britannia, LIC, HDFC Standard Life, ICICI, Philips, Colgate Palmolive

and Telecom companies.

In this article let me share with you my views on Opportunities & Challenges for all the

Companies targeting to tap this huge rural untapped markets.

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Opportunity.

The Indian rural market with its vast size and demand offers a huge opportunity that

companies cannot afford to ignore. We are a country with 1.12 billion people of which 70%

live in rural areas which means more than 700 million people spread around 6,27,000

villages. The India's rural population comprises of 12% of the world's population

presenting a huge, untapped market. The importance of the rural market for some FMCG

and durable marketers is underlined by the fact that the rural market accounts for

55 % of LIC policies,

70%of toilet soaps,

50 % of TV, Fans, Bicycles, Tea, Wrist Watches, Washing soap, Blades, Salt, Tooth

Powder and 38 % of all Two-Wheelers purchased.

Of the two million plus BSNL connections, 50% is from small towns/villages and

Out of 20 million Rediff mail signups, 60% are from small towns!

Let me also give you the market size of rural markets:

FMCG - 6500 Billion,

Agri-Inputs - 4500 Billion,

Consumer Durable's - 500 Billion,

Automobiles (2 & 4 Wheelers) - 800 Billion!

The figures tell us that the rural market is growing much faster

than the urban counterpart. A recent forecast revealed that the Indian Cellular Services

revenue will grow at a rate of 18.4 per cent with most of the growth coming from rural

markets.

In 2013, the rural market has grown at an impressive rate of 40 % compared to the 10–15

per cent growth rate of the urban consumer retail market. “According to a McKinsey survey

conducted recently, rural India, with a population of 700 million, would become bigger

than the

Total consumer market in countries such as South Korea or Canada and it would grow

almost four times from its existing size in the next few years”.

These figures reveal that rural market has huge and untapped market opportunities to

explore for youth who desire to own enterprise at rural areas.

Understanding the Rural Market:

Before entering into rural market it’s essential to understand few

characteristics of it:

Rural Indians have a very low disposable income.

Most rural homes have minimal storage space and no refrigeration.

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Rural Indian purchasing habits tend to be of an "earn today, spend today"

mentality.

Rural Indians tend to buy what they need for short segments of time.

Rural Indians buy in smaller quantity.

The average income of rural Indians is less Rs.2000/- per month (Rs.24, 000/- per

annum).

CHALLENGES:

I think the biggest challenge for any MNC's are meeting the four aspects in rural

marketing: 4A’s Availability, Affordability, Acceptability & Awareness.

Availability: The first challenge is to ensure availability of the product or service.

India's 627,000 villages are spread over 3.2 million sq km; 700 million Indians live

in rural areas, finding them is not easy.

Affordability: The second challenge is to ensure affordability of the product or

service. With low disposable incomes, products need to be affordable to the rural

consumer.

Acceptability: The third challenge is to gain acceptability for the product or service.

Therefore, there is a need to offer products that suit the rural market.

Awareness: Since large parts of rural India are inaccessible to conventional

advertising media, building awareness is another challenge.

With all the above facts & figures the question is, can we afford to ignore rural India and

move ahead? Well the answer is definitely NO!!! Because it is estimated that the rural India

will consume 60% of the goods produced in the country.

At this point I remember Gandhiji’s saying that “India's future lay in her villages” and if it

develops then country develops.

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MS. SNEHA YARDI SEM IV, GBS HUBLI

KALEIDOSCOPE

- a mix of sunset and dawn

So here we are! Less than two years, and we’re leaving college, a full 17

years of formal schooling about to get over soon.

Where to from here? The answer to that question is as varied as the

students who make up this year’s batch. Many of us know (or claim to

know) exactly the next step to take, whether that step is an internship,

a full-time job, or even a backpacking trip far somewhere and some will say “we have no

idea.” The big thing about college is learning about ourself, and many of us will leave our

majors with some vague idea of the job we’d like to get or business we’d like to start, but

nothing more.

Whatever we decide, most of us will agree that GBS was a perfect place to foster our

minds in this critical learning phase.

Has it ever occurred to you that last days in college is a bit like looking into a kaleidoscope? It’s full of pictures jumbled together all of which together make up your life. There are the images of your growing years with your family and friends. Then there are the pictures of your student activities, the classmates you met and, the wonderful excitement of our college days, events, projects, placements and finally, the new dawn that awaits. The pictures of our future are very vivid and sometimes vague because, of course, none of us know what the future holds.

I’m a totally different person than I was coming in as a fresher 2 years ago. I hope I’m also a

better one. I’ve learned so much about so much—my field of study, my interests, myself,

and so on—I feel like, were I to go back in time, my younger self wouldn’t even recognize

me! I can only hope this passion for learning carries on. I suppose real-life experience will

teach all of us a lot and that’s what GBS has been into this past 2 years.

The biggest thing I learnt is that we only get one trip (international) around this rock, so we

might as well enjoy it.

It has been a long two years and a short two years. Long because of all the drama and bad

home works and assignments, the readings and extra credit projects, the struggle for IAs

and all the other stress and pressures to conform to the norms. Short because of the

lifelong friendships, the lasting memories, and the truly interesting and amazing things we

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learned between the occasional bits of drudgery, and for every event and project that gave

us a sense of achievement. Good or bad, long or short, I will always remember this place.

I do know how I’ll deal with those life events are awaiting me in the near future: by using

the skills and information I’ve picked up here. It all comes down to help, and I’ve got plenty

of people to thank for that: parents, of course, teachers, friends... I guess that means the

biggest thing I learned is to lean on others when needed.

There’s another, more important, side to that idea as well, and it’s the one piece of advice

I’d like to give you as we get ready to cross this stage for the last time: Make sure you’re

around when other people need someone to lean on.

To everyone who touched our lives, I say thank you. To parents who stood by us no matter

what. To teachers who tried to instill in us a passion for learning. To administrators who

wanted to make our college experiences as amazing as possible. To advisors who helped us

decide what path to take. To friends who were there for pizza parties, study sessions, and

everything in between. And to all those others we depend on. Without you—without each

other—there would be no purpose to being here, no way to advance.

Life, like society, is exactly what we make of it. Thanks to all the loving, kind people I’ve met

during my time in GBS, they have given me so much to bank on, so much to dream about

and so many lessons, and the best part – the view towards life. Life is truly a kaleidoscope, a

mixture of pictures where a sun is setting a new dawn is awaiting.

Today we are throwing our caps in the air Getting ready to go different ways To tackle the world head on my friends And to start on the very first phase Of matured life with all it implies No more running home to mum But making her proud of the lives we lead And showing our dads we’re not dumb. I’d like to give our thanks to you all For being there when we needed you Now it’s our turn to show what we do I don’t know how or why or when But goodbye my friends until we meet again

Sincerely, and from the bottom of my heart, thank you all.

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Savita Patil

Aparna

Joshi

Aparna Joshi

Aparn

a Joshi

A SCHOOL WITH DIFFERENCE- KALKERI SANGEET VIDYALAYA

The 365th

Women’s day motto was Inspiring

change. We the GBS family followed the same by changing

the tradition of conducting regular events at college and

inculcating new tradition of visiting an NGO.

We chose to visit Kalkeri Sangeet Vidyalaya(KSV)-

A school with a difference. The whole women group started from our college in morning and

finally we found KSV in far away place from city. It is located quiet place far away from city

and located in a village named Kalkeri near Dharwad.

The KSV school provides a musical and academic education to two hundred children

between the age of 6 to 25 years, for whom education was out of reach. In addition, food,

accommodation, health

care and clothing are

also provided, and

everything is free.

There is no fees at all.

There are around 20

teachers for academic

and music and 16

volunteers at KSV.

Early morning hours

are dedicated for music

practice and remaining

few hours of the day

for academic and

sports.

More than a

school, KSV is a living

and working ideal model, where the students can blossom and realize their full potential. KSV is

a combination of both traditional and modern in its educational approach. Tradition is taught

through the ancient disciplines of Indian Classical music. The modern educational programme is

based on the educational syllabus in Karnataka state and great emphasis is put on teaching

English as the main language of communication. Computer studies are also important to prepare

the students to meet the demand of today’s rapidly evolving world. In the eco friendly set up at

STUDENTS ALONG WITH SCHOOL CHILDREN DURING THEIR VISIT TO KALKERI

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KSV, children enjoy the tranquility necessary for the academic and music studies. Students get

overall development here at KSV.

KSV was founded in 2002, by a team

of Mathieu Fortier, ustad Hameed Khan,

Agathe Meurisse Fortier and Blaise Fortier.

Mr. Adam Woodworth is principal of KSV.

He took us on a visit of the whole school.

This school is evidently different as the very

buildings of the classrooms ar all made of

straw and mud i.e, village huts and totally

eco friendly structure.

Mr Adam Shared us one great

thought with us- KSV wants to give quality

education which will remain with students forever, school infrastructure won’t remain with them

but knowledge does and it helps our students to be independent.

We can make difference by

being different, this is proved by KSV

team. Recently KSV got Zayad future

Energy Price award for the energy

conservation – self sustained energy

conservation system it has through

solar power.

We met the school kids and

even interacted with them. This school

gave them a new life, dream and hope

to relive their life and at free of cost.

All Students and school staff

welcomed us with a small music

program and we all were mesmerized by their performance. We were very happy from admiring

the performance given by students in flute, tabala, sitar, singing, bharatnatyam dance and violin.

We could certainly see great musicians in those students in the soon coming days

We conducted an activity for students over there. Students prepared greeting cards for

their favorite teachers and gifted them. This activity brought a lot of cheer and fun and ofcource

the creativity among the kids. Students were so much involved in preparing cards for their

teachers that they did not even realize it was their lunch time and so was it for us too. As a new

change agents, we from GBS Family distributed fruits and sweets for the students of Kalakeri

STUDENTS ALONG WITH PRINCIPAL MR.ADAM WOODWORTH

STUDENTS DURING THE PROGRAM AT KELKERI

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and we firmly believe this small gesture will begin a small movement in our system as a form of

corporate social responsibility by a business school.

This small visit to a school gave us all a memory to remember forever and also our take

away from this was - the more you give the happier you are. It was really heartwarming

experience and we request all the others also to make some time out of their busy scheldules and

visit the school at least once.

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Mr. Prashant M

A QUICK FACT GUIDE ON INDIAN PREMIER LEAGUE

IPL is one of the recent fascinations caught up with the youth in our country. We all

have our favorite teams and some not so favorites one too, but many facts and how its

benefiting the business or what are its flaws, is something what this below fact guide will

help you to know.

Administrator- Board of Control for Cricket in India Format –T 20 – 20 over match

Double Round Robin & Play Offs

No Of Teams are 8

The Indian Premier League (IPL) is an Indian professional league for men's Twenty20

cricket clubs with double round-robin and playoffs. Currently contested by eight clubs, it is

India's primary Twenty20 cricket club competition. Only clubs based in India are qualified

to play in the Premier League. Seasons run in the Indian summer spanning between April

and June

The competition was formed by the Board of Control for Cricket in India (BCCI) in 2008

after an altercation between the BCCI and the now-defunction Indian Cricket League. The

Premier League is headquartered in Mumbai, Maharashtra

There are the eight franchises in the IPL (in brackets original cost of franchise in $/million):

• Chennai Super Kings, CSK (91)

• Delhi Daredevils, DD (84)

• Kings XI Punjab, KXIP (76)

• Kolkata Knight Riders, KKR (75.1)

• Mumbai Indians, MI (111.9)

• Rajasthan Royals, RR (67)

• Royal Challengers Bangalore, RCB (111.6)

• Sunrisers Hyderabad, SRH (159)

Until 2012, the Indian Premier League was sponsored by DLF after they paid $50 million

for the five year sponsorship. Pepsi took over the contract for the 2013 IPL after paying

close to 4 billion rupees for the 5 year contract. In 2008, Sony paid $1 billion for the

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broadcasting rights over a ten year period. The IPL is watched across the world and in

2010 made history by becoming the first sporting event to be broadcast live on YouTube.

Tournament Rules

There are five ways that a franchise can acquire a player: In the annual auction, signing

domestic players, signing uncapped players, through trading, and signing replacements. In

the trading window, the player can only be traded with his consent. The franchise will have

to pay the difference between the old contract price and the new contract price. If the new

contract is worth more than the older one, then the difference will be shared between the

player and the franchise selling the player.

Some of the team composition rules are:

• Minimum squad strength of 16 players plus one physiotherapist and a coach.

• No more than 11 foreign players in the squad and maximum of four foreign players

should be in the playing eleven.

• A minimum of 14 Indian players must be included in each squad.

• A minimum of six players from the BCCI under-22 pool in each squad.

IPL games utilise television timeouts, hence there is no time limit for teams to complete

their innings. However, there may be a penalty if the umpires find teams misusing this

privilege at their own choice. Additionally, each team is given a two-and-a-half-minute

"strategic timeout" during each innings; one must be taken by the bowling team between

the 6th to 10th overs, and the batting team between the 11th to 16th overs.

The total spending cap for a franchisee in the first player auction was US$5 million. Under-

22 players are to be remunerated with a minimum annual salary of US$20,000 while for

others it is US$50,000.

Television rights

On 17 January 2008 it was announced that a consortium consisting of India's Sony

Entertainment Television (Set Max) network and Singapore-based World Sport Group

secured the global broadcasting rights of the Indian Premier League. The record deal has a

duration of ten years at a cost of US$1.026 billion. As part of the deal, the consortium will

pay the BCCI US$918 million for the television broadcast rights and US$108 million for the

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promotion of the tournament. This deal was challenged in the Bombay High Court by IPL,

and got the ruling on its side.

Some Problems Of IPL

• A controversy was triggered when the Centre gave away potential revenue of 45

crore by granting exemption to International Cricket Council (ICC) on the revenue

generated from the recently concluded World Cup Cricket Tournament.

• Initially the IPL enforced strict guidelines to media covering matches, consistent

with their desire to use the same model sports leagues in North America use in regards to

media coverage.

• As per IPL rules, the winner of the previous competition decides the venue for the

finals. In 2009, the reigning Champions, Deccan Chargers chose the Brabourne Stadium in

Mumbai. However, a dispute regarding use of the pavilion meant that no IPL matches could

be held there.

• On 25 April 2010, the BCCI suspended Lalit Modi the IPL chairman, for "alleged acts

of individual misdemeanors’". The suspension notice was served on him by Rajeev Shukla,

BCCI vice-president, and N Srinivasan.

• On 14 May 2012, an Indian news channel India TV aired a sting operation which

accused 5 players involved in spot fixing. Reacting to the news, Indian Premier League

president RajivShukla immediately suspended the 5 uncapped players.

• On 16 May 2013, 3 players of Rajasthan Royals were arrested by Delhi Police on

charges of spot fixing. The three players were Sreesanth, Ankeet Chavan & Ajit Chandila All

three Players were suspended by BCCI until the inquiry in case is completed by the police.

Merits and Demerits Of IPL

Merits:

• Indian Players get an opportunity to showcase their talent and chance to perform

well and make an impression towards Selection committee of India

• Great experience for domestic players to involve with international players and play

with them and learn from them.

• Huge Entertainment and fun for 2 months

• Cricket with Fun

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Demerits:

• Match Fixing

• Corruption

• Short time cricket harming Test and 50 overs match

• Betting

• Players distraction from major cricket like Test and 50 Over’s

• Money involved , cause of huge amount players become greedy and fall in

Controversies

• Entertainment + Cricket = Money , which is not good symbol to CRICKET

Hence this brief guide facts on IPL cricket , will help us know how this new craze is spread

with the country’s TV screens. My personal opinions is that IPL is leading to the craze of

short time cricket , and forgetting Test and 50 overs cricket , where we should have some

control on IPL and should grow Test and 50 overs , as it is genuine format of cricket.

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Ms. AnitaHoogar

(II Sem)

LEADER REFORMS SOCIETY

Leaders of the world and of any country particular plays most important

role to achieve genuine happiness of its people. Good and capable leader leads its people

and country to a peace and prosperity, while the cruel and incapable leader bring people to

the world of sufferings and ultimately ruin country. Leader must not only be educated and

experienced but it is important to be a compassionate and sensible to the problems faced

by their people.

In my view most important character of a good leader is that they must be compassionate.

Having a personality of caring about people is important. You can’t be a good leader unless

you generally like people. That is how you bring out the best in them. No matter what

credential they have and how much experience they have in administration but without

being compassionate they can't ever become a responsible and successful leader. For

example Hitler is known for his cruelty and he had no feelings for his own race. He failed to

understand the feelings of Jews and thus persecuted them. He also failed to know the fact

that the strength of his country lies in them, while opposite is Mahatma Gandhi, a major

political and spiritual leader of India, followed nonviolent actions, avoiding any bloodshed

in the country during their struggle for Independence. Because of his compassionate nature

many leaders in today's world has looked him upon. So leader must be compassionate first

without being influence by any ulterior motive.

Secondly, with compassion, leader must be far-sighted and able administrator. He must be

able to organize his government in a way that it would reach the grass root level.

Lastly, when you step up and answer the call to lead others, you also accept the

responsibility to serve the people you represent, to protect their interests and to promote

the cause you have committed yourself to. To my mind, good leaders have a vision. A leader

with vision has a clear, vivid picture of where to go, as well as a firm grasp on what success

looks like and how to achieve it. They must be driven by a set of values that serves them

and their followers, accept the responsibility that comes with leadership and set goals that

are committed to achieving them.

When we select our commanders, we expect them to create a vision, motivate and inspire

their people towards that vision. We expect our commanders to be more than the head of a

unit .These are the most important qualities you need to be a leader. Some characteristics

may be more naturally present in the personality of a leader. However, each of these

characteristics can also be developed and strengthened. A good leader whether they

naturally possess these qualities or not, will be diligent to consistently develop and

strengthen them in their leadership role.

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Ms. Pooja Kanavalli

(II Sem) LEADERSHIP

Remember the difference between a boss and a leader, a boss says,

“GO!”- A leader says “Let’s Go!”---E.M.Kelly

Leadership is the process of influencing an organized group and motivating towards

accomplishing the goals. A leader is a leader when he has followers. A leader has a vision.

He makes his followers believe in his dreams and motivates them to make the dream a

reality. He has a clear thought of where he must reach. He knows what to do to achieve his

goals. He directs and motivates his followers to achieve the goals.

Leadership is both science as well as art. The scope of leadership is reflected in number of

studies, theories etc. However, some managers are effective leaders without any training.

Leadership is an act. Leadership is both rational and emotional. It includes actions and

influences based on reason and logic as well as based on inspiration and passion.

Leaders are thought to do the right things whereas mangers are thought to do things right.

Leadership vs. management is two overlapping functions. All thought some function

performed by leaders and managers may be unique, there is also an area of overlap.

There are certain myths related to leadership…

1. Good leadership is all common sense

2. Leaders are born, not made

3. The only school you learn leadership from is school of hard knocks

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The skills of leader are

1. Lay the foundation

2. You get only one chance to make a first impression.

3. Strategic thinking

4. Communicate and drive change

5. Learning from experience

6. Creating opportunities to get feedback

7. Learning from others

8. Having developmental plan

9. Building technical competence

10. Building effective relationships

11. Seeking opportunities to broaden experience

12. Adapting the change

13. Understanding peers

14. Practicing theory Y attitude

15. Recognizing common interest and goals

These are different skills which one should develop to be an effective leader.

A leader’s values, ethics and morals play an important role in the process of influencing his

followers. It is important for leaders to realize that individuals in the same work unit can

have different values. We can only make inferences about people’s values based on the

behavior, but leaders must have an influence on the followers with his values. He must be

able to bring in change for better of an individual as well as for the mission.

A leader uses different styles in different situations. He may use more than one style

according to the need of the situation. An effective leader uses more than one style. He uses

autocratic style where he needs to take quick decisions and when his employees are not

capable enough to do the work on their own without any directions. A leader may use

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participative style where his employees/followers are knowledgeable and takes their

views in decision making. He may also use delegating style when he knows that his

followers are capable enough to handle the work. He just delegates the work and authority,

and the followers achieve the goals. Free-rein style is the one in which followers are given

full authority to make their decisions on their own. Here the followers are given complete

power.

So an effective leader is the one who develops his leadership skills and uses more than one

style according to the situation to influence and motivate his followers.

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Mr. Avinash Sheety

(IVSem)

JOURNEY OF MBA….!!!!!

Hi readers.., Hope you all are doing great and enjoying the humid and

warm temperature. Wished to write a last article for GBS Focus. Last

time I took you through my Friendship world but this time I am here to take you through

My Journey of MBA of two years.

Today was my last exam of last semester and now my college is officially over and I am a

Post Graduate now. I don’t know whether to smile or to feel sad. But I choose to be happy

It was a great experience being here. Two years, I learnt many things, now when I look back I feel the changes. How time changes and how life keeps on moving without a pause. People come and go. We laugh, cry. Some really low moments and some really high. Life is so beautiful in its own way.

In my 2 years of MBA I met many people. I was attached to many and worked with many. Enjoyed with everybody I came across and discovered a different me every time. All that I can recall now is the first presentation when I was shivering with stage fear, That first interview for Organizing committee, those events we organized, those proxies, talks, Bunking classes, Rehearsals, Practices, Improvements, Exams and so on. Life was always fun and exciting here. I have learnt very good problem handling skills and stress management. How to meet deadlines by completing a week long assignment overnight. All those group tasks which compelled us to stay up all night with our facebook, watsapp on. All those frequent semesterexams.

These two years of my life were really good. I know what I have learnt. I can sense the changes in me. I met many who contributed to my life in one or the other way. I was encouraged, appreciated, criticized and discouraged time to time. But it always added towards my learning and helped me to learn and become better with every step. I feel that I am kinda detached soul. But still I miss people from my past. Places, time, memories, tears and smiles. I can relate to everything I left behind and touchwood I feel blessed because whenever I look back I find my people standing there for me. Now, I am going to start with my professional life. I just wish all my friends and acquaintances all the best for their future endeavors. I hope to stay connected with you all. God Bless you all….

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EVENTS & HAPPENINGS

INDEPENDENCE DAY

GBS ANNIVERSARY

OFFER 2013

TEACHERS DAY

GANESH FESTIVAL

PARICHAY 2013

GIVE THE GIFT OF LIFE: DONATE BLOOD

TRADITIONAL DAY CELEBRATION

FRESHER’S DAY AT GBS

NATIONAL EDUCATION DAY

CYBER SECURITIES

GALACTO: HANDS ON LEARNING EXPERIENCE

GLOBAL BUSINESS SCHOOL ORGANIZED MANAGEMENT FEST GALACTO 4TH TIME

GALACTO STUDENTS EXPERIENCE

NEW YEAR CELEBRATIONS INTERNATIONAL TOUR 2014

REPUBLIC DAY UNDER-GRADUATE PLACEMENT DRIVE

GBS AND VIJAY BANK

CULTURAL COMMITTEE PRESENTS FUN WEEK

WINNERS

PINNACLE-2014

THE SCOTLAND OF INDIA-MADIKERI

INTERNATIONAL WOMEN’S DAY

BHUMIKA- 2014

REMINISCENCE - 2014

INTERACTIVE SESSION ON MANAGEMENT EDUCATION AND PGCET 2014

ELECTION 2014 A VIEW – GBS GLOBAL WEEKLY REVIEW (16-APR-2014)

GLOBAL WEEKLY REVIEW –IN ACADEMIC YEAR 2013-14

ALLOCATE AND ALLOW

BEST SIP 2013

AWARDS AND ACHIEVEMENTS

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Mr. Kiran Ambekar

Faculty Coordinator

INDEPENDENCE DAY

Global Business School, Hubli unfurls the national flag and released pigeons in air

symbolizing freedom- amidst Students, teaching and non teaching staff.

‘Independence Day signifies freedom & overall progress in terms of inclusive growth of

nation marks the imperative outcome of the freedom.’ said Dr. Ramakanth Kulkarni,

Director Global Business School, Hubli. Juxtapose with the institute he said Institute has

made commendable progress in different spheres of its operations, thus implying the

optimum use of its tangible and intangible resources (including Independence and

empowerment given to its employees at various levels)

Management members - Shri Mahendra Kothari, Vice president Gen Society, & Jitesh Jain,

Secretary Gen society, along with his family graced the occasion, and enthralled the

gathering with their words of wisdom

FACULTIES AND STUDENTS POSING DURING THE INDEPENDENCE DAY CELEBRATION

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Dr M N Manik, Dean

Academics Global

Business School,

Hubli, complemented

and acknowledged the

organizing team for

their contribution and

also the audience for

being part of the

celebration. Officially deputed for Vote of thanks –Dr, Manik said that it’s time not to thank

ourselves but to thank the legends who shed their blood to get freedom for the country.

Director in his formal speech also said that on the backdrop of burning issues our country

is facing – it’s time to really question ourselves - ‘Are we really a sovereign country’

GBS Applauds the entire team of student (Sharath, Swetha, Saddam, Sumit, Allwin, Sanket &

Santos) who have worked religiously and spell-bound the audience by their wonderful

decoration and other arrangements, which has indeed energized the environment and

boosts the otherwise latent feeling of patriotism within all of ous.

>>>Click Here for Live experience of the Director Speech

http://www.youtube.com/watch?v=z4WNrZwcVRs&feature=youtu.be

FACULTIES DURING THE INDEPENDENCE DAY CELEBRATION

http://www.youtube.com/watch?v=z4WNrZwcVRs&feature=youtu.be

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GBS HUBLI CELEBRATES ITS 6TH YEAR ON 3RD SEPTEMBER 2013

GBS MEMBERS PERFORMING POOJA DURING THE 6TH GBS ANIVERSARY CELEBRATION

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Faculty Coordinator

OFFER 2013

(Orientation For Final Placement Resourcefulness)

Scheduled from 2nd Sep to 4th Sep 2013

Day 1: It gives me immense pleasure to present the 3Days Orientation Program- Offer

2013. The orientation program started on 2nd Sep with Saraswati Pooja followed by the

inaugural function. Dr. Ramakant Kulkarni-Director of GBS inaugurated the function by

lighting up of lamp. Dr. M N Manik Dean Academics, Prof. Nagaraj Goudar – Placement

Director and all the faculty members, admin staff, support staff and students graced the

function. Next we had spiritual talk by Mr. Raghutam Das on Self Confidence. Post lunch

was resume writing were in students were asked to write resume in most innovative way.

The shortlisted students were selected for PI and Mr. Pramod Jalakekar along with other

faculty members as a panel conducted the PI.

Day 2: Started with Guest Lecture by Mr. Sudhir Renake Deputy Manager TOI, who spoke

on importance of writing effective resume and preparedness for PI, he also spoke on his life

experience during his MBA days and during his work life. Followed by his talk there was

Just 3 minute event conducted by Mrs. Kiran M and Mr. Howard, One Act Play conducted

by Prof. Bhargav, Collage conducted by Ms. Diana Hombal, Business Quiz conducted by

Adarsh Navale. All these event were the highlights of day 2 oreintation.

Day 3: Started with Group Discussion conducted by Prof. Mahat and shortlisted students

were put for panel discussion conducted by Mr. Nitinchandra More. Placement is final

destiny of any student. Placement Plan give direction, Placement plan event was conducted

by Kiran ambekar and followed to this was cultural program conducted Ms. Tejaswini patil.

All the winners were awarded with 1st,, 2nd and 3rd Prize based on the decision of the

judges of respective event. With these brief note.

I take this opportunity to thank our Management, Director, Faculty members, staff and

support staff for making this event successful.

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Dr. M.N. Manik

Faculty Coordinator

TEACHERS DAY

As a part of its rich tradition GBS Hubli celebrates teacher’s day every year by inviting senior teachers from various fields. This tradition was set in the very first year when GBS was just three day old in Sept-2007. So far GBS Hubli has felicitated Prof. Abdul Karim, Prof C.C.Dixit, Prof SrinivasTopkhane,Prof M B Rao , Mrs Dalwai Pattan, Mr Hiremath, Prof Giraddi Govindraj, and Prof G S Amur.

This year Prof. Tigadi founder Director Kousali Institute of Management Studies Karnataka University Dharwad and Prof. Ashok Chachadi were invited on the occasion of teacher’s day celebration. Prof. M.N.Manik Co-ordinated the event. The event was presided over by Dr. Ramakant Kulkarni with welcome speech. Prof. Tigadi was felicitated by his students Prof Chachade, Prof Ramakant Kulkarni and Prof Nitin Dhopeshwar whereas Prof.Chachadi was felicitated by Dr.M.N.Manik. Prof Tazin Prof Jagdesh Patil and others Prof. Chachadi addressed on the occasion giving elaborate intrdocution of Prof Tigadi highlighting Prof Tigadi’s life and achievements sand shared how his teachers molded him at various levels of his education whether it is primary or secondary, U G or P G. He shared some of his experiences as a student when he was persuing his MBA at KIMS under Prof.

DR.CHACHADI ADDRESSING & INTRODUCING PROF.TIGADI DURING TEACHER DAY CELEBRATION ALSO SEEN DR.RAMAKANT KULKARNI (DIRECTOR)AND DR.M.N.MANIK

(DEAN)

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Tigadi how strict and principled Prof Tigadi has remained even today. Dr Chachadi considers him as his great professor and role modal

Prof. Tigadi gave key note address on the teachers day occasion he mentioned his days with foreign faculty and Indian faculty. Prof. Tigadi was greatly influenced by the discipline of his PG teachers abroad and Indian professors for their knowledge, values, commitment. He shared some of his moments spent with Dr. Sarvapalli Radhakrishnan and Pandit Jawaharlal Nehru.

During that time Pandit Nehru invited Prof Tigadi to come back to India and serve the country, valuing his words Prof.Tigadi returned to India and settled here. During his speech he mentioned some of the great teachers he came across to name few… Prof. S.K.Niranjan as well as likes of Y.B.Chavan (Indian Economic Association). Prof. Ramswamy. T.R.Gadgil (Director Gokhakhale School of Economics).Prof. Lakhadawala. Prof. C N Vakil. He shared his association with Sri Pranab Muharjee and Dr Manmohan singh. The programme concluded with vote of thanks by Dr.M.N.Manik., All faculty members, admin staff and students were present during the occasion. Later students organized various games and activities for faculty and staff at GBS premises.

DR. M.N.MANIK FELICITATING PROF.TIGADI DURING THE OCCASION

DR.RAMAKANT KULKARNI FELICITATING DR.CHACHADI DURING TEACHERS DAY

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Mr. Prasad Kulkarni

Faculty Coordinator

GANESH FESTIVAL

Global Business School is a premier management institute situated at Bhairidevarakoppa,

Hubli. Since its inception in 2007, it has set a tradition of celebrating Ganesh Festival every

year for a period of three days. Perhaps it’s the only management institute under university

setup which has the tradition of celebrating Ganesh festival.

Festival celebration started with setting up of well decorated mantap with lights and

flowers at the GBS campus and installing the Ganesh Idol in the mantap on Monday

September 09, 2013. The festival was celebrated with great enthusiasm by the

management, staff and students by offering prayers and distributing Prasad on each day of

the celebration. The three day festival celebration was concluded by immersing the Ganesh

Idol in the pond.

GBS MEMBERS DURING THE CELEBRATION OF GANESH FESTIVAL

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Faculty Coordinator

PARICHAY 2013

(Orientation Program for Sem I students )

23rd Sep 2013

Day 1: It gives me immense pleasure to present the 4 Days Orientation Program- Parichay

2013. The orientation program started on 23rd Sep with inaugural function. Shri. Ramesh

Kothari – Chairman of GEN Society, Mr. Amit Basawa 1st student to take admission at GBS

inaugurated the function by lighting up of lamp. Shri. Bharat Jain – President, Shri Jitesh

Jain – Secretary, Dr. Ramakant Kulkarni – Director, Dr. M N Manik Dean Academics, all the

faculty members, admin staff, support staff and students graced the function. Shri Ramesh

Kothari in his speech highlighted the importance of risk management . He said as a student

one should be ready to take up challenges and work that extra mile so that the career is

bright and fruitful. Dr. Ramakant Kulkarni presented the journey of GBS from 2007 and the

people associated with it. He also presented the flag ship events of GBS and invited the

students to take active part in the upcoming events. Dr. Manik presented the Academic

Road Map and told the student to be ready for academic assignment. He also stressed that

two years at GBS academic inputs will help to lead better career and able to face any kind of

corporate challenges. Mr. Kiran Ambekar – GMG Coordinator presented the board

guidelines on GMG Committee formation and the objective of GMG. Senior students heading

respective committee were also given opportunity to present the activities conducted by

them during last year. Mr. Nagaraj Goudar – Director Placement presented the roadmap on

placement activities that happens in GBS and the level of preparedness expected from

students to get successful campus placement. The Day concluded with Mr. Howard –

Director Discipline and Dr.Bhargav – Discipline Coordinator presenting on Do’s and Don’t

at GBS. They also presented on Dress Code and campus behavior.

I take this opportunity to thank our Management, Director, Faculty members, staff and

support staff for making this event successful.

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Mrs. Tazeen Taj Mahat

Faculty Coordinator

GIVE THE GIFT OF LIFE: DONATE BLOOD

Blood cannot be manufactured in factories; it can only come from generous donors.

Organizing blood donation camps is the perfect way to cater to this

demand. GBS conducted blood donation camps in association with Rotary clubs Navanagar,

Hubli on 26 OCT 2013.

GBS has been partnering with Rotary club in organizing blood donation every year for

the past three years. The objective of this camp is not just to donate blood units but also to

make students aware about blood donation and its benefits.

GBS director Dr. ramakanth kulkarni welcomed the gathering and The rotary president, Dr.

Karpoormath and Dr.Umesh hallikeri made the students aware of benefits

of blood donation, Shri MV Karmari he presidential remarks. CSR faculty coordinator

Mrs.Tazeentaj Mahat, Rotarians Shri. Achut Leme and Shri. Jeevan Motagi was present and

instrumental in organizing the event.

MRS. TAZEEN TAJ MAHAT FACULTY DONATING BLOOD DURING THE CAMP ORGAINSED AT GBS ALONG WITH ROTARY MEMBERS AND GBS STUDENTS

165

We make every effort to motivate

students to come forward and

donate for this noble cause. We

specially encourage first time donors

as we believe that once the initial

hesitation/fear goes away, the donor

starts enjoying and look forward to

the next camp!! Nearly 40 members

donated blood on 26 Oct 2013.

All the STAFF and students of first

and second year MBA donated blood

on this occasion and joined the noble

cause.

ROTARY MEMBERS AND GBS STUDENTS DURING THE BLOOD DONATION CAMP

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Ms. Diana Hombal

Faculty Coordinator

TRADITIONAL DAY CELEBRATION

India is one of the most diverse countries in the world when it comes to culture. At colleges and management institutions, Traditional Day is observed as a celebration of India's diverse culture, and is usually marked with students wearing traditional attire and relaxing the corporate dress code. We too had at GBS Hubli, from the year 2012, have set in a culture of marking one day in the month as a Traditional day where students are to come in ethnic dress code. This time, the Ladies association committee decided that the dress code for Girls to sari and kurta for boys and the traditional day was celebrated on 8th of October, 2013. Students both from 1st and 3rd, participated enthusiastically and all were gathered for a group photo.

GBS FACULTIES ALONG WITH FIRST BATCH STUDENTS DURING THE TRADITIONAL DAY CELEBERATION

THIRD SEMESTER STUDENTS DURING THE TRADITIONAL DAY CELEBRATION

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Mr. Kiran Ambekar

Faculty Coordinator

FRESHER’S DAY AT GBS

GBS organized fresher’s day on 12 oct 2013 .Since its inception GBS has organized the

event for the new comers with an resonant

objective of providing the fresher’s a

platform to get acquaint with the institute,

its environment, culture etc.

The rounds designed for the fresher’s day

were spread over almost 5 days,

culminating to decisive day on which GBS

crowned its Mr and Mrs. Fresher

Mr.Rohan Kothari was crowned as Mr.

Fresher and Ms.Shilpa was crowned as Ms.

Fresher. Gbs congratulates both students for

winning the title, also complements the

entire organizing team for having done a commendable job.

FIRST SEMESTER STUDENTS ALONG WITH SENIOR STUDENTS DURING THE FRESHER’S DAY

CELEBRATION

FIRST SEMESTER STUDENTS DURING THE FRESHER’S DAY CELEBRATION

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Mr. Mahesh Bendigeri Dr. Bhargav K Revankar Faculty Coordinator

NATIONAL EDUCATION DAY

“Right education should help the student, not only to develop his capacities, but to

understand his own highest interest.” J. Krishnamurti

On 11th Nov 2013 Global Business School, Hubli celebrated National Education Day in

remembering of Maulana Abul Kalam birth anniversary. The program started with

invocation song by Ms. Shilpa Nayak. Dr. Ramakant Kulkarni –Director GBS, welcomed the

gathering. Shri. Gopalkrishna Hegde former editor of Vijaya Karnataka Daily Newspaper,

Mr. Yashwant Ponkse – Branch Manager HDFC Mutual fund, Hubli. Pt. Dr. Mrityunjaya

Shettar – Famous Vocalist, Mr. Ajay Suman Shukla – Coordinator LEAD Program DCSE were

invited to be the Guest Speaker for this occasion.

Shri. Gopalkrishna Hegde, Mr. Yashwant Ponkse, Dr. Ramakant Kulkarni and Prof. Mahesh

Bendigeri inaugurated the function by lighting the lamp.

Shri Gopalkrishna Hegde addressed the students on importance of self discipline, sports

and time management. He said students should develop the habbit of reading newspaper,

participate in sports as these will energies both body and mind and keep person always

active.

Mr. Yashwant Ponkse highlighted the importance of finance knowledge to become

successful in the finance industry. He told students to focus on basis concepts in finance

and understand its practical application. He also highlighted the importance of computer

knowledge and certification courses in Finance Industry.

Pt. Dr. Mrityunjaya Shettar with his beautiful act of singing gave valuable inputs on

communication skills, presentation skills and medical therapy to cure Blood Pressure and

Diabetic. He told music has power of expressing various facet of life. He narrated the

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success story of Dr. M S Subbalaksmi, Smt. Gangubai Hangal and told students that nothing

is impossible in life, provided you have dedication to work for it and achieve it.

Mr. Ajay Suman Shukla spoke on the importance of technology in today life. Technology

no doubt has made our life simpler, at the same time most of us are not aware of, as to how

to use it , to enhance our knowledge and get connected with rest o the world. Mobile

application like Whats Up, Line, Google Chat, Facebook are most sought out application

among the students. But these days students rather than making use of them for some

educative purpose, use it for most unproductive purpose. He urged the students to be

innovative and start thinking of becoming an entrepreneur.

Dr. Ramakant Kulkarni – Director GBS gave presidential remarks,

Dr. Manik – Dean Academics proposed the vote of thanks.

The program was coordinated by Prof. Mahesh Bendigeri and Dr. Bhargav Revankar.

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171

Dr. Bhargav K Revankar Faculty Coordinator

CYBER SECURITIES

Dr.Bhargav Revankar, Associate Professor

“Cyber securities” a workshop organised on Saturday 09-Nov-2013 in the college

Auditorium.

The objective of the workshop is to communicate wild international challenges of cyber

crimes and precautionary measures against the same. An effort to awaken young minds to

realize self protection in

the cyber world and

organization in total

against CYBER CRIMES,

and an effort to upgrade

the knowledge of cyber

age to the esteem

invitees from police

department, corporate

executives, advocates

etc.

The workshop was inaugurated by the chief guest Shri. Srinath Joshi, Deputy

Commissioner of police (crime and traffic), Hubli-Dharwad. He admired the corporate

social responsibility exhibited by the Management school, and appealed to every citizen for

self protection against crime and cyber crimes.

A simulation hacking and anti hacking techniques are demonstrated, along precautionary

measures by professionals from Antivirus Automation organizations from IT city –

Bangalore.

The quality learning’s of the workshop are as follows-

Cyber Management = Administrative Policies + Testing + Auditing

Chief Guest Shri. Srinath Joshi, Deputy Commissioner of police Hubli-Dharwad inaugurating the workshop

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Types of Hackers: white

– Gray – and Black hat

hackers

Routine precautionary

measures:

o Periodical change

of passwords

o 3D passwords ( *

include numbers

– alphabets-

special characters)

o Logout caution

o Use of https :// rather than http://

o Caution towards disclosure of your personal / professional informations

o Vulnerable

Buffer Overflow Attack

Motives and objectives of hackers

o Fun, Profit, Revenge, self gratification etc

Hacking is healthy to the computer industry?

o Security is thought of and efforts are put forward to making information

more private

o Free software is made available because of these people

o These crackers create jobs for others to stop them

o Since home users are more vulnerable with less security they are an easy

target for people to hack into for fun

o Software developers improve their software

o Programming languages such as C and C++ would not exist

o Operating Systems such as Unix and Linux would not exist

o Microsoft might not been developed

o Basically, no one would be designing new types of software

SHRI. SRINATH JOSHI ADDRESSING THE WORKSHOP

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o Antivirus Companies would not have became billionaire

o

Demonstrations of

o Password stealing

o Wifi- jamming

o Remote user access

o Morphing of genuine website by fake input screen

The software penetration testing and anomalies

Software Problem: requires changing software implementation or design

Network Problem: requires changing networking mechanisms such as network

protocols.

OS Problem: requires

changing OS mechanisms

such OS resource

management policies.

The corporate representatives,

advocates, officers from police

department and students have

benefited by this The workshop at

a scale of 135 citizens, which was planned by students of III semester Mr.Prashant C. Malagi

and Ms. Aparna K Joshi under the guidance of Prof.Dr.Bhargav Revankar.

Shri. Jeetesh Jain Secretary GEN society, Prof.Dr. Ramakant Kulkarni, Director and Prof.Dr.

M N Manik, Dean were presided the function.

AUDIENCE DURING THE WORKSHOP

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Dr .Ramkant Kulkarni

Director

GALACTO: HANDS ON LEARNING EXPERIENCE.

We are conducting Galacto from the year of inception in 2007. So far we have conducted

four such events in 2008,2010,2012 and in 2013 respectively.

Galacto is a management fest driven by the students and managed by them, with the faculty

acting as mentors.

As management institute it is our endeavor to enable students apply the class room

learning to the real life situations and develop the appreciation towards management

concepts.

A cursory look at the galacto would bring out the various learnings students can get.

Communication, sales, purchase, product design and development, crisis management,

decision making, time management, pressure handling, negotiation skills, facility

management, human relations skills, hospitality management, Leadership.

Product design and development:

In business “product” forms the main focus of existence similarly the games form the main

focus of galacto. The process of games designing and administration takes the students

through the product design and development experience.

Marketing and Sales:

Students generate sponsorship to fund the event. This takes them through the sales

experience as they have to sell the event to the sponsors. This also helps them to apply the

negotiation skills. The mileage extended to the sponsors takes them back to delivering on

the promises made. The focus is not heavy on fund generation but on sales experience

though.

Not only the sales happens in fund generation but also it happens in getting the teams to

participate in the event which leads to marketing and selling the event to the participating

teams. The sponsorship brochure and event brochure is akin to product catalogue one

comes across in business.

Communication skills :

The event selling to participating teams and to the sponsors puts the communication skills

test. Getting the members on jury to judge the event also requires to apply etiquettes,

manners and communication skills.

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Time Management :

The games run in all the functional area which calls for coordination and time management.

The skills in these areas are put to test helping them to sensitize to various time constraints

and managing the available facility to the best use. Facility planning therefore takes it due

place and is brought into practice.

Decision Making :

Every moment the decision issues come up in all the areas and in order to keep the process

on, decisions need to be taken. The skill sets in decision making are put to use.

Crisis Management :

In spite of best planning many known-unknowns and unknown- unknowns crop up while

the event is on. The crisis crop up due these things helping the students to over come the

problem. As such problem solving and crisis management is learnt.

Purchase :

Lot of resources are purchased to manage the event. The students learn to negotiate to get

the best deal so vendor analysis and price advantage is learnt by them in the process.

Further when the sponsorship is generated in kind it is a type of purchasing decision

making.

Human Relations Management:

HR issues come up quite frequently in various ways like some one trying to push his/her

point over looking the larger perspective of the event, wanting to take full charge of many

things but not able to do manage all the things, feeling of being left out, not able to jell with

other team members, seeking extra importance and many such things. Managing such HR

issues calls for application of HR skills.

Leadership :

The event is student driven therefore the leadership qualities are put to test in all the areas

of the event like sponsorship, hospitality, games design and administration, support

systems management, stage management and likes.

Hospitality Management :

Since the students play host to many invitee teams putting the guest to comforts, proper

and timely communication, helping them to take care of games related needs expose the

students to hospitality management.

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System Approach and Division of Labor:

Games, sponsorship, hospitality, communication, provision of support systems, stage and

facility management, media and publicity, procurement and facility sourcing, logistics form

the main areas for the conduct of event. Students start working in one or combination of

areas helping them to appreciate the systems approach and division of labor concept.

Conclusion:

It is usually found in event like galacto some students take to it from start and stay till the

end while few join as the time progresses and many join towards the last few days while

some wish to stay out.

It is important to orient the students for the common goal and vision and driving them

towards the hands on learning.

It is with this sincere intention we conduct Galacto regularly once in two years so that each

and every student of GBS is given an opportunity to experience the hands-on learning and

carry the life time memory of student days with him/her.

==============================================

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Mr.Adarsh Ms.Tejaswini & Ms.Diana

Faculty Coordinators

Global Business School organized management fest Galacto 4th time

In the initial years when the 1st batch was in, the students, faculty and management came up with

an idea of organizing management fest to provide the learning experience to the students. The

name Galacto was suggested and adopted by the students. Later as a long term vision, GBS made

it a policy that every student of GBS during his/her 2 year association should have the experience

of the skill sets required for organizing an event. The event therefore became a bi-yearly event

taken place at regular intervals of 2 years. The 1st Galacto 2008 became a regular feature having

repeated in 2010 and 2012.

GBS organized the 4th

Galacto on 21st to 23

rd

November, 2013. In an existence of only six

and half years, four management events to the

credit of GBS is a proud moment for every

GBS students, all the staff and management

of GBS. Galacto runs on themes as it

happened with previous three Galacto.

The theme for present Galacto was

―Incredible Bharat‖, to bring out the unity

and diversity, the rich Indian culture, various

achievements the country has to its credit.

Besides this it was an attempt to orient the students to their responsibility as an Indian citizen.

The event flagged off with the Bike rally

from its premises at Bhairidevarkoppa on

21st afternoon ending at the Urban Oasis

Mall on Gokul Road passing through the

streets of Hosur and gokul road. It was

inaugurated at the Oasis mall with the

participating teams giving their initial

performance related activity.

The next 2 days i.e, 22 and 23, the event

was conducted in the GBS premise with

the participating teams exposed to the

MS.SHIPLA B ALONG WITH STUDENTS WELCOMING THE GUEST SHRI. VARUN AGARWAL

BIKE RALLY TO URBAN OASIS CARRIED OUT DURING THE

EVENT

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various events in leadership, marketing, finance, human resources, general knowledge and

cultural program. The cultural program was held at Hotel Mayur Aditya at Navloor location.

GBS was hosted 19 teams coming from various parts of Karnataka and adjoining states.

The previous 3 events have given a lot of exposure and experience to the students that have

enabled the learning process. For GBS, Galacto is more than just an event; it has become a hand

on learning pedagogical tool to apply the classroom learning.

The vision of Galacto at GBS is the experiential learning and lifetime memory of student days.

Lot of alumni’s having come forward to associate with the event in different capacities

reaffirming that they not only enjoyed the event during their times but also the experiential

learning they had. The students worked up to gave the campus a festive look.

The event was inaugurated by Shri. Varun Agarwal, a celebrity upcoming entrepreneur. In his

address, Mr. Agarwal narrated his life experience of becoming an entrepreneur from scratch,

helping the students to think of

becoming the entrepreneur rather than

the job seekers. He went on to add there

is a likely imbalance between the job

seekers and the job providers if this

imbalance is not corrected now by

creating their jobs more than the jobs

required, the situation will end in chaos.

Relating entrepreneurship to Incredible

Bharat, he touched upon that we Indians

are entrepreneurs by nature, but the

British rule made us the babus (job

seekers). He lamented that we have not recovered from the babu culture in spite of 6 decades of

independence. He strongly conveyed the message that it is not the money which stops somebody

from becoming the entrepreneur but our aspirations are the real limitations. Don’t chase the

money but chase the dreams was his message to the students. A small idea if nurtured properly

and taken to its logical end, does help in making an entrepreneur.

The function began with the cultural dance by GBS students followed by the participating teams

presenting their skits as the part of the Ice breaking event. The variety in the skits highlighted

the countries mood towards the vote as well as the general awareness towards this divine right to

vote.

Sri Madan Desai was the Chief Guest for the valedictory who distributed prizes to the winners.

SHRI. VARUN AGARWAL ALONG WITH SHRI.MAHENDRA KOTARI AND OTHERS DURING INAUGURATION

179

In his address he called upon the students to come out with innovative ideas which can change

the course of our living. He stressed upon the ethical behavior among the students, set the goal in

life and work for its achievement was his further advice. Narrating various experiences from real

life he advised many moral and valuable things which are precious in life.

The results of all the events and the winners of General Championship are as below

Kristu Jayanti College, Bangalore emerged as General Champions of Galacto-13.

Sl

No

Event Area Winner Team Runner Team

1 Praveshan Ice-breaking Chetan Business

School

Anjuman College, Bhatkal

2 Ekalavya Best Manager(Only

one)

KLE’s IMSR, Hubli

3 Shoonya Finance Jain College,

Belgaum

IEMS College Hubli

4 Pravartaka Marketing BET’s GBS,

Belgaum

Kristu Jayanti College,

Bangalore

5 Janatatva Human Resources Kristu Jayanti

College, Bangalore

IMER College, Belgaum

6 Arthagyana Quiz BET’s GBS,

Belgaum

Kristu Jayanti College,

Bangalore

7 Vidhitantra Information

Technology

BVB MBA College,

Hubli

KLE’s IMSR, Hubli

8 Vahini Social Media Kristu Jayanti

College, Bangalore

Anjuman College, Bhatkal

9 Layanrutya Cultural Jain College,

Belgaum

SDM CET Dharwad

180

GLIMSES OF THE MEGA EVENT GALACTO-13

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182

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Mrs. Kiran Magavi

Faculty Coordinator GBS FELICITATED DR ASHOK CHACHADI

GBS felicitated Dr Ashok Chachadi on 14-12-2013 at its premises on his retirement due by

December end. Dr Chachadi served Kousali Institute of Management Studies over 30 years

as the teacher of management,

Dean and Director.

Prof Tigadi-Founder Director of

Kousali Institute was the Chief

Guest, Prof J M Subrmanya former

Director of SDM IMD, Mysore and

Ex CEO of BDK Alloys Hubli was the

special guest on the occasion. Both

Prof Tigadi and J M Subrmanya

happened to be the teachers of Dr

Chachadi.

The other invitees attended

included Prof Abdul Kareem veteran English teacher, Dr Rajgopal, Dr Vishwanath

Korvi,Dr.Anil Garag, Dr Anil Yargatti,Dr Ramesh Kulkarni, Dr Uttam Kinange, Dr Murgod,Mr

Shehagiri Kulkarni, Mr Santosh Hurlikoppi,Mr Rangachar Raichur and all the students and

staff of GBS.

Dr Ramakant Kulkarni,

director GBS in his welcome

address recalled his

association with and how he

got into teaching because of Dr

Chachadi.

Prof Tigadi recalled in his key

note address how studious and

sincere was Dr Chachadi and

further how he influenced him

to get to teaching. The

contribution of Dr Chachadi

was praised.

Prof J M Subramanya recalled his association with Dr Chachadi in his address that as

student Dr Chachadi was very curious to know a lot and posed many searching questions

DR ASHOK CHACHADI ALONG WITH PROF J M SUBRMANYA, PROF TIGADI & DR.RAMAKANT KULKARNI

DR ASHOK CHACHADI ALONG WITH PROF J M SUBRMANYA, PROF TIGADI & DR.RAMAKANT KULKARNI LIGHTENING THE LAMP

186

making the teachers give their best to the class. Later as colleague in industry we both

formed a good team.

In his acceptance of felicitation Dr Chachadi spoke as to how he could get into management.

As a student of textile in the

under graduate education he

realized that there were

different ways of doing things

and if done well lot of savings

and better results can be

obtained. As the canteen

secretary and tour secretary

how he could practice the

management. This prompted

him to take to formal education

in management which was

available to him at two places

as he was selected at a foreign university as well as at Kousali Institute. Due to the family

constraints he chose to pursue MBA in Kousali Institute.

Later while working in industry his interest in academics and call from Prof Tigadi made

him to get back to academics as he registered for Phd. Further while looking forward to the

retirement he spoke that he is prepared for it and in that direction he already had a

seminar on post retirement life to

understand how to lead it.

He thanked all the well wishers,

students and all for the cooperation and

support he got in discharging his duty

as teacher and administrator.

All the invitees spoke on the occasion

and recalled their association with Dr

Chachadi and wished him.

Dr Chachadi was presented with the

citation in recognition of his

contribution and development of

management education.

DR ASHOK CHACHADI BEING FELICITATED BY DR.RAMAKANT KULKARNI & MRS.TAZEEN TAJ MAHAT

DR ASHOK CHACHADI ADDRESSING THE GATHERING

187

Faculty Tejaswini Patil introduced Dr Chachadi, Diana Hombal read out the messages sent

by Dr Nagbrahamam and Dr K R S Murthy and well wishers who could not make it to the

programme. Mahaveer presented the slide show containing the photographs of Dr

Chachadi at GBS on various occasions, Howard Wylde proposed vote of thanks, Kiran

Magavi compeered and coordinated the programme.

Dr Chachadi released the November-13 issue of GBS house magazine GBS FOCUS on this

occasion to the gathering.

=================================================================

188

Mr. Kiran Ambekar

Faculty Coordinator

GBS TAPS THE UNTAPPED HINTERLAND FOR EXPERIENTIAL LEARNING

Eight villages, 8 teams, VIII products - like wise this phrase though used different product,

all teams have gained similar exposure

and quantum of subject knowledge,

because of the Unparallel experiential

learning “On Field” rural marketing

project ,designed and executed by the

subject faculty Prof Kiran Ambekar.

Immaculate planning in terms of

gaining the confidence and support of

BAIF INSTITUTE FOR RURAL

DEVELOPMENT –GRAMA CHENTAN

TRAINING CENTER SURSHETTIKOPPA,

has played a vital role in giving success to this project.

Adding to this support was the well

designed research methodology and

questionnaire to explore the consumer

behavior of rural consumers towards the

chosen products. Students have literally

visited every household in a village

allocated to them, through the support of

the village opinion leaders and

influencers.

After a eight hours rigorous survey ,

students joy and thrill was augmented by the hospitality of the NGO, especially the village

specific recipes which was served in the lunch and dinner by BAIF.

FACULTY KIRAN AMBEKAR ALONG WITH STUDENTS DURING THE PRACTICAL SESSION

STUDENTS INTERACTING WITH THE VILLAGERS

189

The limitless Joy and excitement

to practically learn the subject

was seen, when the student were

given exclusive platform to

practically demonstrate the PRA-

Participatory rural appraisal

technique as a relevant tool for

exploratory research in rural

markets

To bring a logical ending to the

entire activity, students were asked to convert the entire survey data into systematic

formal reports, after proper analysis, interpretation and findings - in the process

Gaining the first hand self explored knowledge

The entire rural marketing team thanks the Management and Director of the institute for

their support.

STUDENTS INTERACTING WITH THE VILLAGERS

190

Mr.Nitinchandra S M

Faculty Coordinator

INTRAPINNACLE 2013

Refuse to lose……

The excitement simply does not stop at GBS...the energy is high and the adrenaline rush is unstoppable....!!!!.These were the initial lines of the invitation for the event. And remarkably, the event stayed true to its description. It was an event driven completely by the students. The energy and enthusiasm among the students was incredible.

The sporting spirit is an integral part of GBS culture. The attitude to win, the

fighting spirit and determination to give it your all on the field are the values that a sportsman lives by. GBS encourages such sporting values in its budding leaders of tomorrow. In line with this spirit, the GBS sports committee conducted INTRAPINNACLE 2013, the annual intra-college sporting event of GBS on 30th November and 1st December 2013 at SDM Dental College Ground, Dharwar.

The event comprised of the following seven disciplines across all the four divisions of GBS: S. no Games Category

1 Cricket Boys, Girls

2 Volleyball Boys

3 Basketball Boys

STUDENT OF BOTH THE SEMESTER DURING THE INTRA-PINNACLE SPORTS EVENT

191

4 Football Girls

5 Throw ball Girls

6 Badminton Boys, Girls, Mixed Doubles

7 Table Tennis Boys

There was active participation by the students in all the disciplines and the average attendance was recorded at 154 students for the two days. All the games were keenly contested and hard fought. Moreover the games conducted were fair in terms of umpiring and refereeing. Consequently the event was conducted very smoothly.

As it turned out, the heat of the battle blended with the picturesque settings of the arena provided for a beautiful spectacle. The catering facility was good and on time. In the light of all these wonderful things, I would like to state that the event was indeed a roaring success…..

Finally, I would like to express my gratitude to the GBS sports committee and all the volunteers who helped me in conducting this event. I profusely thank

Dr. Bhargav Revankar for supporting me throughout the event.

STUDENT DURING THE INTRA-PINNACLE SPORTS EVENT

192

Ms. Tejaswini Pati

Faculty Coordinator

PRAYAAS-2013 An attempt to develop HR know how

“Every New experience is a best experience”

One of the city’s most renowned business school i.e. Global Business School conducted an

one day in-house Human Resource Management fest on 15-12-2013 under the leadership

of Ms.Tejaswini Ma’am and organized by cultural committee students of 1st sem with an

objective to give a practical insight to the first semester students of MBA regarding the

Human Resource subjects and help them to apply the theoretical concepts in to practical

situations. The team names are as follows The ladders.com, alltimejobs.com,

Placementindia.com, Indeed.com, Glassdoor.com, Bharatcareer.com, Freshworld.com,

Naukari.com, Monster.com, Ziprecruiter.com, Careerbuilder.com, USAjobs.com,

Simplyhired.com.

The day began at 9.30am with an inaugural session accompanied by our chief guest Mr.

Ravi Kulkarni and along with our beloved Director Dr. Ramakant Kulkarni. Our chief

guest gave a valuable speech on Human Resource practices and gave a image of current

scenario. Followed by we had the rounds started at 10.30am.

The first round was Aptitude test where questions relating to Human Resource development were asked There were 25 questions given to them. Followed by the aptitude round we had Introduction round where every team was

supposed to come on the stage and give the introduction about their organization structure

of HR department and justify it and which was judged by Ms. Tejaswini and Mr. Mahaveer.

GREETINGS TO MR. RAVI KULKARNI BY DR.RAMAKANT KULKARNI

193

Third round which was titled as Jargons, where certain HR terms and keywords were

given to teams and they were supposed to

convey to their teammates without using the

term.

Fourth round was a round with visuals and that was HR Quiz, where questions relating to Human Resource were asked and points were given according to their excellence. Fifth round began the exact race and that

was all about Personal Interview, where the

members of a particular group has to

interview among themselves for a

particular post and was judged by Ms.

Laxmi Chougle.

Finally, the final round was the Press

Round where two candidates that is the VP-

HR and Labor Laws Manager from each

team were involved in the press and was

judged by Mr. Raghu Kulkarni. Sir had

wide experience in teaching field and

judged the participants with extreme

relevance

Then came the valedictory function along with the chief guest Mr. Raghu Kulkarni.

Students gave their feedback and the first place was bagged by The Ladders.com and

runners-up place was bagged by Alltimejobs.com. We even awarded Mr.Saif Patil as

Best Performer for Prayaas.

As a concluding part Prayaas was success and has been placed as a Milestone in the GBS

calendar.

MS. TEJASWINI AND MR. MAHAVEER JUDGING THE EVENT

MS. LAXMI CHOUGLE JUDGING THE EVENT

194

NEW YEAR CELEBRATIONS

Vanish everything that is bad, Welcome everything that is good, Wishing

you all a very Happy New Year

New Year was celebrated on 1-1-2014 at GBS premises. Delicious south Indian lunch was

arranged at its canteen with cake cutting ceremony. Followed by movie trip to Laxmi Pride

Mall to watch the sandalwood movie “ Shravani Subramanyam”.

The review of the same is as follows

Shravani Subramanyam is a 2014

Kanada film written and directed by

Manju Swaraj. This film stars Ganesh

and Amoolya in the main roles. The

movie revolves around music lover who

wants to become a big singer like

Balasubramanyam. He will be trying to

move forward in that direction.

Suddenly one young girl enters in his

life and what will be the changes that get

into life it’s the remaining part of the story.

During this special occasion New Faculty Mr. Uday L was welcomed by the team GBS.

DR.RAMAKANT KULKARNI ADDRESSING THE GATHERING DURING THE NEW YEAR

195

Mr. Kiran Ambekar

Faculty Coordinator

GBS DELIVERS CONSISTENTLY FOR THIRD TIME ON IT’ S

INTERNATIONAL TOUR PROMISE.

INTERNATIONAL TOUR 2014

Incredible, Marvelous, Unforgettable…… this is how the International Tour can be

described. It was a successful journey with 100 members of the GBS Family.

The 20 members group left Hubli on 21st Jan and the 80memeber group left Hubli on 22nd

Jan and thus started the voyage. E Boarded the flight from Bangalore International Airport

to the Malaysian capital Kuala Lumpur. Reached the place at 6 in the morning and had the

first glimpse of a foreign country. We checked into our Hotel and thus started the 1st day ith

a light breakfast and a bit of shopping and a mini city tour.

The next day was a very well planned day. We were leaving for the water park for a whole

day. The day was watery in the water park. All were thrilled to see the variety of games, the

jungle trail, the Zulu walk, and the water games the various restaurants to catch upon if

hungry, 5D shows and what not to mention. There was bike ride, bungee jumping, ice

skating. All faces were tired and happy at the same time with the glow of the fun.

STUDENTS HAVING THE BEST TIME DURING THEIR VISIT TO MALAYSIA

196

The 3rd day the energy was

renewed and as usual after our

breakfast they had planned a city

tour for us, to which the first

destination was the KING’S

PALACE. Malaysia has 11 Sultans

and we visited 1 of the Sultan’s

Palace. The palace was a beautiful

place with 400 acre place with

greenery around it. Though we

were not allowed inside gate of

the palace it must be a beautiful

inside as it as outside.

As we left from there our next destination was not much far just a 15 minutes bus ride and

we were at the WAR MEMORIAL. This was a place which was dedicated by the Malaysian

people to their heroes who fought in the World War 1. The place was beautiful with huge

pillars and fountains around it and as we reach in the centre we could see the Granite made

statues of 7 soldiers who were the part of the World War 1. The soldiers were in different

positions of war with the weapons in hand. The place was a sign of gratitude and great

respect to the brave soldiers.

Next we moved to the Malaysia’s Times Square Mall, which was said to be the cheapest in

Malaysia. There we did our bit of shopping and then left to the most beautiful place one

could find in Malaysia and for which it is famous of course, It was none other than the Twin

Tower PETRONAS.

The Twin Tower has around 88 floors and

connected by a bridge in between. One

could find all the world known brands

there and the eyes couldn’t fit in all the

beauty of the place at once. With all happy

faces we left from there and hand a

stomach full of dinner went to our Elanga

Hotel for the last night stay in that hotel.

The next day we had to check out the

hotel early as we had to go to the

GENTING HIGHLAND which was a place 600ft above sea level with a temperature around

10-15 degrees.

SHRI.BHARAT JAIN,SHRI.JITESH JAIN ALONG WITH DR.MANIK(DEAN) AND MR.KIRAN A

MS.TEJASWINI PATIL DR.MANIK(DEAN) AND MR.KIRAN A ALONG WITH THE STUDENTS

197

We reached the place and checked in the FIRST WORLD HOTEL which had a world record

of having the highest number of rooms in the world that is 6118. It was a huge place with

so many rooms and so many

floors. The place had all kind of

entertainment one could think of

at one single place. Casino,

Games, Dance, Music, Magic

Show, 3D shows and what not.

Everybody had a great fun out

there and all were enjoying the

place to their fullest. We enjoyed

the CASINO in the night time also

at 1.30 AM.

Next Day, the 5th day, our last day

in Malaysia, we left the place at

09:00 AM from Genting and started the journey to our last destination the Batu Caves, to

the famous Karthikeyan Temple. The place was religious place with caves and small

temples in it. From there we had our last Malaysian lunch and left to Airport and boarded

the flight to India and we were Back our home land INDIA !!!

STUDENTS ENJOYING DURING THEIR INTERNATIONAL TOUR

198

Ms. Diana Hombal

Faculty Coordinator

REPUBLIC DAY

GBS celebrated Republic Day on 26th January. This was the 7th time the National Flag was hoisted at GBS to commemorate the occasion. Sri Mahendra Kothari, Vice President of Gen Society and Chairman Governing Council hoisted the national flag in the presence of students and staff. The national anthem was followed by students' performance. The patriotic songs and dance performance marked the celebration. In his address Mr. Mahendra Kothari conveyed his greetings. Director Dr. Ramakant Kulkarni spoke on the

need and importance of constitution and how it is helping the nation. Greetings were sent to the final

year students who were on International Tour to Malaysia during this time.

DR.RAMAKANT KULKARNI ADDRESSING THE GATHERING DURING THE REPUBLIC DAY

SHRI. MAHENDRA KOTHARI HOISTING THE NATIONAL FLAG DURING REPUBLIC DAY

199

GLIMPSES OF THE REPUBLIC DAY

200

Mr. Nagraj Goudar Director Placement Event Co-ordinator

GBS CONDUCTED UNDER-GRADUATE PLACEMENT DRIVE (TCS PLACEMENT DRIVE)

GBS in association with TCS, Bangalore conducted the placement drive for the under

graduate students on 14-02-2014 at its campus. A team of 19 officials from TCS visited GBs

campus and in the day long sessions conducted the selection covering written test, group

discussion and five rounds of interview. In all 1000 students from across places in 200 kms

radius(Davangere, Hospet, Bellary, Gadag, Hubli, Dharwad, Belgaum, Haveri, Hangal,

Dandeli,Bijapur, Bagalkot representing 45 colleges) participated in the drive. TCS issued

134 offer letters at the end of the drive to the selected students. The students started

coming in from the early morning at 7am to participate.

In the formal inauguration Sri Nagraj Goudar Director Placement addressed the gathering

giving details of the drive and the process. He further added that GBS has been conducting

this drive for last four years as a social responsibility on the part of GBS and helping the UG

students to get placement. The present drive has been the fourth in as many years. The TCS

officials briefed the gathering the career opportunity at TCS and urged the students to

TCS STAFF ALONG WITH MR. NAGRAJ GOUDAR(DIRECTOR PLACEMENT) DR.RAMAKANT KULKARNI DIRECTOR AND DEAN DR.MN MANIK AND MR.HOWARD W(DIRECTOR DISCIPLINE) DURING INAUGRATION

201

make a career at TCS. GBS Director Ramakant Kulkarni welcomed the gathering and Dean

Dr Manik proposed vote of thanks.

The entire GBS staff and students managed the operational part of the drive.

TCS OFFICIALS ADDRESSING THE GATHERING REGARDING CAREER OPPORTUNITY AT TCS

202

GLIMPSE OF THE EVENT

203

GBS AND VIJAY BANK

GBS and vijay bank, Regional Office hubli entered into mou on 1st feb-2014 for assisting the mba students at gbs for financial assistance to enable their education. The mou was signed at gbs premises by gbs director ramakant kulkarni and sri. Sridhar shetty regional manager, vijay bank hubli. Sri Narayan Bhat chief manager, Prof Mahesh Bendigeri, admission coordinator and Sri Howard wylde Director students welfare GBS.

DR.RAMAKANT KULKARNI(DIRECTOR) ALONG WITH SRIDHAR SHETTY REGIONAL MANAGER, VIJAY BANK HUBLI

DURING MOU

DR.RAMAKANT KULKARNI(DIRECTOR) ALONG WITH SRIDHAR SHETTY REGIONAL MANAGER, VIJAY BANK HUBLI SIGNING MOU & LEFT SIDE GBS

MEMBERS GREETING VIJAYBANK OFFICALS

204

Ms. Tejaswini Patil Event Co-ordinator

CULTURAL COMMITTEE PRESENTS FUN WEEK

Dates - 10th, 11th, 12th and 13th of Feb- 2014 Venue - Lobby

Essence - Creating a fun atmosphere in the workplace increases productivity, morale, and

makes the organization more competitive. Fun is contagious. Everybody wants to have fun

and be part of fun activities. We can make more fun, if we just decide to be bold, flexible,

improve our attitudes and apply some ideas.

Objective - In order to relieve the stress and boredom, fun week was organized with the

following themes. It started with a Halloween Day followed by Retro’s, Mis-match and Red

Carpet Day.

Award Ceremony - On Red Carpet day winners of all the three days were rewarded

accordingly.

The scary Halloweens of the day - Komal, Ruben, Savita and Anandayya.

Dharmendra and Hema malini of gbs - Rakesh, Veena, Shalini and Prashant M.

The perfect mismatch - Aparna, Vijay, Rohit and Kanchan.

The Celebrities of the Red Carpet day - Akshata Kadam and Koustab.

The Best Couple - Megha R C and Rakesh

205

Glimpse of the Events

206

207

Dr. Bhargav K Revankar & Mr.Nitinchandra SM Faculty Coordinator

PINNACLE-2014

Pinnacle started by GBS as the yearly sports meet in 2008 has gained in strength as the

years by gone.

Pinnacle 2014 is the 7th one in as many years and has aroused tremendous enthusiasm

among the students and participating MBA institutes.

GBS is the only institute under Karnataka University to have consistently kept Pinnacle

sports a regular affair since its start.

This has become the most awaited sports event for the participating institutes.

All the affiliate MBA institutes coming under Karnataka University are invited to participate

in Pinnacle every year and this year too.

In all there 6 different sports events in Pinnacle-2014 and a team of 25 students involving

both boys and girls will be playing the sports. Badminton, Cricket, Volleyball, Throwball, 4 x

100 mts relay, Basketball will help the students to exhibit the talents to bring the trophy to

their institute.

GBS STUDENTS CELEBRATING AS THEY LIFT THE GENERAL CHAMPION’S TROPHY FOR THE SIXTH TIME IN A ROW

208

4 x 100 mts relay is the new event in Pinnacle-2014.

Pinnacle-2014 is played on 2nd and 3rd March-2014 at two different venues. On 2nd March it

will be played in Karnataka University ground and 3rd it will be in the SDM Dental college

ground.

Pinnacle was formally inaugurated on 26th Februay,2014 at GBS premises in the

auditorium in the presence of the invited team captains and few players by drawing the

schedules. All the captains were administered the oath to bring in the sporting spirit and to

build the sense of friendship and fair play.

The Pinnacle flame was lit on the occasion to mark the inaugural of the event.

Prof Bharagav Revankar and Prof Nitin More are the faculty coordinators for Pinnacle-2014

and the sports committee students of both MBA 1st and 2nd year are the organizers well

supported by all the GBS students.

GBS are defending the champions of Pinnacle for last six years.

Event Details

Dates : 2- Mar-2014 and 03-Mar-2014

Number of institutes participated : 07

Number of sports conducted : 09 [individual and group sports]

Number of sports man winners : 84

General Championship : GBS Hubli

209

Sl.No. Sport Particulars winner Runner

1

Shuttle

badminton

Boys

single KIMS GBS

2 Girls

Single KIMS IEMS

3 Mixed

Double KIMS

DVH

IMSR

4 Cricket

Boys IMSR IBMR

5 Girls GBS IBMR

6 Throw ball Girsl IMSR IBMR

7 Relay 4x100

boys GBS IBMR

8 Volley ball Boys GBS KIMS

9 Basket

Ball Boys GBS IBMR

Points:

Sl.No. Team Winner

(10)

Winner

(7) TOTAL

1 KIMS 3 1 37

2 GBS 4 1 47

3 IMSR 2 20

4 DVH IMSR 1 07

5 IBMR 5 35

6 IEMS 1 07

7 CBS 00

210

GLIMSES OF THE EVENT

211

Mr. Kiran Ambekar

Faculty Coordinator

THE SCOTLAND OF INDIA-MADIKERI

Report by Ruben Stanley (II SEM)

The most awaited movement for the 1st year students of MBA batch 2013-2015 has come

true. The outbound program which was supposed to be at the initial stage of the 1st

semester commencement could not be executed due to some genuine reasons, but yes the

delay in the outbound program had bought in a surprise to the students and finally the

management had fixed Madikeri as the destination for the outbound program from March

5th 2014 to March 9th 2014. The Coorg city which is also called as the Scotland of India had

many more features which was explored.

Day 1 We started from Hubli at 10.00pm with around 90 students, 5 teaching staff

and 1 supporting staff arranging two executive buses through a thrilling travelling in the

bus for around 13 hours and reached madikeri at 11.00am.

Day 2 We started at 2pm and reached the Abbey falls and spent our time there for 3

hours. At 5pm we left from Abbey falls and reached the Raja seth garden which was almost

at the peak of the city blend with beautiful sceneries, followed by we had a motivational

MR.BASAVARAJ THE TOUR COORDINATOR ADDRESSING THE STUDENTS DURING THEIR VISITS TO MADIKERI

212

speech by Mr.Basavaraj, the event manager and from there we reached the hotel and

concluded the day.

Day3 The intensity grew up and we left at 10.00am to Talacauvery, a Hindu temple which

was situated at the peak of more

than a 1000feet high. We received

blessings from the God and Goddess

at the temple and from there at

1.00pm we reached Bhaagmandal

which was a place of river and a

temple. From Bhaagmandal we

reached the hotel at 5.00pm. Later

7.00pm we left to a Camp fire region

outside the city, danced there till

9.00pm and later reached the hotel

and had a sound sleep.

Day 4 It was the last day of the outbound trip. At 10.00am we left to river rafting

which was almost the main event, there we swam and enjoyed in the water till 1.00pm and

later after our lunch we to the Tibetian Golden temple, observed the beauty of their culture

and exactly 6.00pm we left to Hubli and next morning at 5.30am we reached Hubli with

unforgettable memories.

Glimpses of Outbound programme

STUDENTS ALONG WITH FACULTY MEMBERS DURING MADIKERI

VISIT

213

Ms. Diana G Hombal

Faculty Co-ordinator

INTERNATIONAL WOMEN’S DAY

Global Business School, Hubli organized the International Women’s Day on 12/3/2014 at

its premises in Bhairidevarkoppa to celebrate the International Women’s Day. Addressing

the students on this occasion the Entrepreneur of Safe Hands 24/7, Smt. Shravani Pawar

spoke on how a woman can run an organization which provides safety to many big

organizations in the form of female security guards.

Chief Guest on this occasion, Smt. Shravni Pawar asked the young crowd if they all are

happy making a living with the routine things or are they living with passion. She shared

her challenges and difficulties of setting up an organization run by a woman with a

business objective of providing security to other organizations through female security

guards. And how her difficult choices made then are have borne fruits in the form of today’s

strong organization in the state with 400 + employees making a living because she made a

choice to live with her passion.

The guest of Honor on this occasion, Smt.Dr. Savita Raichur, the famous dermatologist and

cosmetologist addressed the young crowds on the equality of women and also brought

DR.RAMAKANT KULKARNI (DIRECTOR) ALONG WITH SMT.DR. SAVITA RAICHUR AND SMT. SHRAVNI PAWAR

214

forth the usage of cosmetics is now turned into abuse of cosmetics. And cautioned the

audience about the dangers of abuse of cosmetics and shared the various ways to prohibit

the same. She gave a call to the audience to remember to thank our mothers for all the hard

work they put all throughout their lives to see their children prosper.

On 11th march 2014, the GBS College MBA girl students, a total of 33 students along with

their faculty, Ms. Diana G Hombal had, visited and celebrated the women’s day with the

students at KSV. The students at Kalkeri Sangeet Vidyalaya are highly talented and

specialized not only in academics but also in traditional form of singing and dancing. All the

girls had a unique experience of visiting this school and were inspired to bring more

change in the society and had their learning’s of the challenges of Social Entrepreneurship.

Dr. Ramkant Kulkarni, Director, in his presidential remarks spoke about the importance of

this day, and reminded the crowd how women have been the change agents in the society..

Faculty Ms. Diana G Hombal co-ordinated the event and the theme for this year was

‘Women – Inspiring change. ‘Student Ms. Vinutha Prathapan compeered for the program,

faculty,Mrs. Kiran Magavi welcomed the gathering and faculty, Ms. Diana Hombal proposed

the vote of thanks.

FACULTIES AND STUDENTS EAGERLY LISTENING TO THE GUEST DURING INTERNATIONAL WOMAN’S DAY

CELEBRATIONS

215

Mrs. Tazeentaj Mahat

Faculty Coordinator

Asst Professor

BHUMIKA- 2014

Annual Parents Meet

GBS organized the yearly parents meet “Bhumika-14” on 12th April, 2014 at Hotel

Dennison’s, Gokul Road, Hubli. Mr Abu Shaikh, Managing Trustee, Shaikh Group of

Institutions Belgaum was the Chief Guest on this occasion.

Both parents and educators have a large stake in children's success and therefore parents

are an integral part for the success of any student. Global Business School, Hubli from the

year of its inception in 2007, has been organizing the Annual parents meet involving the

Parents of all their students. GBS has seen 7 successful years of its services to the student

community and 5 successful batches that have passed out from GBS Hubli are witness to

the this event.

Bhumika event is organized by GBS to also award the deserving meritorious students in

various specializations. The Gold and silver medals are instituted by the Board Members of

GBS management. All the final year students, at the end of their course are evaluated in 5

different categories – Marketing, Finance, Human Resource, Sports and Over all with

rigorous rounds and stringent parameters and are declared winners for Gold and Silver

medals.

MR ABU SHAIKH THE CHIEF GUEST INAUGURATING THE FUNCTION ALONG WITH SHRI RAMESH KOTHARI(CHAIRMAN) AND DR M S SUBHAS (DEAN KIMS)

216

This was the 7th Bhumika in a

row, a total of 9 students of

the batch of 2014 were

awarded for the excellence in

various academic and sports

field by giving the medals.

The Chief Guest for the

evening was Mr Abu Shaikh,

Managing Trustee, Shaikh

Group of Institutions Belgaum

who not only was a part of the

award presentation but also

gave the Bhumika address.

Mr Abu Shaikh spoke about the corporate culture in education is being led by GBS.

Touching up on “Success” he opined that it is an indication of happiness and awards bring

the happiness. Satisfaction is an indicator of quality of life. Drawing reference to Covey Mr

Shaikh looked at Stimulus and response and stated that the aim of B schools should be to

use the space between the stimulus and response. Complimenting GBS for its efforts in

providing good placement and the year book ‘GBS INSIGHT’ he called up on the students to

take reference to Jack Welch for his introspective habit of asking such questions as Am a

right person to do the job ? Am I adding value to the organization ? Am I giving positive

return to the organization ? Providing insight on these questions he said organization hire

people for value addition, for their problem solving abilities. He cautioned that we tend to

over step our limits as such

one should be cautious of this

situation. He suggested that

for first 3 to 4 months one

may not venture to provide

any advice as this is a

orientation period on the job.

Referring to ‘Toyota Way’

book he informed that the

new recruit in Toyota is

asked to observe the job done

for full day and know how the

job is done and then ask

questions like why the job is done that way and is there any other way that job can be done.

MR ABU SHAIKH THE CHIEF GUEST ADDRESSSING THE GATHERING

SHRI RAMESH KOTHARI (CHAIRMAN) ADDRESSSING THE GATHERING

217

So keen observation is essential he added. One can be forthright in his/her approach but

giving excuses is not good he said. Offering advice out of his long experience he suggested

to the students to build trustworthiness, show 100% integrity, stay punctual, build

network with people, develop positive attitude. He concluded by telling that the best way to

predict future is to create it. So you are what you make.

Mr Shaikh was presented the life time achievement award carrying citation, by the GBS

management.

Mr Ramesh Kothari, Chairman GEN Society in his address called up on the parents to

encourage their children to follow their dream and help achieve it. Employment has

attained important place in the present day due to the skills and expertise with which

people come to work. Education and intelligence has gained in prominence as such the

profession / work has come out of caste / community driven domains he concluded.

DR M S Subhas Guest of honor and Dean of Management studies, Karnataka University in

his presidential address posed the question that would MBA continue and answered that as

long as organizations need managers MBA will continue. Calling upon the parents and

students he said to dream big, chase passions, shape the aspirations, think of 3 to 5 to 10 to

50 years as to how much you will earn and attain the same by hard and purposeful work.

Ownership of the work and walking that extra mile brings success rather than doing run of

the mill like work which every body does he concluded with.

STUDENTS POSING BEFORE THE BHUMIKA CERMONY

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Dr. Ramakant Kulkarni welcomed the gathering and shared the significance of having this

annual parents meet, He said that Bhumika is one such unique event which brings all the

stake holders – the Management, the

Parents, the Faculty and students on

one common platform at least once

a year. A student’s career is shaped

by all the stakeholders, and

Bhumika becomes important in this

regard.

Mr Nagraj Goudar- Director

Placement presented the placement

report and handed over the offer

letters through the dignitaries to

the students placed in various organizations.

Dr Manik introduced Mr Shaikh to the audience.

Bhumika Coordinator Tazin Taz proposed vote of thanks jointly with Diana Hombal.

The Management of GBS was represented by the Shri. Ramesh Kothari, Chairman, Sri

Bharat Jain President, Sri Jitesh Jain,

Secretary of GEN Society.

All the staff members were introduced

to the audience and they were

felicitated by the management.

Bhumika was coordinated by faculty

Tazin Taz and Mr Uday Lawate and

Diana Hombal this year.

Tazin Taz presented the brief on the

selection process for the awards.

A total of 88 nominations were received for all categories including Marketing, Finance,

Human Resource, Sports and Overall. Out of that 45 were short listed for the final round of

personal interview. The students qualifying through various rounds and personal interview

by expert panel were finally adjudged as winners.

The winners go as under :

DR M S SUBHAS( DEAN KIMS) ADDRESSSING THE GATHERING

DR. RAMAKANT KULKARNI WELCOMING & ADDRESSSING THE GATHERING

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For Marketing: total nominees were 11, Gold Medal was awarded to students Ms.Shruti

Thakkar, and Silver award went to Mr. Rahul Kumbhar respectively.

For Finance category: total nominees were 12, Gold Medal was awarded for students

Ms.Sneha Yardi and Silver award went to Ms Puja Barshi respectively.

For Human Resources category: total nominees were 8, Gold Medal was awarded to

students Ms. Aparna Joshi and Silver award went to Ms. Akshata Kadam respectively.

For Sports category: total nominees were 12, Gold Medal was awarded to students

Mr.Anup Terani and Silver award went to Mr. Manjunath C Kattimani respectively.

For Overall Leadership: total nominees were 12, Gold Medal was awarded to student Ms.

Puja Barshi.

The students of first year gave the cultural programme.

The spirit of Bhumika-14 “ Faith in System, Faith in process and Respect for fellow

contestants.”

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Specialization Gold Medalist

OVERALL

Ms. Puja Barshi

Specialization Gold Medalist Silver Medalist

MARKETING

MS.SHRUTI

THAKKAR

MR.RAHUL

KUMBHAR

FINANCE

MS.SNEHA YARDI

Ms. Puja BArshi

HR

MS. APARNA JOSHI

MS.AKSHATA

KADAM

SPORTS

MR.ANUP TERANI

Mr. MANJUNATH C

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Ms. Tejaswini Patil

Faculty Coordinator

Asst Professor

Mrs. Kiran Magavi

Faculty Coordinator

Asst Professor

REMINISCENCE - 2014

Global Education Network Society’s Global Business School, Hubli conducted its third

alumni meet on 6th April, 2014 at its premises.GBS has seen 7 successful years of its

services to the student fraternity and 4 successful batches who have passed out from GBS

Hubli attended the Reminiscence 2014, the Alumni Meet.

Reminiscence is the alumni meet which GBS organizes annually to bring together the

alumni of GBS, present students and faculty. This is essentially done to bring back the

nostalgia among the passed out student. Reminiscence 2014 is the third alumni meet

following the path set by the 1st Alumni meet in 2011. It provides opportunity for Alumni to

stay associated with their alma mater.

The theme for this year’s alumni meet was “Simply South”, with nearly 80 alumni

attending. The event was headed and coordinated by Prof. Kiran Magavi and Prof.

Tejaswini Patil. The program started with welcoming the alumni in a typical south Indian

style followed by introduction of alumni. Alumni provided the valuable inputs and shared

their corporate experience to benefit the present batch.

222

Prof. Kiran Magavi welcomed the gathering, Dr. Ramakanth Kulkarni, Director of GBS

proposed vote of thanks, Ms. Vinutha Pratapan anchored the event.

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224

225

INTERACTIVE SESSION ON MANAGEMENT EDUCATION AND PGCET 2014

GBS Hubli in association with BLDEA's A S Patil College of Commerce

(Autonomus) MBA Programme, Bijapur had organized interactive session on

Management Education and PGCET 2014 on 4th April 2014. More then 80

students pursuing final year degree had attended this seminar. Mr. Venkat

Ramani from varnaz spoke about importance of management education. Mr.

Murgesh Pattanshetti spoke about leadership qualities. Mr. Mahesh Bendigeri

spoke about PGCET 2014, purpose of forming APMINK, Education loan. Dr.

Savita Toro - Director BLDEA MBA Programme gave presidential remark.

Representative of IEMS, Chetan B-School, IBMR had participated in this

seminar.

226

Dr. Bhargav K Revankar

Associate Professor

Election 2014 a view – GBS Global Weekly Review (16-Apr-2014)

A MBA girl cast her vote first time at a polling booth in Hubli Dharwad on 17-Apr-2014,

during the 5th phase of elections. The electoral battle for the 16th Loka Sabha which

kikcked off on Apr-07, will wind its way around the country in nine phases and counting

will takes place on May 16th

Elections in India 2014

The constitutional term of 15th Lok Sabha will complete on May 31, 2014. The general

election for members of 16th Lok Sabha will be held in 2014 by public voting in all

parliamentary constituencies. The two leading parties contesting are the Indian National

Congress, the party leading the ruling UPA government - and the Bharatiya Janata Party

with Narendra Modi as the prime ministerial. Though Rahul Gandhi appears to be the new

face of the party, the INC is yet to announce its candidate. Rs 300 billion the amount likely

to be spent by the Government, political parties and candidates for the Loka Sabha

elections according to center for media studies. The projected expenditure makes world’s

largest exerciser in democracy, one of its most expensive as well, second only to $ 7 billion

spent for US presidential elections in 2012.

History of Elections

The Constitution of India was adopted by the Constituent Assembly on November 26, 1949.

Drafted by a committee led by Dr. B. R. Ambedkar, it took effect from January 26, 1950, and

the date is celebrated as the Republic Day of India. India was declared as a democratic

republic, with Dr. Rajendra Prasad becoming the first President of India. The first

constitutional elections in India were held in 1952, in which the Indian National Congress

won by majority and India got its first Prime Minister, Jawaharlal Nehru. The first Lok

Sabha was formed and Dr. Rajendra Prasad was re-elected as the President of India.

Year Election Party Prime Minister

1957 The 2nd General

Election

INC Pandit Jawaharlal Nehru

1962 The 3rd General

Election

INC Pandit Jawaharlal Nehru

After Jawaharlal's demise, Gulzarilal Nanda

became PM then Lal Bahadur Shastri then

Indira Gandhi

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1967 The 4th General

Election

INC Indira Gandhi


Election

INC Indira Gandhi


Election

Janata Party Morarji Desai followed by Charan Singh


Election

INC Indira Gandhi /Rajiv Gandhi


Election

INC Rajiv Gandhi


Election

Janata Dal

coalition

V.P. Singh / Chandra Shekhar

1991 The10th General

Election

Congress P.V. Narsimha Rao


Election

3rd Front H.D. Deve Gowda


Election

BJP Atal Bihari Vajpayee


Election

BJP Atal Bihari Vajpayee


Election

UPA Manmohan Singh


Election

UPA Manmohan Singh

The Electoral Process

1. Constituencies are segregated as per the number of seats in Lok Sabha and Vidhan

Sabha elections.

2. The voters' list of the demarcated constituencies is prepared and published

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3. The Election Commission declares dates of election, date of filing nomination papers

and the last date of withdrawing nomination.

4. Nominations are filed.

5. Nomination papers are verified on a fixed date.

6. Campaigns are held by political parties through public meetings, distribution of

posters, processions, and use of media like radio and television.

7. Campaigning closes 48 hours prior to election date.

8. The election law in India prohibits a candidate from:

a. Threatening or bribing a voter

b. Campaigning using government resources

c. Influencing or appealing voters on religion and caste

d. Spending over Rs. 25 lakhs and Rs. 10 lakhs for one-time Lok Sabha or

Vidhan Sabha election, respectively.

Population Electorate

Male Female Total Male Female Other Total

Electorates

539,344,962 508,604,500 1,049,225,050 425,128,296 383,236,197 28,161 811,529,275

Finally.....

The team GWR elaborated above subject discussion and finally students conducted the

mock election pooling one day earlier of 5th phase of 16th General election – the analysis of

mock pooling found 100% voting by staff and students of the session.

Thus, the GWR team created the awareness of 16th General election with very motive “right

to vote and vote to right”.

Courtesy: Shivakumar Odsumath, Nagayya, Shivakumar Hiremath, Praveenkumar T,

Veena J

229

Dr. Bhargav K Revankar

Associate Professor

GLOBAL WEEKLY REVIEW –IN ACADEMIC YEAR 2013-14

SEMESTER- II

THE VERY BUZ WORD GWR- GLOBAL WEEKLY REVIEW; STARTING FROM RADIO WORLD

IN THE 1920S TO NEARLY 86 MILLION ACTIVE MOBILE INTERNET USERS IN INDIA AND

BUSINESS WORLD AROUND WAS BROUGHT TO PLATFORM OF GWR BY GBS SEMESTER-II

STUDENTS WITH AN ATTEMPT TO BRING ALL POSSIBLE INDUSTRIES ELABORATIONS IN

GIVEMN SESSION WITH GROUP DISCUSSION, DEBATES, FACULTY INTERACTIONS,

INDUSTRY INTERACTION ETC.

CONGRATULATIONS TO TEAMS:

INDUSTRY / TOPIC STUDENT TEAM

1 AUTOMOBILE BHAGYASHREE, KOMAL B, IRAVVA H, MONICA

2 JOBS AND ENTREPRENEURSHIPS RUBEN, SHWETANK J, SHILPA N, ASHISH GOYAL, SAIF PATIL

3 FILM SANTOSH, AVINASH, VIJAY JITURI, PADMAJA, PRABHVATI

4 TOURISM & BANKING GOURAV , BADESAB, NITESH, SHANAWAZ,

5 SPORTS RANJITA NAYAK, DARA RICHARD,

NAMEETA HANJI, ABHINAV K, MAHESHKUMAR M.S

6 ELECTION 2014 SHIVAKUMAR ODSUMATH, NAGAYYA, SHIVAKUMAR

HIREMATH, PRAVEENKUMAR T, VEENA J

7 APP WORLD FARHEEN, BASIL, POOJA KANAVALLI, KUBER, SHARAN B,

8 MASS COMMUNICATION &

JOURNALISM

RAMESHCHANDRAHAS, NAMITA, RANJITA, ABHINAV,

RAKESH

9 AGRI-BUSINESS MANAGEMENT SIMRAN, PRITHIVI, SHRIDHAR, ARUN, SUPRIYA

230

Dr. Ramakant Kulkarni

Director

Allocate and Allow.

( How we did so many events/activities at GBS this year.)

---------------------------------------------------------------------------------------------------------------------

Introduction.

In the educational institute besides the academic activity, the co-curricular and extra

curricular activities have their respected place. These activities contribute to the overall

development of students’ personality and help build the character. Besides establishing a

bond with the staff who lead these activities ,the students carry the memories with them to

cherish for long time. Further as the formal class room education ends at PG level the

events and activities leave a strong memory with the students.

Bird’s Eye View.

Realizing the vital role this aspect plays, we at GBS have instituted year long activities and

events through out the academic year. The Teacher’s day, three day Ganesh Festival, intra-

pinnacle sports meet, orientation to the new batch, management fest Galacto, Women’s’

day, UG placement drive (TCS drive) inter-collegiate sports meet Pinnacle, alumni meet

Reminiscence, parents meet Bhumika, In all in 2013-14 we organized 14 events. All these

events/activities over a period of last seven years have become iconic in their existence

and have become brands in themselves. This indeed is a firm step in institution building

and GBS is proud of its staff and students not only in their seeing a common goal and vision

but also working relentlessly to accomplish the goal and vision.

Approach.

How we do this and have been doing all these years deserves a look. Post facto the

accomplishment gives satisfaction to all. The relook and recording of how we did and have

been doing would serve as a guiding path for future.

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In a span of eight months ( inclusive of examination ) of academic year split into four

months of a semester keeping the academics in tact and unaffected, conducting about 14

events amounts to two events per month. This calls for dedication, commitment,

involvement and sense of ownership on the part of staff and above all a clear thinking.

During the lull time of academics in the months of May to August lot of work is done by us.

In the month of June-13 we had a detailed and long staff meeting during which time the

calendar was drawn with three aspects (namely type of event to be organized, the time /

month in which the event is scheduled and who is to lead the given event) are clearly

settled. Once freezed, the calendar was circulated to all the staff. The advance planning of

this nature enabled the staff leading the event to start thinking about the event with ample

time at his/her disposal. Further during the weekly staff meeting the events were discussed

by the staff leader of the event with his/her plan, the thought process that helped all the

other staff members to contribute their inputs, the end result being the consensus driven

event.

Bringing the external factors under control is a crucial area in any event. The staff meeting

and the inputs contributed helped a great deal.

Early Communication Helped.

When the teacher’s day event we took up, as early as in June we decided upon who that

senior teacher GBS would felicitate on 5th Sept,2013. After a brief discussion on few names,

Prof Tigadi’s name was finalized. But this was half the job done. Is Prof Tigadi available and

willing ? Faculty leader Dr Manik next day met Prof Tigadi and checked his availability and

finalized the time and schedule for 5th September. Now what was left was nothing except

wait for the day. Almost three months ahead of the event we were ready.

Similarly we did a good home work to keep Dr Chachadi informed that he was required at

GBS for the felicitation on the eve of his retirement realizing that many institutes would be

seeking his time as also the invitees who were to be the part of the felicitation function. The

event met with its desired outcome as we could get most of the invitees and for many it was

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a happy reunion. Mr J M Subramanya ( who has the distinction of taking the very first class

in Kousali Institute for the first batch of MBA when the course was started in Karnataka

University in 1976) was able to meet Prof Tigadi after a gap of many years. Prof Abdul

Kareem was able to refresh his association with Prof Tigadi( both Prof Tigadi and Prof

Kareem happen to be in their eighties).

How Students Got in.

Galacto was the major event in all the true sense because that required commitment of

resources, complete student support, sponsorship generation, games planning, mobilizing

the participating college teams, aligning the students of both the batches ( 1st year and 2nd

year as the 1st year students being freshers). As soon as the students joined back after their

two months of project work faculty leader Adarsh Navale conducted an opinion poll as to

should students and GBS conduct Galacto.

This made the event not just institute driven but student driven. The student involvement

was there from day one. This helped the fresh batch to take up the event from the day they

joined because by then a Galacto buzz was already there in the campus. The event was

always kept fresh in the students’ mind. The end result 20 teams, Rs 5 lakhs sponsorship,

three days of festivity, three locations, road rally and so much buzz in media and in town.

Success Through Confidence Building.

We had to handle a bit of discontent spread in students as we had scheduled sports meet

intra-pinnacle ( intra pinnacle is inter class sports meet) ahead of Galacto but had to

reschedule it after Galacto because of the enormity of Galacto event. Realizing the

seriousness of the situation and its impact on the ensuing Galacto Prof Bhargav and Prof

Nitin More faculty leaders quickly held meeting with the sports committee students and

reassured them the event is just rescheduled and not put off. This enabled them to take the

students into confidence which not only enabled Galacto but also conduct of intra-pinnacle

with in a week of Galacto. The sports committee was in action and the discontent was

quickly dissolved. Importantly during the meeting with sports committee quite a bit of

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discussion and planning happened for the inter collegiate sports meet Pinnacle that was

scheduled in Feb/March.

We have been conducting pinnacle but this year it was different. There was a formal

unveiling of trophies before all the participating team captains at GBS followed by oath

taking by all the captains of fair play when the action would start.

Thinking on Feet.

The international women’s day event looked moving smoothly as faculty leader Diana had

finalized the guest for the occasion well before hand and started working on the event but

just before one day of the event a crisis developed when the guest backed out citing

professional reason which prevented her( guest) from accepting the invitation. A quick

brain storming session did not yield any outcome and the situation looked a bit grim. But

Diana’s presence of mind and thinking on feet solved the crisis. We had been inviting Dr

Savita Raichur for quite some time to GBS to speak to female students but all our previous

efforts went in vain. Diana gave a try and this time Dr Savita Raichur had to yield having

expressed her inability on all the previous occasion.

Transparency as Value System.

Bhumika event is most waited one for the final year students as they stand to receive the

awards for their two year contribution. But this is a serious exercise for us to make sure the

selection process is flawless so that the deserving students get the rightful award. We have

instituted the balance score card mechanism as a basis to select the students as a first step

where all the students are eligible to participate. This makes the faculty leader to stay in

regular contact with the students particularly in the last semester. As the subjects are

limited in the final semester with only one subject as compulsory which brings all the

students together in a class, the faculty contact with all the students so essential can

become a major concern.

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Realizing this vital thread faculty leader Tazin shared the only compulsory subject by

engaging the regular class in that subject and thereby maintaining the vital regular contact

with the students to get the balance scored card filled.

To bring in the fairness the claims made by the students in the balance score card were

scrutinized to short list the students for the next level of selection. The Bhumika team

consisting of Tazin, Diana and Uday Lawate meticulously did the work of selection to the

next round. Suggestion put up by the committee that the personal interview round be done

by experts by external sources and no staff or faculty be part of the interview was well

accepted in the faculty meeting. In short time getting the experts was a task by itself, so in

the faculty meeting each one contributed by his/her network and we could get in all 20

external experts with track record in their domain area to interview in finance, HR,

marketing, sports and overall leadership area.

Further to avoid the temptation of knowing the results due to the privileged access the

staff/faculty has, as a principle we decided from the very first Bhumika in 2008 that only

the faculty leader to have the access and none else including the director or board. The

excitement is thus preserved till the end. This value system is followed religiously year

after year.

The personal calculations and perceptions that get built naturally in terms of who are the

likely award winners and actual winners in end leaves some scope for discussion. To over

come and avoid such discussion we have put the transparency in the system. The entire

fact sheet of all the students leading to the award is circulated to all by email. This makes

everyone to bridge the perception/expectation and reality gap as much as it conveys why

and how the final winners got the award.

Team in Place That Knew All The Students.

Reminiscence is the home coming event for alumni. When we thought of this event it was

essential that the faculty who has connect with all the batches was the right person. We

gave this event to faculty Kiran Magavi and Tejaswini Patil, together they fulfilled the

235

requirement. How to reach the alumni was the next issue. Both the faculty through the

student team of alumni committee did the fine job using the telephone, sms, face-book and

worked out the reach. Result about 90 alumni turnout and a good home coming occasion

for past students.

Social Responsibility Well Executed.

We are conducting the placement drive for UG students in association with TCS for last

four years and this year too we had the same as TCS was on campus. We take this as our

social responsibility. On an average 1500 UG students are pooled up and TCS closes up to

200 placements. This is a very big number for us to manage on the campus from security,

canteen, infrastructure, aspiring student discipline, accompanying parents hospitality, staff

support to TCS and various related issues.

But before that, reaching the aspiring students drawn from various nearby districts of

Bijapur, Belgaum, Bagalkot, Koppal, Gadag, and Hubli-Dharwar is a task by itself and needs

a careful planning and judgment. Team Leader Mr Nagraj Goudar (director placement)

handled the project very well. The communication to the principals of the UG college was

routed through postal, telephonic and personal means. Using the small gap between the

semesters students tend to go home. These students were trained to meet the college

principals/ concerned staff and hand over the communication material. The personal visit

by the students carried a right message besides our commitment to the cause of placement

for UG students.

While the task of reaching and pooling the students was done, the internal arrangement

were carefully attended to by regular staff meeting where the tasks were clearly spelt out

by using the flow chart method. The confidence gained over the last few years has stood us

in good stead in handling the TCS drive. Over 500 UG students have been benefited by this

initiative of GBS in last few years.

An Event By Chance.

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The three day Ganseh festival has a small history at GBS. One of the founder members did

not have the tradition of this festival at home hence to fulfill that unmet desire when we

started GBS in 2007, he ventured into this tradition. The festival become a regular event.

The student enthusiasm is as much given scope as much as the reverence the festival

commands. This year faculty leader Prasad Kulkarni mobilized the students well and led

the event/festival.

Ball Was Set Rolling For A Smooth Passage.

The proper orientation to the new batch as well as to final year batch after their two

months project work almost sets the ball rolling for the academic year ahead of them.

Faculty leader Mahesh Bendigeri devised a well crafted plan for orientation giving the title

as Parichay and OFFER respectively. This enabled the proper orientation to the new batch

to assimilate the culture and various academic and GMG related matters.

Finally It Is One Stop Shop.

The international visit excites all especially if one is going abroad first time. GBs having

committed to its students the international visit has had its challenges on students’

passport, police verification, date of birth and so on. This needed both patience and

perseverance. Soon it became like one stop shop for students. Faculty leader Kiran

Ambekar left no stone unturned to help the students to get their passport. He worked on

the project coordinating various agencies, travel agent, and all the concerned. Keeping

aside his personal pleasure on the tour he spent full day to help out a student to get over a

small problem cropped up there.

Conclusion.

Apart from these we have done quite a few other activities adding value to the students’

learning. The staff who was allotted the given activity stood up to their task and worked

diligently for the desired outcome.

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So many activities over a period of one academic year spanning eight/nine months was

possible due to the clear planning during the academic lull, allocation of responsibility as

well as allowing the staff to spend enough time on their area/activity, resources planning

including the budget and allowing the free hand to the staff to carry out the activity, while

believing in team work by including all the staff in the discussion yet adopting the least

interference approach by the higher ups.

GBS is deriving good deal of mileage out of this. Enough scope is given for exhibiting the

leadership qualities in the staff connected directly or on periphery. The perfect example of

building the leadership. Besides the platform for leadership development it is helping to

practice the delegation because once the responsibility is allocated enough authority is

given to the staff in the matter of execution. We also followed one more discipline that staff

who had done the activity previous year is retained for the same activity in the next year to

bring in scaling up and improvement as well as bringing in the consistency in thinking.

Allocate and Allow approach has paid GBS full dividend in its institutional building efforts.

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STUDENT CORNER

HR CONCLAVE

UNKAL KERI BACHAO ANDOLAN

FRESHERS SPEAK

GBS EMERGES RUNNERS-UP

OPERACY 13

STUDENT PARTICIPATION IN MANAGEMENT FEST

STUDENT PARTICIPATION “FINOMANIA A FINANCE EXTRAVAGANZA”

SPORTS UPDATE

SAMAR-2014

BAMBOOZLE

DELTA 14.0

INSIGNIA ‘14

MaCufe 2K14

239

Ms. Tejaswini Patil

Faculty Coordinator

HR CONCLAVE ON “RECENT BEST PRACTICES IN HRM FOR EXCELLENCE”

ON 28TH SEPT 2013 AT PESIT BANGALORE

Guest speakers for the conclave were

1. Shridhar.M.Rao -Zoho company Chennai

2. Genpact-Vivek Vinayak.Pureka

3. Krishna Bhagwan-IIME-Motorola systems

4. Dr Balaji.M.Sriramulu -Siemens Division head, New Age HR practice

5. Dr Pallab.B.Upadhaya - Director HR Citrix Systems

The speakers at the conclave gave knowledgeable inputs relating to the recent HR trends.

The first person was Shridhar.M.Rao from Zoho company, Chennai. He gave an insight on

Age of tech parity

The decision making generation:

Generation Bharat (1960-1975)

The linking generation:

Generation India ( 1975-1990)

Future generation (born >1990)

Future challenges for ME ME & ME Generation:

Abundant & Entitlement

Evolving adulthood

Narcissistic & over confidence

Fear of missing out

Change in Corporate Trends :

Professionals rather than family members

Lessening of hierarchy

Focus on individual & organizational learning

Management of change

More responsibility to stakeholders.

People:

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Employability vs employment

Loyalty towards profession vs organization.

Individual vs team

Discipline vs creativity

Earnest & optimistic

Pragmatic idealistic

Financially responsible

Supervising positivity

Career management perspective is shifting:

Career

Internal External

Subjective owned by careerists Objective & owned by the organization

Protean career -Douglas Hall (1976)

How to manage the new careerists

Parenting manager to peer-renting manager

Provide choice & alternative

Communicate fast-Be global & digital

Ask compelling questions

Appreciate pluralism & diversity

Enhance your collaborative capacity.

Find your core values

Principle No-1

Aspiration

Leverage resources

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Change the game

Principle No:2

Fold the future in

Investment orientation

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Fold the future in investment orientation

Principle 3:

Focus on “Next practices”

Well known practices Best practices Next practices

Second session was by Krishna Bhagwan-IIME -Motorola systems

The changing world:

Demographics

Emerging economics & shifting investment flows

Reducing competitive advantage of nations

New paradigms for nations power

Life goals-happiness

Happiness & success

Career & professional development

Know yourself and build on your strengths

Domain

2013

2017

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Do you enjoy your domain?

Motion Field

Are you the best induced emf

in the domain can you make money in the domain-

Is there a demand? For domain?

How does it works in IT industry?

Predominantly

Role based Function based

Applications at all levels

KRA’S aligned to organizations Balanced score card

Typical KRA include

Revenue, AOI, PM %, bench cost,NPS,Large deals, utilization, retentions, promotions etc

Corporate level strategy

Creating business unit synergy

Creating synergy through shared services

Yesterday history

Tomorrow is mystery

And today is a gift

Dr Balaji.M.Sriramulu -Siemens Division head, New Age HR practices

243

He says that, how do we handle future and seek approach

HR competencies

Emotional climb in strategy

Execution India growing at 5-7% every year

India & China

What we are getting paid for?

What are the expectations?

Coming back to our philosophy – Cut, Clarity, Color, Carat

And the 4 c’s – Culture, Career, Content , Compensation

Dr Pallab.B.Upadhaya - Director HR Citrix Systems

Managing new careerists

Future challenges from a practitioners perspective

Economy, Service orientation, Increasingly knowledge based, Global in nature, with greatly increased cross border flow of goods and services & finances, Inter-linkages, Government, Facilitate rather than intrusive outward looking, Focused on economic agenda rather than political agenda, Strangely though, a sense of competitiveness.

Genpact-Vivek Vinayak.Purekar

Balanced Score Card

Translating strategy to operational reality

What is Balanced Score Card?

-It’s a organizational measure

-Invented by Kalpan & Norton

-Based on the premise that no single measure can provide a clear performance target or focus attention criteria on critical areas of business.

-It is a set of measure that gives executives a fast and comprehensive view of business.

-Essence of Balanced score card is align & focus

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Experiences:

Aparna

The HR CONCLAVE at PESIT was a enriching experience. As we sat in the auditorium

soaking up on the aura of great people entering, it was really exhilarating. We felt very

different sitting throughout the day metamorphosing into an improved version of us. We

felt more confident exiting that building. We were so excited learning about new concepts

of HR. It was worth all those hours sitting and listening to all the experiences of such great

entrepreneurs and pioneers in their own fields.The hospitality at PESIT was warm and

welcoming. We felt ourselves at home when we landed at PESIT. We are looking forward to

such more experiences and improving. We feel we are more equipped than before

attending the HR conclave.

Nameeta

It was my pleasure to be part of HR conclave,gained an immense knowledge by attending this session.And also there was a panel discussion where we had opportunity to ask questions about HR practices.And glad to meet all Hr heads who presented about recent practices in their organizations.

Madhura

It was a great opportunity to attend HR conclave at well known institute called Pesit.We even had a great experience by attending the session,learnt new HR concept which we were not aware of.

Kavita.H.M

My experience on HR CONCLAVE at Pesit college Bangalore was mind blowing and we had

a knowledgeable experience about the various interesting and enriching concepts in HR by

various eminent people around, and it made us more interesting in attending the session

and had a good insights. I thank my Director, teju maam for giving us a chance for

attending this session.

Akshta

It was a great learning for me, we were exposed to recent trends of HR.Moreover we could

meet 5 HR managers at one forum. I thank director sir and teju madam for giving us an

opportunity to attend the same.

It was an eye opener session for all of us, where in we were exposed to recent best

practices in Human Resource for excellence.

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Mrs. Tazeentaj Mahat

Faculty Coordinator

UNKAL KERE BHACHAO ANDOLAN

The CSR committee members of GBS have participated in Unkal kere Bhachao andolan held

on 22 Sept 2013. They met Rajanna Korvi and extended their support in the moment

STUDENT PARTICIPATING IN THE UNKAL BACHAO ANDOLAN

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FRESHER’S SPEAK

Ms.Parimala D

Talk to one of our exceptional students and the words “collaborative” and “

teamwork” ... These are just a few of the attributes that make our MBA

program unique.

It is a moment of pleasure for me as I have joined GBS for my master

program. The environment here is very friendly and has a lot of encouragement. The

facilities provided add on to a better learning .library, magazines, newspapers’ are a source

of immense knowledge. I look forward to becoming a groomed professional at the end of

this program

Ms.Kanavalli

GBS is a temple of knowledge. It provides a platform where we can learn

professionalism, interpersonal skills, discipline and time management. All

the faculties here identify every student’s strengths and weaknesses and

help to overcome their weaknesses. It’s a college which moulds every

student’s behaviour and gives a new shape to their lives. GBS gives

opportunities to each and every student to showcase their talent and that

is why I feel very proud to be associated with GBS.

247

GBS EMERGES RUNNERS-UP

Global Business School (GBS), management institution affiliated to Karnatak University Dharwad were the runners-up in the Inter Collegiate Basket Ball Tournament conducted by Karnatak University Dharwad, on 21st and 22nd of October, 2013.

The tournament was scheduled for 2 days at the KCD grounds, which pooled in 7 teams participating from all over North Karnataka. The finalist’s KCD team and the students of GBS Hubli fought for the Championship trophy and GBS were the runners-up. The students of GBS who participated in this tournament were Anup Terani, Manjunath C. Kattimani, Stany D'Mello, Shidlingesh Korishettar, Vijaykumar V.S, Anand Godi, Raghvendra Kshatriya and Shivbasappa Betageri.

The Director and all the staff of GBS Hubli appreciated the efforts and wished congratulations for their performance. In the photo, the Director – Dr. Ramakant Kulkarni, Faculty Co-ordinator – Dr. Bhargav Revankar and Mr. Nitin More and all student

participants can be seen.

DR.RAMAKANT KULKARNI AT THE CENTER (DIRECTOR), DR.BHARGAV R AT THE RIGHT AND TO THE LEFT MR.NITIN CHANDRA ALONG WITH BASKET BALL RUNNERS UP

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‘OPERACY 13’

The city’s renowned management institute Global Business School(GBS)were declared as

runners -up in the two events - Finance ‘Catastrophe’ and Operations – ‘Vicissitude’ at the

recently concluded event – ‘Operacy 13’ , management fest conducted by Kirloskar Institute

Of Advanced Management Studies (KIAMS), Harihar.

The Kirloskar Institute Of Advanced Management Studies (KIAMS), Harihar conducted the

management fest ‘Operacy 13’ on the 19th and 20th of October, 2013 at Harihar.

Students of GBS, Mr. Rajshekar Gannur and Mr. Ezra Paul participated in the Finance event

‘Catastrophe’ against 6 other potential teams drawn from all over the country and were

adjudged as Runners-up. Students Mr.Kirti Basti and Mr.Amit Basawa participated in the

Operations event – ‘Vicissitude’ and also emerged as the Runners-up.

The Kirloskar Institute Of Advanced Management Studies (KIAMS), Harihar conducted the

management fest ‘Operacy 13’ on the 19th and 20th of October, 2013 at Harihar. This event

DR.RAMAKANT KULKARNI (DIRECTOR), DR.M.N.MANIK(DEAN ACADEMICS) & MR.KIRAN AMBEKAR(SENIOR LECTURER & GMG COORDINATOR)ALONG WITH RUNNERS UP STUDENTS

249

drew in a pool of 100 participants from various management schools of North Karnataka. A

total of 10 students participated from GBS Hubli, bringing home the Runners-up trophy in

the final General Championships.

The Director, faculty and staff of GBS appreciate the efforts of the students and

congratulate them on this occasion.

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STUDENT PARTICIPATION IN MANAGEMENT FEST

Global Business School participates in National Level Management fest “Synatics”organized

by Kristu Jayanthi College Bangalore on 29th and 30th of Nov 2013.. Across the country

around 32 teams have participated in this fest, GBS being one among them sent a team of

12 students for various sub events as given below

STUDENTS NAME EVENT

1. Swati Chitragar MARKETING

2. Shweta Mahindrakar

3. Akshata Kadam HR

4. S Shalini

5. Prashanta FINANCE

6. Manjunath Bhyahatti

7. Rahul Kumbar BIZ QUIZ

8. Sneha Yardi

9. Hanumgouda

10. Guru amate

11. Sangamesh Koti BEST MANAGER

12. GAurav PHOTOGRAPHY

251

GBS acknowledges the efforts of the team for giving a best attempt in terms of reaching

up to finals and semifinals in Hr and Marketing event respectively. Also institute conveys

best wishes to students in forth coming events

252

STUDENT PARTICIPATION “FINOMANIA A FINANCE EXTRAVAGANZA”

Global Business School participates in finance extravaganza called “Finomania” at IMSR College hubli on Nov 16th 2013. Across the state around 18 teams have participated in this event, GBS being one among them, sent a team of 06 students for various sub events as given below

STUDENTS NAME EVENT

13. Prashantha BNB

14. Shreedhar

15. Rubin CONNECT THE DOTS

16. Bhagyashree FIN QUEST

17. Nandini

18. Santhosh B SAFETY NET

19.

By all members STOCK CIRCUS

GBS acknowledges the efforts of the team and also conveys best wishes to them in forth

coming events.

253

SPORTS UPDATE

Anup Terani GBS student of MBA Final year is selected to represent the

Karnataka University Basket Ball Team to participate in All India Inter-University

tournament being held in Kakinada (Andhra Pradesh)during third week of January-

14. We wish him Best of Luck.

===========================================================

Manjunath C Kattimani GBS student of MBA Final year is selected to represent

the Karnataka University Net Ball Team to participate in All India Inter-University

tournament being held in Raipur, (Chhattisgarh State) during third week of

January-14.

We wish him Best of Luck.

254

Dr. Bhargav Revankar Associate Professor & Sports

Coordinator

“Lead by min, management by heart”- SAMAR-2014

Students of GBS pursuing their 1st year of MBA have participated and won the state level

management sports event SAMAR 2014 conducted by Chetan Business School Hubli on

15th and 16th of February 2014. The students excelled in the events in cultural, where

they bagged the first place and in Madaki Tod – the runners-up against 13 (thirteen) teams

across state. The following are the students represented the Global Business School, Hubli.

1. AMIT S. BASAWA 2. BHAGYASREE G.

KULKARNI 3. KANCHAN SUGNANI 4. KIRTI C.BASTI 5. MEGHA R.CHALWADI 6. NAMITA B. HANJI 7. PRASHANT U. ANGADI 8. RAKESH B. NAVALGUND

(C) 9. RAMESH F.

BHOVIWADDAR 10. RANJITA I. NAIK

11. VIJAY J. JITURI 12. VIJAYAKUMAR

HOOLIMATH

DR.BHARGAV R (PROF & SPORTS CORDINATOR,DR.RAMAKANT KULKARNI (DIRECTOR), DR.M.N MANIK (DEAN) & MR.NITIN (FACULTY) ALONG WITH THE WINNER OF NATIONAL

LEVEL FEST

255

Mr. Kiran Ambekar

GMG Coordinator

GBS PARTICIPATES IN AD FEST BAMBOOZLE

Organized by IMSR

Global Business School participates in National Level advertisement fest

“Bamboozle “organized by IMSR College Hubli on 7th and 8th of March 2014.

Across different states around 17 teams have participated in this fest, GBS

being one among them, sent a team of 6 students for various sub events as

given below

STUDENTS NAME EVENT

20. Saddam Ad analysis

21. Deepak

22. Sumit

Ad-0-mania

23. Prasanna

24. Naveen

Ad Wiz

25. Hanumgouda Ad gossamer

GBS acknowledges the efforts of the team, also conveys best wishes to them in

forth coming events

Students feed back of the event

The best advertisement icons of India were invited to the function. They gave

lots of inputs about the ad industry, ad creation and in and out of

advertisements. The rounds were very knowledgeable and informative about

the ads. We learned a lots of things with fun. Totally it was a good experience.

256

Mr. Kiran Ambekar

GMG Coordinator

DELTA 14.0

A National Level Management Fest

GMIT, Davangere

“Carved perfectly for Victory”

The students of Global Business School had participated in a 2 day National level

management fest at Davangere. Our students have competed against 14 teams and bagged

first placed in the specified events:

Event Participant Prize

Best Manager Ruben Stanley Winner

Paper Presentation Kuber kalburgi and Shwethank Johri Winners

Case Study Deepak Dixit and Rohit Winners

Quiz Prashanth Malagi and Vishwanath Finalists

Collage Making Sangamesh koti, Kavitha, akshata and Finalists

STUDENTS OF GBS DURING THEIR PARTICIPATION IN TWO DAY NATIONAL LEVEL FEST AT DAVANGERE

257

Students Feedback

We would like to thank our management for permitting us to participate

in fest. Moreover than winning it was the unparallel learning that we got.

Institute Remarks

GBS acknowledges the efforts of the team & congratulates them for

Bagging prizes, also coveys best wishes for their future

Endeavors.

Winning Team with Director, Dean & coordinator

258

Mr. Kiran Ambekar

GMG Coordinator

INSIGNIA ‘14

A National Level Management Fest

SDM college of Engineering & Technology, Dharwad

“A Learning Curve”

The students of Global Business School had participated in a 1 day National level

management fest at Dharwad. Our students have competed against 8 teams and bagged

first placed in the specified events:

Event Participant Prize

Best Manager Bhagyashree Kulkarni Finalist

Marketing Basil Braganza, Prashant Angadi, Ranjitha.

Nayak

Winners

MR.KIRAN AMBEKAR ,DR.RAMAKANT KULKARNI,DR.M N MANIK ALONG WITH THE WINNERS BASIL BRAGANZA, PRASHANT ANGADI, RANJITHA. NAYAK

259

Student Feedback

Overall we had a awesome experience, Moreover a practical learning curve

We would like to thank our management for permitting us to participate

in the fest

Institute Remarks


Bagging winning award, also coveys best wishes for their future

endeavors

260

Mr. Kiran Ambekar

GMG Coordinator

MaCufe 2K14

A National Level Management Fest, Davangere

“The tough ones meeting the toughest”

The first year students of Global business School had participated in a 2 day widely

scattered events in a National level Management fest at Davangere competing with 15

strong teams and also have bagged trophies in 2 events and other events reaching up to

finals

Events Participant Prize

Best Manager Ruben Stanley Finalist

Marketing Kuber kalburgi and Basil Braganza Winners

Finance Prashanth A and Padmaja N Semi-Finalists

MR.KIRAN AMBEKAR ,DR.RAMAKANT KULKARNI,DR.M N MANIK ALONG WITH THE PARTICIPANTS OF NATIONAL LEVEL FEST HELD AT DAVANGERE

261

Human Resource Bhagyashree K and Rosemary U Runners-up

Quiz Pavan Teli and Susheelkumar Semi-finalists

CSR Vikram P and Sangamesh S Finalists

Students Feedback

A heart filled thanks to the management for sending two teams for the fest and allowing us

to learn something and bag some trophies. It was too stressful, but yes we did enjoy the

stress because we could achieve something fruitful.


Bagging prizes, also coveys best wishes for their future

Endeavors

262

ACADEMIC CORNER

FACULTY DEVELOPMENT PROGRAM

FACULTY UPDATE

FACULTY PUBLICATION

DILIP CHANDAK – CEO VEGA HELMETS

TWO-DAY HANDS-ON WORKSHOP ON WRITING EFFECTIVE LITERATURE REVIEW SDMID

FIVE DAYS WORKSHOP ON GREEN STONE TAPAI

MR. SHRIKANT DESAI’S GUEST LECTURE

WORKSHOP - ENTREPRENEURSHIP & INDUSTRIAL TOUR

THE DELEGATION OF (ABOUT 30 BUSINESS PERSONS)

RESOURCE PERSON FOR THE UTI IFAS MEET

PEDAGOGY WORKSHOP

BUSINESS ENTREPRENEURSHIP TODAY AND TOMORROW

GWR ON “MASS MEDIA AND COMMUNICATION”

SYNOPSIS OF MR. RAJESH HEDA’S GUEST LECTURE

INTERNSHIP PROJECTS SIP/MCP

STATISTICS OF ACADEMIC PERFORMANCE YEAR - 2013-14

PLACEMENT SATAISTICS

GBS IN MEDIA

263

Mr. Prasad Kulkarni

Faculty Coordinator

Financial Modeling using spreadsheets”

Faculty Development Program

The days are gone where financial professional used to rely on calculators for complex computations in financial decision making. Now are the days of spreadsheet models. To name a few the modeling techniques are used in areas like capital budgeting, investment appraisal, business valuation, financial analysis and forecasting. The prime reason for its wide usage is that it allows business users to improve the reliability, quality and timeliness of their decision making. Looking at the importance of the modeling in the field of Finance, one day faculty development program was organized by GBS, Hubli in association with KIMS, Dharwad on July 31, 2013 at GBS campus, Hubli. The main motto of the program was to impart the skill of building financial models among the academicians. Mr. Prasad Kulkarni & Mr. Adarsh Navale (faculty GBS) Coordinated the event. Inauguration: For the inaugural ceremony, Mr. Sheshgiri Kulkarni (CA) was the chief guest; DR. A. H. Chachadi (Dean & Director of KIMS) was the Guest of Honour and Dr. Ramakanth

Kulk arni (Director GBS) was the President.

DR. A H CHACHADI LIGHTING THE LAMP DURING THE INAUGURAL SESSION. FROM LEFT DR. RAMAKANTH KULKARNI,MR. SHESHGIRI KULKARNI, DR. ANILKUMAR GARAG AND MR. PRASAD KULKARNI

264

Days Chief Guest Mr. Sheshgiri Kulkarni in his key note address said that capital markets are organized but investors are not well educated. Capital markets with uneducated investors will not sustain in the long run. He emphasized that the sustainability of the capital markets mainly dependents on how the investors are educated about the markets and the factors affecting them. For this to happen the investors should make themselves organised i.e., they should have an minimum idea of financial modeling which helps them to value the business before making the investment decisions. In his conclusion he further added that non financial part also plays an important role when you are making investment decisions.

Chief Guest Mr. Sheshgiri Kulkarni addressing the Participants

265

Days Guest of Honour Dr. A.H. Chachadi addressed the participants with an explanation of a quote from VIDURA NEETHI, which say that you should invest 20% of your income to grow, keep 20% for your dependents, spend 20% of your income, spend 20% on image building and last 20% for the charity. He further said that spending should always be the outcome of Income minus Investments and not the other way where Investment is the outcome of Income minus Spendings. In his conclusion, He said that the concept of modeling is not new to us, our ethos has taught us, what is new is the application of technology to modeling i.e., using spreadsheet for developing the models.

Guest of Honour Dr. A H Chachadi addressing the Participants

266

Technical Sessions: The Resources Persons for the day were Dr. AnilKumar Garag (Director, Bapuji BSchool Davangere) and Mr. Prasad Kulkarni (Sr. Lecturer, GBS Hubli).

The Pre-lunch session was addressed by Dr. AnilKumar Garag

who demonstrated the participants on how to design the time value tables, the option strategy calculator and also the solver option and its usage for financial decision making.

The Post-Lunch session was addressed by Mr. Prasad Kulkarni who showed the participants on how to design the equity portfolio monitor, mutual fund portfolio tracker and also demonstrated how to building a basic and an advanced future ricing model.

Dr. AnilKumar Garag addressing the Participants in the Pre-Lunch Session

267

Participants: The participants present for the program were from both academic as well as corporate field. They had come from placed like Hubli, Dharwad, Belgaum and Gadag.

Valedictory: For the valedictory Dr. Samir Kagalkar (FPM, IIMB) was the chief guest and Dr. Ramakanth Kulkarni was the president. Dr. Samir Kagalkar in his valedictory speech said the requirement for more indigenous research has made IIMs to ease up the entry for their FPM program. Further he said that for academician few IIMs have started offering part-time FPM. In addition, he gave a lot of inputs on how to get the free course materials available on different universities website. In his conclusion he said that faculties should work for betterment of their TRPs (Teaching, Research & Practice).

Participants Group Photo

268

FACULTY UPDATES

Global Business school heartily congratulate Dr. Bhargav Revankar for his phd

Topic: CRM in Healthcare management with special reference

to North Karnataka.

Date of viva-voce and Award: 28-07-2013.

Guide: Dr. Shivashankar K, Professor , UAS, Raichur

GBS WELCOMES NEW FACULTIES

Mrs. Kiran Magavi

Faculty HRM & OB

Mr. Howard A. Wylde

Director DCP (Discipline, Counseling & Personality Development)

Mr. Uday Lawate

B.Sc, MBA

Associate Professor-Marketing

GBS WELCOMES ADMINISTRATIVE STAFF

Mrs. Spurti Kurlageri

Assistant to Administrator

269

CONGRATULATIONS FOR CLEARING NET

Mr.Prasad Kulkarni

B.Com, MBA

Senior Lecturer-Finance.

Mr. Nitinchandra S M

BE (Mech),MBA

Teaching Associate

CONGRATULATIONS FOR ACHIEVEMENTS

Prof Mahesh Bendigeri is selected in the Editorial and Academic board of Pravish Rajnam Centre for Management Education - Journal of Studies, New Delhi. ISSN 2348-3652.

Mr.Prasad Kulklarni for clearing the Phd entrance exam of Davangere University held recently and as well as based on his NET score and shortly enrolling for Phd. Ms.Tejaswini Patil for clearing the Phd entrance exam of KUD held recently and enrolling for Phd. Mrs.Kiran Magavi Congratulation on being invited to join the board of studies at CMR Institute

of Management studies , Bangalore. Your experience and knowledge will

surely benefit the education field.

270

FACULTY PUBLICATIONS

Title:"B TO B MARKETING ANOMALIES AT ASHOK IRON WORKS, BELGAUM"

Authors: Nitinchandra S M & Bhargav Revankar

Journal:GLOBAL JOURNAL OF MANAGEMENT AND RESEARCH ISSN 2278-0955, July –

September 2013 issue.

Title:Hospital Governance in Crisis; A case study of advanced medicare and research

institute(AMRI)Hospital Goverance practices in Dhakuri(Kolkata)

Author:Mr.Mahesh Bendigeri

Journal Name: International Journal of Development Studies ISSN:0975-5799 & Year:2014 Title:Corporate Governace Issues and Challenges in Microfinance Institution in indias;A

case study of SKS Microfinance

Author:Mr.Mahesh Bendigeri

Journal:Spurthi-IMSR Journal of Management Thoughts

ISSN:2249-1201 & 2014

Title: Investment choice of occupants of banking financial services and insurance

(BFI)Sector- A Demographic Study at Ranebennur

Author: Mr.Mahesh Bendigeri

Journal: Indian Journal of commerce and Management Studies

ISSN: 2240-0310& 2013

Risk-Return Analysis and investor’s response towards investment in metlife ULIP plan in

Hubli-Dharwad Muncipal City


Journal: International Journal of management, IT and Engineering

ISSN: 2249-0558& 2013

"Business Model Innovation V/S Monitor's Ten Types Of Innovation Framework A New

Mantra For Successful Entrepreneurship In India "


Journal:A journal of Radix International educational and research Consortium

ISSN: 2277-100x & 2014

271

Impact Of Equity Ownership On The Financial Performance A Study Of Listed Logistic

Firms In India

Author:Mr.Mahesh Bendigei

Journal: Global Journal of management and research

ISSN: 2278-0955

Title:Factor Affecting Goan inverstor confidence in Indian primary market

Author:Mr.Prasad Kulkarni

Journal:Arth Prabhand:A journal of Economice and Management

ISSN:2278-0629 & 2013

Title:Perceptions of Various Stakeholders on FDI in Indian Retail Sector in Hubli-Dharwad

an Empirical Study

Author: Kiran Ambekar

Journal: Journal: International Journal of Trade and commerce-IJTC

Year:2014

272

AWARDS AND ACHIEVEMENTS

CSR-GHRDC B-School Survey 2013 Rates GBS at No 2 Position in the

Category of Young Turks, New & Upcoming B-Schools in India—

Established during last 5 years.

GBS Ranked at 200th position in “Business Today” All India B-School

Survey 2013.

Global Business School,Hubli is ranked at "A" Position in the ALL India B-School Survey Conducted by Business India Magazine,Business India November Issue No:931

273

Mrs. Kiran Magavi

Faculty Coordinator

DILIP CHANDAK – CEO VEGA HELMETS

Mr. Dilip Chandak, CEO, Vega Helmets, Belgaum addressed students of II semester on 22nd

January 2014. Sharing his experiences as an entrepreneur he urged the students to get into

business without fear and hesitation. Have a broad mind and heart and enjoy business is

what he seemed to believe in. Discuss ideas; keep talking about your ideas to others. Even if

you cannot work on it and somebody else uses it feel good that at least YOUR idea is alive in

someone else. Do not allow jealousy to set into you. Do not believe you are a small town

person and hence it is difficult to make it big. Become aware of the business needs and

ideas. Travel around to know how business is done. Benchmark with the best but never be

apprehensive or feel inferior of your own product. Appreciate others and share their

success were some suggestions he gave to the audience. Answering a volley of question

that were connected to the finances he raised, the women issues that plague business, the

loyalty to the company and how experience is more valued over degree it seemed like it

was a good rapport that the speaker established with the students. To a query on ethics he

mentioned that to him ethics is not cheating his suppliers, customers and end users. There

are certain procedural hurdles that one has to cross in business and the entrepreneur is

hard pressed, he may have to resort to certain unpleasant means. Follow your dream and

take calculated risks is what he urged. In all it was a fruitful afternoon spent with the

speaker.

274


Asst Professor Dr. Bhargav K Revankar

Associate Professor

TWO-DAY HANDS-ON WORKSHOP ON WRITING EFFECTIVE LITERATURE REVIEW

JANUARY 9 & 10, 2014; SDMIMD, MYSORE

Prof. Mahesh Bendigeri and Dr. Bhargav Revankar had attended Two Days Hands on

Workshop on Writing Effective Literature Review, organized by SDM IMD on 9th and 10th

Jan 2014.

The workshop started with a formal welcome and introduction by Prof. Gayatri – Deputy

Director, SDMIMD, Mysore, followed by session by Dr. M.R. Suresh, Professor-Marketing,

SDMIMD, Mysore wherein he spoke on the entire framework of Literature Review, different

types of Literature Review and the need for literature review. He also shared his

experience on working on Govt Consultancy project and how literature review helps the

researcher to design his research work. Next Session was taken by Dr. R. Jagadeesh,

Professor-Operations, SDMIMD, Mysore on Planning Literature Review and mentioned the

importance of selection of proper research methodology, time frame for research and

method of writing literature review. Prof. M. Minhaj, Professor-Systems gave hands on

experience on how to use google and google scholars for data surfing and Dr. I.R.N. Goudar,

Former Scientists G, NAL, Bangalore gave a broad framework on different website for

collection of data and research papers, he also oriented us on how to use open access

journal for collection of research paper. Dr. Sunil M.V., Librarian, SDMIMD, Mysore

presented on Referencing and Compilation of Bibliography using Bibme and Zotero

software. He also highlighted the classification of research paper into High, Good, low, And

how to write referencing in a shortest possible time. Overall the workshop has helped us to

upgrade ourself in terms of quality review of literature writing. We thank our Management,

Director and Dean for giving us an opportunity to attend this workshop.

275

Mr. Vijay J Deshabag

Librarian WORKSHOP ON GREENSTONE

Greenstone is a suite of software for building and distributing digital library collections. It

provides a new way of organizing information and publishing it on the Internet or on CD-

ROM. Greenstone is produced by the New Zealand Digital Library Project at the University

of Waikato, and developed and distributed in cooperation with UNESCO and the Human

Info NGO. It is open-source, multilingual software, issued under the terms of the GNU

General Public License. Read the Greenstone Factsheet for more information.

The aim of the Greenstone software is to empower users, particularly in universities,

libraries, and other public service institutions, to build their own digital libraries. Digital

libraries are radically reforming how information is disseminated and acquired in

UNESCO's partner communities and institutions in the fields of education, science and

culture around the world, and particularly in developing countries. We hope that this

software will encourage the effective deployment of digital libraries to share information

and place it in the public domain.

TAPAI Management Institute, Manipal organized workshop on developing Digital Libraries

using Open Sources Software The workshop was of 5 Days with an Intention to give more

practical exposure to the Librarians to develop digital Library.

The resource person who were part of this 5 days program was Dr. Narendra Kumar, Chief

Scientist from NISCAIR, Dr. M.G. Sreekumar librarian of IIM Kozhikode

Prof.Kedareshwarans IT Faculty TAPAI, Dr .Manjuantha K Librarian TAPAI Dr.Madavi

Faculty TAPAI.

Participants from various Institutes were part of the Workshop each participants were

given a System and the resources person made them learn and practice the minute details

of the software. At the end of the Five day all participants were able to develop their own

digital library.

Meanwhile the librarian of TAPAI was a kind enough to take the participants to the nearby

Libraries.

It was a Great Learning Experience and thanks to the Management, Director and Dean for

giving me an opportunity to attend this workshop.

276

Mrs. Kiran Magavi

Even Co-ordinator

MR. SHRIKANT DESAI’S GUEST LECTURE

Mr. Shrikant Desai, Crisis Management expert addressed the students of Semester II at GBS.

Mr. Desai shared his

experiences of his career

spanning 24 years in the field

of Petroleum and Oil rigging.

Stressing that the youth have

to be alert and carry a passion

for work Mr. Desai’s exciting

and sometimes unbelievable

experiences enthralled the

students. His wide knowledge

of International affairs

particularly related to crude

oil rigging that has political

and military ramifications, depicted that those who work in the field have to take risks to

be successful. He expressed disbelief over some Human Rights violations in the Palestine/

Israel border and parts of Africa.

Another area that Mr. Desai stressed on is patriotism for one’s country and a respect for

culture. Mutual respect for

religion and

broadmindedness was what

he reiterated in his talk.

Some memorable incidents

of his life included meeting

heads of state from OPEC

countries including the likes

of Col. Gaddafi of Libya.

Narrating his tales with

dramatic precision the

students interacted with the

very amicable speaker with

child like curiosity wanting to know more of his work and encounters.

After a successful career in the field Mr. Desai has returned to Belgaum, his hometown and

is mobilizing the students and youth to be active sportsmen. He also is an entrepreneur

now. He is a freelance consultant to some companies and governments across the globe.

MR.SHRIKANT DESAI INTERACTING WITH THE STUDENTS DURING HIS LECTURE

MR.SHRIKANT DESAI INTERACTING WITH THE STUDENTS DURING HIS LECTURE

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Workshop - Entrepreneurship & Industrial Tour, to Govt. First Grade college

Shiggaon

18th of February, 2014.

Dr.Bhargav Revankar

The workshop begin with the visit of Akshypatra – Asia’s Biggest Kitchen in process in the early morning at 06:45 am, a team of 24 with 3 faculty members lead by Dr. Vibhuti. The Technical sessions at Global Business School, Hubli started at 09:15am after welcome by Dr. M N Manik, Dean Acadmic GBS, Hubli and address by Dr. Ramakanth Kulkarni , Director GBS, Hubli. In technical session with the difference Entrepreneurship and Jobs was elaborated with corporate examples by - Mr. Ruben , Mr. Shwetank , Ms. Shilpa & Mr. Saif Patil Prof. Mahesh Bendigeri, PGP coordinator , GBS Hubli conducted the session-2 with the objective Entrepreneurship Cell in the college and how GBS nurtures the entrepreneurships in the management students. We need Soft skills for both Job/Entrepreneurial profession which was lively conducted by Prof. Howard Wylde, with student participation in few personality development games for communications skill, thinking beyond etc. After working lunch, Industrial Visit to learn more the entrepreneurship at Skytech Industries, Dharwad.Accordingly, the workshop was organised and conducted by Dr.Bhargav Revankar in invitational request by Dr.Vibhuti, GFGC, Shiggaon for BBA/B.Com final year students.

PROF. MAHESH BENDIGERI CONDUCTING SESSION STUDENT PRESENTATION DURING THE SESSION

278

THE DELEGATION OF (ABOUT 30 BUSINESS PERSONS)

The delegation of (about 30 business persons) BNI – Be Dazzlers, Bangalore, a consortium

of Business owners from different vertical who plan to partner / offer services similar

likeminded Business Owners / Entrepreneurs visited GBS on the side lines of their visit to

Hubli. The delegation was given the presentation on GBS by Ramakant Kulkarni showing

various happenings and events, academics etc. Mr Goudar got the delegation to GBS. In the

interactive session the delegates posed few questions and the same were answered by

Dr.M N Manik, Dr.Bhargav R, Mr.Howard. Student Shruti and Sangmesh coordinated the

programme. Various areas of mutual interest were explored.

MS.SHRUTHI TAKKAR INTRODUCING THE DELEGATES Dr.M.N.MANIK INTERACTING DURING THE SESSIONS

MR.NAGRAJ GOUDAR (DIRECTOR PLACEMENT) DELIVERING TALK DURING THE SESSION DR.RAMAKANT KULKARNI (DIRECTOR) PRESENTATION DURING THE SESSION

279

RESOURCE PERSON FOR THE UTI IFAS MEET

Mr. Prasad Kulkarni, Sr. Lecturer, Finance acted as a resource person for the UTI IFAs meet

held at Belgaum on February 26, 2014. Around 50 IFAs were assembled during the session.

He oriented the assembled IFAs on research and its importance and also shared his outlook

on equity markets and on some selected equity funds.

MR. PRASAD KULKARNI, SR. LECTURER, FINANCE ACTED AS A RESOURCE PERSON FOR THE UTI IFAS HELD AT BELGAUM

280

PEDAGOGY WORKSHOP

3rd and 4th Feb-2014: GBS faculty attended two day Pedagogy workshop organized by

Kousali institute of Management Studies, Karanatak University, Dharwad and participated

in the deliberations on 2nd and 4th semester MBA subjects.

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BUSINESS ENTREPRENEURSHIP TODAY AND TOMORROW

Global Business conducted a Half Day workshop – “Business Entrepreneurship Today and

tomorrow” on Saturday 15-Mar-2014, in the GBS campus. The entrepreneur’s panel

discussions begin at 3:00 pm sharp with Dr. Shankar Bijapur, Gynecologist being the

moderator.

Dr. Ravi Kongavi, Kemikon Industry, Chemical Engineer & Scientist, Kelgeri Dharwad, Sri.

Vijay Doddwad, Secretary PURA trust, Brewberrys - the coffee bars, KCD circle, Dharwad,

Sri. Veeru Uppin, Argees Business Solutions, Hubli, Shripal Bafna, Head for Ustav , Rayapur

Dharwad, Mr. Themim, Owner Café star and Mr. Amog, MASS business solutions Hubli have

explained the very fundamentals of entrepreneurship, Mistakes of their journey, What

didn’t work ? , Quality aspects, HR problems, Risks and calculative risks, selling.. Selling and

selling how difficult it is? They have given a message “Bigin with end in mind”, the mantra

of entrepreneurship. Quality and qualification of language is to understand the customer.

Dr. Ramakanth Kulkarni, Director GBS Hubli unfolded the panel discussion stating the

objective of the workshop as to educate the challenges of Business Entrepreneurship with

an effort to awaken youth and young mind towards Entrepreneurship and in total an effort

to support Business Entrepreneurs in India.

FROM LEFT MR.AMOG GUNDUR MR.SHREEPAL BAFNA, DR.KONGAVI, DR.SHANKER BIJAPUR, VEERU UPPIN, THEMIM JOSHI AND VIJAY

DODDWad during program

282

He also expressed that this conclave is result of Global Weekly review conducted by few

students with inclination of entrepreneurship, under the direction of faculty Dr.Bhargav.

Master of ceremony was conducted my Ms. Akshat Kadam, introduction of the Guest by Mr.

Howard Wylde and Vote of thanks rendered by Dr. Bhargav Revankar.

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Mr.Nagaraj Gouder & Dr. Bhargav K Revankar Event Coordinator

GWR on “Mass Media and communication”

The session begin with introduction to Media, Mass media and Management aspects by

student managers Mr. Rameshchandra, Mr. Abhinav, Mr.Rakes

and Ms. Rosemerry.

Mr. Girish Gowda, MD, Aspect network media invited on

Global Weekly Review-GWR, scheduled on 18-Mar-2014. GWR

of the week was planned with theme “Mass communication”.

Mr. Girish Gowda started with financial particulars – starting

with budgeting. How budgeting of a channel, individual TV

serial, program or a reality show? The income of all the

shows/ programs, the distribution channels was exclusively

explained with respect to Kannada TV channel in particular.

The facet of an individual channel and its comparisons are also explained while narrating

the query TRP of a student. The ranking of any TV serial is based on TRP. TRP is calculated

on sample of TV watching population between given prime time or serial timing with the

time slicing of every minute. A special statistical tool will give the analysis and TRP ranking

in the range one to ten. Ranking one being lowest & ten the highest.

The TRP ranking plays a vital role in advertisement world, rather directly proportional. An

advertisement demands TRP rating above 5+. Higher the ranking, higher the slot bookings

and pricing. And accordingly 10 second ads and 20 seconds ads will be allocated too.

The total technology involvement automated to calculate TRP and every channel look

forward high TRP’s. The role of operations research in promoting some projects plays vital

role. Some time to attract new set of customers towards the channel, projects will be

launched where ROI with negative returns is a strategic move. It will be a sleek loss to the

channel in total. These will be usual practises of National level channels.

As usual Human Resource is the biggest risk and challenge even to TV channels. The

attitude of front screen and background workers plays very important role. HR includes

technical personals, the editors, the actors etc. The ethics is myth, resent past which is

administered by a governing body to certain extent. But as a publicity stunt, to go with

taste of public, and point of survival, the industry exercises unethical practices.

He also explained, repeated telecasting of the same episode twice/thrice is another means

of keeping target audience in curiosity which in turns maintains TRP.

MR.GIRISH GOWDA ADDRESSING THE EVENT

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Finally Mr. Gowda answered all the queries of students and faculties, like breakeven stock

of episodes, quality aspects and in total opportunities to a MBA student in Media Industry.

The GWR was witnessed by 73- including students and faculty of GBS.

We render special appreciations from GBS to Mr. Girish Gowda and his team for the

wonderful session.

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Mrs. Kiran Magavi

Event Co-ordinator

SYNOPSIS OF MR. RAJESH HEDA’S GUEST LECTURE

Mr. Rajesh Heda, entrepreneur and trader from Belgaum addressed students of semester II on

18th

March 2014 as part of the III activity. Sharing his

experiences as a businessman he urged students to be

positive in their approach and always think of doing

something big. Never compete with someone weaker than

you and always be willing to face the challenges is what he

believed in.

Sharing excerpts from an article he told the students to

work for more for passion rather than for anything else.

Drawing references from stories from his own life’s

experiences he shared how he learnt business from some

large houses in Chennai and other cities. ISHA – the

wedding mall is big scale venture was well planned and is

his dream project as he saw the opportunity for the same in

Belgaum. Treat your employees well, trust them and hire

the best

and they

will deliver the best for you. Sharing some

schemes they have for their sales men at the

mall he expressed that all good things come

when your preparedness is high. He defined

luck as a situation when opportunity meets

preparedness. Switching to the Hindi language

at times he borrowed verses and dialogues

from the movies to drive home a point.

Addressing a couple of question Mr. Heda

reiterated that it is only passion and positive thinking that can drive an entrepreneur

MR.RAJESH HEDA ADDRESSING THE STUDENTS

STUDENTS EAGERLY LISTENING TO MR.RAJESH HEDA

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INTERNSHIP PROJECTS SIP/MCP

It is an opportunity for MBA student to be acquainted with …What is an industry?

Organization? Organization behavior? Professionalism? Time management? ….. etc.

It is also first break to get placed in your favorite industry / organization.

The SIP/MCP is a fully practical oriented course to give in-depth knowledge about chosen

business. It is to explore the foundation courses learned by student in first year and apply

them or with possibilities to acquire more practical knowledge about them.

A student is permitted to choose his/her preferred industry / business. A project with the

help of internal and external guidance will be done to apply the learned concepts.

COURSE OF ACTION:

1. Each student will select an organization of his/her choice or Institute may depute

the students to various organizations looking at benefits to the students of specializations.

2. Institute will nominate internal guide who will guide the student starting from

selection of organization till viva-voce.

3. The study conducted by the student will be of full time where s/he is required to

attend the business/industry all the days of the week as per organizations norms. The

industry expert will act as External guide and student is required to submit attendance

details on weekly basis duly certified by organization/ External guide.

4. The proposal for the project should be submitted to the institute as registration of

project, which is in consultation with internal & external guide.

5. The mandatory documents in the implant project are

i. Joining report

ii. weekly status report ( 8 in number)

iii. Daily diary

iv. Project proposal / synopsis

v. Mid review report

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vi. Project completion certificate from organization.

vii. Project report (final).

6. Project is of duration eight weeks. Late submission will not be accepted by institute

/ University in any case. A Hard bound copy + CD soft copy (2 sets) will confirm you

submission with acknowledgement in time.

7. Viva voce presentation will be conducted by KUD, soon after the submission with

Panel nominated with industry experts and academicians.

The deliverables on viva-voce are

i. Joining report

ii. Project report

iii. Presentation (ppt etc)

iv. Primary / secondary date ( if any Questionnaire / structured interview etc)

v. weekly status report ( 8 in number)

vi. Daily diary

vii. Mid review report.

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BEST SIP 2013

Vinuta Pratapan

Mr. Nitinchandra More

Mr. Deepak Nagarkatte

A study on e-banking services in State

Bank of India, with special reference to

Koppikar Road Branch

Aparna K Joshi

Ms. Tejaswini Patil

Mrs. Manjula Toshikhane

Study of HR practices of a public undertaking and exploring the relation between HR practices & Job satisfaction” - A case study at NWKRTC.

Amitkumar Ostwal

Jagadish Patil

Mr. Rahul Shindhe

Assessment of Service Quality of Electrical

Services at Shetty Infraservices pvt ltd

Shruti Thakkar

Dr. Bhargav Revankar

Mr. Sachin Shah

AWARENESS ANALYSIS OF MAHINDRA CARS IN & AROUND HUBLI CITY – A STUDY AT SUTARIA AUTO CENTRE

Akshata Kadam

Ms. Tejaswini Patil

Mr. Naveen Kadam

DESIGNING OF PERFORMANCE APPRAISAL SYSTEM FOR MAYUR AADITYA RESORT

Stany D’ mello

Ms. Diana

Mr. Vaseem Faroki

A Study of Job Satisfaction and Retention

at Royal Orchid Central Shimoga

Akash B Hiremath

Dr. Bhargav Revankar

Mr. Rahul Tiwari

Renal Care Market Analysis” In North-

Karnataka Region With Respect To

“FRESENIUS MEDICAL CARE

Eknath Sukumaran

Dr. M N Manik

Mr. Shivayogi Shirol

Competitive Analysis of companies,

competing Nissan in Hubli

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Pooja Barshi

Mr. Mahesh Bendigeri MR.SAHIL ARORA

CREDIT APPRAISAL SYSTEM IN

STATE BANK OF MYSORE

Varsha Hulgur


Mr. Prakash Yelavatti

PERFORMANCE EVALUATION OF

BIRLA SUNLIFE EQUITY BASED

MUTUAL FUND SCHEMES

290

Statistics of Academic Performance Year - 2013-14

No. of Hours Budgeted : 3015

No. of Hours Available : 2868

No. of Hours Conducted : 2774

Percentage of Academic Conduct : 96.72

SEM STREAM BUDGET

AVAILABL

E

CONDUCTE

D

PERCENTAG

E

OVERAL

L

SEM

-I

FINANCE 90 82 78 95.12

87

.39

GEN. MANAGEMENT 480 448 399 89.06

HUMAN RESOURCE 90 86 78 90.70

MARKETING 90 82 55 67.07

SEM

-II

FINANCE 180 168 187 111.31

10

2.1

4

GEN. MANAGEMENT 180 166 185 111.45


MARKETING 270 247 233 94.33

SEM

-III

FINANCE 240 213 235 110.33

10

0.9

4

GEN. MANAGEMENT 270 256 244 95.31

HUMAN RESOURCE 150 140 148 105.71

MARKETING 270 245 235 95.92

SEM

-IV

FINANCE 30 26 37 142.31

93

.25

GEN. MANAGEMENT 210 275 209 91.00


MARKETING 105 111 105 94.59

Total 3015 2868 2774 96.72

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STATISTICS OF ACADEMIC PERFORMANCE YEAR - 2013-14 STREAM WISE ( in Hrs)

STREAM BUDGET AVAILABLE CONDUCTED PERCENTAGE

GEN. MANAGEMENT 1140 1145 1037 90.57

FINANCE 540 489 537 109.82

HUMAN RESOURCE 600 549 572 104.19

MARKETING 735 685 628 91.68

TOTAL 3015 2868 2774 96.72

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GBS Insight

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