Gamification player types talk February 2017

Gamified.uk @daverage

Andrzej Marczewski

User Types in Gamification

Gamified.uk @daverage

About Me!• Been involved in gamification since 2011• Awarded Greatest Contribution to Gamification 2016• Co-Author on several peer reviewed papers on

gamification player types and mechanics• Wrote Even Ninja Monkeys Like to Play – all about

gamification• Web Developer for 15 years• Educational designer• Parent to 2 girls• Guitarist of dubious abilities• Gamer for more years than I want to mention

Gamified.uk @daverage

Player Types

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Player Types

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Made For Players!

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Not These Lot

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The User Types Hexad

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RAMP Framework

RelatednessAutonomy

MasteryPurpose

Intrinsic motivation framework

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RAMP FrameworkIntrinsic motivation framework

Relatedness The desire for social connection to others. Friends, family etc.

Autonomy The desire for choice and freedom. Creativity and agency.

Mastery The need to learn and improve. To be the best you can.

Purpose The need to feel that what you are doing has value for the greater good. Altruism.

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The User Types Hexad

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Spread of Types

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Types by Gender

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Types by Age

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Free Spirit

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Achiever

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Philanthropist

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Socialiser

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Player

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Disruptor

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The Dodecad!

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Designing for Types

• Survey before and design based on the results.• Survey during and

adjust / adapt based.

Decide what you want your players to do in the system and design your game mechanics based on what will encourage that behaviour.

Design based on surveys Design based on needs

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Get in Touch

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@daverage

[email protected]

Thank You!