Gamification for growth hacking

A L I R E Z A R A N J B A R S H O U R A B I

@ A R S H O U R A B I

Let’s Play and Grow

@ARSHourabi

@ALMgames Owner / Co-founder

Art of Light and Motion Animation/Game studio (12 years)

@SpatialWits Co-founder

Gamification Designer (Neuroscience startup)

@Faranesh (@KSNA) Gamification Designer (e-Learning platform startup)

@FANAP Gamification Consultant (e-Commerce)

@IGA : Iran Gamification Association Technical Editor (Gamification)

Aren’t we all?

Entrepreneur

What kind of

journey/business

are we all looking for ?

Have you played it?

You would wish!!!

Business

What is

the most important part

of any business?

Really … You didn’t know?

Customer

If customers matter to us,

then growth hacking should matter to us.

You don’t? Get out!!!

So …

Growth Hacking

is

the way!

That Sentence

People as potential Customers

usually

unwieldyand

uncooperativeand

unpredictableand

…

Just 80%

80% of your profit comes from repeat customers

People & People & People

All that we want is just …

that

Behavior

that

Action

Behavior / Action

Share

Comment

Review

Register

revisit

Buy

Unfold

Donate

………

3 ways to have the behavior/action

Force

Primal Needs

Game

3 ways to have the behavior/action

Force

Primal Needs

Game

We choose …

Gamification

as

the tool!

Playeful : Fun Theory

Marriage of Ms. Business & Mr. Game

Gamification Definition

Gamification can love people and businesses at the same time!

Gamification Using game design thinking in non-game context.

Using game mechanics and dynamics.

Tap into people natural desire to compete and play, and it results in high levels of engagement.

Is a tool.

Just a tool!?

And a very very powerful one!

So …

Let’s find out When, Where and How to use it!

That Funnel

Remember the definitions!

1 - Acquisition : Users come to your site from various channels

2 - Activation : Users enjoy their first visit

3 - Retention : Users come back

4 - Referral : Users like the product enough to refer friends

5 - Revenue : Users do something that leads you to make money

Expensive Vs. Cheap

Cheapest

What is the Cheapest way of growing a business?

Best

What is the Best way of growing a business?

Let’s talk simple

Create a brand-relevant quiz.

Conduct a scavenger hunt where users submit photos of certain objects.

Hold a “funniest”•(or most moving, or ugliest, or whatever) photo contest.

G4G Example : FANAP (Piqo)

What does Piqo wants?

A new behavior and habit

Change of behavior

Change of habit

G4G Example : SpatialWits

Wants to be usable and enjoyable

Kind of a Brain training platform Boring tests

Repeating tests and training

Understandable results

Lumosity , BrainHQ , …

Game Elements (POC)

G4G Example : Faranesh (KSNA)

Wants more users and usage

Quiz Campaign 2 - Activation : new Users enjoy their first visit

3 - Retention : old Users come back

4 - Referral : Users like the experience enough to refer friends

Competition (Leadersboards)

Social (FB)

3 gamified launch campaigns (2 ver.)

Selected gamified launch plan

Hints

Gamification should be integrated into your overall marketing strategy.

Use it as a core branding tool.

A L I R E Z A R A N J B A R S H O U R A B I

@ A R S H O U R A B I

S L I D E S A R E A V A I L A B L E O N

S L I D E S H A R E . N E T

Thanks for Listeningor at least

playing along! ;)