Gamification: Motivational Hacking for SharePoint Jussi Mori, Peaches Industries Christian Buckley, Beezy Tal Ben-David, CardioLog Analytics
Gamification: Motivational Hacking for SharePointJussi Mori, Peaches IndustriesChristian Buckley, BeezyTal Ben-David, CardioLog Analytics
Christian BuckleyCMO at Beezy + Office Servers and Services MVP
www.beezy.net@buckleyplanet
www.buckleyplanet.com
Beezy is the premier enterprise collaboration solution for Microsoft Office 365 and SharePoint, extending the feature set and improving the user experience for on-premises, cloud, and hybrid deployments. We are on a mission to transform the way people work, and to help employees be more connected, innovative, and happy. Learn more at www.beezy.net or @FollowBeezy on Twitter.
Peaches Industries is a highly specialized service and solution provider working around the Microsoft Office Server and Office 365 stack. Our main expertise is in solution design, information architecture, user engagement and adoption as well as UI and UX design to make Intranets and its users more effective Learn more at www.peachesindustries.com or follow us on Twitter @PeachesGmbH
Our lighthouse product:
Gravity – The user engagement Framework• Simple and smooth user adoption• User engagement and motivation
engine• Player based content• Empowers “Wellbeing at work”
Read more at http://gravity.global
Tal Ben-DavidAlliance and Partner Manager at CardioLog Analytics
@cardiologBlog.intlock.com
CardioLog Analytics, developed by Intlock, is the only on-premises analytics solution for SharePoint/Office 365 serving enterprises, providing deep insight into the performance of web and portal initiatives through testing, tracking and targeting, ultimately enabling you to optimize your site's impact and maximize the return on your investment.
Business and IT shouldn’t be fighting
10
When IT and business stakeholders join forces, the possibilities for increased productivity and connectedness grow exponentially.
The alliance of IT and Business will not only lead to an enhanced user-centric experience, but also ensures that bridges are built and roadmaps aligned between business goals and IT objectives.
1. The most common failure in SharePoint implementation has nothing to do with the technology
2. Few organizations have taken the time to understand the measurable value that SharePoint creates
3. You cannot claim success if• You cannot monitor it• You cannot measure it• You do not have mechanisms in
place to manage change
Every SharePoint deployment begins as a business analyst activity You need to begin with a clear picture of what you are trying to
achieve – before you attempt to achieve it There are no bad ideas Don’t jump to solutions until you can agree on what is to be solved Prioritization can be hard Leverage data from your system
How are people using the system today? How are they leveraging alternate technologies and systems today? What is the request backlog?
Develop a shared understanding
Need to establish core reporting, so you can monitor usage patterns
What the data shows you today will change your priorities for tomorrow
Develop dashboards for your leadership, but be prepared to change based on what you see
As you iterate and refine based on what you learn, there will be less change – and more innovation Change = course correction, adaptation, refining what you know Innovation = leveraging what you know to do something new that
pushes the business forward
Collaborate and Iterate
The Next Step: Shaping User Behavior
Get your workforce engaged through the power of games
Enterprise user adoption and training is broken!
Training and learning environments are disconnected from the ”real” workEnterprise software is still percieved as very difficult to use70% of the workforce is not engaged, or is actively disengaged at workThere is a low return on investment (ROI) on current training and change management spend
How can we fix this?
What’s the proplem?
Let’s look at a concept called Motivational Hacking ... or also called Gamification
FoldIt Minecraft
Play is the highest form of research – Albert Einstein
The power of games
What is Motivational Hacking or Gamification?
Gamification is the utilization of Game-Like motivational elements in a non-game context.
Gamifcation allows the paradigm shift from process or function focused design towards
human focused design.
What motivates us? The 8 core motivational drives
Whitehat CD
Blackhat CDThe Octalysis framework by @yukaichou
The four phases of user adoption
The Octalysis framework by @yukaichou
Extrinsic VS Intrinsic motivation
SAPS extrinsic rewarding• Status• Access• Power• Stuff
RAMP intrinsic rewarding• Relatedness• Autonomy• Mastery• Purpose
Why this actually works?
People have fundamental desires for:• Status• Reward• Achievement• Self-Expression• Competition• Altruism
These desires are universal accross genders, cultures,
generations and demographics!
Some mechanics
Appointment dynamic
Influence and status
Progression dynamic
Communal discovery
You cannot manage what you cannot measure.
Leveraging Advanced Analytics in your Gamification Strategy
Reaching Productivity and Innovation
Collaboration Adoption
Productivity
Innovation
Shift to Social
Measurem
ent
Gamification
Knowledge & Community
Tracking User Behavior that matters:From IT & Business unity to Gamification
Specific
Meaningful
Action-Oriented
Realistic
Timely
S
M
A
R
T
e
r
Evaluated
Reviewed
Shift from basic metrics such as page views to social
metrics
Usage Engagement
Unique Users
Influential Users
Motivational hacking and advanced analytics
Adoption and the Building of Communities
Engagement and the Production of Content
Collaboration and Individual Motivational Hacking
Web Parts
Dashboards Automatic Distribution Lists
Sharing the information - Gamification Report(S!)
• Try to avoid getting your users lost. They will not come back once they feel ”stupid”. Even better, create a win-state!
• Feedback, feedback, feedback, feedback, feedback!• Build products for humans and not to only serve a
business process or goal• Content AND Context is King. Deliver the right stuff at
the right time and place to your end-users• Try to reduce ”noise”. Keep stuff simple but not too
simple
Conclusion
Begin by bringing everyone together to create a shared understanding of what the system should look like
Always pilot first Iterate as you learn Review the data, expand the pilot, validate what you’ve
learned Throughout this process, watch usage patterns very
closely, and discuss what Business users and IT are experiencing, improving upon what we’ve built
Conclusion
Christian [email protected]@buckleyplanet
Thank you!
Tal [email protected]@cardiolog
Jussi [email protected]@jussimori