Gamification and Competitive Intelligence - SCIP Euro 2014

Ref: ”*” examples taken from Coursera, Gamification, https://www.coursera.org/course/gamification, given by Professor Werbach

Presented by: David Ban (Director, Sales, Comintelli) & Jesper Martell (CEO, Comintelli)

CI &

Lets start vith a Video Clip

Ref: Fun Theory, https://www.youtube.com/watch?v=2lXh2n0aPyw

Video Games

addicitive fun

engaging challenging

GAMIFICATION:

Elements:

Def: The Use of Game Elements, and Game Design Techniques in Non-game contexts*

Design: Games are Systematially deigned to be ; there is an artistic side to Games (i.e. Visuals, story, flow etc).

Non-game Context: The purpose is outside the Game itself, i.e. Business, heathcare, social good

There are some regular design patterns that we can notice in games, i.e. Game elements such as:

Points/Score Avatars Badges Resource Collection Leaderboards Rewards/Achievements Rankings Levels(ups) Social Graphs Feedback Quests/Missions Progression

Empires and Allies, by Zinga*

Points

Quests

Resource Collection

Avatars

Social Graph

Progression Levels

Kies: Health & Well-being System*

*reporting activities *competition *powerups

Nike: Gamifying Running* Accelerometer tracking each step, aggregating data

Goals, Challenges, Achievements

Progress Bar *still running *game-like *encouragement

Zombies Run: Gamifying Running*

*zombies on a map *competition *powerups

Productivity Enhancement*: Example: Call Center Gamification *encouragement *feedback

LeaderBoard

KPIs

Levels

Achievments

Innovation*: Example: Idea Market Place (virtual Stock Market, public/gov org)

Ideas

Share price

Buy and Sell Ideas

*Endless application possibility *reusable design patterns *no cook-book solution

Ref: example taken from Coursera, Gamification, https://www.coursera.org/course/gamification, given by Professor Werbach

GAMIFICATION in CI: exercise

Group work: Using Gamification elements & techniques, gamify the following steps of the CI process: Groups 1 & 3 Intelligence Collection/Reporting (e.g. sending articles into a portal?) Groups 2 & 4 Collaboration/intelligence sharing (e.g. Interacting with/notifying?)

Game Elements: * Points * Avatars * Badges * Resource Collection * Leaderboards * Rewards/Achievements * Rankings * Levels(ups) * Social Graphs * Feedback * Quests/Missions * Progression

Questions to consider: How to motivate employees to engage in the CI process How to make CI FUN? How to encourage Participation?

Lets finish with a Video Clip: Don’t forget the

Ref: Fun Theory, https://www.youtube.com/watch?v=cbEKAwCoCKw