Gamification 101 A gameducation series brought to you by http://gametize.com http://twitter.com/gametize http://facebook.com/gametize
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Gamification 101
A gameducation series brought to you by
http://gametize.com
http://twitter.com/gametize
http://facebook.com/gametize
What is Gamification?
It is the application of game- like characteristics to
non-game settings to drive audience engagement.
Game Characteristics?
These encourage behaviors such as…
Game MechanicsGame Design
Principles
Gaming
Psychology
Player Journey
Collaboration Competition Exploration Interaction
Non-game
settings refer to
any context
other than a
game.
Education
Travel
Community
Work
Health &
Fitness
What is the average age of a gamer?(go google for answer!)
Gf
Gamification does not turn an application into a game.
Instead, it makes it
feel like a game.
People like games because they trigger emotion.
FrustrationExcitement Sense of
Achievement
Amazement Happiness
How games trigger emotion:
1. Hard fun
2. Easy fun
3. Altered States
4. The People Factor
Frustration Sense of
Achievement
Challenge Strategy Problem Solving
1. Hard fun
Interesting
content
Collecting
Items
Points and
level-ups
Amazement Happiness
2. Easy fun
Exploration Escape from thoughts & feelings
Excitement
3. Altered States
Competition Teamwork Social
Bonding
Personal
Recognition
Sense of Achievement
4. The People Factor
Incentives are only a subset of gamification
as a whole.
Incentive
Systems
Gamification !=
You need to pick a gamification strategy and follow
it through.
Gamification
is not plug
and play.
Gamification Strategy
1. Identify action/behaviour to encourage
2. Identify the engagement style of your users
3. Pay attention to intrinsic motivation than
extrinsic motivation.
4. Implement progress mechanics.
5. Make it easy to learn, but hard to master.
1. Identify action/behavior to encourage:
2. Identify the engagement style of your users
Acting
Interacting
Content Players
EXPRESS COMPETE
EXPLORE COLLABORATE
Eg: Design, decorate, create, purchase Eg: Win, challenge, show-off, compare
Eg: View, vote, collect, review, rate Eg: Comment, like, share, help, give
3. Pay more attention to intrinsic motivation
than extrinsic motivation
>Meaning
Positive Emotions
Accomplishments
Relationships
4. Implement progress mechanics
Foursquare
badges directoryKlout score trend
progress bars
Starbucks loyalty
programme
5. Make it easy to learn, but hard to master
Novice Expert
?What is the skill
needed to
attain mastery?
Examples of Gamification:
Foursquare Achievement, exploration, collecting items (badges)
Loyalty Cards Rewards, collecting items (stamps)
PhotorankCompetition, personal recognition
GametizeAchievement, exploration, rewards
Examples of Gamification:
American AirlinesRewards, achievement,
level-ups (elite status)
Nike PlusAchievement, level-ups, competition
Linked InLevel-ups (progress bar)
References What is Gamification, Really? By Michael Wuhttp://lithosphere.lithium.com/t5/Building-Community-the-Platform/What-is-Gamification-Really/ba-p/30447
Why We Play Games:
Four Keys to More Emotion Without Story By Nicole Lazzarohttp://xeodesign.com/xeodesign_whyweplaygames.pdf
Smart Gamification:
Social Game Design for a Connected WorldBy Amy Jokimhttp://www.slideshare.net/amyjokim/smart-gamification-social-game-design-for-a-connected-world
http://xeodesign.com/xeodesign_whyweplaygames.pdf
Meaningful Play:
Getting Gamification Right By Sebastian Deterdinghttp://www.slideshare.net/dings/meaningful-play-getting-gamification-right
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