Badges, points and polls wendy phillips (032316)

Badges, Points and Polls

How Gamification is Improving Your Meeting Experience

Why do you host conferences?

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Why do you host conferences?

Value to

Members

• Efficient way to learn

• Network with other people

in their industry

• Inspiration to think about

new ideas and trends

• Get certified

• Have fun

Value to

Sponsors

• Promote their products &

services

• Get specific leads

• Learn about customer

needs

• Find partnerships

Value to

Association

• Learning about Members

• Communicate Key

Messages

• Retain members

• Get new members

• Revenue

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Value to Members

Efficient Way to Learn

• Industry opportunities and challenges

• New products/services from vendors

Network with other people in their industry

• Members

• Sponsors

• Association staff

• Subject matter experts

Get Inspired to think about new ideas and trends

Get Certified

Have Fun

Value to

Members

• Efficient way to learn

• Network with other people

in their industry

• Inspiration to think about

new ideas and trends

• Get certified

• Have fun

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Value to Sponsors

Venue to Promote

• Products

• Services

Way to get Specific Customer Leads

Means of Learning about Customer

• Needs/Challenges

• Preferences

Find Partnerships

Have Fun

Value to

Sponsors

• Promote their products &

services

• Get specific leads

• Learn about customer

needs

• Find partnerships

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Value to Association

Value to

Association

• Learning about Members

• Communicate Key

Messages

• Retain members

• Get new members

• Revenue

Gain Learning about Members

• Their interests

• Their challenges and opportunities

Efficiently Communicate Key Messages

• Promote upcoming events

• Enlist participation in association activities

Generate Excitement to Retain and Recruit Members

Bring in Revenue

• Sponsors

• Attendees

Have Fun

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Gamification in Your Mobile App

can support these Goals

• Encourage behavior

• Enable networking

• Provide association with

valuable data

automatically. No work!

• Have fun

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One Example: Providing Value to Sponsors

How many of

you have used

a physical

passport stamp

program to

encourage

traffic to your

exhibitors?

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Use Mobile App Instead

End user “checks in” by entering code word

• Has conversation with exhibitor to get code word

Everyone can see each other’s badges earned on

Leaderboard and on Attendee Listing

• Healthy competition

• Positive peer pressure

Association gets data on who checked in to which booths

• Provides to Exhibitors

No manual tallying, no mess, ultimate information to all

stakeholders

• Sponsors

• Attendees

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Can Display on Social Wall for Even More Excitement

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Gamification in the Mobile App - the What

Badges can be awarded for

• Checking in to exhibitor booths

• Attending certain agenda sessions

• Networking with others through messaging or

exchanging virtual business cards

• Completing surveys

• Participating in live polls

• Community/Social participation

…and more

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• Encourage behavior

• Enable networking

• Provide association with

valuable data automatically. No

work!

• Have fun

Gamification in the Mobile App - the Why

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Identify what you are trying to accomplish

Rules - best practices

• Early gratification - easy to earn first badge

• Easy enough to earn most badges

• But hard enough to be meaningful

Badges - simple, graphical images

Some serious, some fun

• Expert badges

• “Work Hard, Play Hard” or “Social Butterfly”

Enlist a few helpers to commit to

participating

Gamification in the Mobile App - the How

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Why Badges Not Points?

Not enough information on HOW each user earned the

points

• Lose value of sharing attendee interests among participants

• “Which” badges matters as much as “How many?”

Too complex

Too easy to game the system

Not as fun

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Where Points are Great — CE Credits

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Real Win — Direct End User Feedback and Content

Earn badges for doing:

• Surveys

• Live Polls

• Posts to Discussion

Board

• Sharing Photos

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