Gain your career edge through social media

Gain your career edge through social media

Why do you need a presence online

• Employers use LinkedIn to find candidates• Potential clients want to see your level of

expertise, shown with Twitter• Google Plus is good for search

engine optimization purposes

Your picture is key

Your picture is key

• Dress for the job or clients you want• Have a professional portrait taken• Smile! Look like someone good to work with• Crop it so your face is visible• The space LinkedIn offers is square

Twitter• Your micro-blogging tool– 140 characters

• With regular updates becomes the first or second result of an employer’s search

Why I use Twitter

• Valuable tool to show your thought leadership– Find relevant news. Share it with your insight. – Connect with industry leaders– Engage in conversation to show your knowledge– Give insight into your work with images, media

and updates– Forces you to be succinct and direct

ProfileYour Twitter Handle • Try to get your exact name• Try change the order of your first and last

name if you have a common name • Balance personality with professionalism

@zacharyphillippeng@iibyebyeguyNot @~~iheartrainbows88~~

Profile

Who to follow• Keep updated and connect with companies

and individuals that are field leaders.

Writing for Twitter• 140 characters and that’s it. • Best practice is to leave 8-10 characters for

Retweets (RT), Modified Tweets (MT)• Use twitter handle and hashtags (#) at events

to connect

Writing for Twitter

Post a daily update• Keep it current but informative• Include articles you’ve written, comment and link to

advances and news in your field

Using Media

• Take a few pictures during your project or before and after shots

Lists

• It’s an underrated way to get noticed

To sum up…

• Show that you are keeping up in your field and that you are on the cutting edge.

• Be succinct, spelling and grammar still matter• Use as a vehicle to connect, create lists and

comment on thought leaders• Use keywords in your profile and hashtags

LinkedIn

• Your online resume• Your biggest footprint online,

where you show up first• Potential employers, clients

will research you – starting with your LinkedIn profile

Your name and description

• No typos!• Description must contain your keywords• Demonstrate your unique advantage• Think of what will attract the employer or

client you want to reach• Between jobs? “Currently seeking new

opportunities” OR a volunteer position

Your summary: inform + persuade• Keywords are essential• Demonstrate the difference you offer• Make it engaging, but it’s not FaceBook

Experience• LinkedIn will list most recent first• The style should be more engaging than a resume• Paragraphs are better than bullets• Use keywords, particularly for hard skills• Show what you learned,

how you improved

Experience

It’s good to provide some details …

Education

• List your education and provide details• Add courses you’ve taken since graduation• If you’re a recent graduate, pull this towards

the top of your profile

Honours and awards

Publications show thought leadership

Skills

• Important for employer searches• Use the lists available within LinkedIn

Groups

• Some people insist this is the best part of LI

Who’s viewed your profile

Connections

Connecting to Reid Hoffman41 people Carl knows are connected to someone who knows Reid

Recommendations

The LinkedIn jobs board

The company pages

The company pages

• If I’m looking for work at Ausenco …

To sum up…

• A complete profile, with a good picture, gives a good impression

• Think of the search terms your ideal employer or client will use, and put those in your profile

• Build your connections, obtain recommendations• Frequent updates will help people remember you

Google+

• Enhanced search engine optimization (SEO)• The place for valuable content i.e. published

articles • Enables collaboration: Video calling, chat,

groups, communities• Seamless integration with all Google products• Sparse but engaged local audiences

Your Profile

• Use a professional picture and fill out your profile

Your Story

• Unlike LinkedIn Google pulls in details from your profile to populate under your image

• Put in details you want logged by Google

Work, Education, Basic Info

Places and Links

Collaborative Tools

• Hangouts and Chat

Communities• You can connect with companies, influencers

and potentials clients

Local • Great tool for local business

Google+

Take away messages:• It’s a tool to help employers find you through

a browser search– Makes your content more easily found through

new Google Hummingbird search algorithm

• Include key employment details• Good platform for collaboration

Questions? Comments?Criticism?

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