Gabrielle Rosario

MOBILE

FUN

The 4th Screen

Mobile Phone

1. Mobile is the 1st Personal Mass Media

2. Mobile is permanently carried

3. Mobile is always-on

4. Mobile has a built-in payment mechanism

5. Mobile is available at the moment of spontaneous creativity

6. Mobile has the most accurate audience measurement

7. Mobile captures the social context of media consumption

Total Subscribers: 40 Million

Penetration: 81% Population

Internet Access: 60% ppl access via cellphone

Telkom recent Launch Telkom 3G

SA Market Share SA Mobile Context

With Media Comes Marketing – SMS/MMS Campaigns

With Media Comes Marketing – banner advertising on sites and within apps

Eyeball advertising

With Media Comes Marketing – applications

With Media Comes Marketing – brand apps

With Media Comes Marketing – brand apps

With Media Comes Marketing – the internet, the www,.mobi, /WAP, m.

http: //sawapdirectory.pbwiki.com

Social Media/Social Networking

People

Common InterestPlace:

Real Time or Online

How many social networks can a person have ?

Mobile Payments Industry in SA

Mobile in Education – Digital Native vs. Digital Immigrant

Mobile in Education

Trends: Virtual Gifts/Mobile TV: Live Streaming/Virtual Trading

Trends: Branded Entertainment