Future Library Unconference 2013 - Albertos bourlas

R U talking

to

Youth? [email protected]

The toughest

audience

in the planet!

“We think”

we understand

them…

RESTART In every touch-point

with the youth

Who are they ?

How is their every-day life ?

What inspires them ?

93% non-verbal communication

clothes- hair- piercing- tattoos -mobile

Borrowed expressions from their every-day

What is this;;;

content = currency

Always connected

Μulti-tasking

Social Media – connected with cool activities

Connected with enjoyable every day moments

Connected with school concerts after exams

A store Exclusive for Youth

A store Exclusive for Youth

A new & disruptive approach to Customer Service

Y love it!

R U talking

to

Youth? [email protected]