FullSIX FullSIGHTS May 2015

may 15

?The FullSIX team compiles every month the most

impressive digital communication contents

Specially thought to inspire and share conclusions

Insights, data and trends; knowledge to be able to

question and build

Innovation in technology, strategy, media, message

and execution

Stories and experiences created to connect brands with people

Owned spaces where brands interact with

their target

Conversation and content created and thought to be

consumed and shared

#01BRAND KNOWLEDGE

THE MILLENNIALS AND BANKINGPeople with ages between 18 and 24 years, are using alternative banking

services and don’t take into consideration offers made by traditional banks

ANALYZE THE DIGITAL TRANSFORMATION OF

YOUR SECTOR WITH DIFFERENT PARAMETERS FROM THE ONES YOU USE

FOR YOUR BUSINESS

#02BRAND KNOWLEDGE

IMAGINE THE PERCENTAGE

REACHED DURING THE ADVERTISING PAUSE

MULTISCREEN CONSUPTION

65% of Spanish users access the Internet at some point while

they watch a TV program

#03BRAND INNOVATION

TRY TO IMPROVE THE EXPERIENCE OF THE

CONSUPTION OF YOUR PRODUCT OR SERVICE

KFC TRAY TYPER

A tray with integrated Bluetooth that connects with your Smartphone and avoids that you touch your phone with your greasy fingers

(something unavoidable when you eat at KFC)

SHOW THE BENEFITS OF YOUR PRODUCT IN A PLAYFUL WAY IN ORDER TO GET

USERS ATTENTION

NIVEA DOLL

Creation of a doll which is sensible to sun rays in order to educate

kinds on the threats of not using the right solar cream

#04BRAND INNOVATION

#05BRAND ACTIVATION

DEVELOP ACTIONS THAT ALLOW YOU TO LINK YOUR BRAND WITH A

CONSUMPTION MOMENT

PIZZA HUT BLOCKBUSTER PIZZA BOX

The fast food franchise develops a box for its pizzas which

converts into a cinema projector and it comes with for free films

BUILD AROUND THE EMOTIONS GENERATED

BY THE USE OF YOUR PRODUCT OR SERVICE

NIKON HEARTOGRAPHY

Nikon develops a camera that shoots every time the photographer, in this

case a dog, increases its heart rhythm. Emotions converted into images

#06BRAND ACTIVATION

#07BRAND PLATFORM

DO YOU WANT USERS TO DO SOMETHING

FOR YOU? DO SOMETHING FOR THEM

LEAGUE AGAINST CANCER SHADOW WIFI

Wifi system installed in Peru´s beaches to offer free Internet access to those people resting

in areas with shadow

SOCIAL NETWORKS ALLOW YOU TO LISTEN TO YOUR

USERS AND KNOW THEIR TASTES

DELTA THE INTERNETEST VIDEO

A video regarding aerial security where you will recognize most

of its characters from Internet’s most famous memes

#08BRAND PLATFORM

#09BRAND DIALOGUE

FIND THE ANTAGONIST OF YOUR BRAND AND

CENTER THE REJECTION OF YOUR USERS ON IT

ACT FOR PEACE REFUGEES ARE SCUM

An “ad man” around Australia’s streets with a sign, “refugees are scum” in order to gain attention

about the need of helping refugees

#10BRAND DIALOGUE

USE THE CURIOSITY OF YOUR USERS AND

THEIR WILLINGNESS OF PARTICIPATION

WARNER BROS. PICTURES #CHARLIECHARLIECHALLENGE

Two pencils converted in Ouija which has turned into a viral phenomenon within teenagers around the world

WE USEtechnology in a creative way to develop experiences where brand and consumers interests coincide

WE INTEGRATEstrategy, creative and technology in-house to create digital communication campaigns, ecommerce platforms, CRM plans and social media strategies for top advertisers

WE AREthe largest independent digital communication group in Europe [+1000 people], and a team of 70+ in Spain

LET’S TALKIf you want to know everything we can do for your brand, please contact us

Javier Gómez de Quero del Castillo Managing Director

+34 91 298 27 30 [email protected]

Bueso Pineda 12, 28043 Madrid

WWW.FULLSIX.ES

may 15