Top Banner
Managing brand guidelines in the digital age. Frontify Enterprise Suite
31

Frontify Enterprise Suite - Managing Brand Guidelines in the Digital Age

Aug 20, 2015

Download

Marketing

Frontify
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Frontify Enterprise Suite - Managing Brand Guidelines in the Digital Age

Managing brand guidelines in the digital age.

Frontify Enterprise Suite

Page 2: Frontify Enterprise Suite - Managing Brand Guidelines in the Digital Age

website

microsite

native apps

facebook

youtube

web applications

POS

The SituationGrowing Number of digital Touchpoints

Page 3: Frontify Enterprise Suite - Managing Brand Guidelines in the Digital Age

website

native apps

facebook

youtube

web applications

POSmicrosite

The GoalA consistent Brand Experience

Page 4: Frontify Enterprise Suite - Managing Brand Guidelines in the Digital Age

Brand Guidelines / Corporate Design Manual

website

microsite

native apps

facebook

youtube

web applications

POS

The SolutionBrand Guidelines

Page 5: Frontify Enterprise Suite - Managing Brand Guidelines in the Digital Age

The hardest way to manage…

Page 6: Frontify Enterprise Suite - Managing Brand Guidelines in the Digital Age

BrandNet

A better way to manage

Page 7: Frontify Enterprise Suite - Managing Brand Guidelines in the Digital Age

Our IdeaThe Frontify Platform

Project Workspace

Pattern Library

Digital Style Guide

Page 8: Frontify Enterprise Suite - Managing Brand Guidelines in the Digital Age

Our IdeaThe Frontify Platform

Pattern Library

Digital Style Guide

Project 1

Project 2

Project 3

Project 4

Project 5

Project 6

Project 7

Project n

Pattern Library

Digital Style Guide

Digital Style Guide

Page 9: Frontify Enterprise Suite - Managing Brand Guidelines in the Digital Age

This is Frontify

A joyful web app to manage brand guidelines and work collaboratively on design projects, based on those

guidelines.

Page 10: Frontify Enterprise Suite - Managing Brand Guidelines in the Digital Age

Core Modules

Digital Style Guide

Pattern Library

Project Workspace

Page 11: Frontify Enterprise Suite - Managing Brand Guidelines in the Digital Age

Digital Style Guide

Page 12: Frontify Enterprise Suite - Managing Brand Guidelines in the Digital Age

Colors

Page 13: Frontify Enterprise Suite - Managing Brand Guidelines in the Digital Age

Typography

Page 14: Frontify Enterprise Suite - Managing Brand Guidelines in the Digital Age

Mode

Page 15: Frontify Enterprise Suite - Managing Brand Guidelines in the Digital Age

Insert Block

Page 16: Frontify Enterprise Suite - Managing Brand Guidelines in the Digital Age

Tech Standards

Page 17: Frontify Enterprise Suite - Managing Brand Guidelines in the Digital Age

Tech Standards

Page 18: Frontify Enterprise Suite - Managing Brand Guidelines in the Digital Age

Pattern Library

Page 19: Frontify Enterprise Suite - Managing Brand Guidelines in the Digital Age

Example: Buttons

Page 20: Frontify Enterprise Suite - Managing Brand Guidelines in the Digital Age

Example: Icon Buttons

Page 21: Frontify Enterprise Suite - Managing Brand Guidelines in the Digital Age

Pattern Builder

Page 22: Frontify Enterprise Suite - Managing Brand Guidelines in the Digital Age

Project Workspace

Page 23: Frontify Enterprise Suite - Managing Brand Guidelines in the Digital Age

Project Overview

Page 24: Frontify Enterprise Suite - Managing Brand Guidelines in the Digital Age

File Browser

Page 25: Frontify Enterprise Suite - Managing Brand Guidelines in the Digital Age

Design Discussion

Page 26: Frontify Enterprise Suite - Managing Brand Guidelines in the Digital Age

References

Page 27: Frontify Enterprise Suite - Managing Brand Guidelines in the Digital Age

Branding Example - Lufthansa

Page 28: Frontify Enterprise Suite - Managing Brand Guidelines in the Digital Age

Branding Example - TUI

Page 29: Frontify Enterprise Suite - Managing Brand Guidelines in the Digital Age

Why Frontify?Fast and intelligent documentation of branding guidelines

Easy shareable with all stakeholders

All design projects and design assets on one platform

Reduced brand divergence and easier brand governance

The first platform to combine the advantages of design style guides and frontend style guides

Easy collaboration and discussion with project members (internal & external)

Modern web application with a very good user experience

Page 30: Frontify Enterprise Suite - Managing Brand Guidelines in the Digital Age

Visit us on www.frontify.com

Thx!

Page 31: Frontify Enterprise Suite - Managing Brand Guidelines in the Digital Age

Contact

Andreas Fischler, CEO [email protected] Mobile: +41 79 336 08 02 Twitter: @afischler LinkedIn: http://goo.gl/HYn2sT XING: http://goo.gl/S5Cg8c