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Transcript
Coldwell Banker
“A Brand New Suite of Digital Products”
Real Estate
Agenda• Our Strategy
– A Visually Stunning, Personalized Experience– A (Truly) Mobile Platform– Become More Social– Engage the Seller
• eMarketing Transition
What’s Going On in the Market
Real Estate
Our Process• Worked with a Research Company• Evaluated Industry Statistics• Spoke to Many Brokers and Agents• Engaged a New Digital Agency
A Sea of SamenessA Sea of Sameness
Create a Visually Stunning, Personalized Experience