Coldwell Banker ® Marketing Proposal Coldwell Banker Traditions – Williamsburg & New Kent Virginia © 2009 Coldwell Banker Real Estate LLC. All Rights Reserved.

Coldwell Banker® Marketing ProposalColdwell Banker Traditions – Williamsburg & New Kent Virginia

©2009 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.

The Online Tools You WantThe Experienced Agents You Need

Legacy and Network

Global presence; in 47 countries and 3,200 offices worldwide

Over 100 years of real estate experience

$226 billion in sales volume globally in 2008

Transaction sales amount was 10% higher than the industry average

Coldwellbanker.com generates over 390,000 consumer inquiries per month

Our agent network comprises of agents who made up 25% of the 2008 Real Trends 500 Report by sales volume; this is 76% higher than the nearest competitor.

Click here for more info about Coldwell Banker’s history

Legacy and Network

J.D. Power and Associates 2009 Home Buyer/Seller StudySM

 Awarded Coldwell Banker®

 “Highest Overall Satisfaction For Home Sellers Among National Full Service Real Estate Firms”

Coldwell Banker received the highest numerical score among full service real estate firms for home sellers in the proprietary J.D. Power and Associates 2009 Home Buyer/Seller StudySM.  Study based on 3,138 total evaluations measuring 5 firms and measures opinions of individuals who sold a home between March 2008 and April 2009.  Proprietary study results are based on experiences and perceptions of consumers surveyed April-June 2009. Your experiences may vary.  Visit jdpower.com

Use a multi-screen approach to reach the new generation of buyers: The first national real estate brand to customize our

site for smartphone screens such as the Blackberry and iPhone

The first to have listings on GPS Built a mobile app that uses GPS technology that

allows consumers to search for recently sold homes and homes for sale in their area or users can initiate a search

A listing distribution strategy: Delivers listings to sites such as Google, Yahoo!

Real Estate & more In 2008, more than 127 million unique visitors

combined

An Innovation Leader

Coldwell Banker On Location is the first dedicated video real estate channel on YouTube Video topics include:

Agent videos Office videos Video listings Community videos Smart tips and news related videos

Allows buyers to search for videos via a map First to use dynamic IP lookup on the channel

An Innovation Leader

Nielsen/NetRatingsThe Coldwell Banker® brand has more unique Web visitors than any other real estate brand*

1. Real Estate/Apartments2. Realtor.com3. Yahoo! Real Estate 4. Zillow.com5. Trulia6. MSN Real Estate7. Ziprealty.com8. Yahoo! –Zillow Real Estate Network9. Homes.com Network10. Rent.com

11. Coldwell Banker 12. Move.com13. Apartments.com14. Re/Max15. ApartmentGuide.com16. MyNewPlace17. Rentals.com18. ForRent.com Network19. Apartment Ratings 20. LivingChoices.com

*Nielsen/Net Ratings Report for real estate Web sites, January-December 2010

Nielsen/NetRatings 2010*

*Nielsen/Net Ratings Report for real estate Web sites, January-December 2010

About Coldwell Banker Traditions

Coldwell Banker Traditions

Company Stats

2 offices

22 Sales Associates

$30 million in sales volume in 2009

Over 120 transactions in the past year

Serving the Greater Williamsburg Virginia area since 1885

Our History

Established over a century ago as Brooks Real Estate, our company was based on the principals of Client Service and Community Commitment. The tradition continues!

True Quality Service is what we deliver to every client every day. We understand the complexities of today's real estate transactions, but we make it easy -- we lead our clients through the entire process of buying or selling a home.

Our commitment to the community is reflected in our participation in local and state Realtor organizations. We believe it's important for us to be active in serving the community as well as our clients.

To maximize our client service capabilities, in January of 1997 we became a member of the Coldwell Banker Residential Affiliates, the premier real estate franchise organization in North America. Founded in 1906 and dedicated to customer support, Coldwell Banker was the obvious choice for us because we believe it was the best choice for our clients!

Marketing Your PropertyA Personalized Plan

Information Sources Used in Home Search

Source: The 2008 National Association of Realtors® Profile of Home Buyers and Sellers.

Leverage the Power of the Internet

coldwellbanker.com 31 million visits in 2008 Average visitors spends between 8–9

minutes on the site

Automatic placement on sites such as Yahoo! Real Estate, Trulia, Century 21, ERA, Google and more Over 127 million visitors combined in 2008

Multiple Listing Service (MLS)

Realtor.com

Our local Web site: cbtraditions.com

Rapid Response

When homebuyers inquire about your home, they want a rapid response

Our proprietary lead management tool lets me and my team answer every lead quickly and professionally

coldwellbanker.com leads convert 85% higher rate than all other leads, including affiliate websites, Trulia, Realtor,com and Zillow

1.1. Track leads automatically from the

Web, phone callsand walk-ins.

2. 2. Agent is notified by cell phone within

minutes of inquiry.

3. 3. Statistically, the first to the customer has the best chance to

close the sale.

Getting Started

Your home will be added to:

Our MLS database

coldwellbanker.com

cbtraditions.com

We will execute upon the following:

Develop a custom plan to enhance property attributes

Take pictures

Promote at a Coldwell Banker office meeting

Begin customizing an Internet Marketing programspecific to your property

Property Enhancement and Marketing Activities

Develop a custom plan to enhance your property’s appearance

We will conduct the following marketing activities: Create a professional listing flyer and agent packet Send out “Just Listed” postcards to area residents Place your listing on our Facebook page Create a video for your property that will be uploaded to our local MLS,

ColdwellBanker.com, YouTube, Realtor.com as well as other popular Real Estate websites

Post your listing to your agents personal website/blog Create an online flier that will be posted on Craig’s List

The Sales ProcessThe right agent makes it simple

The Steps to Selling a Home

Set the right price

Accept Offer

Determine time frame

Sign Contacts

Sign guarantee and disclosure

forms

Begin Closing process

Implement a personalized

marketing plan

Assist with mortgage process

Prepare your property

“For Sale”

Assist with inspection process

Show to potential buyers

Assist with title process

Get showings feedback and

make adjustment

Finalwalk-through

Receive offers

Proceed checks delivered to you

Assemble all documents and attend closing

Evaluate your needs

Start

Negotiate Offers

Property sold

This isn’t a process that most people want to go through alone. So you want a partner in the process who you have confidence in – someone with the experience, knowledge and advanced resources to ensure that every step is carried out as well as possible. That way, you can focus on everything else that comes with selling a property and moving with as little stress as possible.

Local Market Data and ConditionsCompetitive Market Analysis, Recently Sold Properties, Setting the Right Price, Recommendations

Recently Sold Selling price (in thousands)

Listing Price (in thousands)Currently For Sale

Did Not Sell Listing Price (in thousands)

255 260 265 270 275 280 285 290 295 300 305 310 315 320 325 330

255 260 265 270 275 280 285 290 295 300 305 310 315 320 325 330

255 260 265 270 275 280 285 290 295 300 305 310 315 320 325 330

Competitive Price Lines

Competitive Market Analysis

Comparable homes on the market

321 Main Street 654 Main Street 987 Main Street 789 Main Street 456 Main Street 123 Main Street

Competitive Market Analysis

Comparable homes that failed to sell

321 Main Street 654 Main Street 987 Main Street 789 Main Street 456 Main Street 123 Main Street

125 Main StreetAny town, Anywhere Zip/Postal Code

Recently Sold Homes

List Price Sold Price Time on Market Beds Baths Sq Ft

$000,000 $000,000 X Weeks 0 0 0

List Price Sold Price Time on Market Beds Baths Sq Ft

$000,000 $000,000 X Weeks 0 0 0

125 Main StreetAny town, Anywhere Zip/Postal Code

Setting the Right Price

Priced right and ready to show opens your home to a great number of potential buyers

Hit the market as a hot property. Priced right, more buyers will be interested

Mortgages are based on fair market value, priced competitively equals more potential buyers

The Property Appeals To:

15% Over Market Value

10% Over Market Value

Fair Market Value

75% Of The Market

If The Asking Price Is:

10% Of The Market

30% Of The Market

60% Of The Market

10% Under Market Value

Market Analysis Summary and Recommendation

We will then present you with the following recommendations:

•Anticipated Selling Range

•Recommended Listing Range

•Recommended Financing terms

•Other Recommendations to get your home sold!

Thank YouContact us today and let us get started!

Williamsburg Office (757) 229-9595 New Kent Office (804) 557-3590 Toll-Free (800) 611-6097

[email protected] www.cbtraditions.com