From zero to mobile: introduction to mobile app development

Getting Started with App Development

Part of the From Zero to Mobile series

Presented by Joe Chavez ([email protected])

www.izen.me

http://learn.renocollective.com

B.iP.Before iPhone

Platforms, ecosystems, and app stores... Oh, my!

• Platforms

• Apple

• Android

• Ecosystems

• Closed versus open

• Development / distribution

• App stores

• 5 to 1 app revenue

• Marketing

Anybody got a hammer?

• Native

• Hybrid

• Mobile Web

• What's the difference?

• Execution environment

Platforms - Native• Apple iOS SDK

• C/C++/Objective-C/Swift

• Xcode / AppCode

• Simulator / On Device Debug

• Team / AdHoc / App Store

• Google Android SDK

• Java/C/C++

• Eclipse / Android Studio (in Beta)

• Emulator / On Device Debug

• Side Load / App Store

Platforms - Hybrid• Native SDK wrapper

• Compile to native + logic VM

• Appcelerator Titanium Mobile: JavaScript + native libraries

• HTML, CSS, JavaScript

• Mobile browser + native libraries

• PhoneGap: No Objective-C or Java (can extend)

• Full platform abstraction

• Compile to native + proprietary libraries

• Xamarin: C# + .NET

Platforms - Mobile Web

• HTML5, CSS, JavaScript

• Any Web development tool will work

• Write once, test everywhere

• Mobile browser fragmentation

• Publish via URL

Platforms - Summary

NATIVE HYBRID MOBILE WEB

PERFORMANCE

PLATFORM ACCESS

PLATFORM INDEPENDENCE

DEVELOPMENT

VIABILITY

OVERALL

Little fluffy clouds

• Services / APIs

• Maps, social network, messaging, data storage

• Beg, borrow or steal

• Open source is your friend

• Many cloud providers offer “free” plans

Lights out, guerrilla radio

• $hit ton of Apps out there

• Gaming App store ranking

• Multiple channels

• Reviews are your best friend

• Connect with your user

• Automate social media!

• Grab a cool URL

UX / Design

• A user will decide within 90 seconds if they like your app or not

• The screen is small

• Counting touches

• Keep data entry to a minimum

• Mockup / wireframe

• User validation

Time, cost, quality

• Your MVP for my MVC

• Analytics

• Experimentation

• Sustainable

The Oneders

• From fart apps to flappy birds

• Give the people what they want

• Wearables

• Enterprise (not the starship)

• Risk / reward

Show me the money• Prepare of the cut

• Strategies

• Charge per app

• In app purchase

• Register > 10,000,000 users and get acquired

• Find a niche

• Wearable integration

• Enterprise

Next Steps

• Get a mobile device

• Sign-up for a developer account

• Find a project

• Create your own

• Hackathon / meetup / open source

• Take a class for specifics

• Google it!

http://learn.renocollective.com/zero-to-mobile/