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JENN LIM CO-FOUNDER | CEO | CHIEF HAPPINESS OFFICER
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From selling shoes at Zappos to scaling happiness in our worlds

Jan 11, 2017

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Page 1: From selling shoes at Zappos to scaling happiness in our worlds

JENN LIM

CO-FOUNDER | CEO | CHIEF HAPPINESS OFFICER

Page 2: From selling shoes at Zappos to scaling happiness in our worlds

QUICK POLL ZAPPOS | DH PERSONAL HAPPINESS % OF PEOPLE UNHAPPY AT WORK IN THE WORLD ?

Page 3: From selling shoes at Zappos to scaling happiness in our worlds

HAPPINESS IS THE PURPOSE OF OUR

EXISTENCE

HAPPINESS IS DEPENDENT ON

OURSELVES

ARISTOTLE 350 BC

Page 4: From selling shoes at Zappos to scaling happiness in our worlds
Page 5: From selling shoes at Zappos to scaling happiness in our worlds

WHAT IS YOUR GOAL IN LIFE?

Page 6: From selling shoes at Zappos to scaling happiness in our worlds

* 3x Higher Cumulative Stock Market Returns , Russell Investment Group, GPTW 2015

ROI OF HAPPINESS

BEST CO’S NEARLY 3X

HIGHER RETURNS

Page 7: From selling shoes at Zappos to scaling happiness in our worlds

employees in the world

DISENGAGED

in lost

PRODUCTIVITY (U.S. alone)

Gallup 2012

Page 8: From selling shoes at Zappos to scaling happiness in our worlds
Page 9: From selling shoes at Zappos to scaling happiness in our worlds

TIME TO REFRAME THE WAY WE WORK

Page 10: From selling shoes at Zappos to scaling happiness in our worlds

TIME TO REFRAME

THE WAY WE WORK

HOW?

Page 11: From selling shoes at Zappos to scaling happiness in our worlds

OUR SIMPLE FORMULA

Page 12: From selling shoes at Zappos to scaling happiness in our worlds

“PEOPLE WILL FORGET WHAT YOU SAID, PEOPLE WILL FORGET WHAT YOU DID, BUT PEOPLE WILL NEVER FORGET HOW YOU MADE THEM

FEEL.” – MAYA ANGELOU

Page 13: From selling shoes at Zappos to scaling happiness in our worlds

•  EXPECTATIONS •  EXPERIENCE •  EMOTIONS •  STORIES •  CULTURE

PERSONAL EMOTIONAL CONNECTION

Page 14: From selling shoes at Zappos to scaling happiness in our worlds

CULTURE

#1 PRIORITY?

Page 15: From selling shoes at Zappos to scaling happiness in our worlds

HOW IS CULTURE #1 PRIORITY?

Page 16: From selling shoes at Zappos to scaling happiness in our worlds

•  HIRING FOR CULTURE •  5 WEEKS OF TRAINING •  PAY TO QUIT •  ZAPPOS CULTURE BOOK

Page 17: From selling shoes at Zappos to scaling happiness in our worlds

CULTURE AND CUSTOMER SERVICE SEVERAL BILLION $ COMPANY

1999 – TODAY

NOV ‘09 AMAZON ACQUIRES ZAPPOS $1.2 BILLION**

*GROSS MERCHANDISE SALES **SHARE VALUE AT THE TIME OF CLOSING

Page 18: From selling shoes at Zappos to scaling happiness in our worlds

CULTURE OF HAPPINESS AS A BUSINESS MODEL

LESSONS LEARNED: 1. COMMITMENT

2.  CORE VALUES 3.  TRANSPARENCY 4.  RELATIONSHIPS

5.  THE RIGHT TEAM 6.  PURPOSE

HOW ?

Page 19: From selling shoes at Zappos to scaling happiness in our worlds

WHAT DOES THE SCIENCE OF HAPPINESS HAVE TO TELL US?

SOME DATA AND FRAMEWORKS LEARNED ALONG THE WAY…

Page 20: From selling shoes at Zappos to scaling happiness in our worlds

HAPPINESS FRAMEWORK 1 LEVERS OF HAPPINESS

Page 21: From selling shoes at Zappos to scaling happiness in our worlds

MIHÁLY CSÍKSZENTMIHÁLYI

aHAPPINESS FRAMEWORK 1 3 TYPES OF HAPPINESS

Page 22: From selling shoes at Zappos to scaling happiness in our worlds

HAPPINESS FRAMEWORK 4 PARALLELS OF A GREAT BUSINESS AND HAPPINESS

Page 23: From selling shoes at Zappos to scaling happiness in our worlds

FIRST… THERE WAS

A BOOK

Page 24: From selling shoes at Zappos to scaling happiness in our worlds
Page 25: From selling shoes at Zappos to scaling happiness in our worlds

THE GLOBAL TIPPING POINT OF

UNIFIED BY THE SAME

VISION

NO MATTER WHAT •  BACKGROUND •  CULTURE •  IDEAS •  JOB

HAPPINESS

Page 26: From selling shoes at Zappos to scaling happiness in our worlds
Page 27: From selling shoes at Zappos to scaling happiness in our worlds

WORK different too.

Page 28: From selling shoes at Zappos to scaling happiness in our worlds

REFRAME THE WAY WE WORK

WHY?

Page 29: From selling shoes at Zappos to scaling happiness in our worlds

“THE BLEED” IN LOSS AND UNREALIZED PROFITS

ROI OF A HAPPY CULTURE

Page 30: From selling shoes at Zappos to scaling happiness in our worlds

ROI OF HAPPY CULTURE ELTV EMPLOYEE LIFETIME VALUE RREP RECRUITING RETENTION ENGAGEMENT + PRODUCTIVITY

RECRUITING

PRODUCTIVITY

ENGAGEMENT

RETENTION

Page 31: From selling shoes at Zappos to scaling happiness in our worlds

IDENTIFY THE TRIAGE ROI FOR YOUR ORG

RESEARCH FROM GREENHOUSE

TRIAGE SITUATIONS TRIAGE SOLUTIONS

LOW RETENTION | HIGH ATTRITION

COSTING 150-300% OF SALARY 10 PPL X 80K = $1.2M ADDL COSTS

LOW ENGAGEMENT

LOW PRODUCTIVITY | PERFORMANCE | OUTPUT

WHERES THE TALENT?

HIGHER PEOPLE COSTS HAVE TO HIRE 2.5 VS 1 ENGINEER

(x2.5 EXPENSES)

CREATE A SUSTAINABLE CULTURE INCREASE TENURE BY 3-5 YEARS IMPROVE LEADERSHIP TRAINING

(50% LEAVE BC OF MANAGER; 33% BC OF CULTURE)

ALIGN COMPANY PURPOSE/VALUES WITH EVERYONE

HAPPIER EMPLOYEES = HAPPIER CUSTOMERS = HAPPIER ECOSYSTEM

BETTER RECRUITS THRU CULTURE PERFORMANCE + OUTPUT

(E.G. >20% SALES, >22% PROFITABILITY)

Page 32: From selling shoes at Zappos to scaling happiness in our worlds

ASSESS AND MEASURE. HAPPINESS AT WORK SURVEY

Page 33: From selling shoes at Zappos to scaling happiness in our worlds

REFRAME THE WAY WE WORK

HOW?

Page 34: From selling shoes at Zappos to scaling happiness in our worlds

THE HOW OF SUSTAINABLE CULTURE

Page 35: From selling shoes at Zappos to scaling happiness in our worlds

Straight Talk, Personal Accountability, Raise the bar

THE WHAT OF SUSTAINABLE CULTURE

Page 36: From selling shoes at Zappos to scaling happiness in our worlds

THE WHO OF SUSTAINABLE CULTURE

Page 37: From selling shoes at Zappos to scaling happiness in our worlds

THE WAYS +HOW+ WILL HAPPEN

Page 38: From selling shoes at Zappos to scaling happiness in our worlds

HAPPINESS…DELIVERED.

Page 39: From selling shoes at Zappos to scaling happiness in our worlds

“WithTOMSdoublinginsizewithinayear,weweretryingtomanagewhatittakestogrowculturebetweenthe“original”teamandthe“new”team.A@erBlakeandteammetwithTony,JennandDeliveringHappinesswewereinspiredtofocusonculture.Asaresultwe’velaunchedourowncorevaluesandwe’renowallmovinginthesamedirecIon!”

—AmyThompson,ChiefPeopleOfficer,TOMS

HAPPINESS…DELIVERED.

Page 40: From selling shoes at Zappos to scaling happiness in our worlds

HAPPINESS…DELIVERED.

Page 41: From selling shoes at Zappos to scaling happiness in our worlds

? INTEGRATE HAPPINESS INTO GOV ! FOUNDATIONAL WORKSHOPS REFINE + CO-CREATE PURPOSE AND VALUES TRAIN THE TRAINER OUTCOMES -  PM ANNOUNCES MINISTER OF HAPPINESS -  GOV SCALING FOUNDATIONAL WORKSHOP ACROSS GOV

ENTITIES

SUCCESS! CREATING A TEMPLATE FOR GOVS AROUND THE WORLD

REFRAME THE WAY WE WORK

Page 42: From selling shoes at Zappos to scaling happiness in our worlds
Page 43: From selling shoes at Zappos to scaling happiness in our worlds

REFRAME THE WAY WE WORK ? 31 YEAR OLD MOBILE COMPANY STRUGGLING WITH GROWTH, RETENTION AND NEW TALENT ! ATTENDED 3 DAY BOOTCAMP IN SF TEN MONTHS AGO OUTCOMES -  60 > TO 600 APPLICANTS/MONTH -  HIGH TURNOVER > ONLY 1 EE HAS LEFT -  2016 RECORD FINANCIAL GROWTH IN 31 YRS

SUCCESS! MAJOR CULTURE CHANGES TO MAJOR BUSINESS RESULTS

Page 44: From selling shoes at Zappos to scaling happiness in our worlds
Page 45: From selling shoes at Zappos to scaling happiness in our worlds

? MAKE PATIENT + EMPLOYEES A PRIORITY ALIGN 300 EXECS, 30 HOSPITALS, 55K EMPLOYEES SCALE IN QUICKTIME FASHION ! EXECUTIVE ALIGNMENT SESSIONS CULTURE LEADS ACROSS ORG/LOCATIONS TRAIN THE TRAINER TO SCALE OUTCOMES -  SCALED ACROSS 55K EMPLOYEES -  NORTHWELL BRAND SYNONYMOUS WITH

INNOVATION AND HEALTH CARE LEADER

SUCCESS! SCALING IN A LARGE ORG W/ BUREACRATIC LAYERS

REFRAME THE WAY WE WORK

Page 46: From selling shoes at Zappos to scaling happiness in our worlds

QUESTIONS TO ASK:

HOW COMMITTED AM I TO CULTURE AND MAKING HAPPINESS SUSTAINABLE AT WORK?

WHAT’S MY TRIAGE ROI IF I DO?

BIGGEST NAYSAYERS CAN’T SAY NAY ANYMORE

WHO ELSE WILL BE MY CULTURE CHAMPS TO MAKE IT HAPPEN?

SO…WHAT NEXT?

Page 47: From selling shoes at Zappos to scaling happiness in our worlds

HAPPINESS AT WORK SURVEY PRESENTATION CULTURE BOOK CULTURE CALL

{FREE} TOOLS TO HELP YOUR JOURNEY

Page 48: From selling shoes at Zappos to scaling happiness in our worlds

[email protected]

QUESTIONS? (ANYTIME!)

Page 49: From selling shoes at Zappos to scaling happiness in our worlds

BE TRUE TO OUR WEIRD SELVES

LIVE OUR VALUES, PASSIONS AND PURPOSE

PRIORITIZE SUSTAINABLE CULTURE + STRATEGY

IMAGINE…

Page 50: From selling shoes at Zappos to scaling happiness in our worlds

…THEN DO.