From HUGO & HENRY click mouse to go to next screen A REVOLUTIONARY NEW MARKETING TOOL FOR WINE PRODUCERS, WINE BRAND OWNERS AND RETAILERS.

from

HUGO & HENRY

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A REVOLUTIONARY NEW MARKETING TOOL FOR

WINE PRODUCERS, WINE BRAND OWNERS AND RETAILERS

Quite simply, Drip CoutureTM replaces the standard wine bottle neck collar – but does a lot more!

• For the first time – unlike the old neck collar – brand owners and marketers have the opportunity to take their brand message beyond the retailer’s shelf and the threshold of the consumer home, right through to the point of use…

• This is because there is a real reason for the consumer to retain Drip CoutureTM on the bottle through to the point of use because of its in-built functionality as a drip catcher…

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• Indeed, research shows that, far from being of no consequence, there is actually a high latent consumer issue / need for something that stops drips marking and staining surfaces. The fact that there is now a ‘free’ solution turns this into a strong consumer want. So, in fact, this need / want contributes to (extra) sales potential for any brand owner / marketer adopting this patented device…

• It’s also a demonstration of the fact that the consumer is very likely to leave the message being carried on the device right through to the point of use (indeed, until the bottle is empty) to the clear advantage of the brand owner…

Drip CoutureTM comes in double and single-skinned versions… The outer layer provides a large (double-sided)

promotional area and is designed to be peeled off, read and actioned by the consumer…

The inner layer remains on the bottle and takes a (non-promotional) brand message / brand identification through to the point of use…

Both versions address the imperative to provide a competitive edge and build / maximise brand loyalty…

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Drip CoutureTM can provide real and effective added shelf presence in what is always a competitive retail sales environment…

And, in this way, supply much greater possibilities of communicating the essence of the wine maker’s / retailer’s offering than just with front and back labels, however well designed and however intriguing…

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And provide marketers (producer or retailer) with the opportunity to ‘talk to’ the consumer in straight consumer terms in a manner that wine labels simply don’t – and in greater detail…

From the Point of Sale…

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And, in the context of new markets with different scripts, better inform and educate and provide greater consumer confidence in the choice being made…

And, by doing this, provide added confidence for the consumer to make the purchase decision by increasing the ‘certainty of satisfaction’ (and, in a social context, peer approbation)…

And address any lack of consumer knowledge on what a wine will deliver in terms of taste / satisfaction (at a given price)…

Note: Drip CoutureTM, whilst perfectly able to be applied by hand, is designed to be applied on the bottling line at up to 400 a minute / 24,000 an hour. Great effort has been expended to meet the two marketing fundamentals of cost per unit and speed of manufacture / application…

With Drip CoutureTM you’re only limited by your imagination

• Peelable outer layer – double-sided message carrying area (front / back outer, plus front / back inner):

Puts YOUR company / range ‘philosophy’ / information, trade-ups / range / product trial offers, bounce-backs, cross-range / cross-department offers, free / money off offers / price reductions, instant or web-based offers / brand drivers, food matching / menu examples, meals out / days out offers, trips and holiday competitions, and even legal / policy messages in front of the consumer…

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• ‘Fixed’ inner layer (functions as drip catcher) – single-sided message carrying area around the neck of the bottle:

Puts YOUR brand / company logo, plus web address / link, plus key company / brand statement / strapline in front of the consumer right through to the moment of – and right through to the end of – consumption of the product…

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…right through to the Point of Use…

For brand owners and marketers who buy into the Drip CoutureTM proposition:

• Meets a marketing need: a simple, one-size-fits-all (75cl still wine bottles) solution for brand owners to create competitive advantage and build brand loyalty…

Bordeaux shape Alsace shape Burgundy shape

Portuguese shape

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• Patented and design protected – Drip CoutureTM is a step change from the old wine neck collar as a promotional device…

• Client advantage accrues from the fact that it’s difficult to copy in a technical / production sense – the materials used and tight tolerances required…

• No other product combines functionality with promotional opportunities – and a huge choice of finishes – in such a cost-effective and simple manner…

• No other product gets a brand message in front of the consumer with so many opportunities to see that message over such a time span…

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• Innate functionality is simple to understand in a consumer context (easy ‘appeal’)…

• In consumer terms, it’s a free device that meets latent and present needs (research shows it actually becomes a consumer want)…

• Largely environmentally-friendly (recyclable)…

• No regulatory approvals required…

• Cuts through otherwise diverse, fragmented (and expensive) communications channels represented by TV, press, direct mail, outdoor & transport, radio & cinema, and the internet, to take a message directly and relevantly to YOUR consumer…

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Which other medium can take YOUR brand message from the point of sale

right through to the point of use so cost-effectively and with such consistent and

long exposure to that message?

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www.hugoandhenry.comNathan Long, Managing Director

Roddy Kane, International Commercial Director

+44 (0) 20 8906 6771(first)name.

(second)[email protected]