From Beginner to Expert Blogger With 10 Little Known Facts - Bernetta Knighten - 2015 Blogging While Brown Conference

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From Beginner to Expert Blogger

With 10Little Known Facts

“Who is my audience?”

Too often, bloggers start with the wrong question. They ask things like:• How can I be interesting?• What can I write about?• What will make this post more engaging?

Those are great questions, but they are totally meaningless unless you first un-derstand your audience.

“Blog for someone, not something”The clearer your view of your audience, the better your writing be.

Know Your Audience|1

Be Consistent

“Quality of content and consistency are the most important factors in setting up your schedule… Consistency will keep them engaged, build brand awareness, and if done right help convert them to buyers.”

• Tell stories that demonstrate your openness and vulnerability.• Make sure you are respecting your boundaries of confidentiality and that of

others.• Use your transparency to help others, not simply for the sake of being

transparent.

“The Bloggers with the greatest degree of personal disclosure are the most successful.”

Know Your Audience|1 cont.

Be Transparent

Collaborate with Other Bloggers|2

There is power in numbers! Benefits:• Expand your reach• Expand your offerings• Expand your outlook

Fab Five Bloggers:Kita: @KokoaMagLaShawn: @LashawnwiltzMJ @FabhautemamaMimi @GlossyMimi

Galleries = Pageviews|3

Each click is a pageview• Increases your stats• Increased time on your site• Increased $ based on Ad impres-

sions

How to write a list post

1. Choose Your Numbers Wisely2. Order Your List Logically3. Consider Publishing Your List as a

Series4. Always Number Your Items5. Invite Readers to Participate6. Choose a Title That Gets Noticed

Create a Killer List Post|4

Click! Click! Click!

16% of content is tweeted more than it’s viewed.Great blog titles can be the difference be-tween being ignored by your potential customers and earning viral levels of social sharing.

Invest in titles that engage, surprise, in-trigue and capture the attention of your readers.

It’s All About the Title!|5

Develop Products|6

Be seen as an expert in your field

• eBooks• Webinars• Client Services/Management• Websites Management• Your product >>>> _______

Pitch BrandsSponsored Post

Master Social Media Platforms|7

Follow, Like, Share!!

• Facebook• Twitter• Instagram• Pinterest• Google• YouTube• LinkedIn• Snapchat• Vine

Embrace Video (YouTube)|8• Increased audience engagement• Grow online following• Make more money• Grow social influence• Videos are shared more than articles

3 REASONS WHY EYECATCHING BLOG IM-AGESMATTER

1. They legitimize your site.

2. They catch the attention of followers on social me-dia.

3. They're shared more of-ten.

Quality Photos|9

Master SEO|10

Keywords, Keywords, Keywords!

1. You make the most of each piece of content you publish 2. It can play a major role in your Content Marketing strategy3. You get to rank for more keywords that you aren’t really tar-

geting4. Organic traffic converts better that most traffic sources

If you want to start a content strategy immediately, look at it like this: Your content strategy IS your blog. 

Once you understand this, you’ll be ready to commit to it.

BONUS|4 More

….because there is so much information…

• Start your email list right away – The fortune is in the follow up

• Guest Post on other larger blogs.• Treat your blog like a business.• Back up your site.

ALLPPT.com _ Free PowerPoint Templates, Diagrams and Charts

From Beginner to Expert Blogger

With 10Little Known Facts