From Aha! to Eureka Smartees Webinar This is the full slidedeck of our ‘from Aha! to Eureka’ Smartees Webinar. The presentation elaborates on what a consumer insight is (and what it is not?), how you can mine them and how you can make them impactful for your company, through a variety of business stories, clear examples and tasks.
This is the full slidedeck our 'from Aha! to Eureka' Smartees Webinar, hosted on 21 November 2013. The presentation elaborates on what a consumer insight is (and what it is not), how you can mine them and how you can make them impactful for your company, through a variety of business stories, clear examples and tasks. Presentation by Kristof De Wulf (CEO, InSites Consulting) and Annelies Verhaeghe (Head of Research Innovation, InSites Consulting).
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
From Aha! to Eureka
Smartees Webinar
This is the full slidedeck of our ‘from
Aha! to Eureka’ Smartees Webinar. The
presentation elaborates on what a
consumer insight is (and what it is
not?), how you can mine them and how
you can make them impactful for your
company, through a variety of business
stories, clear examples and tasks.
Annelies Verhaeghe
Kristof De Wulf
Does the
future of
your
business
depend
on luck?
@annaliezze
@kristofdewulf
The old
world is
gone …
@annaliezze
@kristofdewulf
How fast
is fast?
@annaliezze
@kristofdewulf
How much is too much?
@annaliezze
@kristofdewulf
Expect the
unexpected
@annaliezze
@kristofdewulf
@annaliezze
@kristofdewulf
@annaliezze
@kristofdewulf
You are NOT your
consumer
@annaliezze
@kristofdewulf
It’s about
hardcore
listening
@annaliezze
@kristofdewulf
@annaliezze
@kristofdewulf
2. Getting to insights
What is an insight?
3. Activating insights
1.
@annaliezze
@kristofdewulf
Children love what they
instinctively discover for
themselves
The brand behind...
@annaliezze
@kristofdewulf
Children love what they instinctively discover for
themselves
@annaliezze
@kristofdewulf
The brand behind...
@annaliezze
@kristofdewulf
Be different
The brand behind...
@annaliezze
@kristofdewulf
Be different
@annaliezze
@kristofdewulf
The brand behind...
@annaliezze
@kristofdewulf
I want to escape the limitations of my
daily routine life and enjoy the activity
of fantasizing about alternative
identities, lives, or positions
The brand behind...
@annaliezze
@kristofdewulf
I want to escape the limitations of my daily routine life and enjoy
the activity of fantasizing about alternative identities, lives, or