Consumer-Activated Innovation Smartees Seminar This is the full slidedeck of our Smartees Seminar on Consumer- Activated Innovation, hosted in Forge & Co in London on 8 July 2014. The presentation elaborates on how how to combine consumer centricity with innovation to give your organisation a headstart on the competition. All of this illustrated with client cases of Telefonica and Dorel.
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Consumer-Activated Innovation
Smartees Seminar
This is the full slidedeck of our
Smartees Seminar on Consumer-
Activated Innovation, hosted in Forge &
Co in London on 8 July 2014. The
presentation elaborates on how how to
combine consumer centricity with
innovation to give your organisation a
headstart on the competition. All of this
illustrated with client cases of
Telefonica and Dorel.
Welcome!
We’ll start in a minute…
Content
Introduction
Customer innovation: Customer-centric strategy for enduring growth
Case study: Telefonica
From consumer-centricity to consumer-activation
Case study: Dorel
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Content
Introduction
Customer innovation: Customer-centric strategy for enduring growth