@pteshima All Rights Reserved Amity 2015 Welcomes Paul Teshima From $0 to $1B, Scaling Customer Success at Eloqua #PracticalCustomerSuccess Practical Customer Success, Fall 2015 Series August 24, 2015 @GetAmity
@pteshimaAll Rights Reserved Amity 2015
Welcomes
Paul TeshimaFrom $0 to $1B, Scaling
Customer Success at Eloqua
#PracticalCustomerSuccess
Practical Customer Success, Fall 2015 SeriesAugust 24, 2015
@GetAmity
@pteshimaAll Rights Reserved Amity 2015
From $0 to $1 BillionScaling Customer Successat EloquaPaul TeshimaCo-founder and CEONudge
@pteshima
@pteshimaAll Rights Reserved Amity 2015 3neednudge.com
How Many of You:
Are Billable?
Have a Quota?
Ever Received a Cape From a Customer?
@pteshimaAll Rights Reserved Amity 2015
Get to Product Market Fit
Make it Work, Then Drive Value
Learn to Scale
Grow the Base
A Customer Success Maturity Model
@pteshimaAll Rights Reserved Amity 2015
A Customer Success Maturity Model
Customers
0-20 20-100 100 – 1,000 1,000+
StageGet to
Product Market Fit
Make it Work, Then Drive
ValueLearn to
ScaleGrow the
Base
CSMs 0 1-3 <8 By SegmentCSM Role N/A Product
EngagementValue
AdoptionBest
Practices
Variable Comp N/A
50% Corp25% Renewal
25% NPS
30% Corp30%
Ren/NPS30% Upsells
30% Corp30%
Ren/NPS30% Upsells
Systems CRM CRMCSP
CRMCSP
Marketing
CRMCSP
MarketingAMs N/A 0 By Quota By Quota
AM Role N/A N/A X-Sell X-Sell
@pteshimaAll Rights Reserved Amity 2015
Market Maturity
Solu
tion
Com
plex
ity Professional Services
Customer Support
Customer Success
User Experience
@pteshimaAll Rights Reserved Amity 2015
Product ImprovementsProduct Training/SupportCustomer Success Managers
@pteshimaAll Rights Reserved Amity 2015
Ensure you look at all factors to drive product engagement
Start building a business case with what you have
Every customer matters do whatever it takes
X Hire a CSM, just yet
@pteshimaAll Rights Reserved Amity 2015 14neednudge.com
20-100 CustomersMake it Work,
Then Drive Value
@pteshimaAll Rights Reserved Amity 2015
A Customer Success Maturity Model
Customers
0-20 20-100 100 – 1,000 1,000+
StageGet to
Product Market Fit
Make it Work, Then Drive
ValueLearn to
ScaleGrow the
Base
CSMs 0 1-3 <8 By SegmentCSM Role N/A Product
EngagementValue
AdoptionBest
Practices
Variable Comp N/A
50% Corp25% Renewal
25% NPS
30% Corp30%
Ren/NPS30% Upsells
30% Corp30%
Ren/NPS30% Upsells
Systems CRM CRMCSP
CRMCSP
Marketing
CRMCSP
MarketingAMs N/A 0 By Quota By Quota
AM Role N/A N/A X-Sell X-Sell
@pteshimaAll Rights Reserved Amity 2015
The Anatomy of a Great CSM
“Have” DomainOptimistic, But Cynical
Naturally CuriousGreat at Storytelling
@pteshimaAll Rights Reserved Amity 2015
Why Do You Need a Customer Success Platform Now?
SALES CUSTOMERSUCCESS
@pteshimaAll Rights Reserved Amity 2015
Start customer success storytelling sessions to drive culture
Hire for motivation and teach the skills
Start implement key CS practices now, to impact future growth
X Put account managers on accounts to upsell
X Let your CSMs become Tier 1 support
@pteshimaAll Rights Reserved Amity 2015
A Customer Success Maturity Model
Customers
0-20 20-100 100 – 1,000 1,000+
StageGet to
Product Market Fit
Make it Work, Then Drive
ValueLearn to
ScaleGrow the
Base
CSMs 0 1-3 <8 By SegmentCSM Role N/A Product
EngagementValue
AdoptionBest
Practices
Variable Comp N/A
50% Corp25% Renewal
25% NPS
30% Corp30%
Ren/NPS30% Upsells
30% Corp30%
Ren/NPS30% Upsells
Systems CRM CRMCSP
CRMCSP
Marketing
CRMCSP
MarketingAMs N/A 0 By Quota By Quota
AM Role N/A N/A X-Sell X-Sell
@pteshimaAll Rights Reserved Amity 2015
Potential for New $$$
Curre
nt M
RR
StrategicSr. Account Manager
Named CSM
AccelerateOnboarding CSM Only
EnterpriseNamed CSMNamed TAM
NurtureAccount Manager
Pool of CSMs
@pteshimaAll Rights Reserved Amity 2015
I have a hard time saying
“no” to anyoneCUSTOMERS
SALESMARKETING
PRODUCT
PARTNERS
SERVICE
@pteshimaAll Rights Reserved Amity 2015
“Few races are won at the start, but many races are lost there”- livestrong.com
@pteshimaAll Rights Reserved Amity 2015
Hold Sales/Services/Partners Accountable
< 30 Days 30 – 60 Days > 60 Days
Onboarding Watchlist
@pteshimaAll Rights Reserved Amity 2015
Set an Actionable Plan Based on Your Product Value Lifecycle
@pteshimaAll Rights Reserved Amity 2015
UPSELL X-SELL
Eloq
ua
Mor
e Co
ntac
ts
Eloq
ua D
ivisi
on 1
Eloq
ua D
ivisi
on 2
Eloq
ua D
ivisi
on 3
Sale
s To
ols
Usage + Value Value + Selling
@pteshimaAll Rights Reserved Amity 2015
Case in Point: Customer Satisfaction
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
-20%
-15%
-10%
-5%
0%
5%
10%
15%
-16%
-8% -9%
-3%
4%2%
4%6%
3%
13%
3%
10%
NPS Score by Quarter
@pteshimaAll Rights Reserved Amity 2015
Map our your customer product value lifecycle
Put pressure on other groups to do their part
Develop a customer success cadence with your executive team
X Stop CSMs from leaving the team to other roles
X Hire AMs without domain and product knowledge
@pteshimaAll Rights Reserved Amity 2015 40neednudge.com
1,000+ CustomersGrow the Base
(faster, better, cheaper)
@pteshimaAll Rights Reserved Amity 2015
As You Grow You Need to Upsell
Source: Pacific Crest SaaS Benchmark Report
@pteshimaAll Rights Reserved Amity 2015
Cost to Renew/Upsell 5x Lower Than New
Source: Pacific Crest SaaS Benchmark Report
@pteshimaAll Rights Reserved Amity 2015
However New ASP is Still Too Low
Source: Pacific Crest SaaS Benchmark Report
@pteshimaAll Rights Reserved Amity 2015
Why Grow the Base?
2009 2012 2007 2012ACV Increase
26.5x
ACV Increase
7.5x
@pteshimaAll Rights Reserved Amity 2015
A Customer Success Maturity Model
Customers
0-20 20-100 100 – 1,000 1,000+
StageGet to
Product Market Fit
Make it Work, Then Drive
ValueLearn to
ScaleGrow the
Base
CSMs 0 1-3 <8 By SegmentCSM Role N/A Product
EngagementValue
AdoptionBest
Practices
Variable Comp N/A
50% Corp25% Renewal
25% NPS
40% Corp30%
Ren/NPS30% Upsells
40% Corp30%
Ren/NPS30% Upsells
Systems CRM CRMCSP
CRMCSP
Marketing
CRMCSP
MarketingAMs N/A 0 By Quota By Quota
AM Role N/A N/A X-Sell X-Sell
@pteshimaAll Rights Reserved Amity 2015
The Organization Was Complex
Me(92)
Consulting and
Education(14)
Professional Services
(28)
Account Mgmt
(4)
Product and
Premier Support
(34)
Customer Success
(12)
@pteshimaAll Rights Reserved Amity 2015
Leverage upsells/x-sells as a growth lever
Document, train and sell the value of the “machine”
X Underestimate the value of over communicating
X Stop storytelling about customer success
@pteshimaAll Rights Reserved Amity 2015
THANK YOU
Paul TeshimaCo-founder and CEONudge
@pteshima
neednudge.com
Meet our host
Paul PhilpFounder & CEO, Amity
@GetAmity
Practical Customer Success, Fall 2015 SeriesAugust 24, 2015
@GetAmity
Scaling Customer Success
Scaling Customer Success | August 2015Paul Philp - Founder & CEO | [email protected]
From Chaos To Scalability
Renewals
UpliftRetention
Referrals
AdvocacyEfficiency
Productivity
Scalability
Visibility
Confidential © 2015 Amity
Questions?#PracticalCustomerSuccess
Practical Customer Success, Fall 2015 SeriesAugust 24, 2015
@GetAmity
@pteshimaAll Rights Reserved Amity 2015
Thank you for being here!Let’s continue the conversation
Paul Teshima @pteshima@NeedNudge
Amity @GetAmity www.GetAmity.com
Practical Customer Success, Fall 2015 SeriesAugust 24, 2015
@GetAmity