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ATL (Above the line ) BTL (Below the line )

ATL (Above the line )

• Above The Line (ATL) advertising is where mass media is used to

promote brands and reach out to the target consumers.

• Television• Radio• Outdoor• Newspaper• Magazine• Railway• Bus & Bus shelters• Internet Advertising (Mass Mailing)• Social Media ( Google, Facebook, Linked in, Twitter)

BTL (Below the line )

• Below the line (BTL)  advertising is more one to one marketing with direct consumer outreach programmes 

• Leaflet• Brouchers• Pole kiosk• Events• Society Engagement• Mall Activation• Wall paints• Store engagements• Gift Vouchers• Backpack Walkers

Designing/Printing Video

Logo Corporate video

Stationary designing Product video

Website designing Add Films

Promotional Materials Calendar

Mall Activation

Out door Advertising

Electricity bills and Ad spotsMaharashtra State Electricity Board – Front & Back Ad

HP LPG and Gas Bill

Front Back

Indian Gas

Railway reservation tickets

Credit Card and Debit Card AdvertisingUNIQUENESS OF CREDIT & DEBIT CARD ADVERTISINGThe card statements are only sent to those customers who have transacted on the cardThis ensure that the statement is always viewed by the card holder, in detailThe statement always carries an offer and customers are used to browsing through these

REACH OF CREDIT & DEBIT CARD ADVERTISINGCredit card statements per month: ~ 1 million customersDebit card statements every quarter: ~ 3.5 million customers

GOLF COURSE ADVERTISING

MEDIA OPTIONS FOR GOLF COURSE ADVERTISINGUnipoles / HoardingsCentre medians / mini-polesClub cartsBay drivers / dividersTee sign / Tee markersTee benchesKiosks / Wall panelsStroller-cum-shoe shineLCD PanelsPractice putting flag signsMobile / laptop charging standsBall washer kioskField signageYard markersBalloons / BlimpsTrash receptacles

Continued…………

ADVANTAGES OF GOLF COURSE ADVERTISINGAbility to reach the elite population in the cityClutter free environmentOpenness to brand messages: reaching out to people in their dwell timeCreates a good image for the brandState of the art infrastructure available to mount creativesThis media reached out to 95% of the golfers in the countryAccess to golfers in every state in India

Airport AdvertisingADVANTAGES OF AIRPORT ADVERTISING IN INDIAToday, Airport Advertising in India is a sought after platform for marketers across the country. This is because Airport Advertising in India has the following clear-cut advantages:Targeted reach to corporate professionals, decision-makers and household breadwinnersDirect access to SEC A-B consumers (72% travellers are senior officials/executives)Target age group of 25 - 55 years High dwell time & uncluttered environment (According to a AC Neilsen survey, at least 73% passengers view airport advertisments) Scope for innovative marketing activities

INFLIGHT MAGAZINES

The following table collates the Page - Ad Ratio of Inflight Magazines in India. These statistics are indicative of the ad to editorial ratio of these Flight Magazines in India.

CAB Advertising

ADVANTAGES OF CAB ADVERTISING IN INDIADirect TG Targeting: Cabs are utilized by an SEC A+ as well as SEC B audience. Therefore, via segmentation & selection, you can attain direct access to your TG.Captive Audience: This medium ensures undivided attention & guaranteed visibility. Geographical Targeting: City being a filter, you can easily choose to target only specific geographies.Innovative Options: In addition to exterior & internior branding, you can explore a variety of innovations including in-cab TV screens.

ABOUT CAB ADVERTISING IN INDIAEach metro city in India has a high demand for transportation services due to growing economies and rising populations. Thus, the demand for cab services has shot up. This represents a great medium for brands to target their audience in an unobtrusive environment. We have access to 80,000+ taxis for Taxi Advertising in India.

Gold Gym

MEDIA OPTIONS FOR GOLD'S GYM ADVERTISING Displays/interactive media

Sampling of productsProduct displayPamphlet insertion in lockers

Static brandingTent cards/Drop boxesStandees / Scrollers/PostersMirror branding/Changing room handlesFloormat branding/Floor removable stickersShower area curtains / doors/LockersWeight scales/Steps/Towel racksTreadmill/Washroom main door

Advertising in McDonald & Café Cofee DayVideo ads on OOH screens (between 10 and 45 seconds)Image ads on OOH screensActivationsProduct displaysHappy Meal associationsTranslitesCounter panelsStandeesPoster / Wall mountsTray matsInsertsTent cardsDropbox brandingDanglersMotion posters (revolving digital posters)

Radio Advertising

Bus and Bus shelter Advertising

Add Walkers

Catch all your favorite Cinemas

Live Theatre Advertisement

Society Notice Board

Society Advertising Inventory

Society Advertising Inventory

Society No Parking

Auto Rickshaw

BRANDING at Malls & Multiplexes.

• Branding puts your message in front of millions of shoppers & moviegoers each year. The shopping malls are one of the most highly trafficked venues.

WASHROOM ADVERTISING IN INDIA TARGET MARKET OF WASHROOM ADVERTISING IN

INDIAThere is no structured research available on the media. Use simple to understand and intuitive ways to define TG rather than using SEC:Income level: Middle class and Upper middle classGender: Both gender washrooms are availableGeography: MetrosAge: Probably 20 to 45

MEDIA OPTIONS FOR WASHROOM ADVERTISING IN INDIA

A3 poster panelsMirror

Crossword & Shopper Stop AdvertisingMEDIA OPTIONS FOR CROSSWORD ADVERTISINGThe following media options are available for Crossword Advertising:Table SpaceBookmarksShelf TalkersBacklit BoxesNon-Lit PostersMagazine RacksStore Front WindowsGondola BrandingTent CardsPillar Branding

CUTOUT / STANDEES SENSOMATIC

PILLAR BRANDINGTENT CARDSPROMOTION SPACE

TRIAL ROOM GRAPHICS

In Store Branding Opportunities

FLOOR BRANDING WASHROOM BRANDING GLASS DISPLAY

CAR DISPLAY GLASS BRANDING LIFT BRANDING

Railway Advertising

Average Time Spent by person in the Q is 20 Minutes on reservation counter and 7-10 minutes on local trains. It ensures 100% engagement of commuters.

Game changer in Digital Signage..

Display of Images

Display of Images

Game changer in Digital Signage.

News paper Insert

Wall Painting

Digital Promotion

• Mass Mailing Sms Marketing What’s app marketing Facebook Promotion

Friends Media Is Your Business Friend

Forever

A friendship founded on business is BETTER than a business founded on friendship

Contact : Mr Rajesh Battul 99 30 35 14 10 Mr Dilip Choudhary 99 20 96 82 48

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